Teaching Consumer Behavior
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'Being cash-free puts us at risk of attack': Swedes turn against cashlessness | World news | The Guardian

'Being cash-free puts us at risk of attack': Swedes turn against cashlessness | World news | The Guardian | Teaching Consumer Behavior | Scoop.it
Sweden’s central bank governor has called for public control over its payment system. Others say a fully digital system is vulnerable to fraud and attack
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Why greeting-card clichés are utterly empty yet full of meaning | Aeon Ideas

Why greeting-card clichés are utterly empty yet full of meaning | Aeon Ideas | Teaching Consumer Behavior | Scoop.it
Cliché is the nemesis of creativity. This statement pervades contemporary attitudes to language, both in the field of literature and in conventional human interactions. Across the landscape of the written word, from Martin Amis’s declaration o
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The ‘experience economy’ is making us boring —

The ‘experience economy’ is making us boring — | Teaching Consumer Behavior | Scoop.it
When the term ‘experience economy’ was coined in the nineties it was posited that the value in experiences lay in the memories created. Today, i t seems like the value of an experience is measured by the 'l ikes' it receives on social media. It's an obsession influencing not only a brand's creativ
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Video: How Brands Can Use Eye-Tracking Technology to Overcome Blind Spots – Adweek

Video: How Brands Can Use Eye-Tracking Technology to Overcome Blind Spots – Adweek | Teaching Consumer Behavior | Scoop.it
Eye-tracking technology and biometric devices can help brands get out of their own “expertise” bubble.
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How Brands Can Use Psychology to Improve Marketing Techniques – Adweek

How Brands Can Use Psychology to Improve Marketing Techniques – Adweek | Teaching Consumer Behavior | Scoop.it
Knowing your audience means understanding their decision-making.
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Psychographics: the behavioural analysis that helped Cambridge Analytica know voters' minds

Psychographics: the behavioural analysis that helped Cambridge Analytica know voters' minds | Teaching Consumer Behavior | Scoop.it
How data-driven behavioural sciences are being road tested in the political sphere.
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Why Brands Struggle When Marketing to an Envious Consumer – Adweek

Why Brands Struggle When Marketing to an Envious Consumer – Adweek | Teaching Consumer Behavior | Scoop.it
Social media has created a market rife with jealousy and shame.
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How Porsche transformed its customer experience on

This is "How Porsche transformed its customer experience" by Qualtrics on Vimeo, the home for high quality videos and the people who love them.
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Customer Satisfaction at the Push of a Button

Customer Satisfaction at the Push of a Button | Teaching Consumer Behavior | Scoop.it
HappyOrNot terminals look simple, but the information they gather is revelatory.
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Cambridge Analytica’s Facebook data abuse shouldn’t get credit for Trump

Cambridge Analytica’s Facebook data abuse shouldn’t get credit for Trump | Teaching Consumer Behavior | Scoop.it
Cambridge Analytica has received a lot of press for misusing Facebook data to supposedly sway the election for the Trump campaign. The event is concerning, but its techniques of psychographics and microtargeting probably didn’t swing the election.
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Tulip mania: the classic story of a Dutch financial bubble is mostly wrong

Tulip mania: the classic story of a Dutch financial bubble is mostly wrong | Teaching Consumer Behavior | Scoop.it
Bitcoin is being compared to tulips, but I researched tulip mania for years and found no evidence of mass bankruptcies or economic meltdown.
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The 11 Ways That Consumers Are Hopeless at Math

The 11 Ways That Consumers Are Hopeless at Math | Teaching Consumer Behavior | Scoop.it
This is your brain on shopping, and it's not very smart
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The Dark Art of Stealing from Self-Checkouts

The Dark Art of Stealing from Self-Checkouts | Teaching Consumer Behavior | Scoop.it
“Anyone who pays for more than half of their stuff in self checkout is a total moron.”
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Stores Can Reignite the Flame With Consumers Through Flagships – Adweek

Stores Can Reignite the Flame With Consumers Through Flagships – Adweek | Teaching Consumer Behavior | Scoop.it
Presenting the next generation of brick-and-mortar retail.
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How to Think about "Implicit Bias"

How to Think about "Implicit Bias" | Teaching Consumer Behavior | Scoop.it
Amidst a controversy, it’s important to remember that implicit bias is real—and it matters
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Cambridge Analytica’s “psychographic microtargeting”: what’s bullshit and what’s legit

Cambridge Analytica’s “psychographic microtargeting”: what’s bullshit and what’s legit | Teaching Consumer Behavior | Scoop.it
There’s no good evidence yet that personality profiling can influence elections.
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How 3 Growing Niche Brands Are Simplifying Ecommerce – Adweek

How 3 Growing Niche Brands Are Simplifying Ecommerce – Adweek | Teaching Consumer Behavior | Scoop.it
Brandless, Boxed and Dote are finding new ways to increase convenience.
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BBC - Future - The nation that thrived by ‘nudging’ its population

BBC - Future - The nation that thrived by ‘nudging’ its population | Teaching Consumer Behavior | Scoop.it
Singapore has grown from almost nothing in 50 years. And this well-regarded society has been built up, partly, thanks to the power of suggestion.
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Infographic: For Brands, Influencers Are More Powerful Than Celebrities – Adweek

Infographic: For Brands, Influencers Are More Powerful Than Celebrities – Adweek | Teaching Consumer Behavior | Scoop.it
Fullscreen and MediaScience analyzed the biometric responses of Gen Zers and millennials.
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How Direct-to-Consumer Brands Are Tearing Down and Rebuilding the Marketing Scene – Adweek

How Direct-to-Consumer Brands Are Tearing Down and Rebuilding the Marketing Scene – Adweek | Teaching Consumer Behavior | Scoop.it
DTC companies generate engaging content that their audience wants to share.
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Scott Galloway: How Amazon, Apple, Facebook and Google manipulate our emotions | TED Talk

Scott Galloway: How Amazon, Apple, Facebook and Google manipulate our emotions | TED Talk | Teaching Consumer Behavior | Scoop.it
The combined market capitalization of Amazon, Apple, Facebook and Google is now equivalent to the GDP of India. How did these four companies come to infiltrate our lives so completely? In a spectacular rant, Scott Galloway shares insights and eye-opening stats about their dominance and motivation -- and what happens when a society prizes shareholder value over everything else. Followed by a Q&A with TED Curator Chris Anderson. (Note: This talk contains graphic language.)
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Tribal and hedonic consumption

Tribal and hedonic consumption | Teaching Consumer Behavior | Scoop.it
Find examples of tribal and hedonic consumption and share... (using videos and/or images)
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Perfect prams for perfect parents: the rise of the bougie buggy | News | The Guardian

Perfect prams for perfect parents: the rise of the bougie buggy | News | The Guardian | Teaching Consumer Behavior | Scoop.it
The long read: How the rise of the luxury pram capitalised on the status anxiety of a new generation of parents
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What Monkeys Can Teach Us about Advertising

What Monkeys Can Teach Us about Advertising | Teaching Consumer Behavior | Scoop.it
Our evolutionary cousins are exquisitely attuned to signals about sex and social status—the same signals that many successful ads rely on
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How to Tap Into the Creator Side of Influencer Marketing – Adweek

How to Tap Into the Creator Side of Influencer Marketing – Adweek | Teaching Consumer Behavior | Scoop.it
Creators are more eager to collaborate on projects that leave lasting impressions.
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