The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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How innovation in audience data is changing travel metasearch

How innovation in audience data is changing travel metasearch | The Insight Files | Scoop.it

Your marketing is only as good as your targeting. Better audience data makes for better travel metasearch across digital marketing efforts. 

 

The trick to an effective metasearch strategy is for advertisers – whether the OTAs or hotel chains – to better understand the audiences completing the search and use that insight to inform their bids. Find out more here. 

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Next Hotels & Resorts expands into regional Australia

Next Hotels & Resorts expands into regional Australia | The Insight Files | Scoop.it

Australia’s vibrant tourism industry isn’t just about travellers visiting cosmopolitan cities.

Australia has some iconic experiences across regional destinations and it’s these local encounters we want to link as partners with Country Comfort.

Australia’s regional area is about the tactile journey – the authentic Australian experience.

Our regional areas boast wonderful produce and wines, have the friendliest and easy-going Aussies to make anyone feel welcome, the air is clean and at night the southern sky boasts the most amazing stars. Find out more here

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Australian pilots launch innovative app

Australian pilots launch innovative app | The Insight Files | Scoop.it

Inflighto Pty Ltd, an Australian-based company,  announced the launch of their new in-flight entertainment and flight-tracking app, Inflighto, in the Apple App Store and the Google Play store. The Inflighto app is the first in-flight entertainment app designed by pilots for use by airline passengers while in-flight. It combines highly-accurate ADSB flight-tracking technology and premium content to give passengers an elevated perspective of the world from the air. The Inflighto app supersedes the traditional ‘moving-maps’ currently used by airlines. Find out more here

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The 40 most beautiful countries in the world

The 40 most beautiful countries in the world | The Insight Files | Scoop.it

Australia is amongst the fortieth most beautiful countries in the world due to its natural beauty such as the Great Barrier Reef, Winelands in Victoria, and Tasmania, to name a few of the spectacular natural environments which Australia has to offer. Find out more here

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The Japanese travellers in Queensland, Australia

The Japanese travellers in Queensland, Australia | The Insight Files | Scoop.it

Expenditure of Japanese in Queensland, Australia is on the rise from previous years. Japanese travellers are travelling to Queensland, Australia over other states of Australia, Hawaii, New Zealand, Canada, Europe, and mainland USA. Japanese travellers are comparing these destinations with online and offline resources. Find out why Queensland, Australia is desired more here

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Tips to avoid overspending on your next family holiday

Tips to avoid overspending on your next family holiday | The Insight Files | Scoop.it

Four out of five families overspend on holidays. This can be said because of families not planning their budgets before travelling and choosing to pay off their trip with a loan either from the bank, other family, or by paying for the trip on their credit cards. Find your budget tips here

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Put the phone down: The best mobile-free vacays – Travel Weekly

Put the phone down: The best mobile-free vacays – Travel Weekly | The Insight Files | Scoop.it

Aussies that are addicted to their phones are said to have ‘Nomophobia’, and are growing in numbers. This has led to the trend of digital detoxes among travellers. Escapes that are off the beaten track with limited or no WIFI access are becoming more popular; it was found three-fifths of us want to travel to secluded and lesser known destinations. Find out where to get your digital detox here

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Canadian travellers go abroad for outdoor exploration and bucket list experiences

Canadian travellers go abroad for outdoor exploration and bucket list experiences | The Insight Files | Scoop.it

Across generations (Gen Z to Baby Boomers), Canadian travellers put the most importance on value and deal shop when booking travel, new study finds. More than 90 per cent said they look for deals before making a decision, and more than 50 per cent said ads can be influential in their planning process. The findings, from a survey Expedia conducted with Northstar Research Partners, showcase broad travel trends in the Canadian market, including the motivations, preferences and attitudes of travellers across four generations: Generation Z, Millennials, Generation X and Baby Boomers. Find out more. 

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Inside the travel habits of China's high-spending millennials

Inside the travel habits of China's high-spending millennials | The Insight Files | Scoop.it

Given its scope and spending power, Chinese millennials are fuelling the growth of global tourism. Chinese Millennial Travellers, Where Next? is a new report from Jing Travel, which highlights what influences Chinese millennials to travel and their process of planning adventures. Through the Shanghai Data Exchange, the study was able to track eight and a half million Chinese millennials as the group navigated travel-related websites and travel apps. In order to understand their travel decision-making process, it’s important to follow their digital footprint. Chinese millennials get their information online, with 95 per cent of them connecting via mobile devices to services like WeChat, QQ, and Weibo. The report also notes the impact key opinion leaders and celebrities have in influencing travel choices and overcoming hurdles like perceived safety issues. 

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The top industry trends to look out for in 2018

The top industry trends to look out for in 2018 | The Insight Files | Scoop.it

The travel industry never stands still, and next year we can expect to see a new set of trends making an impact. Among the trends include:

 

  1. Deals that are transparent and easy to book.
  2. Bucket list and multi-country trips.
  3. Travellers are looking to experience the good life.
  4. Looking to get more out of city stays.
  5. Making a difference when they travel.

 

Find out more.

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Lonely Planet reveal top destinations to visit in 2018 

Lonely Planet reveal top destinations to visit in 2018  | The Insight Files | Scoop.it

In its 13th year of collecting the world’s hottest destinations, experiences and trends for the year ahead, experts from Lonely Planet have got your 2018 travel itinerary sorted, detailing the top ten countries, cities, regions and best value destinations to inspire your next wanderlust plans.  Noted as “criminally overlooked” by Lonely Planet, Canberra is the place to go to in 2018 for its cultural and gastronomical experiences, as well as for the number of events the city are hosting. Next year, the capital is hosting a Test Cricket Match and the 100th anniversary of the WWI Armistice at the Australian War Memorial. Click here to view the list.

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Intrepid offers 'lesser known' destinations to tackle over-tourism

Intrepid offers 'lesser known' destinations to tackle over-tourism | The Insight Files | Scoop.it

Off the beaten track destinations such as the Abta Travel Convention venue of the Azores, Finland, North Cyprus, Moldova and the Tatra Mountains in Poland are being introduced by Intrepid Travel for 2018.  The aim is to help curb over-tourism in more traditional European destinations and supports the company’s commitment to responsible tourism. Over-tourism is a growing issue in many destinations across the world, such as Barcelona and Venice. More than 799,916 tourists from 539 cruises visited the UNESCO World Heritage listed city of Dubrovnik in 2016, a 13.5% increase on the previous year that has led to growing tensions among locals and tourists on the over-crowded streets. Intrepid CEO James Thornton said the new itineraries were developed in response to concerns about over-tourism and travellers’ desire to get away from the masses and to uncover new destinations. Find out more.

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Renu Chaudhary's comment, December 19, 2017 6:42 AM
conference venues in chandigarh @ http://conferenceneardelhi.com/chandigarh_resorts
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Which travel companies rank top for Aussie travellers?

Which travel companies rank top for Aussie travellers? | The Insight Files | Scoop.it

YouGov BrandIndex has unveiled its Best Brands of 2017 - airline, hotel and booking brands were rated using YouGov BrandIndex's Index score, which is a measure of overall brand health that takes into account consumers' perceptions of a brand's quality, value, impression, satisfaction, reputation and whether they would recommend the brand to others. The Index Rankings list shows the brands with the highest average Index scores between July 1, 2016 and June 30, 2017 with the scores representative of the general population. Click here to find out the results.

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Renu Chaudhary's comment, December 18, 2017 1:48 AM
Conference Venues in gurgaon @ http://conferenceneardelhi.com/Gurgaon_resorts
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How to convert travel dreamers into bookers

How to convert travel dreamers into bookers | The Insight Files | Scoop.it

Before they are triggered to book a holiday, dreamers need an emotional connection to a destination, says travel trends specialist MyTravelResearch.com                                                     

At this time of year, millions of people all over the world start dreaming about their next holiday as they return to work after the December-January break.
The travel industry needs to inspire those dreamers via an emotional connection then trigger them into making a booking, says MyTravelResearch.com, which shows travel destinations how to convert travel trend insights into actions that grow visitation and yield. Find out more here.

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Vagabond Lifestyles's curator insight, February 15, 4:53 PM
Understanding how we plan and execute the traveling
 
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Millennial Business Travel Is Reshaping China’s Corporate Travel Industry

Millennial Business Travel Is Reshaping China’s Corporate Travel Industry | The Insight Files | Scoop.it

As more Chinese millennials are traveling for work, corporate travel providers are having to transform their business operations to meet their habits. Find out more here

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Travel and Tourism Competitiveness Index 2017

Travel and Tourism Competitiveness Index 2017 | The Insight Files | Scoop.it

The Travel and Tourism Competitiveness Index 2017 highlights Australia’s wins in Travel across various categories, including Australia being ranked 2nd in the world for international openness. Find out more about Australia’s successes here, in addition to a list of the most competitive countries for travel and tourism worldwide.

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South Korean travellers in Queensland, Australia

South Korean travellers in Queensland, Australia | The Insight Files | Scoop.it

Expenditure of South Koreans in Queensland, Australia is on the rise from previous years. South Koreans are using sites such as Naver for many leisure travels, followed by travel agencies such as Hana Tour and Mode Tour to look for specific information on Queensland, Australia. The key factors determining South Korean visitors to Queensland, Australia include beautiful natural environment, exotic environment, relaxing, recommendation from family/friend, and experiencing local lifestyle. Find out more here

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Digital traveller habits

Digital traveller habits | The Insight Files | Scoop.it

The impact of technology is influencing where travellers are choosing their next destination. Travellers are tending to pick destinations that are more digitally friendly, as highlighted by 61 per cent of travellers avoiding hotels that are charging for Wi-fi. Find out more here

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Créneau tourisme de villégiature 4 saisons's curator insight, January 15, 9:01 AM

Voici les résultats d'un sondage auprès d'un échantillon international de 11 000 répondants , réalisé par la plateforme TRAVELPORT, sur l'utilisation des outils digitaux aux étapes de la planification, de la réservation et de la réalisation des voyages

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Natural beauty continuing to motivate travellers in 2018

Natural beauty continuing to motivate travellers in 2018 | The Insight Files | Scoop.it

The 2018 Virtuoso Luxe Report revealed that Australia is one of the top five desired global destinations to visit. Trends revealed multigenerational travellers will be the top travel trend of 2018. Find out about the latest tips from the report here

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The 10 most visited cities in the world

The 10 most visited cities in the world | The Insight Files | Scoop.it

Euromonitor International has released the top 100 city destinations for 2017, incorporating the WTM global travel trends to highlight how city destinations rank on a global scale. It also delves into the in-destination innovations and how travel trends are borne out of the opportunities and challenges cities face. Globally, the top two cities are located in Asia - Hong Kong remains the largest arrivals city worldwide. Click here to view the full list. 

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Top travel trends for 2018 

Top travel trends for 2018  | The Insight Files | Scoop.it

Intrepid Travel has predicted 2018’s top travel trends – and has a ton of killer new destinations to reflect growing trends. But from more grassroots food experiences to travelling on two wheels and avoiding over-touristed destinations, there is one overarching theme for travel in 2018 – and that’s sustainable travel. Intrepid Travel CEO James Thornton said that “people are increasingly aware of their impact on the places and people that they visit as travellers." Find out more. 

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IATA global survey reveals what travellers want in 2017 

IATA global survey reveals what travellers want in 2017  | The Insight Files | Scoop.it

The IATA 2017 Global Passenger Survey shows travellers are somewhat satisfied, like to do things themselves and are all about digital. This year, 10,675 respondents across 153 countries contributed to the GPS by taking part in the online survey. To put it simply, the average level of satisfaction with the last flight respondents had was 51 per cent. The biggest sore spots of travel in 2017 were border control/immigration and in-flight entertainment. Find out more. 

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In 20 years there’ll be 7.8 billion air travellers

In 20 years there’ll be 7.8 billion air travellers | The Insight Files | Scoop.it

According to latest estimates by the International Air Transport Association (IATA), the number of air travellers flying every year is expected climb drastically over the next two decades from 4 billion (this year) to 7.4 billion. Asia Pacific markets are expected to drive this growth by providing more than half of the new passengers over the next 20 years. In fact, growth from Asia is likely to be so strong that China will overtake the US as the world’s largest aviation market by 2022, two years closer than the previous forecast. India is expected to fly its way past the UK market in 2025, followed by Indonesia in 2030, while Thailand and Turkey will replace France and Italy in the top 10 within the next twenty years. Find out more. 

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NSW and ACT residents travel more than other Aussies

NSW and ACT residents travel more than other Aussies | The Insight Files | Scoop.it

Online travel booking platform Agoda has created a Travel and Tech study to rate which states are stay-at-home grandmas and which are globe-trotting wanderlusters. Overall, NSW and ACT dwellers have taken the most trips, domestic or international, in the past year – with an average of almost five trips per state. Victoria and Western Australia residents travel the least overall, with an average of just over three trips per state. Despite boasting the­­­ most landmass and the many delights of the Margaret River wine region, plus a ton of beautiful beaches and some of the best marine life in Australia, Western Australia only averaged 1.7 domestic trips. Find out more.

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China outbound travel spending disparity shows enormous growth potential

China outbound travel spending disparity shows enormous growth potential | The Insight Files | Scoop.it
Although China is the largest market in outbound travel, a deeper look at the figures shows that China is still far from its potential. Just 8.7% of Chinese hold a passport today. Furthermore, the amount spent by outbound travellers as a percentage of gross national income per capita is far lower than in the UK, France and Germany. That is probably to be expected when comparing a developing country like China and European economies, and also shows the great potential for growth in Chinese outbound- traveller spending. China has been growing not only in terms of total international travel expenditures — or spend by its outbound travellers — but also by number of departures. Yet looking at the growth in international travel expenditures on a per capita basis compared to international travel expenditures per destination the country still shows a vast divide between the two. Find out more.
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Renu Chaudhary's comment, December 18, 2017 1:46 AM
Conference Venues in Agra @ http://conferenceneardelhi.com/Agra_resorts