Teaching Visual Communication in a Business Communication Course
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Teaching Visual Communication in a Business Communication Course
An online magazine by Bovee & Thill, authors of the leading textbooks in business communication and business writing, published by Pearson, featuring resources about visual communication, data visualization, including graphic design, photography, and presentations. For more information about Bovee & Thill's texts and their exclusive, superior coverage of visual communication, visit http://boveeandthillbusinesscommunicationblog.com. For instructor examination copies, go to http://blog.businesscommunicationnetwork.com/texts. To find your local sales representative, go to http://www.pearsonhighered.com/educator/replocator. To contact the authors, send an email to hotline@boveeandthillbusinesscommunicationblog.com. To get a free Comprehensive Guide to Business Communication Instructional Resources, visit http://blog.businesscommunicationnetwork.com/resources. Subscribe to a free weekly newsletter of new posts to all 11 of Bovee & Thill's Online Magazines: http://sco.lt/8kgeVV.
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Videos Demonstrating the Visual Thinking Landscape

Videos Demonstrating the Visual Thinking Landscape | Teaching Visual Communication in a Business Communication Course | Scoop.it

"Visual thinking is a way to organize your thoughts and improve your ability to think and communicate."

Bovee & Thill's Online Business Communication Magazines's insight:

"Visual thinking is a way to expand your range and capacity by going beyond the linear world of the written word, list and spreadsheet, and entering the non-linear world of complex spacial relationships, networks, maps and diagrams."

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Dave Wood's curator insight, March 8, 2014 1:30 AM

Some great how-to video demos here by Dave Gray.

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What's New in Teaching Business Communication? Two Approaches to a New Textbook Topic: Infographics

"For the first in any business communication text, a section is devoted to infographics."

Bovee & Thill's Online Business Communication Magazines's insight:

Infographics are a special class of diagrams that can convey both data as well as concepts or ideas. In addition, they contain enough visual and textual information to function as independent, standalone documents. They've become a staple of online communication in recent years and are becoming important business communication tools in such areas of process design, training, and even résumés.

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What's New in Teaching Business Communication: Visual Media Chapter Adds an Important Medium

What's New in Teaching Business Communication: Visual Media Chapter Adds an Important Medium | Teaching Visual Communication in a Business Communication Course | Scoop.it

Via Bovee & Thill's Online Business Communication Magazines
Bovee & Thill's Online Business Communication Magazines's insight:

Video has become a core business medium. In fact, one could argue that video is almost as revolutionary as social media, given how many business messages that were once delivered in written format are now delivered via video.

And just as document design, presentation slides, web writing, and other tasks moved out of the specialist realm and became mainstream skill expectations, many employees are now expected to be able to do basic video work for training courses, product demos, video news releases, customer service, and other routine applications.

With companies such as Zappos encouraging video uploads from job applicants, video could become significant in employment communication as well.

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Bovee & Thill's Online Business Communication Magazines's curator insight, September 10, 2013 9:31 PM

This video discusses an important medium that has now, for the first time, been integrated into a business communication text's visual media chapter.

Video has become a core business medium. In fact, one could argue that video is almost as revolutionary as social media, given how many business messages that were once delivered in written format are now delivered via video.


And just as document design, presentation slides, web writing, and other tasks moved out of the specialist realm and became mainstream skill expectations, many employees are now expected to be able to do basic video work for training courses, product demos, video news releases, customer service, and other routine applications.

With companies such as Zappos encouraging video uploads from job applicants, video could become significant in employment communication as well.

Just as Courtand Bovee and John Thill were the first business communication authors to cover social media, they now once again lead the way in new topic coverage by adding a unique section on video production as part of Chapter 9, Visual Media, in their text, Business Communication Today, 12th Ed.  It guides students through preproduction, production, and post production, with simple hands-on advice at each stage.

Students can learn even more about video production by visiting a website described in one of the book's Learn More features that offers a wealth of advice on producing quality videos.

As more and more companies rely on video for internal and external communication, learning some basic video skills will make students more effective and more valuable communicators. You are strongly encouraged to include video production as part of your full-spectrum business communication course. Business Communication Today, 12th Edition, would be the ideal text for you to use, because it's the only business communication text that offers coverage of business video.

Bovee & Thill's Online Business Communication Magazines's curator insight, September 27, 2013 12:01 AM

Video has become a core business medium. In fact, one could argue that video is almost as revolutionary as social media, given how many business messages that were once delivered in written format are now delivered via video.

And just as document design, presentation slides, web writing, and other tasks moved out of the specialist realm and became mainstream skill expectations, many employees are now expected to be able to do basic video work for training courses, product demos, video news releases, customer service, and other routine applications.

With companies such as Zappos encouraging video uploads from job applicants, video could become significant in employment communication as well.

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Powerful Facts about Visual Communication

Powerful Facts about Visual Communication | Teaching Visual Communication in a Business Communication Course | Scoop.it
Powerful facts about visual communication, especially the way graphics affects us both cognitively and emotionally.
Bovee & Thill's Online Business Communication Magazines's insight:

Did you know that visuals are processed 60,000 times faster than text? Or how about the fact that they are processed simultaneously?


Ever wonder why you can process visuals so much faster than text? This is because visuals are processed simultaneously whereas words are processed sequentially.


Did you know that visual imagery is more powerful than words alone when used to communicate a message to an audience. . .

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Charity WIlls's curator insight, May 20, 2013 12:33 PM

Powerful Facts about Visual Communication

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Why Infographics Rule

Why Infographics Rule | Teaching Visual Communication in a Business Communication Course | Scoop.it
Humans are visual creatures. Most of us process information based on what we see. 65 percent of us are visual learners, according to the Social Science Research Network.


Bovee & Thill's Online Business Communication Magazines's insight:

Humans are visual creatures. Most of us process information based on what we see. 65 percent of us are visual learners, according to the Social Science Research Network.

Social media has created this intense desire and opportunity to share what we learn. Most of us enjoy sharing ideas, especially when there’s a video or a photograph or drawing. . .


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In Business Communication, a Picture Is Worth A Thousand Likes: Visual Media Tips

In Business Communication, a Picture Is Worth A Thousand Likes: Visual Media Tips | Teaching Visual Communication in a Business Communication Course | Scoop.it

From blogs to short 140-character tweets to pictures, social media content is transforming from text to images.

Bovee & Thill's Online Business Communication Magazines's insight:

Use visuals – pictures, images, infographics, videos, graphics, slideshows, and animations – to create emotional connections with a company, says Donna Moritz, a visual marketing specialist and founder of the blog Socially Sorted. Try to showcase not just your product, but also the culture and message behind a brand, she adds.


NOTE: You'll find a full chapter on Designing Visual Communication in Business Communication Today, 11th Edition. It's the only business communication text on the market that helps students understand visual communication and teaches students visual design principles.


Business Communication Today also


(1) Discusses the principles of graphic design that ensure effective visuals,


(2) Explains how to avoid ethical lapses when using visuals,


(3) Explains how to choose which points in a message to illustrate,


(4) Describes the most common options for presenting data in a visual format,


(5) Describes the most common options for presenting information, concepts, and ideas, and


(6) Lists the three criteria for reviewing visuals in order to verify the quality of the visuals.


Order an examination copy of Business Communication Today now by emailing samplingdept@pearson.com.

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Exclusive Teaching Resources for Business Communication Instructors

Exclusive Teaching Resources for Business Communication Instructors | Teaching Visual Communication in a Business Communication Course | Scoop.it
Created by Bovee and Thill, the authors of the best-selling college textbooks in business communication for more than 25 years, and the recognized leaders in social and electronic media.
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33 Indispensable Keys to Teaching a Modern Business Communication Course

Are you covering the right topics for your course to be considered up to date? For example, are you giving adequate coverage to social media and electronic communication? Find out now if your course measures up.


Business communication is undergoing dramatic change. Discover the 33 keys to teaching a modern business communication course, so that your students will be prepared for today's challenging workplaces.


Note: For information about Bovee & Thill textbooks, visit Bovee & Thill's Business Communication Blog.

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16 Captivating Data Visualization Examples

16 Captivating Data Visualization Examples | Teaching Visual Communication in a Business Communication Course | Scoop.it
Get inspired by the following 16 examples of data visualization that communicate interesting information with both style and substance.
Bovee & Thill's Online Business Communication Magazines's insight:

"Data can be very powerful. If you can actually understand what it's telling you, that is.

"It's not easy to get clear takeaways by looking at a slew of numbers and stats. You've got to have the data presented in a logical, easy-to-understand way.

 

"Enter data visualization. The human brain processes visual information better than it processes text -- so using charts, graphs, and design elements, data visualization can help you explain trends and stats much more easily."

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Technology for Creating Interactive and Dynamic Data Visualization

Technology for Creating Interactive and Dynamic Data Visualization | Teaching Visual Communication in a Business Communication Course | Scoop.it

Here are libraries for plotting data on maps, frameworks for creating charts, graphs and diagrams and tools to simplify the handling of data.


Even if you’re not into programming, you’ll find applications that can be used without writing one single line of code. Many of these tools are relatively simple to use, and others are more advanced. . .

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30 Steps to Becoming a Better Business Communication Instructor

Are you looking for a textbook with the perfect balance of timeless principles and cutting-edge practices? Excellence in Business Communication, 10th Edition, offers this perfect balance, because it helps students master the fundamentals of professional communication while also preparing them for the broader expectations they'll encounter in today's workplace. This video takes you step-by-step through the 30 elements included in this text that will help you become a better business communication instructor.


Excellence in Business Communication has been used by over 2 million students to help them master essential skills for succeeding on the job. This tenth edition extends that tradition by offering an unmatched set of tools that simplify teaching, promote active learning, and stimulate critical thinking


Note: For more information about Bovee & Thill textbooks, visit Bovee & Thill's Business Communication Blog.

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Data Storytelling: The Ultimate Collection of Resources

Data Storytelling: The Ultimate Collection of Resources | Teaching Visual Communication in a Business Communication Course | Scoop.it

The hot new concept in data visualization is "data storytelling."

Bovee & Thill's Online Business Communication Magazines's insight:

Here are some important questions about data storytelling:

  • Is data storytelling more than a catchy phrase?
  • Where does data storytelling fit into the broader landscape of data exploration, visualization, and presentation?
  • How can the traditional tools of storytelling improve how we communicate with data?
  • Is it more about story-telling or story-finding? . . .

 

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Create Infographics People Will Want to Share

Create Infographics People Will Want to Share | Teaching Visual Communication in a Business Communication Course | Scoop.it

"The format alone virtually guarantees viral sharing provided you follow these steps to make sure your infographic doesn’t disappoint."

Bovee & Thill's Online Business Communication Magazines's insight:

"Put together the words “information” and “graphic”, and you have information conveyed in visual form.  It is also commonly understood that infographics most often contain multiple, related facts about a single topic.

 

"When Pinterest first burst on the scene, the big viral share incentive used to be pictorially witty or wise quotes, but these have become over-used.  If you really want people to share your information, present it as a well-thought-out infographic." . . .

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13 Reasons Why Your Brain Craves Infographics

13 Reasons Why Your Brain Craves Infographics | Teaching Visual Communication in a Business Communication Course | Scoop.it

Enjoy our interactive infographic that exaplains why infographics are so successful today.

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Business Communication Pictorial Gallery on Pinterest, a Virtual Pinboard

Pinterest lets you organize and share all the beautiful things you find on the web. It's a social networking and social publishing site based on photos and videos. . . 

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Why You Should Never Trust the Photos Hotels Post Online

Why You Should Never Trust the Photos Hotels Post Online | Teaching Visual Communication in a Business Communication Course | Scoop.it
More fakeouts!


Bovee & Thill's Online Business Communication Magazines's insight:

Hotels aren't always completely honest when it comes to the photos they post on their websites.


Professional reviewers from hotel review website Oyster visited vacation properties from Barbados to Boston, and the photos they took didn't quite match up with the online fantasy.


This latest collection of "photo fakeouts" serves as a cautionary tale for anyone planning a vacation and relying solely on hotel websites. Some of these photo "upgrades" are so egregious, you'll think you are looking at pictures of two completely different properties. Prepare to be shocked! . . .

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Visual Communication: Hotel Photo Fakeouts

Visual Communication: Hotel Photo Fakeouts | Teaching Visual Communication in a Business Communication Course | Scoop.it

"Be sure to check out these visuals before your next trip."

Bovee & Thill's Online Business Communication Magazines's insight:

Oyster visits hotels in person, takes hundreds of photos of each, and posts them so our visitors know exactly what they're booking into. There's a huge difference between the photos we take and the ones on other travel sites.

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28 Creative PowerPoint and Keynote Presentation Designs

28 Creative PowerPoint and Keynote Presentation Designs | Teaching Visual Communication in a Business Communication Course | Scoop.it

The stunning designs you'll find via this blog post are proof that it's not PowerPoint or Keynote that are to blame for mediocre presentations, but the way they are used.

 

 

To quote the author: "There’s a certain art to putting together a solid presentation and PowerPoint and Keynote are the primary tools of the trade. The “art” comes into play when you’re trying to set yourself apart; so how you use the tools is of great importance.

 

Often it is the design of the presentation itself that does the trick. In an effort to help you put together a great-looking presentation, here are 28 examples of creative presentation designs using Powerpoint and Keynote." . . .

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REAL OR FAKE: These Computer-Generated Images Look Like Photographs

REAL OR FAKE: These Computer-Generated Images Look Like Photographs | Teaching Visual Communication in a Business Communication Course | Scoop.it

"Nothing you see is real."


Bovee & Thill's Online Business Communication Magazines's insight:

Here is stunning computer-generated imagery.


These are pictures created by professionals in the field, and the end results look like photographs. . .


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Which Way Are They Looking?

Which Way Are They Looking? | Teaching Visual Communication in a Business Communication Course | Scoop.it

Venezuelan artist Jesus Gonzales Rodriguez creates mind-twisting images by putting together multiple photographs of a person and cutting along the edges.

 

Every image is made up of a frontal and side-view photograph pieced together to form an optical illusion in which the portraits look normal at a glance, but only until your eyes detect the outlying visage. . .


Via Barb Jemmott
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15 Visual Communication Blogs to Inspire Great Presentations

15 Visual Communication Blogs to Inspire Great Presentations | Teaching Visual Communication in a Business Communication Course | Scoop.it

Visual communications, especially presentations, are an opportunity to distill complex information into digestible pieces. Here’s a collection of visual communication blogs to inspire your next great presentation.

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Jer Thorp: Make Data More Human

Jer Thorp: Make Data More Human | Teaching Visual Communication in a Business Communication Course | Scoop.it

Jer Thorp creates beautiful data visualizations to put abstract data into a human context.


At TEDxVancouver, he shares his moving projects, from graphing an entire year’s news cycle, to mapping the way people share articles across the Internet. . .

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Creating Infographics: A Screencast Tutorial

You can create infographics - visual representations of data - from scratch using free web tools. Educator Linda W. Braun takes you step by step.

Bovee & Thill's Online Business Communication Magazines's insight:

You can create infographics, visual representations of data, from scratch using free web tools. Library consultant and educator, Linda W. Braun, takes you step by step through making your own infographics using easel.ly and info.gram. . .


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The History of Visual Communication

The History of Visual Communication | Teaching Visual Communication in a Business Communication Course | Scoop.it

This is a tutorial website in which the history of visual communication is covered from cave paintings to the present day digital systems. . .

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7 Strategies for Effective Visual Storytelling

7 Strategies for Effective Visual Storytelling | Teaching Visual Communication in a Business Communication Course | Scoop.it
Effective visual storytelling requires rethinking your approach to visual hierarchy, investing time in designing the small visual details, and going beyond marketing’s perception of a brand. Here are 7 tips from Studio Element’s Brian Barrus on helping brands tell their story.

Via José Carlos, Rosário Durão
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