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Automated Bidding Systems Test Old Ways of Selling Ads

Automated Bidding Systems Test Old Ways of Selling Ads | Technology and Business Beat | Scoop.it
Technologies that target ads to specific consumers, rather than aggregate audiences offered by publishers, are punishing newspaper, broadcast and magazine sites.
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Branding is for the Bold

Branding is for the Bold | Technology and Business Beat | Scoop.it
Want to find brand success? Identify your "best" attribute, transcend the fear and prepare to build deeper relationships with passionate fans.
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Brands Need a New Way of Thinking

Brands Need a New Way of Thinking | Technology and Business Beat | Scoop.it
It's time for a more sophisticated, integrated approach to multicultural marketing...
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Substance Is Viral: The Rise of High Value Digital Journalism and Storytelling

Substance Is Viral: The Rise of High Value Digital Journalism and Storytelling | Technology and Business Beat | Scoop.it
In a media ecosystem based on one-click sharing, we are what we tweet (or like or +1.)  Our habits on social media represent who we are, what we stand for, who we identify with, which...
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Social Media Denial Common for U.S. Businesses

Social Media Denial Common for U.S. Businesses | Technology and Business Beat | Scoop.it
New research finds that 72% of businesses that use social media do not have a clear set of goals or a clear strategy for their social media platforms.
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