Teaching a Modern Business Communication Course
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Teaching a Modern Business Communication Course
This is an online magazine by Bovee & Thill, authors of the leading textbooks in business communication, published by Pearson, featuring resources for business communication and business writing instructors. For more information about Bovee & Thill texts and the exclusive, superior materials they provide for teaching a modern course, visit http://boveeandthillbusinesscommunicationblog.com. For instructor examination copies, go to http://blog.businesscommunicationnetwork.com/texts. To find your local sales representative, visit http://www.pearsonhighered.com/educator/replocator. To contact the authors, send an email to hotline@boveeandthillbusinesscommunicationblog.com. To get a free Comprehensive Guide to Business Communication Instructional Resources, visit http://blog.businesscommunicationnetwork.com/resources. Subscribe to a free weekly newsletter of new posts to all 11 of Bovee & Thill’s Online Magazines: http://sco.lt/8kgeVV.
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Helping Students Apply Their Skills to the Job Search Process


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Bovee & Thill's Online Business Communication Magazines's curator insight, January 7, 2014 9:15 PM

Identifying and landing a job can be a long and difficult process for students in today's market. Fortunately, the skills you're helping them develop in this course will give them a competitive advantage.

As with any message, understanding the target audience is vital in employment communication. This includes understanding the changing world of work and looking at the situation from the employer's perspective.

With these insights in mind, students can take steps—starting right now—to make themselves more valuable to potential employers.

Developing an employment portfolio and establishing a personal brand, even as a student, are important tasks, and the business communication course is an ideal venue for starting these efforts. . .

Bovee & Thill's Online Business Communication Magazines's curator insight, January 7, 2014 10:22 PM

Identifying and landing a job can be a long and difficult process for students in today's market. Fortunately, the skills you're helping them develop in this course will give them a competitive advantage.

As with any message, understanding the target audience is vital in employment communication. This includes understanding the changing world of work and looking at the situation from the employer's perspective.

With these insights in mind, students can take steps—starting right now—to make themselves more valuable to potential employers.

Developing an employment portfolio and establishing a personal brand, even as a student, are important tasks, and the business communication course is an ideal venue for starting these efforts. . .

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These Maps Prove Americans Speak Totally Different Versions of the English Language

These Maps Prove Americans Speak Totally Different Versions of the English Language | Teaching a Modern Business Communication Course | Scoop.it

American English dialects and pronunciation have been a point of interest from coast to coast among linguists for years. 


Bovee & Thill's Online Business Communication Magazines's insight:

In this 90-second video clip below, we explore how some of the most contentious words and phrases are pronounced in the different parts of the country.



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Exclusive Teaching Resources for Business Communication Instructors

Exclusive Teaching Resources for Business Communication Instructors | Teaching a Modern Business Communication Course | Scoop.it
Created by Bovee and Thill, the authors of the best-selling college textbooks in business communication for more than 25 years, and the recognized leaders in social and electronic media.
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The Value of Proofreading: The World’s Most Expensive Typos

The Value of Proofreading: The World’s Most Expensive Typos | Teaching a Modern Business Communication Course | Scoop.it
When you think of typos, you think of grammar and poor middle school grades. It’s hard to imagine that in this day and age a typo of any serious consequence can make it through the cracks, with spell-check being an automatic feature in most email services and office software.
Bovee & Thill's Online Business Communication Magazines's insight:

The typo, it seems, will likely never go away completely because its very existence is a reflection of the human element in everyday life. It usually also seems like the consequences of some of these more influential typos result in some people winning some people losing.


Is it karma or luck? Here are some of the more expensive and prominently featured typos and errors in the last decade or so.

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Bovee & Thill's Customer Service

Bovee & Thill's Customer Service | Teaching a Modern Business Communication Course | Scoop.it

"Here's how to send a message to Bovee and Thill."

Bovee & Thill's Online Business Communication Magazines's insight:

Click the title of this article, "Bovee & Thill's Customer Service," which will take you to a brief form to fill out and send directly to Bovee & Thill for prompt customer service.


Do you have a suggestion? Do you have a question or concern about a Bovee & Thill textbook, online material, or supplements? Let Bovee & Thill know today!


Alternatively, you can send a message to cbovee@businesscommunicationblog.com.


NEED AN EXAM COPY?

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Materials for Instructors: Business Communication Pictorial Gallery on Pinterest, a Virtual Pinboard

Pinterest lets you organize and share all the beautiful things you find on the web. It's a social networking and social publishing site based on photos and videos. . . 

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10 International Business Customs Your Students Should Remember When Traveling

10 International Business Customs Your Students Should Remember When Traveling | Teaching a Modern Business Communication Course | Scoop.it
English is often considered to be the international language of business, but, as business grows more global, it's becoming more important than ever for executives and employees to respect other cultures' business customs.
Bovee & Thill's Online Business Communication Magazines's insight:

When traveling to other countries to do business, research is key. In some countries, actions that Americans take for granted, like looking a superior in the eye, can be considered rude. While in America business meetings are all about business, in many nations it's disrespectful not to inquire about one's health and family before talking about business matters. . .

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LeanneStewart's curator insight, April 28, 2013 2:23 PM

I'd be interested in seeing if these 10 business customs were universally agreed upon by other countries when dealing with the American student, traveler, or business person. 

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How Does Your "Essentials" Business Communication Textbook Measure Up? Take This Interactive Quiz to Find Out!

How Does Your "Essentials" Business Communication Textbook Measure Up? Take This Interactive Quiz to Find Out! | Teaching a Modern Business Communication Course | Scoop.it

Take this 20-question interactive quiz to find out how your "essentials" textbook measures up.



Bovee & Thill's Online Business Communication Magazines's insight:

This 20-question interactive checklist with automatic scoring will quickly tell you how your current "essentials" business communication text measures up.



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33 Indispensable Keys to Teaching a Modern Business Communication Course

Are you covering the right topics for your course to be considered up to date? For example, are you giving adequate coverage to social media and electronic communication? Find out now if your course measures up.


Business communication is undergoing dramatic change. Discover the 33 keys to teaching a modern business communication course, so that your students will be prepared for today's challenging workplaces.

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What's New in Teaching Business Communication? Teach Your Students These Nine Compositional Modes for Social Media

Social media are so pervasive today in large and small businesses, it's important for business communication instructors to teach students how to write when they use these new social media tools."

Bovee & Thill's Online Business Communication Magazines's insight:

Students should learn how to write tweets for Twitter and other microblogs, and text messages for services such as Yahoo Messenger and Skype, posts for corporate blogs, and status updates, announcements, and responses to both positive and negative complaints from customers by way of a business's page on Facebook, and for social networking on LinkedIn and Plaxo, and for collaboration on wikis.


Teach your students to succeed when they write using social media by helping them sharpen their skills for each of these nine compositional modes that only Courtland Bovee and his coauthor, John Thill, describe in their texts.

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See the Surprising Details about How One Business Communication Author Team Sets the Standards by Which Other Textbooks Are Judged

Only one author team writes business communication textbooks by which all others are judged. View this presentation for all the surprising details!

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12 Most Rehumanizing Ways to Reword Dehumanizing Business Jargon

12 Most Rehumanizing Ways to Reword Dehumanizing Business Jargon | Teaching a Modern Business Communication Course | Scoop.it

Can you tap a resource to execute the next project? Make sure you get it on their radar screen and really sweat the asset to get it done.


Business jargon is somewhat incomprehensible but always dehumanizing, demoralizing and demotivating.


In offices all across the United States, we hear these phrases uttered at a constant pace. They make employees feel less than human and like a replaceable part in the massive corporate machine. However, it is simple enough to rehumanize that dehumanizing business jargon. . .

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The Importance of Teaching Collaboration in an Educational Setting

Bovee & Thill's Online Business Communication Magazines's insight:

As we educate our students for the 21st century, we must teach them some vital skills to succeed. This video explains what collaboration is and why it important or both instructors and students to collaborate more both inside and outside a college or university setting.

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Present This Overlooked Topic to Give Your Students the Competitive Edge in Today's Tough Job Market

What's New in Teaching Business Communication? Present This Overlooked Topic to Give Your Students the Competitive Edge  in Today's Tough Job Market -- Expert Speaker: Courtland Bovee


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Bovee & Thill's Online Business Communication Magazines's curator insight, November 18, 2013 3:25 PM

Students have been communicating their entire lives, of course, but if they don't have a lot of work experience yet, meeting the expectations of a professional environment might require some adjustment.


Therefore, Bovee and Thill have included a section on "Communicating as a Professional," as well as a series of sidebars with the theme, "The Art of Professionalism" in Business Communication Today, 12th Edition. . .

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Vital Bookmarks for Teaching Business Communication

Vital Bookmarks for Teaching Business Communication | Teaching a Modern Business Communication Course | Scoop.it

"This graphic from Symbaloo enables you to quickly access links to important sites on the web relating to teaching business communication."


Bovee & Thill's Online Business Communication Magazines's insight:

To see the full chart containing all 62 links, click "Start Using This Webmix" (the orange bar in the right-hand bottom corner.).

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A Great Guide for Teaching Students about Digital Footprint

A Great Guide for Teaching Students about Digital Footprint | Teaching a Modern Business Communication Course | Scoop.it

Have you ever Googled yourself ? Have you ever checked your virtual identity? Do you know that you leave a digital footprint every time you get online? Do you know that whatever you do online is accumulated into a digital dossier traceable by others? These and several other similar questions are but the emerging tip of the sinking iceberg--one that is packed full of concerns related to issues of our online identity and privacy issues.

Bovee & Thill's Online Business Communication Magazines's insight:

Managing one’s digital identity is a skill that we need to learn and teach our kids and students about. In a world digitally focused, the boundaries between the real and virtual are blurred.


As teachers and educators, we need to be a role model for our students and show them how they can interact with the virtual world and what they should do to keep themselves safe. . .

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Online Storytelling: Show Students How to Take Customers Behind the Scenes with Business Writing Skills

Online Storytelling: Show Students How to Take Customers Behind the Scenes with Business Writing Skills | Teaching a Modern Business Communication Course | Scoop.it
When you tell your business story, give your customers insider access to what goes on behind closed doors.




Bovee & Thill's Online Business Communication Magazines's insight:

Our culture has an interesting fascination with getting behind closed doors. We love to know what is going on behind the scenes or behind the curtain.


We aren’t just satisfied with what is happening. Our curiosity gets the best of us and we want to know the “how” and the “why” of things. This is one of the reasons why we see so many new DVDs released with extra scenes, commentary, and behind the scenes footage. It’s why many of us enjoy watching or listening to documentaries. And we all love a good story. . .


Note: Some of the most effective business messages, from advertising to proporsals to personal branding, rely on storytelling techniques. Only Bovee & Thill offer hands-on advice and multiple activities to help students develop "business-class" narrative techniques.



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Can Your Business Communication Textbook Pass This Google Test? (See test below.)

Can Your Business Communication Textbook Pass This Google Test? (See test below.) | Teaching a Modern Business Communication Course | Scoop.it
Bovee & Thill's Online Business Communication Magazines's insight:

Social media are revolutionizing business communication—even companies that don't use these tools yet are affected by new audience behaviors and expectations.

Is your business communication textbook informed by real-life, hands-on experience with social media? We invite you to try a simple experiment.

1. Google the following keywords: Bovee Thill social media


How many results do you see?

2. Now search for social media along with the names of the authors
    of your current text.


How do the results compare with the Bovee and Thill search?

Which authors names do you see associated with social media sites, such as Pinterest, Twitter, Facebook, LinkedIn, Google+, Instagram, Flickr, SlideShare, SlideBoom, Authorstream, My Docstoc, StumbleUpon, Scribd, Photobucket, SlickPic, Fotki, 23, Bag the Web, About.Me, Twylah,  Scoop.it, Skype, WhatsApp, Yahoo Messenger, My Zimbio, Clipular, Tumblr, PDFcast.org, AWeber, BombBomb, PRLog, Calameo, Gazhoo, Symbaloo, Kippt, Redux, Storify, Yahoo Pipes, Rockpack, Plaxo, Waywire, Bovee and Thill's Business Communication Blog, Business Communication Headline News, Instapaper, and YouTube?

The answer: You'll see Bovee and Thill associated with dozens of social media sites, including the 45 sites mentioned above. All other business communication authors: practically none.

The reason for this discrepancy is that Bovee and Thill use the social media tools they write about, and they've been active and innovative practitioners for years now. This deep experience is reflected in their textbooks, with thoroughly integrated coverage of social media practices and dozens of real-world social media cases and student exercises. For other authors, social media appear to be largely an abstract concept.

Which textbooks would you and your students benefit from the most?

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Learn about the Unique Features of Real-Time Updates

Real-Time Updates is a unique service that keeps Bovee & Thill's business communication textbooks perpetually up to date.
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Pearson's Customer Support for Educators

Pearson's Customer Support for Educators | Teaching a Modern Business Communication Course | Scoop.it
Pearson has made a strong commitment to provide you with the best customer service possible.
Bovee & Thill's Online Business Communication Magazines's insight:

Go this this page if you want to locate your Pearson local rep, request an exam copy of a Bovee and Thill text, get a desk copy and ancillary materials, download Bovee and Thill supplements, and more.


WANT TO REACH BOVEE & THILL with a question or concern?

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Teaching Business Communication Using Screencasts about Twitter, Facebook, and LinkedIn

Instructors and and students can learn about Twitter, Facebook, and LinkedIn from these three screencasts.


These screencasts are available exclusively to Bovee & Thill adopters and their students.

Bovee & Thill's Online Business Communication Magazines's insight:

Your students can learn more about Twitter, Facebook, and LinkedIn with these three screencasts.


LinkedIn Screencast


This brief introduction to the LinkedIn professional networking system starts with a high-level overview of LinkedIn, then describe its increasingly important role in business communication. It moves on to define some of the essential concepts that every LinkedIn user should understand and previews some of the many ways that LinkedIn can help students achieve their career goals. Importantly, it also explains how LinkedIn differs from consumer-oriented social networks and why credibility is so important in the LinkedIn model.


Facebook Screencast


This screencast explains how Facebook has evolved into a powerful business communication platform that goes far beyond its original conception as a social network. It offers a tour of a Facebook home page, clarifies some essential concepts and features, explores the communication tools that Facebook offers. Along the way, it shows several examples of how large and small companies are using Facebook to connect with their customers.


Twitter Screencast


This screencast explains how to get started on the Twitter microblogging system. It starts with a quick look at Twitter and its essential functions and terminology, then shows how to set up a Twitter account, send tweets, and reply to or retweet tweets from other Twitter users. It concludes with advice on finding and following other users and using Twitter as a research and monitoring tool.

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Six Ways for Instructors to Effectively Use Social Media

Six Ways for Instructors to Effectively Use Social Media | Teaching a Modern Business Communication Course | Scoop.it

Using social media inside the classroom can be extremely effective.


You can increase productivity, communication, and understanding by using these six tips when using social media in your classroom. . .

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100 Ways to Use Facebook in Your Classroom

100 Ways to Use Facebook in Your Classroom | Teaching a Modern Business Communication Course | Scoop.it

Facebook cannot be ignored. . . It has a sort of stigma that it’s not for educational purposes. All that’s about to change thanks to these 100 ways you can use Facebook in your classroom to actually learn! . . .

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National Car Rental--Its Bad and Good Business Writing

National Car Rental--Its Bad and Good Business Writing | Teaching a Modern Business Communication Course | Scoop.it

This week I received an email from National Car Rental. The email's subject, "Lynn, we've updated our terms and conditions" caught my attention, as did the heading "IMPORTANT INFORMATION REGARDING YOUR EMERALD CLUB MEMBERSHIP."


Because I rent a car from National about once a month, I wanted to know about any new terms. . .


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Teach the Right Way to Make Customer Complaints

Teach the Right Way to Make Customer Complaints | Teaching a Modern Business Communication Course | Scoop.it

Customer complaints are an inevitable part of the consumer-business relationship. This infographic shows you how people can make their voices heard and get results!

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