Syndication inCommercial Real Estate
45 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by James R. Pearson from Marketing Strategy and Business
Scoop.it!

How to Decide Which Content to Sell and What to Give Away for Free | Copyblogger

How to Decide Which Content to Sell and What to Give Away for Free | Copyblogger | Syndication inCommercial Real Estate | Scoop.it

Excerpt from the great article by Chris Garrett and published on Copyblogger:
"How do you decide which content should be freely available and which content you ought to charge for?
Of course the answers will differ between different industries, topics, businesses, and writers.
First, we need to decide what your free content should do for you.

What can you achieve with free content?
The reason you are putting together all these free articles, podcasts, videos, and presentations, is that you want to get attention that grows your business.
With that in mind, here are some benefits that free content can provide for you, and the kinds of content that you should share:

- Free content can attract your specific target audience;
- Free content can encourage sharing your ideas;
- Free content can connect you with peers;
- Free content can inform the audience of your value;
- Free content can position you against competitors;
- Free content can answer objections;
- Free content can show proof and results;
- Free content can provide more reasons “why”;
- Free content can give a “free taste” that builds desire for the full meal;
- Free content can tell your story to show people who you are as a person;
- Free content can reward prospects for their attention;

Here’s when you should hoard information
There is a circumstance where your information is worth holding back and providing only to paying customers.
That is when:

1. People really want the information because it has significant value
If the information could...
- Provide a massive transformation in their life or business;
- Make them a great deal of money;
- Save them lots of time;
- Make them more popular;

...then they will be much more willing to invest in your solution.

2. The information is difficult to acquire
Yes, Google has exposed many things for free that had previously been knowledge reserved for the elite few.
But that doesn’t necessarily mean that your prospect can find it, or that the information is even out there and indexed.
Many of the thought leaders and gurus we know are in their positions because they hopped on a shiny new platform or tool and mastered it before anyone else.

Why people buy content
Part of the reason people will pay is because of trust.
It’s a weird psychological factor that people will trust education that they paid for more than something you gave away. The reason is because it has a higher perceived value, and also there is an implied “warranty.”

In addition...
- People will pay for in-depth, step-by-step guidance;
- People will pay for access and tailored advice;
- People will pay for exclusivity;
- People will pay for higher quality and better technology;
- People will pay for experiences;

What you should never give away
It’s difficult to give hard and fast rules, because for each of these ideas someone out there will be the exception.
But in general here is what your free content should not be:
- Free content shouldn’t be too complete;
- Free content shouldn’t give too much of the “how”;
- Free content shouldn’t provide free access;
- Free content shouldn’t involve a high barrier to entry;
- Free content shouldn’t cover advanced topics with many prerequisites;
- Free content shouldn’t require hard work by the reader;

Bottom Line
I don’t believe it is possible to be too helpful or too generous … provided you manage your time and energy, and that people know you are in business.
As mentioned earlier, you can give away everything you know and still there will be people who want to hear it from you, and who will pay you to help them implement it.
So share your best ideas, build your Minimum Viable Audience, and then make offers at the appropriate time.
It works..."

Each point is analyzed with detailed information and external links.

Read full, original and interesting article:
http://www.copyblogger.com/sell-or-give/


Via Giuseppe Mauriello
more...
Giuseppe Mauriello's comment, April 11, 2014 12:15 PM
@http://www.scoop.it/u/john-van-den-brink <br>Thank you so much for appreciation!!
Ali Anani's curator insight, April 13, 2014 12:40 AM

Apprtizing content

dan's curator insight, April 21, 2014 3:14 PM

#giveaway

#sell

Rescooped by James R. Pearson from North Texas Real Estate
Scoop.it!

Farmland posts highest returns since 2006

Farmland posts highest returns since 2006 | Syndication inCommercial Real Estate | Scoop.it

Farmland returned 20.9%, its highest annual return since it posted a 21.2% return in 2006. According to NCREIF, last year's return for its farmland index was up 233 basis points from a year ago, with the total return split between appreciation (11.5%) and income (8.7%).

 

The index was up 9.26% during the fourth quarter (5.02% appreciation and 4.24% income), down slightly from a year ago (9.56%). According to NCREIF, the fourth quarter almost always has the highest income return due to the conclusion of the sale of crops during the year.

 

In a news release, Christopher Jay, chairman of the NCREIF Farmland Committee and director of financial analysis with Prudential Agricultural Investments noted “eight of the past 10 years have also seen returns of more than 15% on a total farmland basis. Global macroeconomic trends are continuing to shape demand for agricultural products with favorable results for both income and asset values.”


Via Sam Radcliffe, Carlton Holloway
more...
Carlton Holloway's curator insight, January 25, 2014 12:48 PM

Farmland is going to continue to play a vital role as a major investment category as international economic trends merge to support and grow global demand for quality commodity products.

Scooped by James R. Pearson
Scoop.it!

LoopNet - Barrington Place, Retail (land), Hwy 370 & 90th Street, Papillion, NE

LoopNet - Barrington Place, Retail (land), Hwy 370 & 90th Street, Papillion, NE | Syndication inCommercial Real Estate | Scoop.it
Barrington Place - Hwy 370 & 90th Street, Papillion, NE. This 9.27 AC Land is For Sale on LoopNet.com. View this property and other commercial real estate at LoopNet.com.
more...
No comment yet.
Scooped by James R. Pearson
Scoop.it!

10 Nighttime Habits to Boost Your Productivity Tomorrow

10 Nighttime Habits to Boost Your Productivity Tomorrow | Syndication inCommercial Real Estate | Scoop.it
Want to have a great tomorrow? Start tonight with rituals to free your mind, cleanse your spirit and organize your business and life.
James R. Pearson's insight:

Great read.

 

more...
No comment yet.
Rescooped by James R. Pearson from Commercial Real Estate Technology
Scoop.it!

What’s the Most Active Sector in CRE? | GlobeSt.com

What’s the Most Active Sector in CRE? | GlobeSt.com | Syndication inCommercial Real Estate | Scoop.it
It s hard to get everyone at a commercial real estate conference to agree on everything.

Via CommerialREFL, CREI
more...
No comment yet.
Scooped by James R. Pearson
Scoop.it!

5 Common Mistakes You’re Making With Your Email Signature

5 Common Mistakes You’re Making With Your Email Signature | Syndication inCommercial Real Estate | Scoop.it

If your subject line is lame, your email doesn’t get read. The average person receives more than 50 emails a day and a quarter of us receive more than 100, according to a 2012 study by the software company Varonis Systems.

more...
No comment yet.
Rescooped by James R. Pearson from In the Biz - Commercial Real Estate News
Scoop.it!

What Is a Tenant Broker? | Management > Personal & Business Support Services from AllBusiness.com

A tenant broker is a person who helps prospective tenants or buyers locate suitable commercial property. Tenant brokers can provide you with sound analysis of real estate market conditions, inform you about space availability, and even negotiate lease terms with a landlord. Before you commit to ...

Via CommerialREFL
more...
No comment yet.
Scooped by James R. Pearson
Scoop.it!

LoopNet - Elite Health & Sports Facility, Special Purpose (Other), 2410 South 140 Circle, Omaha, NE

LoopNet - Elite Health & Sports Facility, Special Purpose (Other), 2410 South 140 Circle, Omaha, NE | Syndication inCommercial Real Estate | Scoop.it
Elite Health & Sports Facility - 2410 South 140 Circle, Omaha, NE. This 16,000 SF Special Purpose is For Sale on LoopNet.com. View this property and other commercial real estate at LoopNet.com.
James R. Pearson's insight:

New listing. Well maintained facility. Multiple uses and great location off 144th & Center, Omaha, Ne.

more...
No comment yet.
Rescooped by James R. Pearson from Corporate Real Estate Matters
Scoop.it!

13 Posts for a Better Office Lease

13 Posts for a Better Office Lease | Syndication inCommercial Real Estate | Scoop.it
Leasing office space is a time consuming and complex process that involves multiple participants and stakeholders. I have written dozens of posts here on The Te

Via THE TENANT ADVISOR
more...
No comment yet.