Talking things
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Talking things
Ideas & news about Communication between People and Objects. A world where we can talk to everything. ( http://www.intoote.it )
Curated by roberto gilli
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Rescooped by roberto gilli from New Web 2.0 tools for education
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Double Robotics - Telepresence Robot for Telecommuters

Double Robotics - Telepresence Robot for Telecommuters | Talking things | Scoop.it

Via Kathleen Cercone
roberto gilli's insight:

Great! I want it! (when the cost will go down ;-)

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The Ten Steps To Creating A Killer Mobile App Marketing Campaign - ...

Generating visibility and increasing installs for your mobile app can be very time consuming and frustrating.
roberto gilli's insight:

Simple but useful insight.

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Mobile ad spending more than doubled to $3 billion in the first half

Mobile ad spending more than doubled to $3 billion in the first half | Talking things | Scoop.it
Marketers are finally convinced that there's money to be made advertising to the legions of consumers glued to their smartphones and tablets: Spending on mobile ads more than doubled in the first half of the year.
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Rescooped by roberto gilli from Digital-News on Scoop.it today
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This Is What The Massive Growth Of Mobile Media Consumption Means For The Mobile Industry

This Is What The Massive Growth Of Mobile Media Consumption Means For The Mobile Industry | Talking things | Scoop.it
U.S. consumers now dedicate one-fifth of their media consumption time to mobile Mobile-centric social networks, mobile video companies, and location based services are well positioned to see the biggest benefits from the massive shift in consumer...

Via Thomas Faltin
roberto gilli's insight:

Mobile usage: games and social network are increasing.

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Rescooped by roberto gilli from It's Your Business
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Small Business Guide To Mobile Marketing

Small Business Guide To Mobile Marketing | Talking things | Scoop.it
Here is a great Small Business Guide To Mobile Marketing infographic that details some eye opening mobile marketing facts. This year mobile internet access will meet and beat desktop access.

Via The Fish Firm II
roberto gilli's insight:

Mobile internet is not a "new way to see internet pages". The real Mobile Marketing has to leave the desktop paradigm. Now the product (and the physical site) is the medium.

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Francesca Piazza's comment, October 1, 2013 1:37 PM
yes it is really useful, even if I don't agree with everything.
Francesca Piazza's comment, October 1, 2013 1:37 PM
yes it is really useful, even if I don't agree with everything.
Francesca Piazza's comment, October 1, 2013 1:37 PM
yes it is really useful, even if I don't agree with everything.
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Wearable will kill the mobility superstars: 2 things you must know in order to be successful in mobile - Press Release Ink

Wearable will kill the mobility superstars: 2 things you must know in order to be successful in mobile - Press Release Ink | Talking things | Scoop.it

With wearables, we now live in a world where you are 10 seconds closer to the customer than any mobile device today. That means notifications are immediate, and they are always on in front of the consumer.

roberto gilli's insight:

wearable: "You need to understand voice, gestures, augmented reality, and most important, empathy."

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Offering QR-Code Access to Information on Nobel Prizes in Chemistry, 1901–2011 - Journal of Chemical Education (ACS Publications and Division of Chemical Education)

Offering QR-Code Access to Information on Nobel Prizes in Chemistry, 1901–2011 - Journal of Chemical Education (ACS Publications and Division of Chemical Education) | Talking things | Scoop.it
roberto gilli's insight:

A good example of QR code in learning.

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elearn Magazine: Mobilizing Knowledge to Create Convenient Learning Moments

elearn Magazine: Mobilizing Knowledge to Create Convenient Learning Moments | Talking things | Scoop.it
The world is shifting to a mobile-driven information society and employees are asking organizations to follow suit. This is good news for companies, because providing convenient access to mobile-read...
roberto gilli's insight:

Microlearning is the way to understand mobile learning. A dialogue (with Human or Conversational Agent) is a set of microlearning steps.

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Facebook Says 48 Percent of Daily Active Users Come from Mobile | Social Media Today

Facebook Says 48 Percent of Daily Active Users Come from Mobile | Social Media Today | Talking things | Scoop.it
During the latest Facebook quarterly earnings conference call, the company data revealed it is closer to a point where mobile ad revenues and usage will soon outperform desktop ad revenues and usage.
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10 best practices for m-commerce for emerging markets - InformationWeek India

10 best practices for m-commerce for emerging markets - InformationWeek India | Talking things | Scoop.it
10 best practices for m-commerce for emerging markets InformationWeek India According to a survey by UM (formerly Universal McCann), smartphone penetration among Internet users is higher in the larger markets of China (59 percent), India (37...
roberto gilli's insight:

Quote: "5. Need to have Mobile Driven Customer Service:  Quality customer service has always been a hall mark of good companies. ... Research indicates that today most of the customers want to engage in a real-time conversation via Internet on their mobile devices, which has resulted in need for customer services which are mobile driven."

A talking product is a perfect way to engage and inform users/customers.

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Mobile Minutes: Downloads, Swirl, mobile sales, apps - Mobile Marketer - Content

Mobile Minutes: Downloads, Swirl, mobile sales, apps - Mobile Marketer - Content | Talking things | Scoop.it
Today in mobile marketing - Downloads on mobile devices double in 12 months; Swirl spikes retail sales with mobile discounts, gets $8 million from Hearst; Will US mobile device sales take a big dive?
roberto gilli's insight:

Mobile data.

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Social is mobile - The Guardian

Social is mobile - The Guardian | Talking things | Scoop.it
The Guardian
Social is mobile
The Guardian
All of these are real headlines: "2009 will be the year of mobile"; "2010 IS the year of mobile"; "2011 is the year of mobile (really!)"; "Why 2012 is the year of mobile".
roberto gilli's insight:

Quote: "This year, it was revealed that 60% of Twitter users access the social network on their mobile - and that in one recent month, 66% of user generated tweets mentioning brands were executed through mobile devices.... Facebook recently announced that around 80% of their daily active users in the US and the UK use mobile devices."

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Mobile Web: What Rapid Growth Means For Startups Now - Forbes

Mobile Web: What Rapid Growth Means For Startups Now - Forbes | Talking things | Scoop.it
Business 2 Community
Mobile Web: What Rapid Growth Means For Startups Now
Forbes
For a while, it was very in vogue to think that a mobile web experience was secondary to having an app.
roberto gilli's insight:

Visit a site can become obsolete? Conversation (with brands, objects, places) can be the next communication framework?

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Rescooped by roberto gilli from QRiousCODE
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Les mobiles représentent 51% du temps passé en ligne

Les mobiles représentent 51% du temps passé en ligne | Talking things | Scoop.it

D’après une étude réalisée aux Etats-Unis par Comscore pour Jumptap sur les consommateurs multi-écrans, le mobile domine le temps passé online avec 51%


Via QRious CODE
roberto gilli's insight:

Very interesting data. Smartphones and tablets are (going to be) the main not-working way to be online.

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Rescooped by roberto gilli from Transmedia: Storytelling for the Digital Age
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QR Codes Tell The Story

QR Codes Tell The Story | Talking things | Scoop.it

Via The Digital Rocking Chair
roberto gilli's insight:

Talking Places: A great example of mixing storytelling and mobile using QR code. Think about turism and learning possibilities.

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Denyse Drummond-Dunn's curator insight, September 10, 2013 1:40 PM

Simple use of QR codes that really works. Be inspired!

 

sophiedesc's curator insight, September 16, 2013 7:46 AM

Storytelling meets Tourism, with an inspiring use of QR Codes!  

Marco Gabrielli's curator insight, September 25, 2013 2:41 PM

"The stories will allow you to find the “hidden nooks and secret features” of a number of cities."

 

I codici QR permettono di scoprire le storie dei luoghi interessanti che fanno parte della propria città...