Teaching a Modern Business Communication Course
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Teaching a Modern Business Communication Course
This is an online magazine by Bovee & Thill, authors of the leading textbooks in business communication, published by Pearson, featuring resources for business communication and business writing instructors. For more information about Bovee & Thill texts and the exclusive, superior materials they provide for teaching a modern course, visit http://boveeandthillbusinesscommunicationblog.com. For instructor examination copies, go to http://blog.businesscommunicationnetwork.com/texts. To find your local sales representative, visit http://www.pearsonhighered.com/educator/replocator. To contact the authors, send an email to hotline@boveeandthillbusinesscommunicationblog.com. To get a free Comprehensive Guide to Business Communication Instructional Resources, visit http://blog.businesscommunicationnetwork.com/resources. Subscribe to a free weekly newsletter of new posts to all 11 of Bovee & Thill’s Online Magazines: http://sco.lt/8kgeVV.
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Are You Going to Adopt a Modern Business Communication "Essentials" Textbook?

Are You Going to Adopt a Modern Business Communication "Essentials" Textbook? | Teaching a Modern Business Communication Course | Scoop.it

Are you going to adopt a modern “Essentials” textbook with extensive integration of mobile communication in every chapter, or are you going to saddle your students with a commonly adopted “Essentials” text that is stuck in the last decade?

Bovee & Thill's Online Business Communication Magazines's insight:

 

Because of complacency and a lack of knowledge about the topic, most business communication textbook authors are ignoring the mobile revolution. In fact, they’re pretending that it doesn’t even exist.

 

In light of these facts, are your students being served well? There is one team that’s always on the cutting edge: Bovee and Thill. The fact they are the only business communication textbook authors currently writing about mobile tells you everything you need to know about which author team conscientiously revises its books and keeps them current. (Bovee and Thill were also the first authors to discuss social media and digital communication in their texts.)

 

Adopt the only modern "Essentials" text: Business Communications Essentials by Bovee and Thill.

 

See how your text compares to Business Communication Essentials with this interactive checklist.

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Bovee & Thill's Online Business Communication Magazines's curator insight, January 19, 2015 10:29 PM


Because of complacency and a lack of knowledge about the topic, most business communication textbook authors are ignoring the mobile revolution. In fact, they’re pretending that it doesn’t even exist.


In light of these facts, are your students being served well? There is one team that’s always on the cutting edge: Bovee and Thill. The fact they are the only business communication textbook authors currently writing about mobile tells you everything you need to know about which author team conscientiously revises its books and keeps them current. (Bovee and Thill were also the first authors to discuss social media and digital communication in their texts.)


Adopt the only modern "Essentials" text: Business Communications Essentials by Bovee and Thill.


See how your text compares to Business Communication Essentials with this interactive checklist.

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A Comprehensive Guide to Business Communication Instructional Resources

A Comprehensive Guide to Business Communication Instructional Resources | Teaching a Modern Business Communication Course | Scoop.it
Check out one of the largest guides to business communicational instructional resources on the web!
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What's the Latest Technology Disrupting Business Communication? Your Students Are Holding It in Their Hands

"The great challenge of teaching a contemporary business communication course is helping students develop solid communication skills that are compatible with today’s business needs."

Bovee & Thill's Online Business Communication Magazines's insight:


Writing, speaking, and listening skills are as vital as ever, but those skills have to be put to use in an environment that has been disrupted by waves of game-changing technologies in recent years.


One of the most disruptive changes to ever hit the field of business communication is taking place right now—and in fact, your students are probably holding it in their hands this minute.

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Bovee & Thill's Online Business Communication Magazines's curator insight, February 19, 2015 10:01 PM


Writing, speaking, and listening skills are as vital as ever, but those skills have to be put to use in an environment that has been disrupted by waves of game-changing technologies in recent years.


One of the most disruptive changes to ever hit the field of business communication is taking place right now—and in fact, your students are probably holding it in their hands this minute.

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Can Your Business Communication Textbook Pass This Test of Essential Mobile Coverage?

Can Your Business Communication Textbook Pass This Test of Essential Mobile Coverage? | Teaching a Modern Business Communication Course | Scoop.it

Take this brief test to see if the business communication textbook you've been using passes this test of essential mobile coverage?

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Bovee & Thill's Online Business Communication Magazines's curator insight, November 23, 2014 12:08 AM

This is an interesting, interactive test with automatic scoring for your convenience. Take the test now!

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If You Want Students to Pay Attention, Use an Ugly Font Like Comic Sans

If You Want Students to Pay Attention, Use an Ugly Font Like Comic Sans | Teaching a Modern Business Communication Course | Scoop.it
"It's ugly, difficult to read, and it attracts your attention," economist Tim Harford told Business Insider.
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Teaching Business Communication? Get a Free Weekly Newsletter of New Posts to Bovee & Thill's Nine Different Online Magazines

Teaching Business Communication? Get a Free Weekly Newsletter of New Posts to Bovee & Thill's Nine  Different Online Magazines | Teaching a Modern Business Communication Course | Scoop.it

Now you can get a free weekly newsletter sent every Wednesday throughout the year that includes all of the new posts to Bovee and Thill's Online Magazines:


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Bovee & Thill's Online Business Communication Magazines's curator insight, December 10, 2014 3:08 PM


You can subscribe two ways: 


By RSS or Email


Subscribe now so you don't miss out on these informative posts!

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Teaching Business Communication? Use Bovee & Thill's Chatbot on Facebook for Support

Teaching Business Communication? Use Bovee & Thill's Chatbot on Facebook for Support | Teaching a Modern Business Communication Course | Scoop.it

Bovee & Thill, the recognized leaders in technology coverage, are the first business communication authors to use a chatbot for instructor support.

Bovee & Thill's Online Business Communication Magazines's insight:
Bovee and Thill are now featuring a chatbot on Facebook for customer service. Instructors looking for examination copies, classroom resources, help with text or website issues, or the opportunity to provide feedback can interact with the Bovee & Thill chatbot for immediate responses. Visit Teaching Business Communication, one of 10 different Bovee & Thill Facebook pages, to try the chatbot.
 
Read the full article about Bovee & Thill's chatbot that recently appeared in International Business Times.
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How Twitter Can Take Your Teaching to the Next Level--from Seven Milken Educators Who Have Done It!

How Twitter Can Take Your Teaching to the Next Level--from Seven Milken Educators Who Have Done It! | Teaching a Modern Business Communication Course | Scoop.it

"The long and short of it is that if you're interested in professional development, growing your professional learning network, promoting your message, getting support for your cause, improving student experience and performance, or collaborating with other educators and classrooms around the world, Twitter might just be the tool you're looking for, and it's entirely free."

Bovee & Thill's Online Business Communication Magazines's insight:

"The seven Milken Educators interviewed for the post have successfully used Twitter to:

  1. Connect on the topics they're interested in
  2. Exchange ideas
  3. Find tips and resources
  4. Start collaborative projects
  5. Augment in-class learning for students
  6. Amplify their own voice
  7. Get their (and their students') work published
  8. Appear in a major Hollywood blockbuster (really!)" . . .
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How Instructors Can Stop Being Scared of Twitter

How Instructors Can Stop Being Scared of Twitter | Teaching a Modern Business Communication Course | Scoop.it
Twitter is more than a simple messaging platform. It's a conversation about your passions and it's easy to get completed addicted. That's a good thing.
Bovee & Thill's Online Business Communication Magazines's insight:

"For me, Twitter is a way of consuming information targeted to my interests. Using hashtags connects me to topics that will interest me because I know what to look for.


"Twitter isn’t overwhelming anymore – it’s incredible. I’ve connected myself to an extensive personal learning network of educators, entrepreneurs, and innovators through a little bird – and found it the best professional development I’ve never paid for." . . .

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Google for Instructors: 100+ Tricks

Google for Instructors: 100+ Tricks | Teaching a Modern Business Communication Course | Scoop.it

From super-effective search tricks to Google tools specifically for education to tricks and tips for using Gmail, Google Docs, and Google Calendar, these techniques will surely save you some precious time.

Bovee & Thill's Online Business Communication Magazines's insight:

From super-effective search tricks to Google for teachers tools to tricks and tips for using Gmail, Google Docs, and Google Calendar, these Google for teachers tricks will surely save you some precious time when using technology in the classroom.

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10 Online Learning Trends to Watch in 2015

10 Online Learning Trends to Watch in 2015 | Teaching a Modern Business Communication Course | Scoop.it
The future's biggest online movements in education are taking shape today.
Bovee & Thill's Online Business Communication Magazines's insight:

"Amid the shifting sands of online education, which trends can we expect to set the tone for e-learning in the year ahead?

Online options are growing, and the classroom format is changing to incorporate the technology. There are a few trends on the cusp of explosive growth in the coming year." . . .

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Why Half-Brain Teaching Isn't Enough

Why Half-Brain Teaching Isn't Enough | Teaching a Modern Business Communication Course | Scoop.it

The Why Half-Brain Teaching Isn't Enough infographic shows why focusing on the skills of half our brain is not enough.

Bovee & Thill's Online Business Communication Magazines's insight:

In today’s societies there is a lot of focus on the logical and analytical brain functions. Many schools are cutting the ‘extras’ like art and music.


However, students need to be well rounded and really need subjects like those to be considered more than ‘extra’, and while there are many people fighting to keep these programs in schools, the international economy and jobs outlook is demanding more focus on STEM.

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10 Things Every College Professor Hates

10 Things Every College Professor Hates | Teaching a Modern Business Communication Course | Scoop.it
Your professors are not your friends.
Bovee & Thill's Online Business Communication Magazines's insight:

Here is a list of Professors’ Pet Peeves. "I reached out to my network and collected some things that really get on instructors’ nerves. Here are the results: some of the “don’ts” for how to interact with your professor or teaching assistant. For what it’s worth, No. 2 was by far the most common complaint. . ."

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Get the latest business communication news from Bovee & Thill's Business Communication Blog

Get the latest business communication news from Bovee & Thill's Business Communication Blog | Teaching a Modern Business Communication Course | Scoop.it
Bovee & Thill's business communication blog offers insight and commentary from the authors of the world's leading business communication textbooks. The blog posts help instructors focus their teaching to help students learn more efficiently and effectively. Posts discuss a wide variety of topics, including new topics instructors should be teaching their students, resources instructors can use in their classes, solutions to common teaching challenges, and great examples and activities instructors can use in class.
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How You Should Prepare Students for the Mobile Shift in Business Communication?

With mobile devices becoming mainstream in business communication, the challenge for those of us in education is to help students adapt their writing skills to this exciting new format.

Bovee & Thill's Online Business Communication Magazines's insight:


The latest editions of Bovée and Thill’s business communication textbooks offer extensive coverage of mobile communication, with numerous features to help you and your students.

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Bovee & Thill's Online Business Communication Magazines's curator insight, February 19, 2015 10:00 PM


The latest editions of Bovée and Thill’s business communication textbooks offer extensive coverage of mobile communication, with numerous features to help you and your students.

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Why Mobile Needs to Be Part of Your Business Communication Course

Why Mobile Needs to Be Part of Your Business Communication Course | Teaching a Modern Business Communication Course | Scoop.it
Bovee & Thill's Online Business Communication Magazines's insight:


Chances are your business communication syllabus is already packed as you try to cover everything from business English to a wide range of message types to recent advances in digital and social media. It’s a fair question then: Do you really need to find the time and space to add mobile communication to your course?


We’re adding mobile coverage to our three business communication textbooks based on the same mandate that we’ve always used to modify and expand our coverage over time: anything that is a significant aspect of contemporary business communication should be represented in a textbook on the subject so that students will be aware of it and prepared for it when they enter the workforce. . .

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Bovee & Thill's Online Business Communication Magazines's curator insight, January 29, 2015 6:56 PM


Chances are your business communication syllabus is already packed as you try to cover everything from business English to a wide range of message types to recent advances in digital and social media. It’s a fair question then: Do you really need to find the time and space to add mobile communication to your course?


We’re adding mobile coverage to our three business communication textbooks based on the same mandate that we’ve always used to modify and expand our coverage over time: anything that is a significant aspect of contemporary business communication should be represented in a textbook on the subject so that students will be aware of it and prepared for it when they enter the workforce. . .

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Business Communicators Innovating with Mobile: Important Insights for Business Communication Instructors

Business Communicators Innovating with Mobile: Important Insights for Business Communication Instructors | Teaching a Modern Business Communication Course | Scoop.it
As the third major revolution in business communication in the past two decades (after the World Wide Web and social media), mobile communication has the potential to change nearly every aspect of business communication. Here is a small sample of the ways companies are putting mobile to work.
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The Myth That All Business Communication Textbooks Are Basically the Same

The Myth That All Business Communication Textbooks Are Basically the Same | Teaching a Modern Business Communication Course | Scoop.it

"All business communication textbooks aren't the same. Here's proof."

Bovee & Thill's Online Business Communication Magazines's insight:

 

How many times have you heard an instructor say, “It really doesn’t make much difference which textbook I adopt. They’re all basically the same?”

 

Let’s examine the validity of this statement by taking a look at business communication textbooks by author team Bovee and Thill. Are their textbooks significantly different from other texts on the market? The answer is “yes,” on a number of levels.

  • Market-leading innovation. For more than three decades, Bovee and Thill texts have pioneered coverage of emerging trends and their implications for business communication. Bovee and Thill were the first authors to introduce social media to business communication textbooks. When some other textbooks were just starting to mention innovations such as blogging, for example, Bovee and Thill had already progressed to the profound changes these tools bring about, with unique content such as the social communication model and the nine compositional modes for electronic communication.

    Bovee and Thill’s business communication textbooks continue to lead the field with unmatched coverage of communication technologies, reflecting the expectations and opportunities in today’s workplace. In a recent survey of the top five business communication textbooks written by other authors, surprisingly, those texts included fewer than 25% of the 84 terms listed in the survey.

    Bovee and Thill will be the first authors to cover mobile business communication in their 2015-2016 editions. They explain how mobile technology is literally revolutionizing business communication. To quickly see the stark contrast of a Bovee and Thill text and a book you may be using, take this quick test about mobile business communication coverage. Also learn why you should teach your course within a mobile context by 2015-2016.

 

  • Up-to-date coverage that reflects today’s business communication practices and employer expectations. Technology, globalization, and other forces have dramatically changed the practice of business communication in recent years, even to the point of altering how people read and how messages should be constructed. To prepare students for today’s workplace, the business communication course needs to address contemporary skills, issues, and concepts, and Bovee and Thill do.

  • Practical advice informed by deep experience. Beyond the research and presentation of new ideas and tools, Bovee and Thill are among the most active and widely followed users of social media in the entire field of business communication. They don’t just write about new concepts; they have years of hands-on experience with blogging, content curation, search technologies, and other important tools. They are active participants in more than 45 social media sites.

  • Engaging coverage of real companies and contemporary issues in business communication. From chapter-opening vignettes to model documents to student activities, Bovee and Thill texts emphasize companies and issues that students already know about or are likely to find intriguing. For example, cases in recent editions have addressed location-based social networking (the business communication implications of the FourSquare game app), employer restrictions on social media, and the use of Twitter in the job-search process.

    Cases and exercises include microblogging, blogging, texting, emailing, social networking, web writing, portfolio building, as well as writing letters, memos, and reports. Is your text comparable in its variety of assignments that students are now expected to handle on the job?

  • Integrated learning. In sharp contrast to texts that tack on coverage of social media and other new topics, Bovee and Thill continually revise their coverage in order to fully integrate the skills and issues that are important in today’s workplace. This integration is carried through chapter-opening vignettes, chapter content, model documents, end-of-chapter questions, communication cases, and test banks to make sure students practice the skills they’ll need, not just read about them in some anecdotal fashion.

  • Added value with unique, free resources for instructors and students. From the groundbreaking Real-Time Updates to Business Communication Headline News to Bovee and Thill’s videos for instructors, pictorial gallery, slide presentations, Twitter activity, Teaching Business Communication groups on Facebook and LinkedIn, their Ultimate Guide to Resources for Teaching Business Communication, and @Bovee & Thill's Online Business Communication Magazines Bovee and Thill adopters can take advantage of an unmatched array of free resources to enhance the classroom experience and keep course content fresh.

    Order examination copies of Bovee and Thill texts today! If you're using a text other than one written by Bovee and Thill, we guarantee you'll see the difference! Join the thousands of other instructors who have already made this discovery.
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Bovee & Thill's Online Business Communication Magazines's curator insight, December 3, 2014 8:36 PM


How many times have you heard an instructor say, “It really doesn’t make much difference which textbook I adopt. They’re all basically the same?”

 

Let’s examine the validity of this statement by taking a look at business communication textbooks by author team Bovee and Thill. Are their textbooks significantly different from other texts on the market? The answer is “yes,” on a number of levels.

  • Market-leading innovation. For more than three decades, Bovee and Thill texts have pioneered coverage of emerging trends and their implications for business communication. Bovee and Thill were the first authors to introduce social media to business communication textbooks. When some other textbooks were just starting to mention innovations such as blogging, for example, Bovee and Thill had already progressed to the profound changes these tools bring about, with unique content such as the social communication model and the nine compositional modes for electronic communication.

    Bovee and Thill’s business communication textbooks continue to lead the field with unmatched coverage of communication technologies, reflecting the expectations and opportunities in today’s workplace. In a recent survey of the top five business communication textbooks written by other authors, surprisingly, those texts included fewer than 25% of the 84 terms listed in the survey.

    Bovee and Thill will be the first authors to cover mobile business communication in their 2015-2016 editions. They explain how mobile technology is literally revolutionizing business communication. To quickly see the stark contrast of a Bovee and Thill text and a book you may be using, take this quick test about mobile business communication coverage. Also learn why you should teach your course within a mobile context by 2015-2016.


  • Up-to-date coverage that reflects today’s business communication practices and employer expectations. Technology, globalization, and other forces have dramatically changed the practice of business communication in recent years, even to the point of altering how people read and how messages should be constructed. To prepare students for today’s workplace, the business communication course needs to address contemporary skills, issues, and concepts, and Bovee and Thill do.

  • Practical advice informed by deep experience. Beyond the research and presentation of new ideas and tools, Bovee and Thill are among the most active and widely followed users of social media in the entire field of business communication. They don’t just write about new concepts; they have years of hands-on experience with blogging, content curation, search technologies, and other important tools. They are active participants in more than 45 social media sites.

  • Engaging coverage of real companies and contemporary issues in business communication. From chapter-opening vignettes to model documents to student activities, Bovee and Thill texts emphasize companies and issues that students already know about or are likely to find intriguing. For example, cases in recent editions have addressed location-based social networking (the business communication implications of the FourSquare game app), employer restrictions on social media, and the use of Twitter in the job-search process.

    Cases and exercises include microblogging, blogging, texting, emailing, social networking, web writing, portfolio building, as well as writing letters, memos, and reports. Is your text comparable in its variety of assignments that students are now expected to handle on the job?

  • Integrated learning. In sharp contrast to texts that tack on coverage of social media and other new topics, Bovee and Thill continually revise their coverage in order to fully integrate the skills and issues that are important in today’s workplace. This integration is carried through chapter-opening vignettes, chapter content, model documents, end-of-chapter questions, communication cases, and test banks to make sure students practice the skills they’ll need, not just read about them in some anecdotal fashion.

  • Added value with unique, free resources for instructors and students. From the groundbreaking Real-Time Updates to Business Communication Headline News to Bovee and Thill’s videos for instructors, pictorial gallery, slide presentations, Twitter activity, Teaching Business Communication groups on Facebook and LinkedIn, their Ultimate Guide to Resources for Teaching Business Communication, and their[url=/u/440732 x-already-notified=1]Bovee & Thill's Online Business Communication Magazines[/url] Bovee and Thill adopters can take advantage of an unmatched array of free resources to enhance the classroom experience and keep course content fresh.

    Order examination copies of Bovee and Thill texts today! If you're using a text other than one written by Bovee and Thill, we guarantee you'll see the difference! Join the thousands of other instructors who have already made this discovery.
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10 Brilliant Strategies for Writing Viral Content

10 Brilliant Strategies for Writing Viral Content | Teaching a Modern Business Communication Course | Scoop.it

Write viral content, reach millions, and rule the Internet.

Bovee & Thill's Online Business Communication Magazines's insight:

"There are certain websites, writers, marketers and content creators who seem to rule the Internet. Everything they put out there seems contagious, capturing an audience of millions and sparking conversations on social media." . . .

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January Is National Thank You Month: Teach Your Students How to Write the Perfect Thank-You Note

January Is National Thank You Month: Teach Your Students How to Write the Perfect Thank-You Note | Teaching a Modern Business Communication Course | Scoop.it

January is National Thank You Month, the perfect opportunity to pause and express your gratitude. While an email or text message is nice and a phone call is fine, nothing conveys heartfelt thanks or leaves a lasting impression better than a handwritten note."

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Sorry, Email Won't Die in 2015 (or Any Time Soon)

Sorry, Email Won't Die in 2015 (or Any Time Soon) | Teaching a Modern Business Communication Course | Scoop.it
Usage has been steady since 2002.
Bovee & Thill's Online Business Communication Magazines's insight:

"According to the latest research conducted by the Pew Center Internet Project, 61% of American workers now say that email is 'very important' for doing their job."


"That number hasn't moved at all in 13 years. As the researchers put it:". . .

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Why You Must Teach Your Business Communication Course within a Mobile Context by 2015

"Mobile has become the primary communication tool for many business professionals, including a majority of executives under the age of 40."


Bovee & Thill's Online Business Communication Magazines's insight:

Mobile Communication Is a Game Changer: Venture Capitalist Joe Schoendorf says, “Mobile is the most disruptive technology that I have seen in 48 years in Silicon Valley.” Research Maribel Lopez calls mobile “the biggest technology shift since the Internet.


The mobile device is increasingly becoming the dominant tool for work and communication. As a result, it should become a chapter-by-chapter topic in every business communication classroom by 2015."

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Bovee & Thill's Online Business Communication Magazines's curator insight, November 13, 2014 2:17 PM

Mobile Communication Is a Game Changer: Venture Capitalist Joe Schoendorf says, “Mobile is the most disruptive technology that I have seen in 48 years in Silicon Valley.” Research Maribel Lopez calls mobile “the biggest technology shift since the Internet.


The mobile device is increasingly becoming the dominant tool for work and communication. As a result, it should become a chapter-by-chapter topic in every business communication classroom by 2015."

Bovee & Thill's Online Business Communication Magazines's curator insight, November 13, 2014 2:36 PM

Mobile Communication Is a Game Changer: Venture Capitalist Joe Schoendorf says, “Mobile is the most disruptive technology that I have seen in 48 years in Silicon Valley.” Research Maribel Lopez calls mobile “the biggest technology shift since the Internet.


The mobile device is increasingly becoming the dominant tool for work and communication. As a result, it should become a chapter-by-chapter topic in every business communication classroom by 2015."

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A Harvard Psychologist Shares Six Tips for Becoming a Better Writer

A Harvard Psychologist Shares Six Tips for Becoming a Better Writer | Teaching a Modern Business Communication Course | Scoop.it

"Good writing is often looked at as an art and, frankly, that can be intimidating. No need to worry. There are rules — even science —  behind writing well."

Bovee & Thill's Online Business Communication Magazines's insight:

"Our brain works a particular way; so what rules do we need to know to write the way the brain best understands?" . . .

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Will Today’s Students Push More Companies to Embrace Social Learning?

Will Today’s Students Push More Companies to Embrace Social Learning? | Teaching a Modern Business Communication Course | Scoop.it

Via newsgroups, bulletin boards, and other information-sharing platforms, learning in various forms was one of the earliest social uses of digital networking. Moving into the Internet, World Wide Web, and social media eras, the opportunities to teach and learn online expanded beyond what even an optimistic dreamer might’ve envisioned decades ago.


Bovee & Thill's Online Business Communication Magazines's insight:

From informal crowdsourcing of research on Twitter to comprehensive collaboration systems that use gamification to encourage employees to help other, companies have lots of ways to enable their employees to learn on the job—and specifically, to help each other learn on the job.


These social learning opportunities include real-time training (delivering information when and where an employee needs to apply it, rather than offline in a classroom), capturing expertise and market insights from wherever in the organization they might exist, helping new employees get oriented and productive, developing mentoring networks, and helping blended workforces build a new sense of community in the aftermath of mergers and acquisitions. . . .

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For the Sake of Student-Faculty Interaction, Professor Bans Student Email

For the Sake of Student-Faculty Interaction, Professor Bans Student Email | Teaching a Modern Business Communication Course | Scoop.it

“This is really not as radical as it felt or as people think it is,”

Bovee & Thill's Online Business Communication Magazines's insight:

"A Salem College faculty member last semester took an uncompromising approach to curbing syllabus and inbox bloat: Why not ban most student emails?

“For years, student emails have been an assault on professors, sometimes with inappropriate informality, sometimes just simply not understanding that professors should not have to respond immediately,” Spring-Serenity Duvall, assistant professor of communications at Salem College, wrote in a blog post last week. “In a fit of self-preservation, I decided: no more. This is where I make my stand!”

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