Sustainable Marketing today
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Sustainable Marketing today
About of the Marketing for Green Business, How you can introduce you Green Business in The Today Market's. <br><br>According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. Yet defining green marketing is not a simple task where several meanings intersect and contradict each other; an example of this will be the existence of varying social, environmental and retail definitions attached to this term.Other similar terms used are Environmental Marketing and Ecological Marketing. <br><br> <br><br>Green, environmental and eco-marketing are part of the new marketing approaches which do not just refocus, adjust or enhance existing marketing thinking and practice, but seek to challenge those approaches and provide a substantially different perspective. In more detail green, environmental and eco-marketing belong to the group of approaches which seek to address the lack of fit between marketing as it is currently practiced and the ecological and social realities of the wider marketing environment. <br><br> <br><br>The legal implications of marketing claims call for caution. Misleading or overstated claims can lead to regulatory or civil challenges. In the USA, the [Federal Trade Commission] provides some guidance on environmental marketing claims. This Commission is expected to do an overall review of this guidance, and the legal standards it contains, in 2011.
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Infographic: How Are We (vs You) Using Social Media? - Marketing Technology Blog

Infographic: How Are We (vs You) Using Social Media? - Marketing Technology Blog | Sustainable Marketing today | Scoop.it
I’m not sure when Heat designed this inforgraphic, but it’s so good that I had to share it.
Douglas A Lezameta's insight:

it’s why content marketing has returned to take the crown in marketing activities by companies and individuals

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Saving crowdfunding from destroying the hardware revolution

Saving crowdfunding from destroying the hardware revolution | Sustainable Marketing today | Scoop.it
Before entrepreneurs rush to a crowdfunding site with dreams of glory, they should think hard about how their prototype and eventual product will scale. Here are a few steps to avoid a mess.
Douglas A Lezameta's insight:

The reality is, if it continues to be the norm for teams to launch crowdfunding campaigns without an understanding of the full product development process from the very start, there is a very real risk of destroying the Hardware Revolution

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Green Bay panel takes no stand on downtown Walmart store - Appleton Post Crescent

Green Bay panel takes no stand on downtown Walmart store - Appleton Post Crescent | Sustainable Marketing today | Scoop.it
Green Bay panel takes no stand on downtown Walmart store
Appleton Post Crescent
On Broadway must begin paying principal and interest on the loan next summer, but at the same time will lose its rent-paying tenant in Larsen Green.
Douglas A Lezameta's insight:

The land under discussion is owned by On Broadway Inc., which bought the property in 2007 with a loan guaranteed by the city. On Broadway must begin paying principal and interest on the loan next summer, but at the same time will lose its rent-paying tenant in Larsen Green. The city would get control of the property if On Broadway does not make loan payments.

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Me-llenials: Is Generation Y lazy & self-entitled? [infographic]

Me-llenials: Is Generation Y lazy & self-entitled? [infographic] | Sustainable Marketing today | Scoop.it
Generation Y, or Millennials, the generation born between 1977 and 1997 get an incredible amount of grief over their non-traditional work attitudes, even though the idea of company loyalty got thro...
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Millennials: Welcome to the future

Millennials: Welcome to the future | Sustainable Marketing today | Scoop.it
Cultures change, and sometimes there is enough difference between generations that a label will be attached to a particular group. We currently have a subculture known as Generation Y, Gen
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Free and easy to understand eBook: SEO and PPC Tips to Deliver More Leads, from our friends at Marketo

Free and easy to understand eBook: SEO and PPC Tips to Deliver More Leads, from our friends at Marketo | Sustainable Marketing today | Scoop.it
Help your most important quality prospects and customers find you! We know it can be a bit scary trying to optimize your inbound marketing with the abundance of guides out there on the subject.
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Social Media Helps Farmers Avoid Food Waste

Social Media Helps Farmers Avoid Food Waste | Sustainable Marketing today | Scoop.it

SONOMA COUNTY, CALIFORNIA — One third of all food fails to make it from farm to table, according to the United Nations. But one farm in California has turned to social media to try to reduce wasted produce.
Bloomfield Farms general manager Nick Papadopoulos grew increasingly frustrated as he watched his employees repeatedly return from a weekend’s worth of farmer’s markets with unsold, top quality produce that would spoil before the next market day.
Workers would leave the extra produce in a barn where Papadopoulos would find boxes of leafy greens, herbs and carrots piled onto wooden pallets.

read more

http://www.voanews.com/content/social-media-helps-farmers-avoid-food-waste/1707814.html

Douglas A Lezameta's insight:

This experiment in social media marketing began when Papadopoulos took a break from his job as a business consultant and went to work at his father-in-law’s farm. 
He was struck by the problem of wasted food when, on short notice and with limited time, he couldn’t find a place to donate 32 cases of organic broccoli. They ended up in the compost bin and chicken coop.

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Yingli Green Energy publica su Primer Informe de Sostenibilidad

Yingli Green Energy publica su Primer Informe de Sostenibilidad | Sustainable Marketing today | Scoop.it
Yingli Green Energy Holding Company Limited acaba de publicar su primer Informe de Sostenibilidad Corporativa en el que se revelan los principales aspectos del desarrollo social y medioambiental del fabricante fotovoltaico, además de marcar las...
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Gen Y Investors More Receptive To Social Media Marketing: Cogent

Gen Y Investors More Receptive To Social Media Marketing: Cogent | Sustainable Marketing today | Scoop.it
When looking to spread the word about mutual funds and other investment strategies to Generation Y Investors, financial services firms should consider new media, according to Cambridge, Mass.-based consulting firm Cogent Research.
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MediaPost Publications Generation Y: A Complex Social Niche 05/29/2013

MediaPost Publications Generation Y: A Complex Social Niche 05/29/2013 | Sustainable Marketing today | Scoop.it
Generation Y: A Complex Social Niche - 05/29/2013 (Wow! RT @carol_phillips: 42% of Millennial women spend 1+ hours/day on retail-oriented sites.
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New K-12 Science Education Standards May Face Implementation Challenges

Kindergarten is not just a place to learn letters and numbers, practice finger painting, and listen to story time. If a new set of national science standards is adopted, it will also be the start of a carefully planned effort to engage students in science-based activities throughout their K–12 academic careers. This effort—the Next Generation Science Standards (NGSS)—is a set of rigorous and detailed guidelines that would instill in students a mastery of fundamental ideas, ways of thinking, skills, and practices key to science and engineering. A 41-member writing team backed by 26 states interested in ensuring that students are prepared for college, careers, and life as citizens of the planet worked for 2 years to develop the standards, which were released to the public on 9 April. Based on the National Research Council’s (NRC) A Framework for K-12 Science Education: Practices, Crosscutting Concepts, and Core Ideas, published in 2011, NGSS offers a radically different approach from the way science is now taught. Instead of current methods, in which science subjects are treated as discrete and often unrelated and are often discussed in different school years, NGSS takes an accretionary approach where knowledge builds on core concepts in subsequent years. Further, the value of NGSS lies in “the focus on core ideas and the learning of science through the practice of it,” explained Martin Storksdieck, NRC’s director of the board on science education. Storks- dieck oversaw the creation of the framework upon which NGSS is based. “In that sense the NGSS are at the cutting edge,” he said. Earth and space sciences have a strong emphasis in NGGS. For example, in kindergar- ten, children must “use and share observa- tions of local weather conditions to describe patterns over time,” according to the standards. In 4th grade, students should “represent data in tables and graphical displays to describe typical weather condi- tions expected during a particular season.” By middle school, they should be able to “develop and use a model to describe how unequal heating and rotation of the Earth cause patterns of atmospheric and oceanic circulation that determine regional climates.” In high school, this becomes “analyze geoscience data and the results from global climate models to make an evidence-based forecast of the current rate of global or regional climate change and associated future impacts to Earth systems.” The goal of such a continual buildup of knowledge about specific subjects—energy, objects in motion, climate, Earth’s place in the universe—is to help make U.S. students competitive in world markets. Storksdieck added that education in the United States cannot be compared to Finland or Germany, but rather should be compared to all of Europe because of the size of the United States and its state-based approach to education. This state-based approach has caused some worry on how easily standards will be implemented. For example, NGSS takes as a given concepts of human evolution and climate change—concepts that have historically been met with fervent denial by a vocal minority. Because of this, states wishing to implement standards may face obstacles. However, Michael Wysession, a professor of Earth and planetary sciences at Washington University of St. Louis and chairperson of NGSS’s Earth and space science design team, is optimistic that the standards will be widely adopted. “It is important to remember that the enthusiasm for the NGSS is from both red and blue states, and it is largely from pressure from industry, which is very aware of the situation that we are losing our competi- tive edge in an international technology race,” he said. “Education research shows that the principles of the NGSS, spelled out in the NRC Framework, lead to better science education. Other countries are realizing this. Any resistance by states will be short lived. Even the ones that don’t ‘officially’ adopt the NGSS will move in that direction.” Putting NGSS into effect may take some time, however. Although many states have already begun to seek legislative approval for adopting the standards, many interested states are not slated to revise standards for several years. “For example, Minnesota is strongly behind this, but they don’t adopt new standards until 2017,” Wysession explained. Even when states have adopted NGSS, getting them into the classroom may still be tough. For example, overtaxed educators— particularly those in elementary classrooms— may consider themselves lucky if they can get to science during the day because reading and math tend to dominate curricula. However, “The NGSS also have a strong tie to the math and English core standards and skills that have been heavily adopted,” explained Julie Olsen, a high school biology, chemistry, and environmental science teacher in South Dakota who also served on the NGSS writing team. “If they can utilize science to teach math and English, they can have the
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Green Advertising Really Grows On Today’s Eco-Conscious Consumers

Green Advertising Really Grows On Today’s Eco-Conscious Consumers | Sustainable Marketing today | Scoop.it
72% of consumers say brands should be environmentally responsible. Here’s how marketers can get that message across.
Douglas A Lezameta's insight:
The bottom line is, sustainability is here to stay. Advertisers should continue to emphasize environmental responsibility through marketing as the ranks of eco-conscious consumers keep growing. Whether it's something social, like this great Target spot, or something larger, like Ford's documentary initiative, green advertising can really resonate with today’s consumers.
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Listening to Those Who Matter Most, the Beneficiaries (SSIR)

Listening to Those Who Matter Most, the Beneficiaries (SSIR) | Sustainable Marketing today | Scoop.it
The views of those who benefit from social programs offers insight into a program's effectiveness.
Douglas A Lezameta's insight:

Colleges and universities have for decades used rigorously collected student survey data to guide improvement efforts. Increasingly, we see interest in using student survey data to assess and improve high schools and middle schools as well

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Search Google Like a Pro | Visual.ly

Search Google Like a Pro | Visual.ly | Sustainable Marketing today | Scoop.it
This infographic aims to help readers search Google with a few simple yet very impressive and helpful advance search operators.

Via Lauren Moss
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Ray Beauchamp's curator insight, December 1, 2013 5:01 PM

I knew about some of these tools -Hope that'll help you

Jim Doyle's curator insight, December 6, 2013 1:00 AM

Search Google Like A Pro

pulau seribu wisata's curator insight, December 22, 2013 9:44 PM

i like this,,, graphic google, so simple

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Saving crowdfunding from destroying the hardware revolution

Saving crowdfunding from destroying the hardware revolution | Sustainable Marketing today | Scoop.it
Before entrepreneurs rush to a crowdfunding site with dreams of glory, they should think hard about how their prototype and eventual product will scale. Here are a few steps to avoid a mess.
Douglas A Lezameta's insight:

The reality is, if it continues to be the norm for teams to launch crowdfunding campaigns without an understanding of the full product development process from the very start, there is a very real risk of destroying the Hardware Revolution

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Silicon Valley Nerds Seek Revenge on NSA Spies With Coding

Silicon Valley Nerds Seek Revenge on NSA Spies With Coding | Sustainable Marketing today | Scoop.it
Google Inc., Facebook Inc. and Yahoo! Inc. are fighting back against the National Security Agency by using harder-to-crack code to shield their networks and online customer data from unauthorized U.S.
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The ten principles | One Planet Living

The ten principles | One Planet Living | Sustainable Marketing today | Scoop.it

The ten One Planet principles provide a framework that allows us to examine the sustainability challenges we face and develop action plans to live and work within a fair share of the earth’s resources.


Via Flora Moon
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Steve Kingsley's curator insight, November 1, 2013 8:29 PM

We haven't exactly excelled in following the ten commandments through the ages, so let's see how well we'll do with thes ten principles.

Alison D. Gilbert's curator insight, November 2, 2013 7:22 PM

The ten principles of One Planet Living sounds GOOD to me.

Rowan Edwards's curator insight, November 2, 2013 9:12 PM

what our government should offer the people

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Tip ruling could prove taxing to servers, restaurants

Tip ruling could prove taxing to servers, restaurants | Sustainable Marketing today | Scoop.it
The IRS will treat automatic gratuities as service charges.
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‘Sustainable’ is the word

‘Sustainable’ is the word | Sustainable Marketing today | Scoop.it
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HRAP has partnered with John Newman, chef at Fishes restaurant, to offer the “Sustainable Seafood Invitation,” which encourages sustainable choices at local ...lll
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Customer Engagement & Marketing

Customer Engagement & Marketing | Sustainable Marketing today | Scoop.it

July’s hot topic: Developing a written by Lucinda Broad

2degrees sustainability marketing strategy

 

Want to develop a sustainability marketing campaign but don’t know where to start? Check out our resources on this topic for some tips.

This month on the Customer Engagement & Marketing group we’re going to be focusing on ‘Developing a sustainability marketing strategy.’  Where should you start? How can you make sure you’re communicating effectively to the people you want to reach?

We’ll be posting all of the content related to this topic on this page over the coming weeks, so why not bookmark it for future reference?

If you have a challenge on this topic, email me the details  and I’ll post it up for you, anonymously if you prefery

Douglas A Lezameta's insight:

 

Companies create competitive advantage by understanding the shifts

in society – from technological innovations such as genetic profiling

to the unwinding consequences of events such as 9/11.

 

These trends are the foundations of marketing strategy, and the emergence  of sustainable development as a matter of public and corporate concern is

one such change in the marketing environment. In recent years, hundreds

of companies have developed ethical policies or mission statements, and

according to the 2004 Global Reporters’ survey, over 1,500 businesses have produced reports on their social or environmental performance.

These initiatives appear to be grounded in market realities. For example, a

Weber Shandwick survey of 8,000 consumers in 2001 indicates that 80% of

high-education/high-income people in the USA have considered switching

brands when a company was negatively portrayed in the media in respect of

social responsibility issues. Equivalent figures for European countries ranged from Germany with 75%, to the UK with 66%, and Italy lagging with 42%.

                                 

“It would be in all

our interests for some

of the creativity that

abounds in the

marketing industry

to be more rigorously

applied to the task of

combining marketing

innovation with social

and environmental

concern.”

Steve Hilton and Giles

Gibbons, Good Business

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EU Greenlights Green Loan To Renault | The Truth About Cars

The EU is very stingy when it comes to financial support for its automakers, and it prohibits most monetary assistance given by EU states to their industries.
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Social Employees and Sustainable Culture | The Nimble Blog

Social Employees and Sustainable Culture | The Nimble Blog | Sustainable Marketing today | Scoop.it
Cheryl Burgess (@ckburgess) is CEO and CMO of Blue Focus Marketing and author of The Social Employee – How Great Companies Make Social Media Work. She is a social branding consultant with expertise in social ...
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Génération Sygma: 40 Years of Photojournalism | Le Journal de la Photographie

Génération Sygma: 40 Years of Photojournalism | Le Journal de la Photographie | Sustainable Marketing today | Scoop.it
At Visa pour l’Image next September, the photographer Michel Setboun will present Génération Sygma, a book designed and organized in the same way as Génération Sipa (Editions La Martinière). This large project has kept Setboun busy for a long time.
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The Key to Winning the Loyalty of Generation Y | Loyalty Marketing

The Key to Winning the Loyalty of Generation Y | Loyalty Marketing | Sustainable Marketing today | Scoop.it
Explore ways brands can win over the loyalty of Generation Y, including some new loyalty marketing strategies like gamification.
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