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Perfect: Australia's best holiday towns

Perfect: Australia's best holiday towns | The Insight Files | Scoop.it

What makes the perfect Australian town for a holiday? Australian Traveller assembled a panel of six well-known Australians who know the country intimately from years spent touring its towns, and asked them for their choice of the nation's best. According to the panel, five attributes essential to a perfect town encompass friendly locals, accessible open spaces, interesting shopping, good eating places and something that gives the town a striking character. Their answers were sometimes surprising, but always immensely revealing of the visitable towns Australia has on its doorstep. 

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TripAdvisor reveals the most popular travel experiences in Australia

TripAdvisor reveals the most popular travel experiences in Australia | The Insight Files | Scoop.it

TripAdvisor reveals its Seasonal Experiences Trend Index revealing the most popular attractions, based on year-over-year booking activity on the site. The seasonal index reveals the top 10 tours and activities in Australia with the greatest increase in traveller bookings over last year. Find out more here. 

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TraveloidUSA's comment, August 8, 5:44 AM
Thanks Tourism Australia and TripAdvisor for this information. We also provide some best deals on Flight and Hotel Booking on https://traveloaid.com
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Tourists are spending a record amount of money in Australia right now 

Tourists are spending a record amount of money in Australia right now  | The Insight Files | Scoop.it

Tourism spending both national and international has skyrocketed to a record $107.4 billion as Australia continues to welcome a record number of visitors. 

The International Visitor Survey (IVS) for year ending March 2018,  found a record six per cent increase from last year equating to an additional $5.8 billion has been pumped into the Australian economy.

International visitors aged 15 years and over reached a record 8.3 million, up 8 per cent, with spending increasing to $42.3 billion. Find out more here. 

 

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Why Australia is Attracting Record Tourism Arrivals

Why Australia is Attracting Record Tourism Arrivals | The Insight Files | Scoop.it

For the year ending March 2018 Australia attracted an all time record of just over nine million international tourists representing a 7.7% growth over the previous year. The success of recent campaigns including the Crocodile Dundee promotion in the USA are indications that the good news of growth for Australia tourism is likely to be maintained throughout 2018. Find out more here. 

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Tourism Australia Encourages U.S. Travelers to Discover and Book Their Australian Adventure

Tourism Australia Encourages U.S. Travelers to Discover and Book Their Australian Adventure | The Insight Files | Scoop.it

When booking travel, the heart tends to lead the head. This theme was discussed yesterday at the Mumbrella Travel Marketing Summit in Sydney, where we presented these findings to an audience of travel experts from across the Asia Pacific region. During the session we also had the pleasure of introducing a new campaign with Tourism Australia, which perfectly illustrates how experiences can inspire and influence booking behavior.

 

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Winning Over Today’s Chinese Travelers Means Harnessing the Power of Digital

Winning Over Today’s Chinese Travelers Means Harnessing the Power of Digital | The Insight Files | Scoop.it

The rapid expansion of China’s outbound tourism market is nothing new in the travel world. It’s well known that as China’s economy grows, the number of Chinese consumers traveling and spending abroad is rising along with it. But beyond the fact that China’s travel market is expanding, it’s important to look at who these travelers are and what drives them, especially as digital and social media platforms have taken off in China over the last decade. Find out more here. 

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The biggest new trends in luxury travel by Abercrombie & Kent MD

The biggest new trends in luxury travel by Abercrombie & Kent MD | The Insight Files | Scoop.it

We’re constantly hearing about how travellers are seeking out authentic experiences and cultural emersion.

This seems to be particularly true in the case of luxury travel, where guests are increasingly choosing to spend more money on authentic experiences rather than luxury for the sake of it.

We’re constantly hearing about how travellers are seeking out authentic experiences and cultural emersion.

This seems to be particularly true in the case of luxury travel, where guests are increasingly choosing to spend more money on authentic experiences rather than luxury for the sake of it. Find out more here. 

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Attracting Indian Visitors to the Northern Territory

Attracting Indian Visitors to the Northern Territory | The Insight Files | Scoop.it

India is a country on the rise. According to the June 2017 OECD economic forecast, India is projected to remain the fastest-growing G20 economy, ahead of China, and is widely anticipated to become the world’s third largest economy (behind the USA and China) over the next 20 years.

 

Further, the outbound Indian travel market could account for 50 million tourists by 2020, according to the United Nations World Tourism Organization’s (UNWTO) 2015 forecasts. Growth of the middle class, higher disposable incomes, decreased costs of international airfares and greater availability of affordable travel packages are some of the key factors contributing to India being one of the world’s fastest growing outbound travel markets. Find out more here. 

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Shift happens: 5 key changes to the travel industry agents need to know

Shift happens: 5 key changes to the travel industry agents need to know | The Insight Files | Scoop.it

Shift is happening in the travel industry, both locally and globally. It is important to adapt in order to future proof ourselves and our businesses. 

Change represents golden opportunities, and innovation and disruption can come from anywhere. Find out more here. 

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Travel by Australians

Travel by Australians | The Insight Files | Scoop.it

Domestic overnight travel saw strong growth during the year ending December 2017, with overnight trips up 7% to 97.2 million, spend up 6% to $64.5 billion, and nights up 5% to 351 million. Growth was recorded across all purpose of visit categories.

Find out more here. 

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Two year action plan to boost WA’s tourism sector

Two year action plan to boost WA’s tourism sector | The Insight Files | Scoop.it

The McGowan Government has announced a two year action plan to boost Western Australia’s visitor economy. 

Tourism is a major focus of the Western Australian State Government. It forms a vital part in planning to provide jobs and small business opportunities for West Australians and improve and diversify our economy, now and into the future. Find out more here.

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Segmenting the Cycle Tourism Market

Segmenting the Cycle Tourism Market | The Insight Files | Scoop.it

In recognition of cycle tourism's role as a growing niche market, Tourism WA recently funded WestCycle to prepare a draft Cycle Tourism Strategy for Western Australia.

The draft Strategy identified two main segments within the cycle tourism market: Destination Cycle Tourists (cyclists who are motivated to travel to destinations primarily or solely because of the routes, trails and the riding experience), and Cyclists While on Holiday (those who will ride while on holiday in a destination, although bike riding is not their primary reason for the holiday). Find out more here. 

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International visitors in Australia 2017

International visitors in Australia 2017 | The Insight Files | Scoop.it

International visitor arrivals continued at record levels with 8.1 million visitors arriving during the year ending December 2017, an increase of 6% on the previous year. Find out more here

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GC2018 Commonwealth Games

GC2018 Commonwealth Games | The Insight Files | Scoop.it

The Gold Coast 2018 Commonwealth Games (GC2018) will be the most significant major sporting event to take place in Australia this decade, providing Queensland with the opportunity to leverage substantial tourism value.

GC2018 will deliver important interstate and international visitation and overnight expenditure. It will also provide an enhanced global platform to showcase Queensland’s hero experiences, enhancing the awareness of Queensland as a leisure tourism and major events destination. It is estimated that GC2018 will create up to 30,000 full time equivalent jobs and inject around $2 billion into our economy.Find out more here. 

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Accommodation data reveals Australia’s strong tourism performance 

Accommodation data reveals Australia’s strong tourism performance  | The Insight Files | Scoop.it

The Australian Accommodation Monitor (AAM) measures and tracks the performance of the Australian accommodation industry, and is delivered by the Turnbull Government in partnership with global data analytics company STR, providing the industry with year-on-year analysis of occupancy rates and business takings across Australia.

The AAM showed occupancy rates averaging at 75 per cent in the 2016/2017 financial year, an increase of 0.5 per cent on 2015 /2016.

Accommodation takings also increased, with revenue per available room averaging at $139 per night, 1.6 per cent higher over the same period. Find out more here

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Canberra's Cycle Tourism Strategy 

Canberra's Cycle Tourism Strategy  | The Insight Files | Scoop.it

Cycling continues to experience strong growth as an increasingly popular mode of transport, as well as a way to enjoy leisure time. With appeal to a wide range of people, many destinations have started to capitalise on the demand for cycling to strengthen their visitor economy and deliver benefits to their communities and businesses. Find out more here. 

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Culinary tourism is in hot demand right now

Culinary tourism is in hot demand right now | The Insight Files | Scoop.it

Culinary tourism is growing exponentially and is providing enormous creativity and opportunity for travel and food businesses across Australia, as operators compete for a share of the foodie travel dollar.

Those who had been to Australia ranked Australian food and wine experiences second to only France, while those hadn’t travelled here ranked Australia 8th in the world for quality food and wine experiences. Find out more here. 

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Aussie tourism’s record new growth

Aussie tourism’s record new growth | The Insight Files | Scoop.it

New figures from the Australian Bureau of Statistics show we welcomed a record 9.02 million international visitors in the year ending March 2018.

The tourism surge is being led by China, which recently overtook New Zealand as our largest source of international visitors, accounting for one-in-six international tourists in Australia and more than a quarter of total international visitor spend.

Australia is also enjoying strong growth from the United States. A record 9.2 per cent increase in US visitors during the past 12 months comes on the heels of Tourism Australia’s recent Dundee campaign, aimed at further growing the lucrative North American market.

“Last week’s Budget reaffirms our support to boosting this super-growth sector with continued record funding for Tourism Australia,” said Ciobo. Find out more here. 

 

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Facebook is changing how brands connect with travelers throughout the path to purchase

Facebook is changing how brands connect with travelers throughout the path to purchase | The Insight Files | Scoop.it

The complexity of the traveler’s path to purchase has become ubiquitous, with an increasing number of channels for inspiration, validation, planning, and booking. We know that travelers visit travel sites more than 120 times in their journey from dreaming to booking. Find out more here. 

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Where Sustainable Travel is Headed in 2018

Where Sustainable Travel is Headed in 2018 | The Insight Files | Scoop.it

Research conducted by Booking.com reveals that awareness of eco-friendly accommodation options is growing, with global travelers seeking to book more of these greener stays than ever, while showing a willingness to absorb extra costs to ensure they are traveling more sustainable. Find out more here. 

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Sojern & Google’s Analysis of Inbound Consumer Travel Trends

Sojern & Google’s Analysis of  Inbound Consumer Travel Trends | The Insight Files | Scoop.it

Known for famous landmarks, wildlife, gastronomy, and out of this world scenery, Australia and New Zealand offer unique travel experiences for all tastes. And both countries are increasingly attractive to local, regional and international travellers alike.

This report, Sojern and Google collaborate to explore and explain regional and inbound travel trends to Australia and New Zealand. Find out more here

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The three tech trends shaping the future of travel

The three tech trends shaping the future of travel | The Insight Files | Scoop.it

The new Emerging Technology Report 2018 released by Sabre Labs  has singled out automation, authenticity and blockchain as three major areas we need to be looking at right now to help businesses make strategic decisions for 2018 and beyond. Find out more here.

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Tourism Australia Deploys Influencers to Overcome Long Flight Stereotype

Tourism Australia Deploys Influencers to Overcome Long Flight Stereotype | The Insight Files | Scoop.it

Lisa Ronson, Tourism Australia's Chief Marketing Officer, speaks about the explosion of various platforms in recent years that travelers have adopted and how Australia is using those platforms to make the country seem less distant to long-haul travellers. Find out more here. 

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Qantas makes aviation history flight 

Qantas makes aviation history flight  | The Insight Files | Scoop.it

Qantas’ first Perth to London flight has taken off, marking the start of the only direct air link between Australia and Europe. 

 

The response to the flight has been amazing, both for the attention it’s received since we announced it and the bookings we’ve seen coming in. It’s great for Australian tourism, for business travellers and for people visiting friends and family on both sides of the world. Find out more here
 

 

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Indian Tourist Boom Bound for NSW

Indian Tourist Boom Bound for NSW | The Insight Files | Scoop.it

Sydney and regional NSW are set for an influx of Indian visitors thanks to the NSW Government’s 2018 Focus On India workshop which aims to encourage more Indian travellers to book a trip to Australia’s premier tourism and events State. Find out more here. 

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Attracting Millennials and Gen Z

Attracting Millennials and Gen Z | The Insight Files | Scoop.it

While global growth of youth travel seems certain, one factor remains critical for attracting more members of the Millennial and Z generations to a destination.

 

New Horizons latest research provides insights on the youth travel market including

  • How youth plan and book travel
  • How much youth spend on travel
  • Which activities youth participate in while in a destination
  • The underlying motivations to travel

 Find out more here. 

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