Teaching a Modern Business Communication Course
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The Myth That All Business Communication Textbooks Are Basically the Same

The Myth That All Business Communication Textbooks Are Basically the Same | Teaching a Modern Business Communication Course | Scoop.it

"All business communication textbooks aren't the same. Here's proof."

Bovee & Thill's Online Business Communication Magazines's insight:

 

How many times have you heard an instructor say, “It really doesn’t make much difference which textbook I adopt. They’re all basically the same?”

 

Let’s examine the validity of this statement by taking a look at business communication textbooks by author team Bovee and Thill. Are their textbooks significantly different from other texts on the market? The answer is “yes,” on a number of levels.

  • Market-leading innovation. For more than three decades, Bovee and Thill texts have pioneered coverage of emerging trends and their implications for business communication. Bovee and Thill were the first authors to introduce social media to business communication textbooks. When some other textbooks were just starting to mention innovations such as blogging, for example, Bovee and Thill had already progressed to the profound changes these tools bring about, with unique content such as the social communication model and the nine compositional modes for electronic communication.

    Bovee and Thill’s business communication textbooks continue to lead the field with unmatched coverage of communication technologies, reflecting the expectations and opportunities in today’s workplace. In a recent survey of the top five business communication textbooks written by other authors, surprisingly, those texts included fewer than 25% of the 84 terms listed in the survey.

    Bovee and Thill will be the first authors to cover mobile business communication in their 2015-2016 editions. They explain how mobile technology is literally revolutionizing business communication. To quickly see the stark contrast of a Bovee and Thill text and a book you may be using, take this quick test about mobile business communication coverage. Also learn why you should teach your course within a mobile context by 2015-2016.

 

  • Up-to-date coverage that reflects today’s business communication practices and employer expectations. Technology, globalization, and other forces have dramatically changed the practice of business communication in recent years, even to the point of altering how people read and how messages should be constructed. To prepare students for today’s workplace, the business communication course needs to address contemporary skills, issues, and concepts, and Bovee and Thill do.

  • Practical advice informed by deep experience. Beyond the research and presentation of new ideas and tools, Bovee and Thill are among the most active and widely followed users of social media in the entire field of business communication. They don’t just write about new concepts; they have years of hands-on experience with blogging, content curation, search technologies, and other important tools. They are active participants in more than 45 social media sites.

  • Engaging coverage of real companies and contemporary issues in business communication. From chapter-opening vignettes to model documents to student activities, Bovee and Thill texts emphasize companies and issues that students already know about or are likely to find intriguing. For example, cases in recent editions have addressed location-based social networking (the business communication implications of the FourSquare game app), employer restrictions on social media, and the use of Twitter in the job-search process.

    Cases and exercises include microblogging, blogging, texting, emailing, social networking, web writing, portfolio building, as well as writing letters, memos, and reports. Is your text comparable in its variety of assignments that students are now expected to handle on the job?

  • Integrated learning. In sharp contrast to texts that tack on coverage of social media and other new topics, Bovee and Thill continually revise their coverage in order to fully integrate the skills and issues that are important in today’s workplace. This integration is carried through chapter-opening vignettes, chapter content, model documents, end-of-chapter questions, communication cases, and test banks to make sure students practice the skills they’ll need, not just read about them in some anecdotal fashion.

  • Added value with unique, free resources for instructors and students. From the groundbreaking Real-Time Updates to Business Communication Headline News to Bovee and Thill’s videos for instructors, pictorial gallery, slide presentations, Twitter activity, Teaching Business Communication groups on Facebook and LinkedIn, their Ultimate Guide to Resources for Teaching Business Communication, and @Bovee & Thill's Online Business Communication Magazines Bovee and Thill adopters can take advantage of an unmatched array of free resources to enhance the classroom experience and keep course content fresh.

    Order examination copies of Bovee and Thill texts today! If you're using a text other than one written by Bovee and Thill, we guarantee you'll see the difference! Join the thousands of other instructors who have already made this discovery.
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Bovee & Thill's Online Business Communication Magazines's curator insight, December 3, 2014 3:36 PM


How many times have you heard an instructor say, “It really doesn’t make much difference which textbook I adopt. They’re all basically the same?”

 

Let’s examine the validity of this statement by taking a look at business communication textbooks by author team Bovee and Thill. Are their textbooks significantly different from other texts on the market? The answer is “yes,” on a number of levels.

  • Market-leading innovation. For more than three decades, Bovee and Thill texts have pioneered coverage of emerging trends and their implications for business communication. Bovee and Thill were the first authors to introduce social media to business communication textbooks. When some other textbooks were just starting to mention innovations such as blogging, for example, Bovee and Thill had already progressed to the profound changes these tools bring about, with unique content such as the social communication model and the nine compositional modes for electronic communication.

    Bovee and Thill’s business communication textbooks continue to lead the field with unmatched coverage of communication technologies, reflecting the expectations and opportunities in today’s workplace. In a recent survey of the top five business communication textbooks written by other authors, surprisingly, those texts included fewer than 25% of the 84 terms listed in the survey.

    Bovee and Thill will be the first authors to cover mobile business communication in their 2015-2016 editions. They explain how mobile technology is literally revolutionizing business communication. To quickly see the stark contrast of a Bovee and Thill text and a book you may be using, take this quick test about mobile business communication coverage. Also learn why you should teach your course within a mobile context by 2015-2016.


  • Up-to-date coverage that reflects today’s business communication practices and employer expectations. Technology, globalization, and other forces have dramatically changed the practice of business communication in recent years, even to the point of altering how people read and how messages should be constructed. To prepare students for today’s workplace, the business communication course needs to address contemporary skills, issues, and concepts, and Bovee and Thill do.

  • Practical advice informed by deep experience. Beyond the research and presentation of new ideas and tools, Bovee and Thill are among the most active and widely followed users of social media in the entire field of business communication. They don’t just write about new concepts; they have years of hands-on experience with blogging, content curation, search technologies, and other important tools. They are active participants in more than 45 social media sites.

  • Engaging coverage of real companies and contemporary issues in business communication. From chapter-opening vignettes to model documents to student activities, Bovee and Thill texts emphasize companies and issues that students already know about or are likely to find intriguing. For example, cases in recent editions have addressed location-based social networking (the business communication implications of the FourSquare game app), employer restrictions on social media, and the use of Twitter in the job-search process.

    Cases and exercises include microblogging, blogging, texting, emailing, social networking, web writing, portfolio building, as well as writing letters, memos, and reports. Is your text comparable in its variety of assignments that students are now expected to handle on the job?

  • Integrated learning. In sharp contrast to texts that tack on coverage of social media and other new topics, Bovee and Thill continually revise their coverage in order to fully integrate the skills and issues that are important in today’s workplace. This integration is carried through chapter-opening vignettes, chapter content, model documents, end-of-chapter questions, communication cases, and test banks to make sure students practice the skills they’ll need, not just read about them in some anecdotal fashion.

  • Added value with unique, free resources for instructors and students. From the groundbreaking Real-Time Updates to Business Communication Headline News to Bovee and Thill’s videos for instructors, pictorial gallery, slide presentations, Twitter activity, Teaching Business Communication groups on Facebook and LinkedIn, their Ultimate Guide to Resources for Teaching Business Communication, and their[url=/u/440732 x-already-notified=1]Bovee & Thill's Online Business Communication Magazines[/url] Bovee and Thill adopters can take advantage of an unmatched array of free resources to enhance the classroom experience and keep course content fresh.

    Order examination copies of Bovee and Thill texts today! If you're using a text other than one written by Bovee and Thill, we guarantee you'll see the difference! Join the thousands of other instructors who have already made this discovery.
Teaching a Modern Business Communication Course
This is an online magazine by Bovee & Thill, authors of the leading textbooks in business communication, published by Pearson, featuring resources for business communication and business writing instructors. For more information about Bovee & Thill texts and the exclusive, superior materials they provide for teaching a modern course, visit http://boveeandthillbusinesscommunicationblog.com. For instructor examination copies, go to http://blog.businesscommunicationnetwork.com/texts. To find your local sales representative, visit http://www.pearsonhighered.com/educator/replocator. To contact the authors, send an email to hotline@boveeandthillbusinesscommunicationblog.com. To get a free Comprehensive Guide to Business Communication Instructional Resources, visit http://blog.businesscommunicationnetwork.com/resources. Subscribe to a free weekly newsletter of new posts to all 11 of Bovee & Thill’s Online Magazines: http://sco.lt/8kgeVV.
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25 Business Buzzwords That Irritate Colleagues

25 Business Buzzwords That Irritate Colleagues | Teaching a Modern Business Communication Course | Scoop.it

"We’ve all used business buzzwords. Many of them are so common that they may have even become part of our daily vocabulary. But what are they actually communicating? The problem with buzzwords is that most are overused, cliched, and unclear.

 

These words have been used (often misused) so much that they have either lost their meaning or become go-to substitutes when a company or employee has nothing of substance to say."

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The Next Wave of Innovation in Business Communication

The Next Wave of Innovation in Business Communication | Teaching a Modern Business Communication Course | Scoop.it

The last few decades have been marked by waves of technology-driven innovation in business communication, starting with digital’s disruption of print communication, then social media giving a voice to everyone in the marketplace, followed by the way mobile is freeing communicators from their desks.

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Most Common Spelling Mistakes That Make You Look Less Intelligent

Most Common Spelling Mistakes That Make You Look Less Intelligent | Teaching a Modern Business Communication Course | Scoop.it
There isn't a strong link between good spelling and intelligence, but that doesn't mean spelling mistakes don't matter. Proper spelling makes people perceive you as more intelligent and can increase your chances of getting a job.
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Use This Chart to Find the Textbook That Perfectly Fits Your Business Communication Course

Use This Chart to Find the Textbook That Perfectly Fits Your Business Communication Course | Teaching a Modern Business Communication Course | Scoop.it

Learn more about the leading business communication textbooks in the field.

 

Obtain a wealth of complimentary business communication classroom resources.

 

Order examination copies of Bovee & Thill textbooks.

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Your Students Learn by Doing, Not by Listening

Your Students Learn by Doing, Not by Listening | Teaching a Modern Business Communication Course | Scoop.it
Yet another example of why we should all be lecturing less and using active-learning strategies more in the college classroom.
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50 Americanisms That Don't Make Sense To Foreigners

50 Americanisms That Don't Make Sense To Foreigners | Teaching a Modern Business Communication Course | Scoop.it
"Pocketbook! How on earth is a handbag called that? It’s not a book, nor does it fit into a pocket.”
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Nine Words and Phrases People Think Are Wrong--But Are Actually Correct

Nine Words and Phrases People Think Are Wrong--But Are Actually Correct | Teaching a Modern Business Communication Course | Scoop.it

Nine words and phrases people think are wrong, but are actually correct

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Do You Know the Key Topics That Are Disrupting Business Communication Course Content and Altering Lectures?

Do You Know the Key Topics That Are Disrupting Business Communication Course Content and Altering Lectures? | Teaching a Modern Business Communication Course | Scoop.it

See the content here.

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27 Fascinating Maps That Show How Americans Speak English Differently Across the U.S.

27 Fascinating Maps That Show How Americans Speak English Differently Across the U.S. | Teaching a Modern Business Communication Course | Scoop.it
A survey of more than 30,000 people, turned into a series of maps, showcase the linguistic quirks that make American English such a fascinating dialect.
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The Five Zones of Professional Etiquette

Etiquette in today’s business environment can be a confusing subject, with differing expectations and evolving norms of behavior. This video will help you make positive choices in five distinct areas:

- In the workplace
- Online
- On the phone
- In social settings
- And while using mobile devices

 A student version of this video is available.

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Communication Ethics: How to Make Good Choices When Your Choices Aren't Clear

Every business communicator encounters situations that require ethical decision making. How can you be sure that you are making the right choice whenever you face one of these challenges? By following this four-step approach, you can be more confident that you are making the best possible choices, even in the most difficult circumstances.

 

A student version of this video is available.

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Change Business Communication Textbooks Quickly and Easily with QuickSwitch

Change Business Communication Textbooks Quickly and Easily with QuickSwitch | Teaching a Modern Business Communication Course | Scoop.it

QuickSwitch makes it easy to identify the best Bovée & Thill textbook for your business communication course and then quickly build your syllabus and lesson plans with our exclusive system.

Bovee & Thill's Online Business Communication Magazines's insight:

 

The system works in three stages:

 

  1. Selection Advice and Transition Guides: The three books in the Bovée & Thill series cover a wider range of course needs than any other business communication series, so you may find that more than one Bovée & Thill title is a potential replacement for your current text. We offer advice to help you choose the right book for your unique needs. After you’ve decided which book to use, the Transition Guide provides detailed information to help you move to your chosen book, including high-level mapping that shows how the table of contents of your current text maps to the Bovée & Thill book, detailed content mapping that shows where to find comparable content sections from your current book in the Bovée & Thill book, a terminology translator that explains any differences in how the two books use important terms, and activity mapping that shows where to find comparable assignments and other student projects. The guide also highlights new material and new activities available in your Bovée & Thill book that your current book doesn’t have.

  2. Syllabus Assistant: This interactive tool helps you generate a syllabus that makes the best use of your new Bovée & Thill title, including course outcomes, detailed assessment rubrics, and the framework for a course calendar. You can easily pull in content from your existing syllabus and add required material from your institution. After you’ve completed the online interview, the system generates a Word document that you can then customize and finalize as needed.

  3. Lesson Plan Assistant: Choose from a list of important topics that you’d like to cover, such as communicating with diverse audiences or writing routine and positive messages. These documents provide the background information to build a successful lesson, keyed to content in your new Bovée & Thill text, which you can then adapt to your teaching interests and the specific parameters of your course schedule.

 

Watch this video that explains QuickSwitch.

 

Visit QuickSwitch now!

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12 Words You and Your Students May Be Mispronouncing

12 Words You and Your Students May Be Mispronouncing | Teaching a Modern Business Communication Course | Scoop.it
Like "comptroller," "banal," and "sherbet."
Bovee & Thill's Online Business Communication Magazines's insight:

 

"The English language is hard. But sometimes people just flat out mispronounce words. 

 

Take a look, for example, at the 12 words we feature in this article. We bolded the emphasized syllable and included links for audio (click the word to listen)." . . .

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How Artificial Intelligence Is Changing Writing

How Artificial Intelligence Is Changing Writing | Teaching a Modern Business Communication Course | Scoop.it

"Over the last decade or so, though, AI (Artificial Intelligence) has become increasingly sophisticated … and it’s influencing the world of writing in a number of interesting ways."

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Professor Uses Twitter, Slack, and Zoom to Reach Generation Z Students

Professor Uses Twitter, Slack, and Zoom to Reach Generation Z Students | Teaching a Modern Business Communication Course | Scoop.it
Defined as those born after 1997, Generation Z is growing up in a world where smartphones, social media, and content-streaming are ubiquitous. And now that the oldest Gen Zers are attending college, they're rewriting the playbook for higher education.
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127 Top Business Jargon Examples--and How to Fix Them

127 Top Business Jargon Examples--and How to Fix Them | Teaching a Modern Business Communication Course | Scoop.it

Skilled business writing rejects jargon. Yet, industry-specific phrases and buzzwords are very commonly used. Even the best writers can fall into the jargon trap if they’re not careful.

"Fortunately, by using the right perspective, you can be revise jargon out of your text or avoid it in the first place.

This article will highlight the perspective that is needed to easily identify confusing jargon. To start you off on your jargon hunt, we’ve also prepared our list of the top 127 jargon and gobbledygook examples in business writing."

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Order Examination Copies of Bovee and Thill Business Communication Textbooks

Order Examination Copies of Bovee and Thill Business Communication Textbooks | Teaching a Modern Business Communication Course | Scoop.it

 Bovee and Thill are the recognized leaders in the field of digital communication, social media, and technology--including mobile communication, and were the first authors to cover these topics. They continue to be far ahead of all other texts with heir cutting-edge coverage.

 

Visit this page today to conveniently order examination copies of Bovee and Thill business communication textbooks.


Via Bovee & Thill's Online Business Communication Magazines
Bovee & Thill's Online Business Communication Magazines's insight:

.

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Bovee & Thill's Online Business Communication Magazines's curator insight, November 4, 2013 9:35 PM

Bovee & Thill are the recognized leaders in the field of digital communication, social media, and technology. The first authors to cover these topics, including mobile communication, they continue to be far ahead of all other texts with their cutting-edge coverage.

 

Visit this page today to conveniently order examination copies of Bovee and Thill business communication textbooks.

Bovee & Thill's Online Business Communication Magazines's curator insight, November 4, 2013 11:28 PM

Bovee & Thill provide the latest information in their texts about writing a resume for the digital age. Students will learn about creating a personal brand and an e-portfolio. They'll also see examples of an infographic resume, multimedia resume, social media resume, as well as traditional resumes.

 

Visit this page today to order examination copies of Bovee and Thill business communication textbooks.

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Which Business Communication Textbooks Are the Most Successful?

Who has written the most successful business communication textbooks during the past 50 years? Bovee and Thill textbooks are the most widely adopted textbooks in the field, and for many good reasons.

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44 Everyday Phrases You Might Not Know You’ve Been Saying Incorrectly

44 Everyday Phrases You Might Not Know You’ve Been Saying Incorrectly | Teaching a Modern Business Communication Course | Scoop.it

For example: Saying it wrong: “Suppository of information.” Doing it right: “Repository of information”

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The Top Ten Words of the Year As Selected by Merriam-Webster

The Top Ten Words of the Year As Selected by Merriam-Webster | Teaching a Modern Business Communication Course | Scoop.it

Here are the top ten words of the year as selected by Merriam-Webster.

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Which Author Team Sets the Standard by Which Other Textbooks Are Judged?

Which Author Team Sets the Standard by Which Other Textbooks Are Judged? | Teaching a Modern Business Communication Course | Scoop.it

Bovée and Thill textbooks are more current and vital than ever. Because technology now plays a central role in business communication, their texts build on more than 30 years of success with extensive revisions that integrate every form of technology that students will be expected to use on the job.

 

Here are the six major reasons that Bovée and Thill textbooks continue to set the standard by which other textbooks are judged. . .

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27 Ways the Business Communication Course Can Help Your Students

27 Ways the Business Communication Course Can Help Your Students | Teaching a Modern Business Communication Course | Scoop.it

In your class you’ll probably be emphasizing the long-term value of the business communication course to your students. Here’s our list of 27 ways communication skills can help students in their personal and professional lives.

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35 Confusing Things about the English Language

35 Confusing Things about the English Language | Teaching a Modern Business Communication Course | Scoop.it
Non-native English speakers share what stumps them ... and makes them laugh.
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Excellence in Business Communication Wins Textbook Excellence Award from Textbook Academic Authors Association

Excellence in Business Communication Wins Textbook Excellence Award from Textbook Academic Authors Association | Teaching a Modern Business Communication Course | Scoop.it

Excellence in Business Communication, by John V. Thill and Courtland L. Bovee, is a winner of the 2018 Textbook & Academic Authors Association's Textbook Excellence Award, which recognizes excellence in current textbooks and learning materials. For further information about this text and the other two texts authored by Bovee and Thill, visit this page.

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20 Words That You're Probably Using Incorrectly

20 Words That You're Probably Using Incorrectly | Teaching a Modern Business Communication Course | Scoop.it
While definitions have been known to shift based on the way a word is commonly used, some popular uses are just plain wrong.
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