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Nowhere is safe: tech comes to dressing rooms - Digiday

Nowhere is safe: tech comes to dressing rooms - Digiday | Tech Trends | Scoop.it
Dressing rooms are a private part of the shopping experience, which is why retailers are struggling to digitize them with the rest of their stores.

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Rescooped by Lisa Greco from Retail Trends
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Adidas just opened a new kind of store — and Nike should be terrified

Adidas just opened a new kind of store — and Nike should be terrified | Tech Trends | Scoop.it
AltaviaWatch is Altavia's selection of the most significant innovations in retail, updated by the central team in charge of market intelligence with the contributions of all our local business units worldwide.

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Rescooped by Lisa Greco from Retail Technology Innovation
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Best Practices for Omnichannel Retail Success in 2017

Best Practices for Omnichannel Retail Success in 2017 | Tech Trends | Scoop.it
What are the best practices for omnichannel retail success in 2017? Hear from leading industry experts from companies such as Kurt Salmon, Gartner, Demand Worldwide, and Aerosoles on the latest strategies and technologies for meeting consumer expectations.

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Rescooped by Lisa Greco from Entrepreneurship, Social Media and Digital Marketing
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Big data is useless without algorithms, Gartner says | ZDNet

Big data is useless without algorithms, Gartner says | ZDNet | Tech Trends | Scoop.it
Gartner has stated that big data is nothing without turning them into algorithms, which is where the true value lies for businesses.

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Rescooped by Lisa Greco from SME Cyber Security
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Here's How Hackers Can Control Your Entire Digital Life in Minutes

Here's How Hackers Can Control Your Entire Digital Life in Minutes | Tech Trends | Scoop.it
We are here with a true story that tells about the basic security precautions we forget to take and risk our digital lives.

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Roger Smith's curator insight, October 15, 2015 5:29 PM

WHEN ARE WE ALL GOING TO WAKE UP

We all think we are immune to a hacking attempt.   This article exposes the fundamental premise that we are not secure when accessing the digital world.    If you are attached to the digital world you are a target.   A simple email account and a social media footprint make you a target.   


Rescooped by Lisa Greco from Retail Trends
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New Technologies, Tactics Make The Store Of The Future A Reality - Retail TouchPoints

New Technologies, Tactics Make The Store Of The Future A Reality - Retail TouchPoints | Tech Trends | Scoop.it

espite the rise of e-Commerce, online channels will only account for 6.7% of global retail sales by the end of 2015, according to eMarketer. That mea...


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Rescooped by Lisa Greco from Retail Trends
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New Technologies, Tactics Make The Store Of The Future A Reality - Retail TouchPoints

New Technologies, Tactics Make The Store Of The Future A Reality - Retail TouchPoints | Tech Trends | Scoop.it

espite the rise of e-Commerce, online channels will only account for 6.7% of global retail sales by the end of 2015, according to eMarketer. That mea...


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Rescooped by Lisa Greco from Social Media and Healthcare
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Global Healthcare Social Media Marketing Market

Global Healthcare Social Media Marketing Market | Tech Trends | Scoop.it

Social media has emerged as a powerful platform to share content, ideas, and views with the help of online tools and related networks. Social media marketing refers to achieving network attention through the social media platforms. Interactions through social media has become an effective way for service providers and product manufacturers to interact with the end users and consumers. 

 
Healthcare industry is no exception where social media has become an important tool for consumers to remain updated about the recent developments in the industry and for healthcare organizations to receive feedback from the consumers. The global health care social media marketing market is expected to grow significantly due to the increased adoption of social media platforms by the healthcare organizations to reach the masses. 
 
Growing Trend of Web Advertisement by Healthcare Companies to Boost Global Health Care Social Media Marketing Market
 
According to a study conducted by the Pew Research Center, as on January 2014, around 74% of online adults used social networking sites. The percentage of people using social media platforms is expected to increase massively in the coming years. This will be the primary factor driving the global health care social media marketing market in the near future. 
 
Healthcare professionals and service providers are seeking social media websites such as Facebook, Google Plus, Twitter, and others as means to network with targeted consumer segments. Consumers can easily access healthcare information through social media platforms, subsequently assisting the healthcare companies to attain market growth. The increasing expenditure on web advertisement by healthcare companies is also fuelling the growth of the global health care social media marketing market. 
 
However, social media platforms carry the risk of creating mistrusts among the users since, not all information available on the internet is authentic. Privacy also poses as a susceptible factor while engaging and associating with patients through social media. 
 
Asia Pacific to Dominate Global Health Care Social Media Marketing Market during 2015-2023
 
The global health care social media marketing market has been segmented into five key regions: Asia pacific, North America, Middle East and Africa, Latin America, and Europe. North America has evolved as the largest market for health care social media marketing owing to the presence of a large pool of tech savvy consumers. It has been noticed that the pharmaceutical companies are increasingly taking up the social media platform to interact with the consumers. Europe closely follows as the second largest health care social media marketing market. 
 
However, in the coming years, Asia Pacific is expected to emerge as the most attractive market for health care social media marketing due to increasing number of internet users and developing technological interface in countries such as China, India, Japan, and Australia.
 
Key Players in Global Health Care Social Media Marketing Market
 
Some of the key players operating in the global health care social media marketing market are Johnson and Johnson Inc., Novartis AG, Bayer AG, Pfizer Inc., and Novo Nordisk AS. Johnson and Johnson has resorted to social media for crisis management as well as idea generation. Novartis has increased the sales of their over the counter products by promoting them through social media platforms.

 


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Rescooped by Lisa Greco from Information Management & Big Data uses cases
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Analytics and Data Mining - Goran's Blog: Big-Data Analytics in hotel industry

Analytics and Data Mining - Goran's Blog: Big-Data Analytics in hotel industry | Tech Trends | Scoop.it

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Rescooped by Lisa Greco from The MarTech Digest
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Customer Experience Matrix: Data Plus MarTech: HubSpot and Demandbase Join the Race

Customer Experience Matrix: Data Plus MarTech: HubSpot and Demandbase Join the Race | Tech Trends | Scoop.it
There were two industry announcements this week that were unexpectedly related. The first was HubSpot’s announcement yesterday that its CRM offerings would now include access to a 19 million account prospecting database. The second was Demandbase’s acquisition of data-as-a-service vendor WhoToo, which offers its own set of 250 million profiles relating to 70 million business processionals.

The HubSpot announcement is interesting mostly because it too recognizes the importance of giving marketers audience lists without acquiring the names for themselves. You could argue this makes HubSpot a player in the super-hot Account Based Marketing category, although they didn't use the term.  If they are, it's ABM-lite, in the sense that HubSpot will give CRM users basic profile information, usually including a phone number, but doesn't offer contact names or email addresses. It also pulls recent news stories.  This is pretty consistent with HubSpot's historic aversion to unsolicited outbound contacts.

The point here is that both HubSpot and Demandbase are adding data to their marketing technology, something we’ve seen in other deals like Oracle buying Datalogix. There are still plenty of stand-alone data vendors, especially when it comes to B2B prospecting lists. And there are plenty of vendors who combine prospect data with predictive – including LinkedIn itself since its recent FlipTop acquisition. But I think we can add “data plus tech” to the tote board of martech horse races.

 

This scoop comes to you compliments of marketingIO.                                                          


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CYDigital's curator insight, September 13, 2015 4:51 PM

The silver bullet: marketing automation + data + predictive, all within a CRM shell.

Rescooped by Lisa Greco from Emotional health
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Approval Addiction: Stop Worrying About What People Think

Approval Addiction: Stop Worrying About What People Think | Tech Trends | Scoop.it

Do you worry about what people think about you? If you often feel rejected and defensive when criticized, it's time to break your approval addiction.


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Rescooped by Lisa Greco from Tech Trends and Industry
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The Top 10 Technology Trends Influencing Meetings Are ...: Successful Meetings

The Top 10 Technology Trends Influencing Meetings Are ...: Successful Meetings | Tech Trends | Scoop.it
Social media, mood lighting, geofencing, and drones are among the technologies driving meetings and events this year, according to the International Association of Conference Centres.

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Rescooped by Lisa Greco from SME Cyber Security
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Internet of Things : Security is getting better, but far from secure - SlashGear

Internet of Things : Security is getting better, but far from secure - SlashGear | Tech Trends | Scoop.it
Connected devices are common all around the world today and becoming more and more common. In years past the only things that were typically networked were computers, tablets, and smartphones. That...

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Roger Smith's curator insight, August 28, 2015 12:35 AM

Convenience and cost does not equal secure

Rescooped by Lisa Greco from Retail - Technology trends
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Study: Smart mirrors to become $7 billion market by 2022 | Chain Store Age

Study: Smart mirrors to become $7 billion market by 2022 | Chain Store Age | Tech Trends | Scoop.it
Imagine being not only smart, but a billionaire as well. Smart mirrors are in this enviable position, according to a new study from industry analyst firm N-Tech Research.

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Rescooped by Lisa Greco from Retail Trends
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67% Of U.S. Consumers Visit Stores After Researching On Mobile

67% Of U.S. Consumers Visit Stores After Researching On Mobile | Tech Trends | Scoop.it
Although shoppers can now use mobile devices to connect with and purchase from retailers, two out of three U.S. shoppers say they still follow up their mobile research with an in-store visit, according to research from XAd. Shoppers also are using mobile to engage more within the store, and are 75% more likely to use their devices upon entering the store than they were three years ago.

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Rescooped by Lisa Greco from SME Cyber Security
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Elite cyber security teams: Why they matter and how to train them

Elite cyber security teams: Why they matter and how to train them | Tech Trends | Scoop.it
Hacking attacks cost the average US organisation 154 million per year, more than double the global average of 77 million Hacking attacks cost the average US organisation 154 million per year, more than double the global average of 77 million2...
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Rescooped by Lisa Greco from WHY IT MATTERS: Digital Transformation
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The latest data shows Amazon might be ready to replace UPS and FedEx for #delivery

The latest data shows Amazon might be ready to replace UPS and FedEx for #delivery | Tech Trends | Scoop.it
Amazon has 173 logistics facilities worldwide, so it might build its own logistical network — which should terrify traditional vendors like UPS and FedEx.

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Farid Mheir's curator insight, October 21, 2015 9:31 AM

Amazon may replace UPS and FedEx with its own delivery service.


I wrote about this in the past when I assumed that Amazon is developing grocery delivery as a volume business to put trucks on the road and cut distributions costs drastically. In that light Amazon is not looking at grocery as a profit center - all it needs is an operation that breaks even because when it does, all other deliveries will basically be free of charge.


And this would mean Amazon will never open stores.

Rescooped by Lisa Greco from SME Cyber Security
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Expectations vs. Reality: Five Ways to Improve Cybersecurity Awareness

Expectations vs. Reality: Five Ways to Improve Cybersecurity Awareness | Tech Trends | Scoop.it
Security experts can take steps to bridge the gap and help to reinforce best practices among their colleagues.

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Roger Smith's curator insight, October 8, 2015 4:59 PM

Make it personal

Rescooped by Lisa Greco from Technology in Business Today
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Why journalists can't stop asking the Tech bubble Question

Why journalists can't stop asking the Tech bubble Question | Tech Trends | Scoop.it
Journalists can't stop asking the question, and venture capitalists can't stop complaining about it.

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Rescooped by Lisa Greco from Quantified Self, Data Science, Digital Health, Personal Analytics, Big Data
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Wearables Are Revolutionizing Healthcare, Not Just Fitness

Wearables Are Revolutionizing Healthcare, Not Just Fitness | Tech Trends | Scoop.it

Some companies, like FitBit and Jawbone, are focusing on wearable health and fitness gadgets  as their bread and butter products. Other legacy tech companies like Apple, Google and Intel are making bold plays in healthcare, shaping the market with their considerable influence.


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Rescooped by Lisa Greco from Technology in Business Today
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Mobile vs. Mobility: Understanding the Business Difference

Mobile vs. Mobility: Understanding the Business Difference | Tech Trends | Scoop.it
This post is sponsored by Samsung Business. All thoughts and opinions are my own.
In a global marketplace where the pace of business is 24/7/365, work busted out of its 9-to-5 structure a long time ago. Smartphones, tablets, even watches connect us to work whether we’re in the boardroom or on the sidelines

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Rescooped by Lisa Greco from Information Management & Big Data uses cases
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Big Data 50 - Companies Driving Innovation

Big Data 50 - Companies Driving Innovation | Tech Trends | Scoop.it
It's no secret that the world of information technology is changing fast. Data is being created in ways not possible a few years ago. It is now feasible to collect and analyze data from a wide range of sources, including mobile devices, machines, social media, documents, and emails. To help organizations navigate the rapidly changing big data landscape, Big Data Quarterly presents the 'Big Data 50,' a list of companies driving innovation.

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Rescooped by Lisa Greco from SME Cyber Security
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How to Spot & Avoid 10 of the Most Insidious Hacking Techniques

How to Spot & Avoid 10 of the Most Insidious Hacking Techniques | Tech Trends | Scoop.it
In this ongoing arms race between security specialists and hackers, hackers are still finding new ways to get around our defenses. Attacks used by famous hackers in the past are used as starting points or even inspiration. Oftentimes, security specialists just can't develop new defenses as quickly as hackers develop new attacks. With most of…

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Roger Smith's curator insight, September 9, 2015 6:23 PM

Using everyday technology to bypass your security - just another couple of examples

Rescooped by Lisa Greco from WHY IT MATTERS: Digital Transformation
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The 12 Disruptive Tech Trends You Need to Know

The 12 Disruptive Tech Trends You Need to Know | Tech Trends | Scoop.it

Insight into which developments will have the greatest impact on the business world in the coming decades. 

 


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Marc Kneepkens's curator insight, August 27, 2015 1:18 PM

#Disruptive #Technology is changing our world rapidly. Check out all these amazing new trends.

Farid Mheir's curator insight, August 29, 2015 5:24 PM

No surprise, but always good to be reminded during budgeting and strategy season.

Jack Licata's curator insight, September 9, 2015 9:37 AM

The Future Is Now!!

Rescooped by Lisa Greco from SME Cyber Security
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4 in 5 health orgs hit by cyber crooks - Healthcare IT News

4 in 5 health orgs hit by cyber crooks - Healthcare IT News | Tech Trends | Scoop.it
More than 80 percent of healthcare CIOs, CTOs and other security leaders polled by KPMG say their organizations have been victimized by at least one cyber attack in the past two years -- and many still feel like sitting ducks.

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Roger Smith's curator insight, August 28, 2015 12:29 AM

Not good stats at all!