Google and Technology
15 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Heather Summers from Public Relations & Social Marketing Insight
Scoop.it!

Google+: How to Become an Influencer

Google+: How to Become an Influencer | Google and Technology | Scoop.it
You may or may not be totally comfortable with Google+ for business but it is very important that you don’t underestimate what it can do for you. It can help to strengthen your social interactions online and it can do so much more. It can help you to become an influencer, which is an extremely important position to be in.

Give credit where credit is due

Not only is it essential that you understand the capabilities that Google+ offers you and your business but it is also critical for your continued professional success that you do everything in your power on Google+ to position yourself as an influencer. It will carry you and your business to new heights.

Via Jeff Domansky
more...
Jeff Domansky's curator insight, December 15, 2014 10:25 PM

Useful Google Plus tips.

Rescooped by Heather Summers from Daily Magazine
Scoop.it!

A Guide To Better Google Search Techniques

A Guide To Better Google Search Techniques | Google and Technology | Scoop.it

The Internet is so full of information that it’s nearly impossible to check its limits. That’s why, search engines were developed to maintain a search-able database of the web’s content. People employ the use of search engines to look up for information on the web. In the midst of all ... Continue reading »


Via Freewares&Tutos, Frédéric DEBAILLEUL, THE OFFICIAL ANDREASCY
more...
No comment yet.
Rescooped by Heather Summers from The MarTech Digest
Scoop.it!

Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms - Search Engine Watch | #TheMarketingTechAlert

Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms - Search Engine Watch | #TheMarketingTechAlert | Google and Technology | Scoop.it
Two new features add powerful, enterprise-level AdWords management functionality previously available through outside platforms like Kenshoo and Marin. Two other features are unique to Google and will give management solutions a run for their money.

 

Intermediate/ Digest...

 

Jerry Dischler, Google's vice president of AdWords Product Management, announced four enterprise-class tools to improve workflow, reporting, and optimization in AdWords:

Bulk actions: Now you can set up location targeting, ad rotation, and other settings across thousands of campaigns.Automated bidding: This is an expansion of their existing automated bidding capabilities, with the addition of the ability to maximize conversions for volume and revenue.Advanced reporting: They're calling this a multi-dimensional tool; I'm calling it Excel for AdWords. Dischler called the new Spreadsheets functionality within AdWords "a beautiful way to visualize your data and test your insights," and it really, really is.Drafts & Experiments: Google will allow you to turn your account into Draft mode and set up experiments you can run using a percentage of your real-world traffic. Basically, this allows you to put your entire account into Draft mode to test potential changes in your account. The really amazing part, though, is that you can then set up experiments that run with a percentage of your real-world traffic.

 

Google is making a big play at the enterprise-level AdWords management market and if these new tools are any indication, they plan on bringing as much in-house as possible.

 

____________________________________________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Via CYDigital
more...
CYDigital's curator insight, April 23, 2014 9:05 PM

Outstanding. And in light of this announcement, please see the next scoop.

Rescooped by Heather Summers from iGeneration - 21st Century Education (Pedagogy & Digital Innovation)
Scoop.it!

Google rolling out new “Structured Snippets” of data in search results

Google rolling out new “Structured Snippets” of data in search results | Google and Technology | Scoop.it
Google announced today that it’s rolling out what it calls “Structured Snippets” to add more helpful data to Google search results. Google provided the example above showing relevant data for the s...

Via Tom D'Amico (@TDOttawa)
more...
No comment yet.
Rescooped by Heather Summers from Metaglossia: The Translation World
Scoop.it!

Would Google Search Be Better If Results Were Not Divided Into Pages?

Would Google Search Be Better If Results Were Not Divided Into Pages? | Google and Technology | Scoop.it
Why does Google organize your search results into pages? Same with Yahoo and Bing. Considering that page 1 results garner 92 percent of all traffic from the average search (according to a study by Ch…

Via Charles Tiayon
more...
Charles Tiayon's curator insight, September 21, 2014 7:08 PM

Why does Google organize your search results into pages? Same with Yahoo and Bing. Considering that page 1 results garner 92 percent of all traffic from the average search (according to a study by Chitika), why stop at showing 10 to 12 search results and then make users click over to page 2 to see more (especially if only 5% of people do this)?

Having results divided into pages seems to be restrictive to the user. Why not just have the search results keep flowing so technically everyone makes the first page? Considering the growth of mobile, where scrolling down to see more is the typical user action, why haven’t the search engines moved in this direction?

Why No-Page Search Results May be the Way to Go

If you go over to Pinterest, there are no pages, you can just keep scrolling down forever. Maybe that is why it has increased in popularity as a search engine. Instagram is pretty good too, giving you the “LOAD MORE…” option (something Pinterest use to do, but now it is automatic).

A lot of ecommerce stores also have search results that work this way. Old Navy will automatically show you all items in any category you select, and not divide them up into pages. Maybe they have figured out that visitors are less likely to click over to page 2.

Related Resources from B2C
» Free Webcast: Blogging in the Age of Modern Marketers

And if an online store doesn’t automatically do it for you, they at least give you the option to see all results on one page, as seen below at Sephora.

The Benefits of “Show All” Search Results

Think about it. How often do you select the option “Show All” when given it? I know I do. Why do I do it? Because I like the idea of seeing everything in one shot. To me it is more convenient and time saving. It is also a usability issue. The thought of clicking on an arrow or “page 2″ seems tiresome and slower. I would rather hit “Show All” once, than to have to keep hitting page 2, page 3, page 4, etc. Also, if I saw something I liked, what if I can’t remember if I saw it on page 1 or page 5. So then I have to go back through all the pages. I probably won’t bother. If everything is on a continual page, I know I just have to scroll back up to find it.

Tell Me What You Think!
Rescooped by Heather Summers from Google+ Local & Local SEO News
Scoop.it!

Local Search Buzz - Google Local Search News Digest

Local Search Buzz - Google Local Search News Digest | Google and Technology | Scoop.it
There is a ton of important new Google Local info, as well as great advice from Pros at the Local Search Forum and news from around the web

Via Linda Buquet :: Catalyst eMarketing
more...
No comment yet.
Rescooped by Heather Summers from The MarTech Digest
Scoop.it!

Things You Need to Know about Google+ - Kapost | #TheMarketingTechAlert

Things You Need to Know about Google+ - Kapost | #TheMarketingTechAlert | Google and Technology | Scoop.it

Intermediate/ Digest...

 

Google+ is about to undergo some changes, as 8-year veteran Vic Gundotra is leaving the company. Replacing Gundotra is David Besbris, Vice President of Engineering at Google, described by some Googlers as as “Vic’s right-hand man.”

 

As Google shifts G+ away from a product and into more of a platform, several sources believe Google images will be one of the primary marketing features to survive the new Google structure.

 

Despite the shuffle of over 1,000 G+ employees who are dispersing across various Google campuses—primarily into mobile and Chrome departments—Besbris’ appointment and Google’s statement suggest something similar to Google+ will likely live on.

 

Lee Odden, CEO at TopRank Online Marketing, says the new Google+ should be approached in the same way all online, digital, and social platforms are approached:

“Like many tools, Google+ is what you make of it. For some that means hangouts and video creation for cross-posting to YouTube will be the most useful. For others, it means being able to share content and send messages directly to curated Circles of target audiences will prove the most useful. SEOs will be Google+ fans as long as Authorship enhances search results with author avatars and links get crawled from Google+ shares to their websites,” Odden said in an email to Kapost.

 

____________________________________________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


Via CYDigital
more...
CYDigital's curator insight, April 29, 2014 6:59 PM

"SEOs will be Google+ fans as long as Authorship enhances search results with author avatars and links get crawled from Google+ shares to their websites." Do not abandon Google+ if you are using Authorship.

Scooped by Heather Summers
Scoop.it!

Small Cities Don’t Need Google Fiber to Get Gigabit Connectivity | Next City

Small Cities Don’t Need Google Fiber to Get Gigabit Connectivity | Next City | Google and Technology | Scoop.it
With Google Fiber’s gigabit fiber networks in Kansas City, Austin and Provo, and the company expressing interest in negotiating with nine other metro areas, competitors and imitators have responded. The first half of this year saw a steady stream of upgrade announcements from AT&T, Cox, C Spire and CenturyLink. However, these operators have not cast a wide enough net to meet the overwhelming demand for faster speeds. (More than 1,100 municipalities answered Google Fiber’s initial call for applicants in 2010.) What if your city isn’t being courted? Fortunately, the unselected are not doomed to wait for a Google Fiber, AT&T, or other national service provider to ride into city hall on a white horse. There are other options. While negotiating with a private upgrader is relatively low risk from a city government perspective, it is not a guarantee nor is it the only pathway to gigabit connectivity. There are innovative, alternative models for building and operating gigabit networks. The cities below thought outside the Google Fiber box, adopting or encouraging feasible projects that suited local needs, and set an example for others to follow. Click headline to read more--
more...
No comment yet.
Rescooped by Heather Summers from GooglePlus Expertise
Scoop.it!

TOP 100 MOST POPULAR CHROME EXTENSIONS AND APPS FOR GOOGLE+

TOP 100 MOST POPULAR CHROME EXTENSIONS AND APPS FOR GOOGLE+ | Google and Technology | Scoop.it
“ TOP 100 MOST POPULAR CHROME EXTENSIONS AND APPS FOR GOOGLE PLUS Ok, so this is the updated top of most popular chrome extensions for Google+.”
Via Jaana Nyström
more...
No comment yet.
Rescooped by Heather Summers from How to use LinkedIn
Scoop.it!

10 LinkedIn Skills Every Professional Should Have

10 LinkedIn Skills Every Professional Should Have | Google and Technology | Scoop.it
“ As a social media educator through both writing books (Maximize Your Social, adopted as a textbook at many colleges and universities) as well as university teaching (part of the Rutgers University”
Via Noland Hoshino, Socially Good
more...
No comment yet.
Rescooped by Heather Summers from Understanding GooglePlus
Scoop.it!

How Google+ will succeed and why you’ll use it whether you want to or not.

How Google+ will succeed and why you’ll use it whether you want to or not. | Google and Technology | Scoop.it
Like Twitter, G+ is going to keep growing as it attracts one niche community after another. Perhaps by happenstance, G+ has currently gathered together a network of three kinds of tech nerds: early adopters (general nerds), Google fanboys (who knew there were so many?!), and “Facebook fed-ups” (people that don’t like Facebook for one reason or another).
Via Vance Stevens
more...
No comment yet.
Rescooped by Heather Summers from Understanding GooglePlus
Scoop.it!

Listly List - Google Communities

“ Listly List - Google Communities - Google Plus Communities - Complete User Guide, Psychology of G+ Community Engagement, Using Google Plus with Learners, 11 Steps to Create A Google Plus Community for your Class ~ Educational Technology and Mobile...”
Via Vance Stevens
more...
Vance Stevens's curator insight, December 9, 2013 3:52 AM

a listly of resources on Google+ Communities

Scooped by Heather Summers
Scoop.it!

7 Easy Ways to Use LinkedIn to Market Your Business

7 Easy Ways to Use LinkedIn to Market Your Business | Google and Technology | Scoop.it
“ LinkedIn can be used not for job searching and recruitment, but also to market your business.”
more...
No comment yet.
Rescooped by Heather Summers from The MarTech Digest
Scoop.it!

Google+ & SEO: How Google+ Impacts Search Results - Search Engine Watch | #TheMarketingAutomationAlert

Google+ & SEO: How Google+ Impacts Search Results - Search Engine Watch | #TheMarketingAutomationAlert | Google and Technology | Scoop.it

Digest...

 

The most straightforward way Google+ impacts search results is with personalization:

People who follow on Google+ are more likely to see it.People who follow anyone who +1's the content are more likely to see it.

This is already a very big deal. If you can build a strong audience of your own, or if major influencers in your market space +1 or share the content, this can get you a lot of exposure to your target market.

 

Part of Hummingbird was to allow Google to better process signals other than links, such as signals from social platforms. This is quite interesting! While this new information makes it sound like Google is not using social signals yet, it makes it sound like it is definitely coming!

 

We know that the personalization impact is quite strong, and that Google+ posts themselves can rank in the SERPs. This is already a compelling reason to engage in Google+, especially if there is a real audience for you there. We also know that Google gets the information from Google+ directly. Unlike Facebook and Twitter, there is no crawling involved in this process. Google+ also is continuing to grow, and it is strategic to Google's plans. With Hummingbird, it seems increasingly likely that Google+ will have some influence on non-personalized results.

 

__________________________________

► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


Via CYDigital
more...
CYDigital's curator insight, November 18, 2013 5:49 PM

More evidence that points to Google+'s influence on SERP. Very important note concerning Hummingbird as a stage-setter for Google's use of social signals as a part of SERP!

Kanishk Bhatia's curator insight, November 19, 2013 7:00 AM

Wow! 

FerSEO's curator insight, November 22, 2013 6:34 AM

La gente que te sigue en Google+ o que sigue a alguien que ha hecho +1 en una de tus publicaciones, es más probable que vea tus contenidos.

Rescooped by Heather Summers from The MarTech Digest
Scoop.it!

Google AdWords RLSA: 3 Ways to Take Full Advantage - Search Engine Watch | #TheMarketingTechAlert

Google AdWords RLSA: 3 Ways to Take Full Advantage - Search Engine Watch | #TheMarketingTechAlert | Google and Technology | Scoop.it

Intermediate/ Digest...

 

RLSAs become a very powerful tool for search marketers, especially as personalization continues as a trend across the digital landscape. Here are three things you can do to fully take advantage of RLSAs.

1. New Keyword Targeting

Are there keywords that typically don't perform well for you when targeted to the general market, but would be great keywords if you could only target previous customers? RLSAs allow you to do exactly that.

 

2. Bidding or Even Displaying an Ad

If you know a current customer is coming back and searching on a branded term most likely to service their account, you can choose to not display an ad or reduce your bid for that customer and allow them to use your organic search ad.

 

3. Targeted Ad Copy

Want to welcome back a previous customer, or cross-sell a specific product given a recent purchase? This ability is available via RLSAs. Having more than one ad copy in rotation was always best practice as a test, but testing that ad copy with data-driven insights can change the game.

 

____________________________________________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


Via CYDigital
more...
CYDigital's curator insight, April 21, 2014 6:22 PM

Remarketing Lists for Search Ads (RLSA): It should be a standard part of everyone's AdWords' arsenal.

Rescooped by Heather Summers from iGeneration - 21st Century Education (Pedagogy & Digital Innovation)
Scoop.it!

"Google Search by Image" From Your Screenshots With This Extension

"Google Search by Image" From Your Screenshots With This Extension | Google and Technology | Scoop.it
"Screenshot Search" lets you take a screenshot and upload that to Google Search By Image, instantly and do a search.

Via Tom D'Amico (@TDOttawa)
more...
No comment yet.
Rescooped by Heather Summers from Metaglossia: The Translation World
Scoop.it!

Google Search Somewhere Else, Says Apple

Google Search Somewhere Else, Says Apple | Google and Technology | Scoop.it
The gradual banishment of Google Search from Apple products increased with the recent release of iOS 8. Apple’s latest upgrade to their software makes it no

Via Charles Tiayon
more...
Charles Tiayon's curator insight, September 21, 2014 8:53 AM

The gradual banishment of Google Search from Apple products increased with the recent release of iOS 8. Apple’s latest upgrade to their software makes it no longer possible to get Google results by using your iPhone’s Spotlight. Instead, Apple’s Spotlight now uses Microsoft’s Bing search engine, according to International Business Times. The change is also in place for Spotlight on OS X Yosemite software for Macs.

Prior to the release of iOS 8, Spotlight on the iPhone would provide a user with results from within their phone, such as emails, calendar appointments or apps, along with a “search web” option that would generate a Google Search using Safari. With the iOS 8 upgrade, Spotlight search results from Bing are automatically filtered in along with internal results, such as text messages. Along its iOS 8 prom0tions, Apple is touting Spotlight as more intelligent than ever.

Meanwhile, Google has re-branded its Google Search app for the iPhone 6. Now simply called Google, the 4.2.0 version integrates Google Now and Chromecast features into its search capabilities, according to the tech blog 9to5Mac. Google Now is a Siri-like program that provides responses to questions by voice. Chromecast is a digital media player, so using the new Google app will drive people to their favorite TV shows on Chromecast. The improvements to the Google app, which is also available for Android phones, will also provide traffic updates and other targeted information.

The removal of Google Search from Spotlight is the latest in a series of moves by Apple to phase out Google from its products. In 2012, Apple Maps was launched as the default map application for Apple’s mobile devices, bumping out the nearly ubiquitous Google Maps. A year later, Siri started giving Google the cold shoulder, and has since only ever used Bing for voice commanded requests.

Seeing Apple turn back toward Microsoft, once its primary competitor, shows just how much of a threat Google has become in the mobile market with its Android phone software. The rivalry now extends to all three companies. Microsoft launched Bing in 2009 to directly compete with Google. In addition to its gradual integration into Apple software, Bing powers Yahoo! Search, which was once the dominant online search engine before Google came along.

Apple’s own browser Safari remains the primary browser for iPhones, yet it still defaults to using Google for searches. This is due to an agreement between the two companies renewed in 2011, which may bring in $1 billion a year to Apple. It’s not known when that deal is up again but such a lucrative arrangement might mean Google Search will remain in Safari, and on the iPhone, for now. Even so, it hasn’t stopped the iPhone 6 Plus fromselling out all over the world this weekend.

Rescooped by Heather Summers from Future Ready School Libraries
Scoop.it!

Free Technology for Teachers: Frequently Overlooked Google Search Tools and Strategies

Free Technology for Teachers: Frequently Overlooked Google Search Tools and Strategies | Google and Technology | Scoop.it

Via Bookmarking Librarian
more...
No comment yet.
Rescooped by Heather Summers from Google Plus and Social SEO
Scoop.it!

The Top Google Search Rank Factors in 2014

The Top Google Search Rank Factors in 2014 | Google and Technology | Scoop.it
Search Engine Marketing - To achieve good ranking positions in Google organic search results, publishers need to include high-quality content on pages rather than simply rely on traditional SEO tactics, according to a recent ...

Via Neil Ferree
more...
Neil Ferree's curator insight, September 25, 2014 5:11 PM

I was surprised to learn some of the key ranking factors we focussed on in the past were no longer as influential as they once were.


If you want to get your webpages, articles and videos to rank high in the search engines, here are the moving parts you need to know and how they influence the Google algorithm.

Neil Ferree's comment, September 25, 2014 5:12 PM
Ping @Ally Greer this scooped story includes my smip.ly sharing routine in casae you were still curious how snip.ly works w/ scoop.it?
malek's curator insight, September 25, 2014 6:55 PM

"Relevant terms" is

  • Double the weight of % backlinks with keywords
  • Triple the weight of word count in anchor text
Don't forget to enlarge the chart to relate to this revolution!
Rescooped by Heather Summers from Information and digital literacy in education via the digital path
Scoop.it!

Frequently Overlooked Google Search Tools and Strategies | Free Technology for Teachers

Frequently Overlooked Google Search Tools and Strategies | Free Technology for Teachers | Google and Technology | Scoop.it

This morning I spent some time reading the first part of the solution to Dr. Daniel Russell's most recent search challenge on Search ReSearch. Dr. Russell is a search anthropologist working at Google. Every week he posts search challenges that are designed to introduce you to new ways of searching for information.


Via Elizabeth E Charles
more...
Anita Vance's curator insight, September 27, 2014 2:41 PM

Here is the review of google search guides.  A link or reminder for when a student needs a quick reminder of shortcuts, etc.

Scooped by Heather Summers
Scoop.it!

Google wants to sell domain names - CNN

Google wants to sell domain names - CNN | Google and Technology | Scoop.it
CNN Google wants to sell domain names CNN (CNN) -- Google already is a major player in search, online mapping, social networking and other key functions of the Web. Now it wants to sell domain names, too.
more...
No comment yet.
Rescooped by Heather Summers from Google Plus and Social SEO
Scoop.it!

A Guide to Google Chrome Extensions as Suggested by the Google+ Community

A Guide to Google Chrome Extensions as Suggested by the Google+ Community | Google and Technology | Scoop.it
What are Google Chrome Extensions? Chrome Extensions are “… small software programs that can modify and enhance the functionality of the Chrome browser.
Via Neil Ferree
more...
Neil Ferree's curator insight, March 25, 2014 10:23 AM

If you're a fan of Chrome like many of us are then you know installing the right extensions form the Chrome store is the way to go. 


This guide will help you find and use the best ones.

Randy Bauer's curator insight, March 26, 2014 10:43 AM

Extensions on Chrome can expand function and capability. This is a great Guide to Get the Most Out of Chrome Extensions. Original by http://plusyourbusiness.com

Rescooped by Heather Summers from Understanding GooglePlus
Scoop.it!

40 Google+ Tips and Tricks for Power Users

40 Google+ Tips and Tricks for Power Users | Google and Technology | Scoop.it
Most of us ... are only beginning to scratch the surface of what Google+ can do; like many Google products, G+ is brimming with advanced features and untapped tweaks. That's why I decided to put together this massive list of Google+ tips and tricks. It includes some of the best power-user pointers I've found both from my own experimentation and from following some really smart folks in the Google+ universe.
Via Vance Stevens
more...
No comment yet.
Rescooped by Heather Summers from Understanding GooglePlus
Scoop.it!

Sign Up for Google’s Power Searching Online Course to Boost Your Google-Fu

Sign Up for Google’s Power Searching Online Course to Boost Your Google-Fu | Google and Technology | Scoop.it
Google is laying on a MOOC about understanding Google+ "The Power Searching with Google class starts on July 10th, and you can sign up with your Google Account. The course will consist of six 50 minute classes that you can take in your own time over a two week window, along with other students from all over the world. The course will consist of some traditional exercises, some interactive searching, Google+ Hangouts on Air, and Google Groups, where you can talk to other participants, and even members of the Google Search team to boost your search skills and get hints if you get stuck with a particular challenge."
Via Vance Stevens
more...
No comment yet.
Scooped by Heather Summers
Scoop.it!

The Anatomy of the Perfect LinkedIn Profile [INFOGRAPHIC]

The Anatomy of the Perfect LinkedIn Profile [INFOGRAPHIC] | Google and Technology | Scoop.it
“ Got a LinkedIn profile? Congrats. Now you're only competing for attention with another 225+ million users. By putting some time into building your profile, you”
more...
No comment yet.