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Mobile App Marketing Insights: How Consumers Really Find and Use Your Apps?

Mobile App Marketing Insights: How Consumers Really Find and Use Your Apps? | Technology | Scoop.it

Smartphones are as smart as the apps we use in it. Our mobile browsing practices, whether for personal or professional work, are also very much app-dependent. For most of us, the day begins with at least a couple of favorite apps, if not more. You read e-mails on Gmail or Yahoo, send good morning wishes on WhatsApp, check Facebook updates, read news feed, or monitor Fitbit status. Starting then the app-based interactions keep on increasing for rest of the day. Here is a list of actions you can plan and execute as part of mobile app marketing strategies.

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Does Your E-commerce Site Really Need a Mobile App?

Does Your E-commerce Site Really Need a Mobile App? | Technology | Scoop.it

A proliferation in mobile technology has brought about a paradigm shift in the field of online retail and ecommerce. While behind an online purchase, even two years back we imagined a bulky desktop or a sleek but ergonomically inconvenient laptop computer, today, we have all that and even more, charmingly packed in our mobile devices. The requirement of a native mobile application for ecommerce websites is paramount. In this article, you will explore why mobile app is a mandate for the e-commerce sites.

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Best Ways to Flourish Your Business with Geofencing Apps

Best Ways to Flourish Your Business with Geofencing Apps | Technology | Scoop.it
“Geofencing” – is it just another app in the app store or a special breed in the market? These days, the geofencing apps have gained a lot more traction among medium and small-scale businesses. Both business owners and app resellers tend to invest on geofencing app builders to create native apps for iPhone, iPad, and Android users. They have been building new features and third-party integrations to extend functionalities of their business app. Geofencing apps can prove to be a great revenue-generating tool for businesses. Learn how to use geofencing app in the best possible way for your benefit.
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Turn Your Excellent Idea into an Amazing Mobile App!

Turn Your Excellent Idea into an Amazing Mobile App! | Technology | Scoop.it

Two things, I believe, are mandatory for the growth of a business: courage and idea. You cannot expect a path full of roses. Sometimes you will cherish success, sometimes you will be surrounded by failures. What you need is courage to fight back. Another element is an idea. An entrepreneur should always come up with fresh and effective ideas that can help the business expand. Your business is just like a plant, the more you water and take care of them, the more it will shower you with flowers. But, your care should follow the right process.. Don’t forget that too much watering can ruin a plant. Similarly, your ideas should be constructive for your business, they should be logical. You have got an app idea and are going through this article to have some clues, right? I do appreciate your idea as the mobile app, now, is gulping the entire industry. I have already discussed valid reasons to consider a mobile app for your business. In this article, I will tell you what you should do when you have got an app idea.Here, I have listed some tips to help you execute your excellent idea for a mobile app properly.

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6 ASO Factors You Should Consider to Improve Your Ranking

6 ASO Factors You Should Consider to Improve Your Ranking | Technology | Scoop.it

If you desire to reign mobile market, you need to win in the apps. According to several studies, consumers spend almost 85% of their time on Smartphones in apps. In order to win in apps, you need to improve the search because 65-80% of the app installs are an outcome of the search. Here, I am talking about Google Play and App store search, don’t confuse it with a search on Google or Bing. Apple revealed that 65% of all iOS app downloads usually come from a search on the app store. Herein lies the importance of app store optimization or ASO.I have studied a number of apps to find out the top reasons that have a deeper impact on search as well as app store optimization.

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11 ASO Factors to Take Your Mobile App to the Top at Play Stores

11 ASO Factors to Take Your Mobile App to the Top at Play Stores | Technology | Scoop.it

Optimization of an app is perhaps more challenging than mobile app development. There are millions of mobile apps in the major app stores. So, it is a real challenge for the businesses to get their app discovered. Though it’s a bit difficult, it’s not impossible. If you want to make your app outshine other similar apps, you need to concentrate on app store optimization or ASO. App store optimization or ASO is the process of making your app rank higher in the search result of an app store. No doubt, it is an integral part of mobile app marketing.

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5 Points You should Consider Before Utilizing Hybrid App Development for Your Business

5 Points You should Consider Before Utilizing Hybrid App Development for Your Business | Technology | Scoop.it

A few years ago, websites to businesses were as important as oxygen is to the living creatures. Though websites are still a necessity for the businesses, mobile applications have gained immense importance in the last few years. Nowadays, every entrepreneur is aware of the importance of mobile apps for their businesses. There are two techniques that you can choose for building your mobile app- native app development and hybrid app development. Hybrid apps can be trump cards for your business. When should you consider a hybrid app for your business? There are some points that can help you find the answer to this question. Let’s check out the points.

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5 Reasons to Build a Mobile App for Your Business is Must

5 Reasons to Build a Mobile App for Your Business is Must | Technology | Scoop.it

In this age of digitalization and cut throat competition, it is difficult for a business to draw, retain and interact with potential customers effectively. Nowadays, most of the people like to use their mobiles for making interaction with several businesses offering the products or services they need. Therefore, it has become imperative for the businesses that they should be set up properly in order to meet the requirements of the consumers. There are many businesses that ask whether they should go for a dedicated mobile app or a mobile-friendly website for their business. Each new year comes with some new trends. And the marketers analyze the trends to suggest the best ways of running a business successfully. In this year 2017, market experts have outlined five reasons for which you should consider a mobile app for your business.

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Top 5 Mobile Apps for Entrepreneurs to Increase Productivity

Top 5 Mobile Apps for Entrepreneurs to Increase Productivity | Technology | Scoop.it

The world is becoming smaller. Yes, thanks to the advanced technology, the whole world is confined in a small mobile. With the progress of technology, the function and nature of the businesses have been changing as well. Today, the work process and the work habit of the employees are entirely different. The businesses are changing in their management of the daily activities and their ways to achieve their ultimate goal. Mobile app development has a great role in the making of this context. A wide range of mobile apps that increase productivity is dominating the market now. Entrepreneurs should know which app is apt for their businesses and purposes. A business owner should always choose an app that is suitable to the work style of the business. Let’s check out some apps that have helped several businesses to avoid the decrease in the effectiveness of the employees due to excessive work pressure, as well as helped entrepreneurs to become more productive.

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How High-Quality App Users Help Boost Growth Prospects

How High-Quality App Users Help Boost Growth Prospects | Technology | Scoop.it

The world of mobile apps has evolved rapidly since its inception in 2008. With easier access to smartphones, the app industry has seen a steady popularity, generating huge revenue for app developers around the world. Over time, the competition has intensified and therefore, app developers are constantly on the look for innovative app marketing tactics to encash more profits.

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7 Mobile Application Development Trends Expected to Get Bigger in 2018

7 Mobile Application Development Trends Expected to Get Bigger in 2018 | Technology | Scoop.it

The continuous growth in the mobile app market forces companies to adopt the latest trends and technologies that will dominate the mobile app market in 2018. The users’ behavior while interacting with mobile app and for in-app purchases have changed drastically. The mobile app development companies must identify and predict the trends which are going to rule the mobile app development. For the interest of mobile application developers, Here we are predicting the 7 mobile app development trends that continue to grow and will get bigger in 2018.

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Winning Strategies to Make Your Mobile App Sticky

Winning Strategies to Make Your Mobile App Sticky | Technology | Scoop.it
Stickiness is an important objective to achieve while designing and developing mobile apps. What is stickiness? It is defined as the characteristic that will encourage users to remain engaged and stay longer on the mobile app. With so many competing apps available in the app stores, it is a difficult job to capture users’ attention for longer. If an app doesn’t capture the attention of mobile app users, they will never return to use it and abandon forever. It is very easy to prompt users to download your app, but it is also very easy for users to delete your app from their phone. The marketing fundamental says that it is cost effective to retain the existing users rather than to attract new ones.Here are some sure shot mobile app design strategies that will encourage users to remain engaged.
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9 Winning App Monetization Strategies to Get Revenue from Your App

9 Winning App Monetization Strategies to Get Revenue from Your App | Technology | Scoop.it

Have you ever given a thought that your mobile application can generate revenue for you? If you are new to the world of building mobile application, you might be a little surprised by the statement and have a counter argument that apps are free and can be easily downloaded from the app store without any charges. Yes, it is true that more than 95% of the mobile apps are free to download from the app store. Then the question arises that how can you generate money from your mobile app. This article talks about different simple, yet very effective monetization strategies for mobile apps. The listed strategies will surely ensure the regular flow of money from your app.

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Top 5 Mobile Ad Formats - Pick the Best One for Your Business

Top 5 Mobile Ad Formats - Pick the Best One for Your Business | Technology | Scoop.it

According to the report of Mary Meeker, people spent almost 29% of their screen time looking at their phones; Global mobile data traffic increased nearly 70% throughout the last year. Almost all the entrepreneurs are well-aware of this mobile-dependency. Perhaps, this is the reason behind the growing demand for mobile advertising. Many entrepreneurs, like you, might be thinking which are the best mobile ad formats for their marketing campaigns. I am going to offer you a deeper insight into the most effective mobile ad formats that you need to include in your marketing strategy.

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How to Pick the Most Effective Keywords for App Store Optimization?

How to Pick the Most Effective Keywords for App Store Optimization? | Technology | Scoop.it

Nowadays, having an app for your business is mandatory. But your task does not end here. There are countless similar apps and in the midst of these apps, your app can get lost in no time. All your efforts and money spent on the app would be futile, then. It’s true that app marketing has greatly enriched the overall marketing strategy of the businesses. At the same time, the rapid emergence of apps poses a great challenge to the businesses. Are you getting nervous? Don’t be! If you want your app to survive in this highly competitive field of mobile app marketing, you need to draft and execute a proper app store optimization (ASO ) strategy. Let me give you a relief. I am here to guide you to the right track. Like search engine optimization, keyword is the base of ASO. In this article, I am going to discuss how to choose Google Play ASO keywords and how to use them properly in order to get a satisfying result.

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6 Reasons of Using HTML5 Mobile App Development Platform

6 Reasons of Using HTML5 Mobile App Development Platform | Technology | Scoop.it

Nowadays, HTML5 has become an integral part of mobile app development. What’s the reason behind this rising popularity? It has been providing an excellent user experience across a number of platforms since past few years.HTML5 mobile development technology offers a wide range of key features targeted by the mobile developers. It is equally efficient for building web applications. HTML5 is considered as the main domain for most of the cross-platform application development tools like Apache Cordova, and Rhodes etc. Check out 6 reasons that will compel you to choose HTML5.

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5 Industries Most Benefited by Mobile Application Development in Orange County

5 Industries Most Benefited by Mobile Application Development in Orange County | Technology | Scoop.it

Children often wish if they could get a magic wand like Harry Porter. Well, don’t laugh at the decent wish of these little creatures. We, adults, even sometimes wish if we could have a magic wand. Entrepreneurs often desperately look for something that can bring magical effects into their business. Are you one of them? Then, let me tell you that mobile application development can lead your business to your desired position. Mobile applications influence different types of businesses in Orange County and neighboring places. How? Let’s find out!

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Top 5 Mobile App Development Trends in 2017

Top 5 Mobile App Development Trends in 2017 | Technology | Scoop.it

We have stepped into a brand new year. Yes, we have bid a goodbye to 2016 in order to welcome the new year. We tend to step into each new year with lots of expectations. Have you spent the entire last year thinking about building an effective mobile app for your business? Well, if so, then this is the time when you should stop thinking and take some actions. If you want to start the new year with profits, then go for developing a suitable mobile app for your business. If you want to boost your business in this year, learn the top 5 mobile apps development trends 2017 that will be ruling the upcoming years. Apply these trends to get grand success in 2017.

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Augmented Reality PhoneGap and Its Applications: A Deeper Understanding

Augmented Reality PhoneGap and Its Applications: A Deeper Understanding | Technology | Scoop.it
The latest technology that has invaded the digital market is further blurring the line between the reality and virtual reality. The technology known as augmented reality is an integration of digital information in the real-time video of the user. The technology successfully enhances the spectrum of virtual reality by alleviating the notions of what you see, feel, smell and taste. In other words, the technology creates computer-generated environments in which real world seamlessly blends.
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How Do Mobile Application Development Businesses Make Money?

How Do Mobile Application Development Businesses Make Money? | Technology | Scoop.it

Some build apps for fun while others for profit. Let’s face it, this is a business and a highly lucrative one. An estimated 1 billion smart phones were sold in 2015.The coming years have forecasted further growth in the smartphone and tablet markets. This will contribute to an increase of app users which in turn will generate more revenue for the market.

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