Teaching a Modern Business Communication Course
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Teaching a Modern Business Communication Course
This is an online magazine by Bovee & Thill, authors of the leading textbooks in business communication, published by Pearson, featuring resources for business communication and business writing instructors. For more information about Bovee & Thill texts and the exclusive, superior materials they provide for teaching a modern course, visit http://boveeandthillbusinesscommunicationblog.com. For instructor examination copies, go to http://blog.businesscommunicationnetwork.com/texts. To find your local sales representative, visit http://www.pearsonhighered.com/educator/replocator. To contact the authors, send an email to hotline@boveeandthillbusinesscommunicationblog.com. To get a free Comprehensive Guide to Business Communication Instructional Resources, visit http://blog.businesscommunicationnetwork.com/resources. Subscribe to a free weekly newsletter of new posts to all 11 of Bovee & Thill’s Online Magazines: http://sco.lt/8kgeVV.
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Professor Uses Twitter, Slack, and Zoom to Reach Generation Z Students

Professor Uses Twitter, Slack, and Zoom to Reach Generation Z Students | Teaching a Modern Business Communication Course | Scoop.it
Defined as those born after 1997, Generation Z is growing up in a world where smartphones, social media, and content-streaming are ubiquitous. And now that the oldest Gen Zers are attending college, they're rewriting the playbook for higher education.
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Balancing Emotional and Logical Appeals for Persuasive Messages

One of the most important decisions to make when crafting persuasive messages is finding the optimum balance of emotional and logical appeals. Few message appeals are entirely emotional or entirely logical, so knowing enough about your audience to mix just the right blend of appeals will help you create more effective messages for both internal and external audiences.

 

A student version of this video is available.

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English Grammar 101: All You Need to Know

English Grammar 101: All You Need to Know | Teaching a Modern Business Communication Course | Scoop.it

"Understanding the basic grammar rules is essential for communicating efficiently, but most of us have forgotten those concepts years ago.

 

"In order to solve this problem we decided to put together all the basic rules on a single page, so that you can use it as a refresher, or print it out for future reference."

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