SV Consultancy - Top of mind
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SV Consultancy - Top of mind
An collection of interesting news from the online world
Curated by Stephan Vels
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Google Maps Gets a Completely New Look and Better Location Discovery

Google Maps Gets a Completely New Look and Better Location Discovery | SV Consultancy - Top of mind | Scoop.it
Google announced a new version of Maps for Android, iOS, and the web today, with a new look and a focus on location discovery. Read more...
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Google+ Hangouts voor bedrijven: tips en praktijkvoorbeelden - Frankwatching

Google+ Hangouts voor bedrijven: tips en praktijkvoorbeelden - Frankwatching | SV Consultancy - Top of mind | Scoop.it
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Pinterest Magazine | LieverAnders, social marketing

Pinterest Magazine, gemaakt door LieverAnders*, met de first steps op dit sociale netwerk en een aantal inspirerende cases en tools.
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Content Curation Tools For Brands

Content Curation Tools For Brands | SV Consultancy - Top of mind | Scoop.it

Therese Torris suggested me this her interesting and long article. Excerpted from it:

 

"Content curation help brands increase their visibility and their customer engagment. 

- Content curation does help content discovery.

- Social content curation fosters customer engagement.

- Corporate curation tools help create a competitive advantage.

- But content curation is no panacea for failing content creation.

 

Most of us do “curate” content in that we collect, filter, edit, and re-dispatch online information related to the topics that are relevant to our friends and followers. We want to become the go-to person for our target audience on the topic we curate.

 

Content curation is much more than content aggregation. A brand curator handpicks the content that matches the interests of his target audience: He/she filters it to keep only the best. He/she also possibly edits and comments it, before posting the curated result on multiple media.

 

The emphasis is on “partly”: curation tools assist curators, they don’t do away with them as people able to make intelligent judgments about which content adds value to which topic and its audience.

 

***Content Curation Delivers Visibility and Engagement

a) visibility:

By organizing their content around topics shared with their audience, brands active on social curation sittes increase their chances to be discovered in a relevant context.

 

b) engagement:

Content curation does not only bring visibility, it also fosters customer engagement by adding external quality content that adds:

- Relevance;
- Unique content;
- Fresh content;
- Optimized content;
- Rich media;
- Trust;
- Entertaining content..."

 

The original article is analyzed with more information and with examples about different content curation tools. 

I thank Therese to mention me as her favorite curator. Thank you so much!

 

Read full article here: http://return-on-clicks.com/index.php/2012/06/content-curation-for-brands/

 

Check out also her presentation:

http://www.slideshare.net/ttorris/content-curationtoolsforbrands

 


Via Giuseppe Mauriello
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A Pinterest Rival Built On Facebook Likes: Glimpse Is New Shopping Discovery App

A Pinterest Rival Built On Facebook Likes: Glimpse Is New Shopping Discovery App | SV Consultancy - Top of mind | Scoop.it

Excerpted from the article:

"Pinterest’s rise has helped highlight the value of social discovery over traditional search for shopping and the lesson hasn’t been lost on competitors.

 

Glimpse is a new Facebook shopping discovery app that is built on top of Facebook “like” data. The app curates shopping pages for users based on their likes, as well the stuff their friends like.

 

While Pinterest has taught people to pin the stuff they like from the web, Glimpse takes the existing data from Facebook’s open graph and marries it with its database of 500 million products and 500,000 stores.

 

The result is an immediate Pinterest rival that is already informed by a user’s Facebook activity. Users don’t have to follow anyone or like anything further to immediately get a flow of products that are tailored to their tastes.

 

Glimpse users can just use the Facebook like button on many retailers sites to bookmark their favorites on their Glimpse page. They can also organize their page by creating separate catalogs, similar to Pinterest boards.

 

“Search is a task whereas discovering things you like is fun, and Glimpse is all about shopping just for fun”.

 

The service will start as a Facebook app but iOS and Android apps should be available in the coming weeks."

 

 

Read full article: 

http://gigaom.com/2012/04/29/thefind-launches-glimpse-a-pinterest-rival-built-on-facebook-likes/

 

Try out it here: 

https://apps.facebook.com/thefind/?ref=ts

 


Via Giuseppe Mauriello
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A Day in the Life of the Internet [INFOGRAPHIC]

A Day in the Life of the Internet [INFOGRAPHIC] | SV Consultancy - Top of mind | Scoop.it
The Internet is a big place. How much data is generated and consumed on a daily basis? This graphic breaks it down.
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Facebook Brand Timelines: 6 Big Changes Every Marketer Needs to Understand

Facebook Brand Timelines: 6 Big Changes Every Marketer Needs to Understand | SV Consultancy - Top of mind | Scoop.it
While you get your brand ready for the new Timeline format, here are six important changes to keep top-of-mind.
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Infographic: A look into the future of Facebook 2012 - 2025

Infographic: A look into the future of Facebook 2012 - 2025 | SV Consultancy - Top of mind | Scoop.it
Every now and then an infographic comes along that isn't just informative, but it gets you to think beyond what you know or think you know.
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Why Social Media Isn’t A Waste Of Time [Infograhic]

Why Social Media Isn’t A Waste Of Time [Infograhic] | SV Consultancy - Top of mind | Scoop.it
On a normal day, I spend about all the time on two or three different social networking services.
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Apple Product Design: 35 Years of Consumer Electronics [INFOGRAPHIC] | Top One SEO

Apple Product Design: 35 Years of Consumer Electronics [INFOGRAPHIC] | Top One SEO | SV Consultancy - Top of mind | Scoop.it
Please, click the image to enlarge.Source: Graphic created by Mike Vasilev...
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Trends online marketing in 2012: een compleet overzicht

Trends online marketing in 2012: een compleet overzicht | SV Consultancy - Top of mind | Scoop.it
Het jaar 2011 is voorbij. De champagne is ook in je hoofd al lang uitgebubbeld en de overgebleven oliebollen, die te lekker waren om te laten liggen, zijn inmiddels verteerd.
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Digital Trends: Strategies for Reaching and Influencing Connected Consumers - Brian Solis

Digital Trends: Strategies for Reaching and Influencing Connected Consumers - Brian Solis | SV Consultancy - Top of mind | Scoop.it

"What the social media gurus aren’t telling you is that the landscape for business isn’t changing because of social media, it’s changing because consumer expectations are evolving."

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Engelstalige Wikipedia gaat 24 uur op zwart

Morgen gaat de Engelstalige Wikipedia 24 uur (vanaf  6 uur 's ochtends Nederlandse tijd) op zwart uit protest tegen SOPA (Stop Online Piracy Act)...
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6 succesvolle manieren om van je Facebook fans af te komen - Frankwatching

6 succesvolle manieren om van je Facebook fans af te komen - Frankwatching | SV Consultancy - Top of mind | Scoop.it
Facebook Marketing (het succesvol entertainen van je fans) is met Facebook's bekende Edgerank-formule tot een kunstvorm verheven. Vermijd de valkuilen!
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Professors, Peers, and Pinterest! [Infographic]

While Pinterest continues to dominate the social networking sphere, looks like teachers and admin are quickly hopping on board.
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Social media en internet - 10 jaar later [Infographic]

Social media en internet - 10 jaar later [Infographic] | SV Consultancy - Top of mind | Scoop.it
Tien jaar is een lange periode in het leven van mensen, maar soms lijkt het wel een eeuwigheid op het internet. In 2002 had het internet ongeveer...
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Transmedia storytelling: de ontvanger als onderdeel van het verhaal

Transmedia storytelling: de ontvanger als onderdeel van het verhaal | SV Consultancy - Top of mind | Scoop.it

"De snelle ontwikkeling van communicatie- en informatietechnologie verandert de manier waarop verhalen worden gemaakt, verteld en geconsumeerd. De grenzen tussen media(kanalen) vervagen en de rolverdeling tussen producenten en publiek verandert."

[reactie Jojanneke: Prima stuk met daarin smakelijk nog eens toegelicht wat het verschil is tussen crossmedia en transmedia. Leuk gebracht ook.]


Via Jojanneke v.d. Bosch
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Facebook

Facebook | SV Consultancy - Top of mind | Scoop.it

Groei aantal Nederlandse Twitteraccounts vlakt afwww.dutchcowboys.nlHet aantal nieuwe Nederlandse accounts op Twitter is het afgelopen jaar afgenomen, hiermee lijkt de groei van Twitter in ons land af te vlakken....

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TechCrunch | All The Location Apps You Have To Use At The SXSW Royal Rumble

TechCrunch | All The Location Apps You Have To Use At The SXSW Royal Rumble | SV Consultancy - Top of mind | Scoop.it
It's turning into a battle of apps at SXSW - the sheer number of location-based networking apps hoping to emerge from the conference as this year's breakout hit is nearly overwhelming.
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Hoe los je je emailprobleem op, Stop met email ! [Infographic]

Hoe los je je emailprobleem op, Stop met email ! [Infographic] | SV Consultancy - Top of mind | Scoop.it
Ik worstel er zelf al jaren mee. Wat moet je doen met de dagelijkse hoeveelheid email. Het is een probleem voor velen. Email is gewoon too much,...
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Why Facebook Is Better Than Email

Why Facebook Is Better Than Email | SV Consultancy - Top of mind | Scoop.it
For those that haven’t been using Facebook and want to know why Facebook is better than email, stay tuned because you might find some information...
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Facebook Timeline Now Pushed To Everyone, Users Get A Week To Clean Up Profiles - TechCrunch

Facebook Timeline Now Pushed To Everyone, Users Get A Week To Clean Up Profiles - TechCrunch | SV Consultancy - Top of mind | Scoop.it
The Facebook Timeline is coming for everyone...
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Vier nieuwe typen social media consumenten

Vier nieuwe typen social media consumenten | SV Consultancy - Top of mind | Scoop.it
In 2012 zullen er in Europa vier nieuwe type consumenten te herkennen zijn: de Cheerleaders, de Loyalisten, de Opportunisten en de Outsiders. Deze...
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Huizenkopers gaan makelaars beoordelen – Emerce

Huizenkopers gaan makelaars beoordelen – Emerce | SV Consultancy - Top of mind | Scoop.it

"Funda.nl werkt aan een nieuw siteonderdeel waarbij klanten beoordelingen gaan schrijven over makelaars. Het kaf wordt van het koren gescheiden op een markt die onder druk staat."

 

Interessant, ben benieuwd hoe ze objectiviteit willen gaan waarborgen. 

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De top 10 jongerentrends van 2012

De top 10 jongerentrends van 2012 | SV Consultancy - Top of mind | Scoop.it
Smartphones verzorgen in 2012 niet alleen de communicatie, maar weerspiegelen ook je humeur en je gevoelens. Voer volgend jaar je wachtwoord in...
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