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Aristotle's Storytelling Framework for the Web | Fabrique

A step-by-step approach, using Aristotle’s view on Greek tragedy as it’s core, that will help designers design solid interactive projects that engage customers in the right way.

 

[thanks to @storytellin for tweeting about this] and thank you fellow curator Gimli Goose for sharing it.

 

Here is a slide deck on SlideShare (55 slides) that explains web design through Aristotle's story structure/elements.  Some of the points are a bit obscure and hard to understand without really studying the slides. But overall, it does make the important link between storytelling and websites.

 

View this file and start thinking about ways you can shift your website to be more story driven. I think you will like the results!


Via Kim Zinke (aka Gimli Goose), Dr. Karen Dietz
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Paul P Roberts's curator insight, October 11, 2013 6:30 PM

Been talking with lots of people about storytelling and how this pervades our lives and should more and more be part of market research. Interesting presentation highlighting Aristotle's story structures and how this has pervaded web design.  For those new to the theory  it is widely accepted that humans are conditioned to learn and engage throught the recognition in patterns in stories, how many times have you watched a film a sensed how the film will end. 

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Alma Wolf - A Beautiful Brünnhilde from Berlin

Alma Wolf - A Beautiful Brünnhilde from Berlin | SwingFans | Scoop.it

Happiness for me comes from knowing that I have this gift to share with my audience. That all is in tune: at the right time, the right people, the right place. Happiness is when I express feelings through my voice and sound and the result in my audience is joy.

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Maarit Riikonen - From Schlager to Wagner

Maarit Riikonen - From Schlager to Wagner | SwingFans | Scoop.it

It’s wonderful that I can sing the songs, which express my feelings. It’s a joy to sing about love, sadness, pain, happiness and realize that singing out all those emotions make you happy, glad and stronger. It has also a healing effect. Singing completes me and makes me who I am.

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Louisa Forsyth - Designer who's jewellery sings

Louisa Forsyth - Designer who's jewellery sings | SwingFans | Scoop.it

I am not a singer, though I used to be in school choir, how that happened I can
only put down to good behaviour, not exceptional talent;) I do love music
though. I grew up surrounded by music and art and both will remain two of my
greatest passions in this lifetime. Music puts me on another level, good music
soothes my soul and at when designing it inspires me to create…

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Laura Johansson - The Lady Sings the Blues in the Archipelago

Laura Johansson - The Lady Sings the Blues in the Archipelago | SwingFans | Scoop.it

Even on the worst days, singing makes me forget all the difficulties in life. It takes over your mind and your heart, and leaves no room for sorrow and worries.

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