Technological Sparks
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Technological Sparks
Notable Ideas in Technology and General News About What's Happening On, Around and To the WEB
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Four marketing mega trends nobody's talking about | Mark W Schaefer

Four marketing mega trends nobody's talking about | Mark W Schaefer | Technological Sparks |

This is the time of year people post their prognostications for the next year. The predictions will be … predictable: More video! More Snapchat! More podcasts!


Well, OK. It’s pretty easy to make a prediction based on what’s already happening. But there are less obvious tectonic forces rumbling through our marketplace. Here’s a view of some of the underlying shifts, the marketing mega trends, you need be considering in 2017:


1. Content Marketing Re-constructed


If you are operating under the idea that what worked in content marketing last year will work this year, it’s time to update the perspective. The world of 2017 will look nothing like the marketing world of 2015. These trends will be forcing dramatic change....Read more: click image or title.



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Via Jeff Domansky, Marc Kneepkens
Jeff Domansky's curator insight, October 4, 2016 2:36 AM

Some of the less obvious marketing mega trends are also some of the most important. Four developments you need to consider for 2017.

BMO's curator insight, October 4, 2016 3:04 AM

Mediawijsheid voor de marketingsector. Een blik op de toekomst.

Marc Kneepkens's curator insight, October 4, 2016 7:46 AM

Marketing is changing rapidly. This article paints a picture of new trends that you really need to be aware of.

Rescooped by Monica S Mcfeeters from visualizing social media!

The What, the Why & the Who – How are Brands Using Social Media? [INFOGRAPHIC]

The What, the Why & the Who – How are Brands Using Social Media? [INFOGRAPHIC] | Technological Sparks |

Did you know that just over one quarter (27%) of organizations have a dedicated social media team, with almost two-thirds (65%) assigning social media tasks on top of existing job responsibilities, typically to employees working in marketing or PR?


These findings come from a recent survey, which also revealed that a combination of relevant education and experience is the most sought-after quality for a company looking to hire someone to work in their social media department. Also, the vast majority of firms (86%) measure their social media ROI by standard metrics such as Likes and followers.


65% of organizations cite lack of time as their biggest stumbling block to social media success, and 87% say that increasing brand awareness is their number one goal.

Via Lauren Moss
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Care and Feeding of Networks & 10 Must Follow Scoopiteers

Care and Feeding of Networks & 10 Must Follow Scoopiteers | Technological Sparks |

This post was fun to write. I spent the morning writing about the importance of thinking digital first. This post shares 5 tips about the care and feeding of possibly your most important asset - your network of support, advocacy and content. If your content network isn't the most important thing no one really thinks about very often I don't know what is. 

Via Martin (Marty) Smith
Monica S Mcfeeters's insight:

This is a link to a blog by Martin Smith his opinions about how to make your network and connections stronger and who to look towards for direction and inspiration.

Brian Yanish -'s curator insight, November 9, 2013 12:56 PM

Totally agree with Marty, each of these Scoopers uses to build their readership.  That's right they are using Other Peoples Content (OPC) that they curate to build their own following and traffic to their channels be it a website or social network. 

Tahar Mehenni's curator insight, December 4, 2013 7:10 AM

       Le 04 Décembre de l'année 2013     

                       Bonjour madame,

                                          Bonjour monsieur,

Êtes vous intéressés par un challenge en recevant dés votre inscription gratuitement  et sans aucun engagement de votre part des actions convertibles immédiatement après le lancement du méga réseau social  actuellement en phase de  pré-organisation GloballSare ? Si oui cliquez sur ce lien et inscrivez vous sans tarder car l'offre est limitée dans le temps:

Jack Varnell's curator insight, June 14, 2015 3:00 PM

Thanks for this list... I must be doing something right. All were in my network. Even the incomparable @KarenDietz !

Rescooped by Monica S Mcfeeters from Just Story It!

The Danger of a Single Story

The Danger of a Single Story | Technological Sparks |

Our lives, our cultures, are composed of many overlapping stories. Novelist Chimamanda Adichie tells the story of how she found her authentic cultural voice -- and warns that if we hear only a single story about another person or country, we risk a critical misunderstanding.


OMG -- what an amazing video! It is about 12 minutes long -- and eloquent plus thought-provoking. It is inspiring and heartfelt. I know this will feed you well.


Here is how to view it through the lense of small business, enterprises, non-profit work, or social cause entrepreneurship:

There is not one story, but multiple stories of different people that together create or organization -- whether you are a sole proprietor, nonprofit or a multinational corporation. You would think that is obvious, but I can't tell you how frequently people come to me for their 'story' -- their one, defining story. But thinking that way is dangerous and extremely limiting -- and untimately not successful as this Chimamanda explains. There are your stories, stories of customers, stories of partners, stories of staff, stories of stakeholders, etc...


The tone of today's marketing/branding efforts reflects more the shallowness of story instead of its depth. Depth comes from the many stories, not the 'one'. We instead must engage with ALL the stories otherwise we rob people of their dignity, respect and humanity. That thievery does not create meaningful relationships -- and we are all in the age of relationship building/sustaining if you haven't figured that out yet. 


Over-storying happens all the time -- to silence different voices for the sake of efficiency. The result? Stereotypes that while true, are woefully incomplete. This ultimately creates an inability to reach and engage with more people/markets in your business.


Stories in organizations and public life can be used to dispossess and malign (our current political climate?) or to bring together and empower. There are dangers in storytelling -- yes, even in business -- and care must be taken so we hear and can operate from a balance of stories for the health and well-being of the organization.


In the end, your success in working with stories for engagement, connection and meaningful relationship is all about awareness, intent, and deep listening -- and getting really smart about the power of storytelling. Enjoy watching this video about the depth, richness, and beauty of storytelling that will help you truly engage with those around you.


As Chimamanda says at the end, reject the single story and regain a kind of paradise.


Many thanks to Gregg Morris who originally curated this for his Story and Narrative


This review was written by Karen Dietz for her curated content on business storytelling at ;

Via Dr. Karen Dietz
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