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The Difference between Strategy and Tactics | Web Strategy by Jeremiah Owyang | Digital Business

The Difference between Strategy and Tactics | Web Strategy by Jeremiah Owyang | Digital Business | Teach Social Business | Scoop.it
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Used to assign this reading to students in social media practices class.

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A nice list of free SEO tools to boost your web performance

A nice list of free SEO tools to boost your web performance | Teach Social Business | Scoop.it
These 13 free SEO tools will provide you resources to optimize your website performance and will help you to respect all the Google guidelines.
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Twitter Chats: Advice, Tools and Templates

Twitter Chats: Advice, Tools and Templates | Teach Social Business | Scoop.it
Your behind-the-scenes guide to Twitter chats at the Content Marketing Institute as we share how to integrate chats into your content plan.
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How to Make an Animated GIF in Photoshop [Tutorial]

How to Make an Animated GIF in Photoshop [Tutorial] | Teach Social Business | Scoop.it
Learn how to create a GIF in Photoshop that you can use to enhance your next social media post, email, or blog article.
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How to Make a Favicon - Treehouse Blog

How to Make a Favicon - Treehouse Blog | Teach Social Business | Scoop.it
One of the most frustrating and confusing elements of modern web design is the favicon. Short for "favorite icon" it's the picture you see in browser tabs.
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Go Beyond Infographics: Here’s How to Make a Bigger Impact With 'Gifographics'

Go Beyond Infographics: Here’s How to Make a Bigger Impact With 'Gifographics' | Teach Social Business | Scoop.it
Learn what a gifographic is, discover 10 of the best, and learn how to make one for your brand – Content Marketing Institute.
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AEJMC: Social Media in the Classroom: Social Media in the Classroom

College faculty comments from 2010 for the AEJMC social media in the classroom best practices round-up. Including here for historic documentation.
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How to Get in Front of the Podcasting Trend [Growth Tips and Tools]

How to Get in Front of the Podcasting Trend [Growth Tips and Tools] | Teach Social Business | Scoop.it
Want to start podcasting as part of your content marketing? Follow this advice on how to start and get tips from the experts. – Content Marketing Institute
Sheree Martin's insight:
I left academia to produce podcasts for myself and for others.

If you need a podcast producer to help develop and to produce and run your show, I'm available. Connect with me through Birmingham Shines, LinkedIn or via email: sheree at shereemartin dot com.

http://BirminghamShines.com is one example of a show I created as a portfolio piece to demonstrate my work.
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The Difference between Strategy and Tactics | Web Strategy by Jeremiah Owyang | Digital Business

The Difference between Strategy and Tactics | Web Strategy by Jeremiah Owyang | Digital Business | Teach Social Business | Scoop.it
Sheree Martin's insight:

Used to assign this reading to students in social media practices class.

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From Nieman Reports: How to tell powerful narratives on Instagram

From Nieman Reports: How to tell powerful narratives on Instagram | Teach Social Business | Scoop.it
"Over time I realized that beneath the selfie surface, Instagram provided a powerful, unexpected, and mostly underutilized storytelling tool."
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A Look at Three Significant Mobile eCommerce Trends - AppPresser

A Look at Three Significant Mobile eCommerce Trends - AppPresser | Teach Social Business | Scoop.it
Over the last few years, a lot has been written about the rise of mobile and tablet devices, and the relative decline of the desktop. You may already know that mobile internet usage is increasing fast, but that doesn’t necessarily mean it’s more important for your business. Taking a closer look at some common statistics …
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RAPP's own Shiona McDougall on brand bravery.

RAPP's own Shiona McDougall on brand bravery. | Teach Social Business | Scoop.it
Fortune (and manners) rest less on dictating the stories we want to tell - and more on listening before we speak.
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Blog to Book: Why (and How) to Turn Your Blog into a Book

Blog to Book: Why (and How) to Turn Your Blog into a Book | Teach Social Business | Scoop.it
You’ve already written enough posts; why not turn your blog into a book? Here’s how to do it.
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You’re Doing It All Wrong: Using Parallax to Make Your WordPress Site Pop

You’re Doing It All Wrong: Using Parallax to Make Your WordPress Site Pop | Teach Social Business | Scoop.it
For many years, websites were made up of the same components, presented in a similar manner. You basically had your text and your media. That’s about it. But then interactive elements emerged that allowed users to interact with text. Hover effects and things of that sort.
Out of that desire for user interaction with content, parallax effects were born.
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All Twitter image sizes and best practices on how to use them

All Twitter image sizes and best practices on how to use them | Teach Social Business | Scoop.it
The ultimate guide on all Twitter image sizes and dimensions, with best marketing practices from successful brands on how to leverage them.
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How to make your PowerPoint presentation not suck - by adding icons - The Iconfinder Blog

How to make your PowerPoint presentation not suck - by adding icons - The Iconfinder Blog | Teach Social Business | Scoop.it
Learn how to improve PowerPoint slideshow and impress your audience. Icons may be just the thing to spice up your presentation. Icons are both meaningful, illustrative and universal.
Sheree Martin's insight:
Don't overuse the icons, but the right ones used strategically can enhance the presentation.
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Are You Setting Up WordPress For SEO Success?

Are You Setting Up WordPress For SEO Success? | Teach Social Business | Scoop.it
Do I use pages or posts? Tag or categories? Why are there 891 duplicate titles in my SEOmoz crawl report? What chu talkin' bout WordPress?! Let's find out! I lay down the best SEO practices for your WordPress setup.
Sheree Martin's insight:
Teaching WordPress in the Social Media Practices class was one of the most challenging modules because so many students didn't want to know. But in today's world, everyone needs a website for business and not everyone can afford a web developer and/or designer, at least not at the startup stage.

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How to Use Gifs in Your Published Infographics | Piktochart Blog

How to Use Gifs in Your Published Infographics | Piktochart Blog | Teach Social Business | Scoop.it
Did you know you can add gifs to infographics? It's a simple hack not many know about which can make your presentations way more fun & attention-grabbing.
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How to Do Keyword Research for SEO: A Beginner's Guide

How to Do Keyword Research for SEO: A Beginner's Guide | Teach Social Business | Scoop.it
Learn how to do keyword research from scratch so you can start ranking in search for terms you actually care about.
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Cell phones, Twitter, Facebook overtake old-time religion

Cell phones, Twitter, Facebook overtake old-time religion | Teach Social Business | Scoop.it
Social media change how some approach faith.
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Inbound Unboxed 030: Using Podcasting as an Inbound Marketing Tool

Inbound Unboxed 030: Using Podcasting as an Inbound Marketing Tool | Teach Social Business | Scoop.it
On this episode, we explore how to use podcasting as an inbound marketing tool, with outreach consultant and author, Kai Davis.
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How to Format Your Images for Better Performance - Kinsta

How to Format Your Images for Better Performance - Kinsta | Teach Social Business | Scoop.it
Images are often the #1 elements responsible for slow page load times. Learn how to reduce your images’ file sizes to help improve website’s performance.
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Small Social Is Here: Why Groups Are Finally Finding A Home Online

Small Social Is Here: Why Groups Are Finally Finding A Home Online | Teach Social Business | Scoop.it
Facebook Groups, Slack, Nextdoor and others are leading a charge into new territory for the social internet.
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How to Move Wordpress To Another Domain

How to Move Wordpress To Another Domain | Teach Social Business | Scoop.it
There may come a day when you need to switch domains. It might be that the brand name you chose years ago doesn’t properly explain what your unique selling
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The Secret to Marketing to Busy People Who Don't Have Time to Read (Infographic)

The Secret to Marketing to Busy People Who Don't Have Time to Read (Infographic) | Teach Social Business | Scoop.it
It's easy for your marketing message to get lost in the mix. Here are five ways to make sure your content stands out.
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Content Marketing Tools: The Ultimate List | Content Marketing Forum

Content Marketing Tools: The Ultimate List | Content Marketing Forum | Teach Social Business | Scoop.it
We ve updated our Ultimate Content Marketing Tools list to include over fifty new tools and several new categories including influencer marketing, paid promotion, writing, auditing and optimizing conversions.
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