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Rescooped by Ashlyne Reid from Diversity & Inclusion in Business
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HR Magazine - Diverse teams make better business decisions and therefore do better business

HR Magazine - Diverse teams make better business decisions and therefore do better business | Tax | Scoop.it

Via Kasia Hein-Peters
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Rescooped by Ashlyne Reid from Diversity & Inclusion in Business
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Why Productive Teams Have 3 Kinds Of Diversity

Why Productive Teams Have 3 Kinds Of Diversity | Tax | Scoop.it
There are many different kinds of diversity. Here are a few you likely haven't considered--and how they considerably help your work.

Via Kasia Hein-Peters
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Kasia Hein-Peters's curator insight, August 7, 2013 10:09 PM

Diversity improves performance.

Rescooped by Ashlyne Reid from Diversity & Inclusion in Business
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The success of diversity and inclusion in the workplace starts with the top management

The success of diversity and inclusion in the workplace starts with the top management | Tax | Scoop.it
Diversity plays a key role in business success, as it allows businesses to draw from the best talent regardless of personal demographics. Still, the inclusion of different ethnic, religious, sexual

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3 secrets to lasting digital partnerships

3 secrets to lasting digital partnerships | Tax | Scoop.it

Don't assume that the company with the coolest new technologies will always be the one a brand partners with. There's more at stake, and today's decision makers are on the lookout for more than sizzle.

 

Making connections and forming business relationships is crucial to the future of any brand, digital marketing agency, or service company. Maturing a relationship into a partnership, however, is a completely different story. How do you build and maintain trust as you collaborate? What can you do to strengthen your efforts as a team? The Campbell Soup Co. global director of digital and social marketing Adam Kmiec speaks about the three top things you need to be doing to make and maintain strong digital marketing relationships. First and foremost, Adam says not investing in partnerships will seriously limit your business potential.

 

 

View Video Clip: "3 secrets to lasting digital partnerships"


Conversation highlights:

0:00 — Understanding your partner's long term goals0:35 — The quality over quality angle1:19 — Mix personal with professional2:10 — Insights over opinions2:28 — Campbell's example2:53 — It's the CFO3:30 — Testing doesn't mean you do it smallRun is 4:33
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Jaklin Issaeva's curator insight, August 7, 2013 2:40 AM

This article related well to the IMC concept because it highlights the important aspects of the key objectives needed to have a successful partnership. It is important to have a good understanding of one's objectives and one's needs in order to deliver a satisfactory product that not only a consumer gets ( or understands), but also complies with the business and their overall view. IMC has a very important role along with its concept of having communications tools which work better if they work together in harmony rather than in isolation, so when it comes to the understanding of the "big idea" for the product and its advertisement, its important to work with all different types of agencies and get a good understanding of what each one can offer and how they work together in order to get a great over all result. One of the key things that this article points out, relevant to IMC is " Understanding your partners long term goals."