Sustainability Storytelling
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13 Hot Sustainable Products To Follow in 2013 | Sustainable Brands

13 Hot Sustainable Products To Follow in 2013 | Sustainable Brands | Sustainability Storytelling | Scoop.it
Hottest lists have been making a comeback lately, and here we are with a few of our own!
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Branding Strategy Insider | Shared Values In Brand Storytelling

Branding Strategy Insider | Shared Values In Brand Storytelling | Sustainability Storytelling | Scoop.it
Brand Storytelling is not something we just happen to do. It is an activity we virtually must do if we want to remember anything at all.
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Insurer Climate Risk Disclosure Survey 2012 — Ceres

Insurer Climate Risk Disclosure Survey 2012 — Ceres | Sustainability Storytelling | Scoop.it
This report summarizes responses from insurance companies to a survey on climate risk developed by the National Association of Insurance Commissioners (NAIC).
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Will A Climate Disaster Destroy Our Global Economy?

Will A Climate Disaster Destroy Our Global Economy? | Sustainability Storytelling | Scoop.it

Trade as we have known it is endangered. Clear trends in demographics, urbanization, water quality and availability, climate stability, resource scarcity and ecosystem health represent risks to the continuation of trade as usual.

 

There is no point preserving the rights of private enterprise when the very viability of the market itself is threatened by risks that are being largely ignored by trade law, economic rules and governmental policy.

 

A growing number of companies have made commitments to ambitious sustainability goals which derive from a clear eyed and rational interpretation of observable environmental and social trends. Unilever, Nike, and GE, recognizing that their longevity relies upon the health and vitality of natural capital and the continuing stable functioning of natural systems, have developed plans to transform their production activities to become sustainable.


Via Olive Ventures
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Twitter's Biz Stone And Ev Williams And Charlie Rose: The Long And Short Of Creative Conversations

Twitter's Biz Stone And Ev Williams And Charlie Rose: The Long And Short Of Creative Conversations | Sustainability Storytelling | Scoop.it
Charlie Rose is a cohost of CBS This Morning and the longtime host of PBS's late-night interview hour, the Charlie Rose show. Ev Williams and Biz Stone founded Twitter and recently created Obvious, a startup whose products include Branch and Medium.
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Corporate Storytelling and Your CSR Strategy | Sustainable Brands

This report is a free tutorial on how to utilize cutting-edge marketing techniques in combination with
new and emerging media to promote your corporate citizenship and enhance your reputation for
sustainable business practices.
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Oregon's New '2050 Vision' Plan Goes Beyond Managing Waste to Managing Materials | Sustainable Brands

Oregon's New '2050 Vision' Plan Goes Beyond Managing Waste to Managing Materials | Sustainable Brands | Sustainability Storytelling | Scoop.it
In December 2012, the Oregon Department of Environmental Quality’s policy and rulemaking board voted unanimously to adopt Materials Management in Oregon: 2050 Vision and Framework for Action.
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Planning A New York City That Can Withstand Climate Change

Planning A New York City That Can Withstand Climate Change | Sustainability Storytelling | Scoop.it
Five months ago, WXY Architecture + Urban Design’s plan to transform a four-mile-stretch of the East River into public parkland was a commendable story about the city’s changing public park systems.
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Selling sustainability to consumers: an uphill battle?

Selling sustainability to consumers: an uphill battle? | Sustainability Storytelling | Scoop.it
To move towards a sustainable economy, consumers need to want it and that's a challenge for communication professionals, argues David Fell
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Allan Savory: How to green the desert and reverse climate change | Video on TED.com

“Desertification is a fancy word for land that is turning to desert,” begins Allan Savory in this quietly powerful talk.
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22 Rules of Storytelling by a Pixar Storyboard Artist

22 Rules of Storytelling by a Pixar Storyboard Artist | Sustainability Storytelling | Scoop.it
Former Pixar storyboard artist Emma Coats tweeted a number of valuable storytelling rules during her time at the animation studio. You admire a character for trying more than for their successes. Y...
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Why the Best Brand Storytelling Is Visual [INFOGRAPHIC]

Why the Best Brand Storytelling Is Visual [INFOGRAPHIC] | Sustainability Storytelling | Scoop.it
On Facebook, videos are shared 12 times more than text and link posts combined, and photos are liked twice as much as text posts.
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Startups and the Importance of Storytelling - Forbes

Startups and the Importance of Storytelling - Forbes | Sustainability Storytelling | Scoop.it
Amid all the buzz about the benefits of content marketing, there’s an important element missing from many of the conversations: storytelling. It’s easy to create content, which is why many brands will be jumping on the content bandwagon this year.
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Communicating sustainability: the rise of social media and storytelling

Communicating sustainability: the rise of social media and storytelling | Sustainability Storytelling | Scoop.it
Companies are increasingly using digital platforms and smart editorial approaches to highlight their sustainability activity, says Matthew Yeomans
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Forget Peak Oil, We’re At Peak Everything

Forget Peak Oil, We’re At Peak Everything | Sustainability Storytelling | Scoop.it
Peak oil is the concept that new discoveries of commercially exploitable oil resources do not keep pace with growing demand. By extrapolating the data, you can estimate when we will run out of it for all practical purposes.
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The Top 10 CSR and Sustainability Reports of 2012

The Top 10 CSR and Sustainability Reports of 2012 | Sustainability Storytelling | Scoop.it
Information, not platitudes and pictures, reign in the best of the best: the top 10 CSR reports of 2012.
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Climate Change: No Breakthroughs Needed, Mr. President

Climate Change: No Breakthroughs Needed, Mr. President | Sustainability Storytelling | Scoop.it
In his recent New Republic interview, President Obama said we "need some big technological breakthrough" to tackle climate change. Mr. President -- our nation already has the technologies to protect the climate while advancing prosperity.
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This Cheat Sheet Will Make You Win Every Climate Argument

This Cheat Sheet Will Make You Win Every Climate Argument | Sustainability Storytelling | Scoop.it
Ever find yourself around the dinner table at a loss for good climate arguments? Follow the flowchart!
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Jeff Bezos And The End of PowerPoint As We Know It - Forbes

Jeff Bezos And The End of PowerPoint As We Know It - Forbes | Sustainability Storytelling | Scoop.it
More and more large companies are adopting a more image rich way of conveying information. Amazon CEO Jeff Bezos illustrated this in the release of the new Kindle Fire.
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7 inexpensive social media management tools for brands | Articles | Social Media

7 inexpensive social media management tools for brands | Articles | Social Media | Sustainability Storytelling | Scoop.it
You don’t need to spend a fortune to track social media for your company or client. These services offer plenty of options without the enormous price tag.

Via siobhan-o-flynn, Dr. Pamela Rutledge
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siobhan-o-flynn's curator insight, February 9, 2013 8:24 AM

very handy

Dr. Pamela Rutledge's curator insight, February 9, 2013 3:56 PM

Love tools that lighten the load!

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4 Barriers to Overcome in Achieving Corporate Environmental Sustainability | WRI Insights

4 Barriers to Overcome in Achieving Corporate Environmental Sustainability | WRI Insights | Sustainability Storytelling | Scoop.it
RT @GreenBureau: 4 Barriers to Overcome in Achieving Corporate Environmental Sustainability via @WorldResources http://t.co/kiP1QIVMcn
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