Teaching in the XXI Century
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Teaching in the XXI Century
All about teaching in the XXI century. Tools, resources, ideas...
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Rescooped by João Greno Brogueira from Just Story It
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4 Steps to Create a Social Listening [+ Story] Strategy

4 Steps to Create a Social Listening [+ Story] Strategy | Teaching in the XXI Century | Scoop.it
Is your business thinking about social analytics?

 

We know listening is the foundation skill for being able to tell compelling stories (see other articles on listening in this collection).  In this article it is now linked to effective marketing and building effective social media strategies.

 

I like what the author has to say, "Why? Because listening is an ongoing process that is necessary to keep a strategy fresh and competitive. It enables decision-makers to find and better understand opportunities and stakeholders."

 

Combine your technical listening (analytics) with your person-to-person listening and you've got a winning combination.  

 

Listening well (tech & people) not only informs your marketing strategy, it also allows you to know which story(ies) to tell when, creating even stronger connections with your audiences.  

 

What is your listening strategy for 2012?


Via Dr. Karen Dietz
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Masterclass 36: Seven essential tools for visual storytelling | Multimedia Journalism

Masterclass 36: Seven essential tools for visual storytelling | Multimedia Journalism | Teaching in the XXI Century | Scoop.it

This is a quick video and a short list of digital tools for telling stories.  Think more like being a citizen reporter creating your biz stories or customer stories on the fly than a film maker with these tools.  

What I like about the list is that it shares tools for capturing stories (yours or someone else's) on your phone.  It also lists tools that quickly create timelines or maps for your stories.

 

Go have fun and share with me your results!


Via Dr. Karen Dietz
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Even Technology Companies Know the Future of Advertising Is Storytelling

Even Technology Companies Know the Future of Advertising Is Storytelling | Teaching in the XXI Century | Scoop.it
The next wave of mega-growth will not stem from a new algorithm or new digital video compression mechanism. Rather it will come from the advancement of the classic art of storytelling.

 

Storytelling's popularity continues to grow in various business sectors, as this article clearly states. I love the points it makes about how companies today are waking up to the power of storytelling in both strategic thinking and tactical skills for marketing, branding, and advertising.  Good points are also made about storytelling as a 'pull' not 'push' medium, and that people remember not the products/services you are selling, but the stories around them.

 

Now I wonder, of all the people listed at this conference talking about storytelling, how many have actually been trained in oral storytelling skills?

 

Not many, I bet.  To get the results you want, with less effort, don't bumble around in the dark -- get trained by professionals trained in oral storytelling skills!  Why oral storytelling skills?  It's the gold standard in story training for businesses, building the needed listening, evoking, crafting, and telling skills. From there, add training in presentation skills, digital storytelling, brand storytelling, etc.

 

OK -- enough of my soap box :).  Go read the article and get clued into the future of advertising.  And get ideas about how you can bring stories more into your marketing efforts.

 

Thanks to Gregg Morris @greggvm for sharing this article with me!


Via Dr. Karen Dietz
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