The Insight Files
115.2K views | +89 today
Follow
 
Scooped by Tourism Australia
onto The Insight Files
Scoop.it!

The state of mobile booking 2015

The state of mobile booking 2015 | The Insight Files | Scoop.it

How do top executives and mobile gurus in travel view the dramatic shift toward mobile that's under way and what does it mean for lookers, bookers and the bottom line? This Skift Trends Report traces some of the seminal shifts of 2014, from the dramatic rise in mobile bookings to same-day hotel booking trends and marketing trends that impact mobile development. This report features extensive Q&As with the respective mobile leads at Expedia.com and Trip Advisor who talk about topics ranging from app development and mobile payments to push notifications and conversion trends. Click here for more information.

more...
No comment yet.
The Insight Files
Consumer trends and news curated by Tourism Australia
Your new post is loading...
Your new post is loading...
Scooped by Tourism Australia
Scoop.it!

Chinese International Travel Monitor 2018

Chinese International Travel Monitor 2018 | The Insight Files | Scoop.it

Over the past seven years, the economic and social changes in China have been dramatic. Every year more and more Chinese residents travel overseas.In 2017, there were 130 million outbound tourists, 7 per cent more than in 2016 and 85 per cent more than in 2011, when we first published CITM.1.
Chinese travelers have benefited this year from a rebound in the Chinese economy and strong results from stock markets in mainland China and Hong Kong. This has put more money in the pockets of Chinese travelers through increases in both salary and non-salary income. Find out more here. 

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

New UnDiscover Australia campaign launches in South and South East Asia

New UnDiscover Australia campaign launches in South and South East Asia | The Insight Files | Scoop.it

Tourism Australia has launched a new A$10 million campaign in South and South East Asia challenging perceptions and stereotypes of what Australia offers the region’s travellers as a tourism destination. Find out more here

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Why China’s Adventurous Gen-Z is Spending More Overseas

Why China’s Adventurous Gen-Z is Spending More Overseas | The Insight Files | Scoop.it

The latest report shows post-90s Chinese consumers are spending more than one-third of their income on travel.

Cutting-edge technology, exotic foods, adventurous activities and accommodation with an authentic local flavor—this is the travel style of the new generation of Chinese travelers. They want to travel further from home and stay away longer to maximize these experiences. Find out more here. 

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Qantas eyes direct flights to Sydney as London to Perth route proves a hit

Qantas eyes direct flights to Sydney as London to Perth route proves a hit | The Insight Files | Scoop.it

There is no shortage of passengers willing to spend 17 hours in the air to fly on the world’s first scheduled flight between the UK to Australia, new figures have shown.

Qantas said that its London to Perth service, linking Heathrow with the capital of Western Australia, was its “highest rating service”, that “customers love it” and that the flights had been 92 per cent full since launching in late March. Load factors in business class are even higher at 94 per cent. Find out more here. 

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

TripAdvisor reveals the most popular travel experiences in Australia

TripAdvisor reveals the most popular travel experiences in Australia | The Insight Files | Scoop.it

TripAdvisor reveals its Seasonal Experiences Trend Index revealing the most popular attractions, based on year-over-year booking activity on the site. The seasonal index reveals the top 10 tours and activities in Australia with the greatest increase in traveller bookings over last year. Find out more here. 

more...
TraveloidUSA's comment, August 8, 5:44 AM
Thanks Tourism Australia and TripAdvisor for this information. We also provide some best deals on Flight and Hotel Booking on https://traveloaid.com
Scooped by Tourism Australia
Scoop.it!

Tourists are spending a record amount of money in Australia right now 

Tourists are spending a record amount of money in Australia right now  | The Insight Files | Scoop.it

Tourism spending both national and international has skyrocketed to a record $107.4 billion as Australia continues to welcome a record number of visitors. 

The International Visitor Survey (IVS) for year ending March 2018,  found a record six per cent increase from last year equating to an additional $5.8 billion has been pumped into the Australian economy.

International visitors aged 15 years and over reached a record 8.3 million, up 8 per cent, with spending increasing to $42.3 billion. Find out more here. 

 

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Why Australia is Attracting Record Tourism Arrivals

Why Australia is Attracting Record Tourism Arrivals | The Insight Files | Scoop.it

For the year ending March 2018 Australia attracted an all time record of just over nine million international tourists representing a 7.7% growth over the previous year. The success of recent campaigns including the Crocodile Dundee promotion in the USA are indications that the good news of growth for Australia tourism is likely to be maintained throughout 2018. Find out more here. 

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Tourism Australia Encourages U.S. Travelers to Discover and Book Their Australian Adventure

Tourism Australia Encourages U.S. Travelers to Discover and Book Their Australian Adventure | The Insight Files | Scoop.it

When booking travel, the heart tends to lead the head. This theme was discussed yesterday at the Mumbrella Travel Marketing Summit in Sydney, where we presented these findings to an audience of travel experts from across the Asia Pacific region. During the session we also had the pleasure of introducing a new campaign with Tourism Australia, which perfectly illustrates how experiences can inspire and influence booking behavior.

 

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Winning Over Today’s Chinese Travelers Means Harnessing the Power of Digital

Winning Over Today’s Chinese Travelers Means Harnessing the Power of Digital | The Insight Files | Scoop.it

The rapid expansion of China’s outbound tourism market is nothing new in the travel world. It’s well known that as China’s economy grows, the number of Chinese consumers traveling and spending abroad is rising along with it. But beyond the fact that China’s travel market is expanding, it’s important to look at who these travelers are and what drives them, especially as digital and social media platforms have taken off in China over the last decade. Find out more here. 

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

The biggest new trends in luxury travel by Abercrombie & Kent MD

The biggest new trends in luxury travel by Abercrombie & Kent MD | The Insight Files | Scoop.it

We’re constantly hearing about how travellers are seeking out authentic experiences and cultural emersion.

This seems to be particularly true in the case of luxury travel, where guests are increasingly choosing to spend more money on authentic experiences rather than luxury for the sake of it.

We’re constantly hearing about how travellers are seeking out authentic experiences and cultural emersion.

This seems to be particularly true in the case of luxury travel, where guests are increasingly choosing to spend more money on authentic experiences rather than luxury for the sake of it. Find out more here. 

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Attracting Indian Visitors to the Northern Territory

Attracting Indian Visitors to the Northern Territory | The Insight Files | Scoop.it

India is a country on the rise. According to the June 2017 OECD economic forecast, India is projected to remain the fastest-growing G20 economy, ahead of China, and is widely anticipated to become the world’s third largest economy (behind the USA and China) over the next 20 years.

 

Further, the outbound Indian travel market could account for 50 million tourists by 2020, according to the United Nations World Tourism Organization’s (UNWTO) 2015 forecasts. Growth of the middle class, higher disposable incomes, decreased costs of international airfares and greater availability of affordable travel packages are some of the key factors contributing to India being one of the world’s fastest growing outbound travel markets. Find out more here. 

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Shift happens: 5 key changes to the travel industry agents need to know

Shift happens: 5 key changes to the travel industry agents need to know | The Insight Files | Scoop.it

Shift is happening in the travel industry, both locally and globally. It is important to adapt in order to future proof ourselves and our businesses. 

Change represents golden opportunities, and innovation and disruption can come from anywhere. Find out more here. 

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Travel by Australians

Travel by Australians | The Insight Files | Scoop.it

Domestic overnight travel saw strong growth during the year ending December 2017, with overnight trips up 7% to 97.2 million, spend up 6% to $64.5 billion, and nights up 5% to 351 million. Growth was recorded across all purpose of visit categories.

Find out more here. 

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

India's Outbound Tourism Spending Is Expected to Grow Rapidly

India's Outbound Tourism Spending Is Expected to Grow Rapidly | The Insight Files | Scoop.it

India has everything necessary to become a formidable outbound travel market. Boasting the world’s second-largest population and the fastest-growing major India has everything necessary to become a formidable outbound travel market. Skift Research digs into the market in our latest report. Find out more here

more...
soothep soriasis's comment, September 6, 4:26 AM
good
Scooped by Tourism Australia
Scoop.it!

UNWTO Tourism Highlights 2018 Edition

UNWTO Tourism Highlights 2018 Edition | The Insight Files | Scoop.it

International tourist arrivals grew 7% in 2017, the highest increase since 2010, according to the World Tourism Organization (UNWTO)’s latest collection of Tourism Highlights. Growth in arrivals was echoed by a strong increase in exports generated by tourism, which reached US$ 1.6 trillion in 2017, making tourism the world’s third-largest export sector. Find out more here. 

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

One hundred million dollars more for regional NSW tourism 

One hundred million dollars more for regional NSW tourism  | The Insight Files | Scoop.it

Deputy Premier and Minister for Regional NSW John Barilaro has announced $100 million will be available for new tourism projects across regional NSW. Find out more here. 

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

China's Growing Number of Millennial Travelers Want Local Over Luxury

China's Growing Number of Millennial Travelers Want Local Over Luxury | The Insight Files | Scoop.it
Culture is reigning over high-end, brand-name shopping sprees for Chinese millennial travelers.

For these increasingly independent travelers, it was imperative to have “out-of-the-box” and “authentic” experiences and to visit new countries. So while major landmarks and shopping malls still hold appeal, many Chinese travel itineraries are no longer complete without activities such as music festivals, international film festivals, or tours at contemporary art museums. Find out more here. 

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Accommodation data reveals Australia’s strong tourism performance 

Accommodation data reveals Australia’s strong tourism performance  | The Insight Files | Scoop.it

The Australian Accommodation Monitor (AAM) measures and tracks the performance of the Australian accommodation industry, and is delivered by the Turnbull Government in partnership with global data analytics company STR, providing the industry with year-on-year analysis of occupancy rates and business takings across Australia.

The AAM showed occupancy rates averaging at 75 per cent in the 2016/2017 financial year, an increase of 0.5 per cent on 2015 /2016.

Accommodation takings also increased, with revenue per available room averaging at $139 per night, 1.6 per cent higher over the same period. Find out more here

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Canberra's Cycle Tourism Strategy 

Canberra's Cycle Tourism Strategy  | The Insight Files | Scoop.it

Cycling continues to experience strong growth as an increasingly popular mode of transport, as well as a way to enjoy leisure time. With appeal to a wide range of people, many destinations have started to capitalise on the demand for cycling to strengthen their visitor economy and deliver benefits to their communities and businesses. Find out more here. 

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Culinary tourism is in hot demand right now

Culinary tourism is in hot demand right now | The Insight Files | Scoop.it

Culinary tourism is growing exponentially and is providing enormous creativity and opportunity for travel and food businesses across Australia, as operators compete for a share of the foodie travel dollar.

Those who had been to Australia ranked Australian food and wine experiences second to only France, while those hadn’t travelled here ranked Australia 8th in the world for quality food and wine experiences. Find out more here. 

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Aussie tourism’s record new growth

Aussie tourism’s record new growth | The Insight Files | Scoop.it

New figures from the Australian Bureau of Statistics show we welcomed a record 9.02 million international visitors in the year ending March 2018.

The tourism surge is being led by China, which recently overtook New Zealand as our largest source of international visitors, accounting for one-in-six international tourists in Australia and more than a quarter of total international visitor spend.

Australia is also enjoying strong growth from the United States. A record 9.2 per cent increase in US visitors during the past 12 months comes on the heels of Tourism Australia’s recent Dundee campaign, aimed at further growing the lucrative North American market.

“Last week’s Budget reaffirms our support to boosting this super-growth sector with continued record funding for Tourism Australia,” said Ciobo. Find out more here. 

 

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Facebook is changing how brands connect with travelers throughout the path to purchase

Facebook is changing how brands connect with travelers throughout the path to purchase | The Insight Files | Scoop.it

The complexity of the traveler’s path to purchase has become ubiquitous, with an increasing number of channels for inspiration, validation, planning, and booking. We know that travelers visit travel sites more than 120 times in their journey from dreaming to booking. Find out more here. 

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Where Sustainable Travel is Headed in 2018

Where Sustainable Travel is Headed in 2018 | The Insight Files | Scoop.it

Research conducted by Booking.com reveals that awareness of eco-friendly accommodation options is growing, with global travelers seeking to book more of these greener stays than ever, while showing a willingness to absorb extra costs to ensure they are traveling more sustainable. Find out more here. 

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Sojern & Google’s Analysis of Inbound Consumer Travel Trends

Sojern & Google’s Analysis of  Inbound Consumer Travel Trends | The Insight Files | Scoop.it

Known for famous landmarks, wildlife, gastronomy, and out of this world scenery, Australia and New Zealand offer unique travel experiences for all tastes. And both countries are increasingly attractive to local, regional and international travellers alike.

This report, Sojern and Google collaborate to explore and explain regional and inbound travel trends to Australia and New Zealand. Find out more here

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

The three tech trends shaping the future of travel

The three tech trends shaping the future of travel | The Insight Files | Scoop.it

The new Emerging Technology Report 2018 released by Sabre Labs  has singled out automation, authenticity and blockchain as three major areas we need to be looking at right now to help businesses make strategic decisions for 2018 and beyond. Find out more here.

more...
No comment yet.