The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Which travel companies rank top for Aussie travellers?

Which travel companies rank top for Aussie travellers? | The Insight Files | Scoop.it

YouGov BrandIndex has unveiled its Best Brands of 2017 - airline, hotel and booking brands were rated using YouGov BrandIndex's Index score, which is a measure of overall brand health that takes into account consumers' perceptions of a brand's quality, value, impression, satisfaction, reputation and whether they would recommend the brand to others. The Index Rankings list shows the brands with the highest average Index scores between July 1, 2016 and June 30, 2017 with the scores representative of the general population. Click here to find out the results.

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Dining tops Aussie travellers’ wish lists

Dining tops Aussie travellers’ wish lists | The Insight Files | Scoop.it

Booking platform Agoda has revealed in its latest Travel & Tech study that ‘food and dining’ (64 per cent) and ‘nature or scenery’ (63 per cent) are the most popular activities among Aussie travellers. Turning the Aussie traveller stereotype on its head, only 20 per cent identified ‘bars and nightlife’ as a preferred travel activity. Spoiled with some of the best beaches and landscapes in the world, Aussies love to chase the heat wherever they go, with ‘sun, island, beach’ (61 per cent) rounding out the top three preferred travel experiences. Close behind were ‘tourist attractions’ (60 per cent) and ‘local culture and lifestyle’ (55 per cent). The least popular holiday activity for Aussies was ‘wellness and health treatment’, with only 14 per cent of respondents identifying it as a reason for travel. Find out more. 

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Global business travellers agree the biggest hassle is time spent in transit

Global business travellers agree the biggest hassle is time spent in transit | The Insight Files | Scoop.it

The Global Business Travel Association (GBTA) surveyed business travellers in North America, Europe, Asia, and Latin America to find out how priorities differ among travellers from various regions. 

he preferences that emerge depending on where they’re from. The top paint points for all business travellers are time spent in transit, layovers, changing a flight or train reservation during a trip, and the work environment when travelling. Business travellers from most regions are overwhelmingly satisfied with their experiences but those polled from Japan were least likely to say they are satisfied or very satisfied with traveling for business, although just over half say they’re satisfied. Find out more. 

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The changing habits of the Chinese luxury consumer

The changing habits of the Chinese luxury consumer | The Insight Files | Scoop.it

A new study by Bain & Company, a leading global management consulting firm, finds that the priorities of the maturing Chinese luxury market are changing rapidly. The process of maturation has been driven by three key factors: overexposure to luxury, digital and mobile penetration and the shift to experiential. According to the study, among the new waves of consumers to which luxury marketers should pay heed are working women, a growing urban middle class and millennials. Chinese luxury consumers are already younger than their European and American counterparts (average 33 years), comprising educated travellers and tech-savvy consumers, with significantly different tastes and consumption habits that will dominate the market. Find out more.

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Google's new earbuds with real-time translation have huge implications for travel

Google's new earbuds with real-time translation have huge implications for travel | The Insight Files | Scoop.it

Travel technology tends to be focused on the transactional; ways to streamline and personalise the booking process for consumers, while reducing costs and costs and connecting systems on the back-end. However, Google has  announced one feature that could help redefine the travel experience for consumers around the world. Google Pixel Buds house one feature that could prove transformative for the travel industry: real-time translation capabilities powered by Google Translate and Google Assistant, Google’s more useful equivalent of Apple’s Siri. By touching the right earbud, users can receive instantaneous translations from the language they’re speaking to their language of choice. Language differences are one of the largest and most-stubborn pain points in travel. 

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Luxury brands beating mass-market brands across social media

Luxury brands beating mass-market brands across social media | The Insight Files | Scoop.it

Luxury campaigns perform better than mass brands’ efforts across social media, influencer marketing agency HelloSociety recently reported. Luxury brands’ performance rates can be as much as 30 percent higher than mass brands’ efforts on Instagram. On Pinterest, luxury campaigns continue their dominance, generating 17 percent more engagements per pin, 32 percent more repins per pin, and 59 percent more likes per pin than mass brands. Brands are now taking that momentum as a signal to push for even more engagement and stepping beyond simple posts in an effort to drive sales. Find out more.

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Travellers torn between social media and desire to disconnect

Travellers torn between social media and desire to disconnect | The Insight Files | Scoop.it

The Travelzoo Fall Travel Trends Survey has uncovered that travelers are finding themselves at a crossroads of FOMO (fear of missing out) and the desire for relaxation, as they're torn between their need to share their holiday adventures on social media and a wish to digitally disconnect while away. Despite the desire to put up a positive and exciting front on social media, there is a growing interest in trips that allow travellers to disconnect even more. In fact, half of respondents said cutting digital ties enhances the appeal of a trip. Find out more.

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American millennial travellers are relaxed, romantic and embrace #YOLO

American millennial travellers are relaxed, romantic and embrace #YOLO | The Insight Files | Scoop.it

Millennial travellers in the U.S. embrace the ‘you only live once’ (#YOLO) mentality, take risks, and focus on crossing things off their bucket list, while Gen X prefer relaxing trips and visiting family. The findings, from a survey we conducted with Northstar Research Partners, illustrate the distinct shopping habits, influences and motivations of travellers across four generations, including Generation Z, Millennials, Generation X and Baby Boomers. Across all generations, Americans are open-minded travellers who are deciding between two or more destinations and seeking help and inspiration during the travel planning process. 

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How tourism transforms our world 

How tourism transforms our world  | The Insight Files | Scoop.it

Travel and tourism has a huge role to play in sustainable development, whilst on average global level the sector generates over 10% of the world’s GDP and supports 1 in 10 jobs, these figures can be, and often are, a lot higher and denser on local level. When done well, which means growing Travel & Tourism in a sustainable and inclusive fashion, tourism is a catalyst for job creation, community development, environmental protection and economic growth. Learn more.

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Indonesia becomes most popular destination for Aussies

Indonesia becomes most popular destination for Aussies | The Insight Files | Scoop.it

According to new travel data from Euromonitor International, Indonesia has overtaken the US and New Zealand to be the most popular outbound destination for Australian travellers in 2017, and is expected to stay on top for the next five years. While being a long-time favourite for Australian travellers, featuring consistently in the top five outbound destinations from Australia since 2010, the destination has benefited from relatively close proximity to Australia, ease of price competition by low-cost carriers for domestic routes and rival France declining in popularity as a destination due to security concerns. The number of Australians headed to Bali in 2017 has jumped by over 300 people, and is beating the second most popular destination, the US by over 200 people and over 20%. Find out more.

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37% travellers keen to try solo holiday

37% travellers keen to try solo holiday | The Insight Files | Scoop.it

New YouGov research has looked into exactly what single people will and won't do alone, from going on a walk to travelling the world. According to the research, 27% of people would go on a local holiday alone, and 58% have already done it. Whether that be a staycation or a short road trip, staying inside your comfort zone while also getting away is one of the most popular activities among singletons. However, going overseas is a different ballgame to a local holiday, especially if you're alone. According to research, 41% of people have gone on a holiday abroad alone and 37% said they would be willing to go overseas alone, but almost 20% of people said they haven't and wouldn't be willing to. Find out more.

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Aussies and Kiwis top the globe for attending live events

Aussies and Kiwis top the globe for attending live events | The Insight Files | Scoop.it

New research by event tech platform, Eventbrite has revealed that Australians of all ages believe life events can drive positive change for the country, and that Australians and New Zealanders attend more live events than any other country in the world. The study found that regardless of age, gender and income, Australians believe events are one of the most effective ways to bring people together to inspire positive change, with Millennials leading the charge in attending events to support causes they are passionate about. Find out more.

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European travel and tourism trends research

European travel and tourism trends research | The Insight Files | Scoop.it

Commissioned with Northstar, Expedia Media Solutions’ study is shedding new light on the travel habits of British, French, and German travellers. The travel and tourism patterns of these groups are complex and this research breaks down this complexity.

Tourists from these countries have diverse reasons for travelling: from budget considerations, to travelling with family, to seeking once in a lifetime experiences. Online Travel Agencies (OTAs) are significant influencers in inspiration, researching, and booking for this segment. Coordinating with OTAs represents an opportunity to optimise engagement with this group of travellers. Download the report.

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Eve-Line Boulle's curator insight, November 7, 8:57 AM
"Tourism research and statistics reveal trends about German, British, and French travellers."
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How is technology disrupting the way we travel?

How is technology disrupting the way we travel? | The Insight Files | Scoop.it

Internet and new technologies have completely changed consumer consumption behaviours, and the travel sector has evolved tremendously. With a high penetration rate of mobile devices in Asia and airports increasingly adopting new technologies, travellers today are able to enjoy a more relaxing, seamless and hassle-free travel experience. The way travellers research, book and experience their travels have rapidly evolved; as we speak, there are apps that help travellers navigate around airports to create a more relaxing experience with the information they need, in the palm of their hands. With mobile technology readily available, travellers have access to more options and can easily change travel plans on-the-go, from any device. Mobile apps are able to cover needs such as checking flight status, accessing boarding passes, changing hotel or flight bookings, navigation, booking rides or even offer personalisation based on a traveller’s history. Find out more.

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Vagabond Lifestyles's curator insight, December 13, 8:38 PM
With mobile technology readily available, travelers have access to more options and can/will easily change their experience
 
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Eurail reveals Australia’s latest travel trends 

Eurail reveals Australia’s latest travel trends  | The Insight Files | Scoop.it

Eurail's survey of 1000 Australians, aged 18 years and older, revealed that social media influence is in, the gap year is high on the ‘wish list’, and your chosen means of travel can make or break your trip. The results confirm that travel envy is the major deciding factor of holiday choices, with 47 per cent of Australians likely to gain inspiration from their friends and 44 per cent of millennials from social media. That is, millennials are more likely to book a destination after scouring through social media. Additionally, the elusive gap year has made a comeback, but no longer is the adventure reserved for ‘schoolies’ aiming for a taste of adventure after high school exams. The most popular type of gap year, according to 46 per cent of those surveyed, would be to explore Europe’s great cities at a leisurely pace. Find out more.

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Study reveals who’s most likely to inspire your travel dreams

Study reveals who’s most likely to inspire your travel dreams | The Insight Files | Scoop.it

A recent study led by Hotels.com has revealed an unlikely demographic is influencing younger generations' travel. The study, which surveyed 5,200 people across 28 countries has shown that it is in fact the oldies who are inspiring wanderlust. The results showed a trend in grandparents teaching young travellers a thing or two about making the most of life, with a fifth of those surveyed under 30 saying they are inspired to travel, based on the adventures of their grandparents and parents. As well as this, almost a fifth of millennials admit to having a glamourous gran and one in eight confessed that their gran (or nana) was cooler and travelled more than them. Find out more. 

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GenSpotters's curator insight, December 10, 5:30 PM
Voyages et famille, une combinaison gagnante! https://genspotters.com/fr/tourisme-genealogique/ #famille #généalogie
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Travellers value activities more than a luxe room

Travellers value activities more than a luxe room | The Insight Files | Scoop.it

In its second year, Skift’s Experiential Traveller Survey aims to understand the mindset of modern U.S. travellers by diving into their behaviours, motivations, and preferences. The survey indicates that the importance of experiences is accompanied by prioritising activities over other parts of a trip. In one interesting data point from the survey, 69 per cent of respondents said they would rather spend more money on better activities than a nicer hotel room (31 per cent). Furthermore, some 65 per cent of respondents reported that it is more important to them to return from a trip having experienced something new than feeling rested and recharged.

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Australia’s cruise industry soars past $5 billion 

Australia’s cruise industry soars past $5 billion  | The Insight Files | Scoop.it

A new report commissioned by the Cruise Lines International Association (CLIA) Australasia has revealed that the Australian cruise industry’s national economic output surged by 15.4 per cent in 2016-17 to reach $5.3 billion, up from $4.6 billion in 2015-16. It revealed that cruise line expenditure exceeded $1.5 billion, up 12 per cent on the previous financial year, while direct passenger expenditure rose 19.8 per cent to almost $1.2 billion. The indirect and induced contribution of cruise tourism made up the rest of the figure with the industry’s suppliers and their employees contributing a further $2.6 billion, up 15 per cent on 2015-16. With a record 58 cruise ships sailing local waters in 2016-17, and more than half offering local itineraries, there was a 19 per cent increase in cruise ship visit days to 1401 in total. 

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Best tourism videos of 2017 highlight the art of storytelling

Best tourism videos of 2017 highlight the art of storytelling | The Insight Files | Scoop.it

The winners of the United Nations World Tourism Organisation’s annual video competition show off each country’s landscapes and how seeing them with friends makes all the difference. The five winning videos attracted a combined 1.2m YouTube views alone. Tourism boards are using these marketing campaign videos to appeal to a broad range of travellers and they reflect different regional approaches. Among all of the videos, there’s a sense of being immersed in the destination through the use of a point of view perspective that makes viewers feel like they’re along for the ride. Many of the videos drive the point that these destinations are best seen and explored with friends and family. Most of the destinations highlight their beautiful natural environments and outdoor activities. 

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Aussie travellers aren’t using mobile tech

Aussie travellers aren’t using mobile tech | The Insight Files | Scoop.it

New research from Amadeus has shown that despite Australia's high smartphone penetration, Australian travellers are less likely to use their mobile phone when they travel, compared to their APAC counterparts. The research Journey of Me Insights: What Asia Pacific Travellers Want, also found Australians prefer peer to peer recommendations, rather than a travel agent or social media, but are willing to trade personal data to receive relevant offers and personalised experiences from travel providers. Compared to their APAC counterparts, Australian travellers are less reliant on their mobiles when planning and travelling. Only one in three use a mobile for researching and one in five for booking a trip, compared to 54 per cent and 46 per cent respectively for APAC travellers. The majority of Australians (81 per cent) still do their travel research and booking on a laptop or computer.

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The habits and behaviours of U.S. and Canadian travellers

The habits and behaviours of U.S. and Canadian travellers | The Insight Files | Scoop.it

A new study from Expedia Media Solutions looked at key differences in habits and behaviors between American travellers and Canadian travellers. Here are three key takeaways: 

 

  • Highlight deals on travel and transportation. 91% of both American and Canadian travellers said that they look for deals before making a travel decision, and that budget is an important factor for them in taking a trip. 
  • Use compelling imagery and informative content in your marketing channels. Informative content from destinations and/or travel brands is more likely to influence U.S. travellers than Canadians. 

  • Create a multi-screen strategy with relevant content for how and at what stage people are using various devices. North American travellers are primarily using desktops or laptops during the inspiration, research and booking phases.

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China overtakes New Zealand to become Australia's #1 visitors 

China overtakes New Zealand to become Australia's #1 visitors  | The Insight Files | Scoop.it

In 2017-18, China is set to become Australia’s largest source of visitors, overtaking New Zealand for the first time ever. The monumental change for Australia will become the biggest tourism driver since China overtook the United Kingdom as the biggest spender on travel in Australia in 2010-11, according to IBISWorld. 

In 2017/18, Chinese visitors to Australia will total 1.41 million with New Zealand just behind at 1.407 million visitors, the U.S. third at 807,000, U.K in fourth at 779,000 and Japan fifth at 465,000 visitors. IBISWorld research found that international travel to Australia has increased at an annualised 8.2% over the five years through 2017-18. Find out more. 

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How the iPhone changed the way we travel for better or worse

How the iPhone changed the way we travel for better or worse | The Insight Files | Scoop.it

The hardware and evolving software on the iPhone removed friction for travellers in immeasurable ways. It has also created friction. The iPhone beckons us whenever we have an idle moment, forcing us to miss some of the things that make travel, particularly solo travel, so beautiful. With the advent of the iPhone, format, user experience, and consumption were undoubtedly changed forever, which in turn changed the way we travel. Find out more. 

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Tech is “not the death of the travel agent"

Tech is “not the death of the travel agent" | The Insight Files | Scoop.it

Amadeus has released a report which sheds new light on what travellers really value, particularly when shopping for airfares. Factoring in new technology, the report explores how the role of the travel agent has shifted in response to new developments, becoming better equipped to support customers, rather than what some have suggested could be the end of the industry. While there will always be a continued role for travel agents that provide a valuable, personal service to travellers, the use of AI will become more prominent in coming years, according to the report. The research suggests travel agents will continue to provide a valued role in the industry, particularly in relation to developing complex travel itineraries. Find out more.

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The age of the ‘activacation’ is here 

The age of the ‘activacation’ is here  | The Insight Files | Scoop.it

According to the Hotels.com Activacations Survey, a massive four in five (80%) holidaymakers aged 18-35 years now consider staying fit an important part of their getaways. The rise of ‘activacations’ can largely be attributed to social media celebrities and ‘fitfluencers’, who are combining ‘sun, sea and sport’, and is expected to trigger a boom in workout selfies, or ‘welfies’, over the coming summer. Demand for greater fitness experiences at hotels and resorts is accordingly also on the rise, with state-of-the-art gyms (26%), personal training (20%), healthy menus (25%) and free wearable fitness technology (17%) all featuring high on accommodation wish lists. But exercising on vacation is more than just about staying fit for many holidaymakers, with more than one in four (27%) admitting to using exercise to meet new people. Find out more. 

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