Technologie Marketing Strategie
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Agences immobilières : 5 conseils pour capter les Internautes

Agences immobilières : 5 conseils pour capter les Internautes | Technologie Marketing Strategie | Scoop.it
“ Aujourd'hui, le processus de recherche immobilière a beaucoup changé. On ne fait plus la visite du quartier en voiture à la recherche de panneaux "À vendre" ; au contraire, les futurs acquéreurs passent la majorité de leur temps en ligne, sans...”
Via ANDRIEU Jean Luc
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La vidéosurveillance dans les abattoirs adoptée

La vidéosurveillance dans les abattoirs adoptée | Technologie Marketing Strategie | Scoop.it

Contre toute attente, les députés ont voté hier soir, jeudi 12 janvier l’introduction de la vidéosurveillance dans les abattoirs.


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5 techniques de vente que tout commercial doit connaître

5 techniques de vente que tout commercial doit connaître | Technologie Marketing Strategie | Scoop.it
“ SPANCO, SONCAS, BAC, SIMAC... Présentation des techniques incontournables pour identifier les prospects, comprendre le client, argumenter et vendre.”
Via Jean-Luc Gastinel, Agnès Bertin
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Are Cards the Next Big Thing in Web Design and Creative Arts?

Are Cards the Next Big Thing in Web Design and Creative Arts? | Technologie Marketing Strategie | Scoop.it

'We are currently witnessing a re-architecture of the web, away from pages and destinations, towards completely personalized experiences built on an aggregation of many individual pieces of content".

"Cards are fast becoming the best design pattern for mobile devices as the internet moves from pages & destinations to aggregated personal experiences."


Via Monique Walhof
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7 Marketing Tips For Small Businesses

7 Marketing Tips For Small Businesses | Technologie Marketing Strategie | Scoop.it
“ You don’t need lots of money to create an effective marketing campaign. There are many ways you can do marketing without breaking your bank. Here are several cost-effective methods of marketing for…”
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Cinq entreprises qui transforment leur relation client grâce au digital

Cinq entreprises qui transforment leur relation client grâce au digital | Technologie Marketing Strategie | Scoop.it
S’il y a bien un sujet qui met toutes les entreprises d’accord, c’est celui de l’impact du numérique sur leur activité. La relation entre...
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How to Create a Social-Media Marketing Plan From Scratch (Infographic)

How to Create a Social-Media Marketing Plan From Scratch (Infographic) | Technologie Marketing Strategie | Scoop.it
“You should choose the social networks that best fit your strategy and the goals you want to achieve on social media.”
Via Valerie VanBooven RN BSN
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The ABCs of Digital Marketing

The ABCs of Digital Marketing | Technologie Marketing Strategie | Scoop.it
“A is for attribution, that essential but elusive goal. B is for buyer’s journey, the imagined path customers stroll. C is for content, the coin of the marketer’s realm. D is for digital, the assumption of every project we helm. E is for event, those small moments that trigger an action. F is for feedback,… Read More”
Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, August 21, 2015 5:13 PM

Great list from Jake Sorofman. What would you suggest for X & Z?


A is for attribution, that essential but elusive goal.

B is for buyer’s journey, the imagined path customers stroll.

C is for content, the coin of the marketer’s realm.

D is for digital, the assumption of every project we helm.

E is for event, those small moments that trigger an action.

F is for feedback, that equally important audience reaction.

G is for gamification, the tactics we may use to engage, delight or amuse.

H is for hub, the tools to take action on the data that ensues.

I is for insight, the patterns that reveal intent, over time, over space.

J is for JavaScript, the bits of code we’re known to inconspicuously place.

K is for keywords, the set of relevant terms we seek to own.

L is for loyalty, the bounty from the seeds we’ve diligently sown.

M is for multichannel, the fusion of interactions on the path customers wend.

N is for native, the stealthy advertising marketers seek to blend.

O is for opt-in, which grants us the permission to engage.

P is for programmatic, the real time bidding that represents our newest stage.

Q is for quantified self, where we instrument people to the hilt.

R is for ROI, the calculation that justifies everything we’ve built.

S is for social, where conversations are drawn out of thin air.

T is for tweet, the 140 characters of compressed wisdom that we do share.

U is for usability, a virtue for each and every interaction.

V is for viral, from whose cost does reach come but for a fraction.

W is for word of mouth, where advocates make your brand a contender.

X is where your guess is as good as mine, for there are none that I can remember.

Y is for the generation also known as millennials, so youthful and connected.

Z is yet another blank on this list, which you probably already quite expected.


Anurup Gaurav had a great suggestion:

X is for the xperience (CX), you so lovingly design for your customer.
Z is for the Zettabyte era of digital data, toward which we’re so rapidly headed.


What do you think?

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An Email Marketing Funnel For Planning Your Subscriber’s Journey - GetResponse Blog

An Email Marketing Funnel For Planning Your Subscriber’s Journey - GetResponse Blog | Technologie Marketing Strategie | Scoop.it
“Download our awesome email marketing funnel and learn exactly how the customer journey looks. Get your email marketing game on!”
Via massimo facchinetti
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Email Marketing 101: How to determine the right email content for your subscribers | MarketingSherpa Blog

Email Marketing 101: How to determine the right email content for your subscribers | MarketingSherpa Blog | Technologie Marketing Strategie | Scoop.it
“How can you avoid being a pain in a customer's inbox? The answer is in targeting your content. It is one of the most important, and sometimes underutilized,”
Via massimo facchinetti
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3 Key Marketing Best Practice Takeaways for Aligning Your Sales Team

3 Key Marketing Best Practice Takeaways for Aligning Your Sales Team | Technologie Marketing Strategie | Scoop.it
“ How to get your sellers thinking more like marketers with these 3 marketing best practices”
Via Andrew Norton
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CIM Academy's curator insight, August 24, 2015 4:42 AM

Peas of a pod...how to align the sales and marketing team.

CIM Academy's curator insight, September 25, 2015 10:20 AM

This article outlines key tips to align your sales team.

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FinTech 101, un site pour combler les lacunes des banquiers traditionnels

FinTech 101, un site pour combler les lacunes des banquiers traditionnels | Technologie Marketing Strategie | Scoop.it
“ Alors que le secteur des FinTech est en plein essor, le manque de connaissances sinon de compétences nouvelles du côté des banquiers traditionnels et autres cadres dirigeants inquiète les institutions bancaires. Dans ce contexte disruptif, l'association britannique Innovate Finance vient de lancer une plateforme de formation intitulée FinTech 101.”
Via Moustan Saifoudine
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5 Things to Know About Customer Experience Journey Mapping ...

5 Things to Know About Customer Experience Journey Mapping ... | Technologie Marketing Strategie | Scoop.it
“In the never-ending quest to deliver service excellence, the concept of “Journey Mapping” has become a popular tool for gaining a deeper understanding of the customer experience. A journey map is, quite literally, a map of ...”
Via Journifica, Veronique Colbert
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Intelligence économique et innovation : le grand défi – Entreprendre.fr

Intelligence économique et innovation : le grand défi – Entreprendre.fr | Technologie Marketing Strategie | Scoop.it
“ RT @DefStrategie: Intelligence économique et innovation : le grand défi via @info_et_savoir #IE http://t.co/z69KglOQoe”
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La vidéosurveillance dans les abattoirs adoptée

La vidéosurveillance dans les abattoirs adoptée | Technologie Marketing Strategie | Scoop.it

Contre toute attente, les députés ont voté hier soir, jeudi 12 janvier l’introduction de la vidéosurveillance dans les abattoirs.


Via BABinfo
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Delta Security Solutions lance une offre de vidéopatrouille pour protéger les entrepôts et commerces contre les cambriolages

Delta Security Solutions lance une offre de vidéopatrouille pour protéger les entrepôts et commerces contre les cambriolages | Technologie Marketing Strategie | Scoop.it
Les pics saisonniers comme les fêtes de Noël connaissent un accroissement des cambriolages du fait de la présence d'un stock plus important de...

(...)


Via MGM Your French Team
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MGM Your French Team's curator insight, December 3, 2015 1:47 PM

Contrôle à distance et en temps réel des actions de surveillances quotidiennes via l'application mobile Delta

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Transforming Customer Experience with Journey Mapping | Cooper Journal

Transforming Customer Experience with Journey Mapping | Cooper Journal | Technologie Marketing Strategie | Scoop.it
“RT @cooper: A #journeymap is not an objective record of reality, but a synthesized output of research. #CX http://t.co/Yc3hBCWur7 http://t.…”
Via Journifica, Veronique Colbert
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Les commerciaux BtoB menacés par le web ? | Comarketing-News

Les commerciaux BtoB menacés par le web ? | Comarketing-News | Technologie Marketing Strategie | Scoop.it
“22 % des commerciaux BtoB seraient susceptibles d’être remplacés par les moteurs de recherche et autres sites e-commerce d’ici 2020 selon une récente étude”
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5 Creative Principles for Remarkable Presentations

Every time I ask the question “what’s the most difficult part of writing a speech?” the answer is always the same. STARTING. Writing a presentation is inherent…
Via Stefano Principato
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17 Ways to Increase Website Traffic by 419.16% in 90 days Without Paid Marketing [Case Study]

17 Ways to Increase Website Traffic by 419.16% in 90 days Without Paid Marketing [Case Study] | Technologie Marketing Strategie | Scoop.it
“Learn how to get more visitors to your website without spending money from this traffic generation case study.”
Via Valerie VanBooven RN BSN
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4 Ways to Marry Your Email Marketing and Website Optimization Strategies

4 Ways to Marry Your Email Marketing and Website Optimization Strategies | Technologie Marketing Strategie | Scoop.it

Do you hear that? It’s getting louder. It’s the sound of millions of emails, targeted ads, and personalized web experiences fighting for relevance.

Despite the noise, B2B and B2C brands succeed at delivering relevant information to their target audiences. According to Direct Marketing Association, for every $1 spent on email marketing, the average return-on-investment is $40.56.

But there’s a difference between threading the needle and really creating something.


Via Ivo Nový, massimo facchinetti
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Hot Sheet: 49 genius tips to write emails that convert (starting today)

Hot Sheet: 49 genius tips to write emails that convert (starting today) | Technologie Marketing Strategie | Scoop.it

Are you ready to stop sending boring emails that don't convert? Here are 49 proven techniques to help you be more persuasive in your emails. Think of this as your personal email marketing "hot sheet." These are all winners. These bite-sized, tested and proven techniques, work for any kind of email campaign


Via Meg Appleby, massimo facchinetti
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How To Create The Perfect Call To Action

How To Create The Perfect Call To Action | Technologie Marketing Strategie | Scoop.it

Stop giving flimsy excuses for your lack of an effective call to action. Now’s the time to focus visitors on simple and effective call to actions that will boost conversions and establish you as an authority, says Joanna Wiebe.

To be honest with you, writing a call-to-action message that will compel your visitors to take the right action isn’t an easy task. The 8 tactics below will simplify it for you....


Via Jeff Domansky, marketingsales
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Jeff Domansky's curator insight, August 23, 2015 11:50 PM

Got an effective CTA? Here's how.

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Five Questions Every Social Marketer Should Answer - Smarter With Gartner

Five Questions Every Social Marketer Should Answer - Smarter With Gartner | Technologie Marketing Strategie | Scoop.it
“ Social marketers can inform and optimize the customer experience by asking and answering five focused questions.”
Via Marina Casses Ballester
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18 Tools for Better Content Creation: Improve Your Writing with Less Effort

18 Tools for Better Content Creation: Improve Your Writing with Less Effort | Technologie Marketing Strategie | Scoop.it

In order to create a high volume of high quality content, you need to be as efficient as possible.

If you use the right tools, you can create better content and more content and do it with ease. That’s the power of using great tools.


Via Kamal Bennani, Veronique Colbert
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Le Big Data est-il polluant ?

Le Big Data est-il polluant ? | Technologie Marketing Strategie | Scoop.it
“ Du commerce à l’énergie, en passant par la finance, la santé, le transport, la culture… et même la science, les données numériques représentent pour beaucoup...”
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