Sustainable Consumption
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How is the world of tomorrow going to look like?
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Lockheed says makes breakthrough on fusion energy project

Lockheed says makes breakthrough on fusion energy project | Sustainable Consumption | Scoop.it
WASHINGTON (Reuters) - Lockheed Martin Corp said on Wednesday it had made a technological breakthrough in developing a power source based on nuclear fusion, and the first reactors, small enough to fit
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A Broken Place: The Spectacular Failure Of The Startup That Was Going To Change The World

A Broken Place: The Spectacular Failure Of The Startup That Was Going To Change The World | Sustainable Consumption | Scoop.it
With almost $1billion in funding and ambitions to replace petroleum-based cars with a network of cheap electrics, Shai Agassis Better Place was...
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Tesla Outsells BMW, Mercedes And Lexus In America's Wealthiest ZIP Codes

Tesla Outsells BMW, Mercedes And Lexus In America's Wealthiest ZIP Codes | Sustainable Consumption | Scoop.it
As the wealthiest Americans embrace Tesla, will mainstream consumers follow?
Joachim Scholz, PhD's insight:

In some of the wealthiest communities, Tesla enjoys double-digit market share, and it is No. 1 in more top 25 ZIP codes than any other vehicle. Quite impressive, and great to see how Tesla's trickle down strategy starts to bear the first fruits. Now we will have to see if also the trickle down will happen, as Tesla is still to release cheaper models for people who don't want to or can spend 60+k on a car.

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This Man Thinks He Never Has to Eat Again | VICE United Kingdom

This Man Thinks He Never Has to Eat Again | VICE United Kingdom | Sustainable Consumption | Scoop.it
Rob Rhinehart's vomit-coloured cocktail could change food forever.
Joachim Scholz, PhD's insight:

Do we have to eat natural food? Does it have to be organic, not conventional? Meet of free-range chicken and grass fed beef, or is artificially grown meet okay? How do you feed 9 billion humans? Organically and dispersed? Or do you go alternative ways and explore "new nature" foods that comes from petri-dishes and gene labs?

Rob Rhinehart has his own idea: He developed a shake that uses the chemical ingredients your body physically needs to function. Its a fascinating read, if only to make us question the current mantra of organic food (which I am totally hooked on - I can say that without any regrets). Here is a quote from Ron to get you thinking:

 

"Bad scepticism is stuff like, "This is stupid. You can't live on powders and chemicals, you need healthy, fresh food! Some people seem very invested in the idea of the sanctity of nature, natural food and some idyllic view of farming, so find this idea very offensive. I don't think that's an evidence-based viewpoint. There's no evidence organic food is healthier than conventional food, and you just can't feed the world without efficient farming techniques."

 

 

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Green marketing

Marketing can be a solution to the environmental crisis, and clever marketers realize that it is in their best interest to be truly "green." This presentation discusses why green marketing and production processes are a key competitive advantage, and how marketers can successfully market "green" products.

Joachim Scholz, PhD's insight:

Green marketing or sustainable marketing becomes more and more integrated at the core of how we do marketing. Similar to how the idea of building strong relationships with consumers (instead of transactional marketing) has become a main mantra of contemporary marketing thought, the idea of incorporating sustainability into the core business practices to generate a competitive advantage is moving from an alternative marketing philosophy to THE marketing philosophy. Slowly, but steadily.

 

To nail home this point, I am sharing my own guest lecture on Green Marketing here. Please check it out, like, and share.

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Joachim Scholz, PhD's curator insight, April 14, 2014 12:42 PM

This is something close to my heart.


Marketing in Motion curates insights on the massive changes in the marketing landscape that are happening all around us. Many of these occur in the communications space, others in branding, and this is where most of the content is curated here on Marketing in Motion.


But marketing is also in motion on a more conceptual-philosophical-societal plane, and this is in how green marketing or sustainable marketing becomes more and more integrated at the core of how we do marketing. Similar to how the idea of building strong relationships with consumers (instead of transactional marketing) has become a main mantra of contemporary marketing thought, the idea of incorporating sustainability into the core business practices to generate a competitive advantage is moving from an alternative marketing philosophy to THE marketing philosophy. Slowly, but steadily.


To nail home this point, I am sharing my own guest lecture on Green Marketing here. Please check it out, like, and share.

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Charge Your Phone in 30 Seconds? An Israeli Firm Says It Can - Digits - WSJ

Charge Your Phone in 30 Seconds? An Israeli Firm Says It Can - Digits - WSJ | Sustainable Consumption | Scoop.it
A Tel-Aviv based start-up unveiled Monday a prototype phone charger that promises to take you battery from zero to 100%, all in about 30 seconds.
Joachim Scholz, PhD's insight:

I always thought that expanding battery life would be the number one breakthrough factor for electric vehicles. But what about charging?

 

This working prototype charges a mobile phone in 30 seconds. Available the earliest in late 2016, how long will it take us to charge cars in under a minute (which would be still faster than fueling them up with gas!)?

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Quite Possibly the most Eye Opening Six Minutes Ever on Film

Quite Possibly the most Eye Opening Six Minutes Ever on Film | Sustainable Consumption | Scoop.it
Here is a hard hitting dose of perspective of what unsustainable demand looks like. Warning, you may have a feeling of emptiness inside after watching. Matt Agorist, REALfarmacy.com
Joachim Scholz, PhD's insight:

A quite disturbing film about mass-scale industrial farming. I haven't made it to the end when watching it, maybe some other day when my stomach is stronger. Wow, now if this didn't make you want to watch it, I don't know :)

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