Teaching a Modern Business Communication Course
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Teaching a Modern Business Communication Course
This is an online magazine by Bovee & Thill, authors of the leading textbooks in business communication, published by Pearson, featuring resources for business communication and business writing instructors. For more information about Bovee & Thill texts and the exclusive, superior materials they provide for teaching a modern course, visit http://boveeandthillbusinesscommunicationblog.com. For instructor examination copies, go to http://blog.businesscommunicationnetwork.com/texts. To find your local sales representative, visit http://www.pearsonhighered.com/educator/replocator. To contact the authors, send an email to hotline@boveeandthillbusinesscommunicationblog.com. To get a free Comprehensive Guide to Business Communication Instructional Resources, visit http://blog.businesscommunicationnetwork.com/resources. Subscribe to a free weekly newsletter of new posts to all 11 of Bovee & Thill’s Online Magazines: http://sco.lt/8kgeVV.
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How Artificial Intelligence Is Changing Writing

How Artificial Intelligence Is Changing Writing | Teaching a Modern Business Communication Course | Scoop.it

"Over the last decade or so, though, AI (Artificial Intelligence) has become increasingly sophisticated … and it’s influencing the world of writing in a number of interesting ways."

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Hall of Fame: FreshBooks Demonstrates Audience Focus in Multiple Ways

Hall of Fame: FreshBooks Demonstrates Audience Focus in Multiple Ways | Teaching a Modern Business Communication Course | Scoop.it

This blog post from the developers of the FreshBooks online business accounting system demonstrates audience focus in multiple ways, starting with the effort behind the message.


Every business worries about how quickly customers will pay their bills, so FreshBooks analyzed the customer data it had on hand to see which payment terms and invoice messages generated the quickest responses. This alone is remarkable customer service; the audience-focused presentation of the information makes it that much better.


We have annotated a copy of the post that you can share with your students (on two PowerPoint slides).

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