Teaching Marketing
453 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Olga Kravets
Scoop.it!

Home Depot Is Building Out Visual Discovery and Shopping on Pinterest – Adweek

Home Depot Is Building Out Visual Discovery and Shopping on Pinterest – Adweek | Teaching Marketing | Scoop.it
Shoppable pins help consumers more easily find the exact products they want.
more...
No comment yet.
Scooped by Olga Kravets
Scoop.it!

The 13 Sassiest Brands on Twitter

The 13 Sassiest Brands on Twitter | Teaching Marketing | Scoop.it
We enlisted social media and marketing experts to help rank the brands that tweet the best quips, digs and smackdowns.
more...
No comment yet.
Scooped by Olga Kravets
Scoop.it!

How the sandwich consumed Britain | The long read

How the sandwich consumed Britain | The long read | Teaching Marketing | Scoop.it
The long read: The world-beating British sandwich industry is worth £8bn a year. It transformed the way we eat lunch, then did the same for breakfast – and now it’s coming for dinner
more...
No comment yet.
Scooped by Olga Kravets
Scoop.it!

Lamborghini Pivots to Target Women and Families

Lamborghini Pivots to Target Women and Families | Teaching Marketing | Scoop.it
With new leadership and an SUV on the way, the supercar maker is eyeing a segment in which it has traditionally been weak.
more...
No comment yet.
Scooped by Olga Kravets
Scoop.it!

Whole Foods Is Becoming Amazon’s Brick-and-Mortar Pricing Lab

Whole Foods Is Becoming Amazon’s Brick-and-Mortar Pricing Lab | Teaching Marketing | Scoop.it
And changing how Americans think about the cost of healthy food.
more...
No comment yet.
Scooped by Olga Kravets
Scoop.it!

There's No Such Thing as Free Shipping

There's No Such Thing as Free Shipping | Teaching Marketing | Scoop.it
It can cost retailers billions to cover shipping fees, but they're hoping it'll make their customers feel good and buy more.
more...
No comment yet.
Scooped by Olga Kravets
Scoop.it!

Be More Than A Bookstore: A Brick-And-Mortar Shop's Key To Success

Be More Than A Bookstore: A Brick-And-Mortar Shop's Key To Success | Teaching Marketing | Scoop.it
Barnes & Noble is experimenting with food, Amazon is replicating its online business and an indie shop aims to be part of the community. Ultimately, they all want to sell more books.
more...
No comment yet.
Scooped by Olga Kravets
Scoop.it!

15 McDonald's menu items that aren't available in the US or UK

15 McDonald's menu items that aren't available in the US or UK | Teaching Marketing | Scoop.it
Chances are you know exactly what to expect when you walk into a McDonald's in the US or UK: Big Macs, chicken McNuggets, fries, Oreo McFlurries, and so on. McDonald's in other countries, however, are a different story. To cater to their local clients, locations abroad offer all kinds of intriguing menu items that you'll never find in the States. From the Veg Supreme McMuffin in India to the Mexican Mac Royal in Israel, keep scrolling to see some of McDonald's most unique and delicious-looking international menu items.
more...
No comment yet.
Scooped by Olga Kravets
Scoop.it!

This New Data Will Make You Rethink How You Write Headlines

This New Data Will Make You Rethink How You Write Headlines | Teaching Marketing | Scoop.it
Every day, people are working really hard to create quality content. But then they shoot themselves in the foot by slapping on some crappy headline onto that great content. Content that gets more…
more...
No comment yet.
Scooped by Olga Kravets
Scoop.it!

Improved Social Media Metrics Boost the Value of Influencer Marketing to Merchants

Improved Social Media Metrics Boost the Value of Influencer Marketing to Merchants | Teaching Marketing | Scoop.it
Opinion: What began more than one decade ago in the form of high-profile bloggers and then gave way to high-profile social media stars has yielded an increasingly complex yet increasingly sophisticated channel through which merchants can positively affect sales.
more...
No comment yet.
Scooped by Olga Kravets
Scoop.it!

Detailed guide to Disneyland line-planning for a age of lengthening queues

The core advice for minimizing wait time at Disneyland is to focus on off-peak hours (in the morning right after “rope-drop,” in the evening before the park closes), but within that env…
more...
No comment yet.
Scooped by Olga Kravets
Scoop.it!

Amazon vs. Walmart vs. Jet: Who Is the Cheapest | Cheapism

Amazon vs. Walmart vs. Jet: Who Is the Cheapest | Cheapism | Teaching Marketing | Scoop.it
We compared prices on 75 items, along with shipping and return policies, to find out if smart consumers should shop online at Amazon, Walmart, or Jet.com.
more...
No comment yet.
Scooped by Olga Kravets
Scoop.it!

Sweden’s Museum of Failures pays homage to products that flopped

Sweden’s Museum of Failures pays homage to products that flopped | Teaching Marketing | Scoop.it
Anyone remember the marketing catastrophe that was Bic for Her? Or what about the Ford Edsel, which lost so much money that the name "Edsel" became synonymous with failure? These are among th
more...
No comment yet.
Scooped by Olga Kravets
Scoop.it!

9 Innovative Fields Where You Should Focus for Business Growth in 2018

9 Innovative Fields Where You Should Focus for Business Growth in 2018 | Teaching Marketing | Scoop.it
Edelman Digital’s annual predictions show ecommerce, AI and true personalization being keys to success in the year ahead.
more...
No comment yet.
Scooped by Olga Kravets
Scoop.it!

Sephora Mastered In-Store Sales By Investing in Data and Cutting-Edge Technology

Sephora Mastered In-Store Sales By Investing in Data and Cutting-Edge Technology | Teaching Marketing | Scoop.it
Fending off Amazon with its own tools.
more...
No comment yet.
Scooped by Olga Kravets
Scoop.it!

How Retailers Use Personalized Prices to Test What You’re Willing to Pay

How Retailers Use Personalized Prices to Test What You’re Willing to Pay | Teaching Marketing | Scoop.it
It’s why something may cost less on your phone than your laptop.
more...
No comment yet.
Scooped by Olga Kravets
Scoop.it!

Nordstrom's New Concept: A Store That Doesn't Stock Clothes

Nordstrom's New Concept: A Store That Doesn't Stock Clothes | Teaching Marketing | Scoop.it
Nordstrom Local, which opens next month in West Hollywood, will offer personal stylists. The retailer believes the streamlined experience reflects the way many people want to do their shopping now.
more...
No comment yet.
Scooped by Olga Kravets
Scoop.it!

Where the Single-File Line Came From

Where the Single-File Line Came From | Teaching Marketing | Scoop.it
What do an airport and a Star Wars premiere have in common?
more...
No comment yet.
Scooped by Olga Kravets
Scoop.it!

Smartphones and the reconfiguration of retailscapes: Stores, shopping, and digitalization - ScienceDirect

Smartphones and the reconfiguration of retailscapes: Stores, shopping, and digitalization - ScienceDirect | Teaching Marketing | Scoop.it
more...
No comment yet.
Scooped by Olga Kravets
Scoop.it!

Amazon owns a whole collection of secret brands

Amazon owns a whole collection of secret brands | Teaching Marketing | Scoop.it
When you go to Amazon.com, what are you looking for? Products from the brands you recognize, or perhaps just the cheapest ones—assuming the ratings aren't terrible? After decades of selling products—and knowing exactly what people are buying, and when they are buying it—Amazon has started cutting out the middle-man by selling self-produced items. Throug
more...
No comment yet.
Scooped by Olga Kravets
Scoop.it!

Imagination Retail – The Real Customer Experience People Crave - The Robin Report

Imagination Retail – The Real Customer Experience People Crave - The Robin Report | Teaching Marketing | Scoop.it
Call it serendipity or the zeitgeist of our times, but I recently ran into my old friend Ken Nisch at the NRF Retail’s Big Show. Ken is a retail brand architect, as well as a… Read More
more...
No comment yet.
Scooped by Olga Kravets
Scoop.it!

How BuzzFeed’s Tasty Conquered Online Food

How BuzzFeed’s Tasty Conquered Online Food | Teaching Marketing | Scoop.it
Those overhead food videos that you watch and watch? BuzzFeed’s Tasty has mastered the format to become one of the world’s most popular content producers.
more...
No comment yet.
Scooped by Olga Kravets
Scoop.it!

What Really Happens Inside a PR Crisis War Room | Backchannel

What Really Happens Inside a PR Crisis War Room | Backchannel | Teaching Marketing | Scoop.it
A veteran of crisis management and corporate disasters tells you what to do when all hell breaks loose.
more...
No comment yet.
Scooped by Olga Kravets
Scoop.it!

Loyalty Programs Might Cost Your Business More Than You Bargained For

Loyalty Programs Might Cost Your Business More Than You Bargained For | Teaching Marketing | Scoop.it
Attorney Kerry O'Shea Gorgone raises some legal questions brands should consider before launching loyalty programs.
more...
No comment yet.
Scooped by Olga Kravets
Scoop.it!

We Analyzed 100 Million Headlines. Here’s What We Learned (New Research)

We Analyzed 100 Million Headlines. Here’s What We Learned (New Research) | Teaching Marketing | Scoop.it
Write better headlines with tactics from our analysis of 100 million headlines. Discover the best headline trigrams for Facebook and Twitter and much more.
more...
No comment yet.