Sustainability Science
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Sustainability Science
How might we keep the lights on, water flowing, and natural world vaguely intact? It starts with grabbing innovative ideas/examples to help kick down our limits and inspire a more sustainable world. We implement with rigorous science backed by hard data.
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L.L. Bean publishes outdoors ad only visible in the sunlight

L.L. Bean publishes outdoors ad only visible in the sunlight | Sustainability Science | Scoop.it
The new ad is part of the company's new 'Be an Outsider' campaign.
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Ad Agency Designs And Makes Brochures Without Using Electricity

Ad Agency Designs And Makes Brochures Without Using Electricity | Sustainability Science | Scoop.it

The Leo Burnett agency in Lisbon was commissioned to create a brochure for the EDP Group’s Access to Energy (A2E) campaign, which aims to bring electricity to communities in Sub-Saharan Africa and the Amazon.
This campaign also sought to show that many developed countries waste electricity, so the creative team challenged themselves by designing a brochure without using any energy.
Paper was made, pressed and dried, and the two colors of the brochure were printed manually on the paper. The last step was perhaps the easiest—folding these brochures by hand.


Even the process was documented without electricity—film cameras were used, and the amount of effort put in can be seen in the video at the link.


Via Lauren Moss
PIRatE Lab's insight:

Cool demo, but the future is clearly not abandon electricity.  The pollution associated with the film camera world has a host of problems as well (mercury, etc.).  But I like the idea here and the notion of being able to do things outside of the widely accepted standards of production.

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ramiro alonso's curator insight, February 4, 2014 7:20 AM

Una campaña para una empresa de electrificación realizada sin electricidad.

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Endangered Species Condoms

Endangered Species Condoms | Sustainability Science | Scoop.it

The Earth’s population now tops 7 billion people. The rapid growth of our human population is pushing other species off the planet in what most scientists are calling the sixth mass extinction crisis. Yet this population explosion is too often ignored by the public, the media and even the environmental movement, while it continues to drive all the major environmental problems that plague our planet — including climate change, habitat loss, ocean acidification and resource depletion.

That’s why the Center for Biological Diversitylaunched our Endangered Species Condoms project in 2009, and since then has distributed hundreds of thousands of free condoms across the United States. Wrapped in colorful, wildlife-themed packages (with artwork byRoger Peet), Endangered Species Condoms offer a fun, unique way to get people talking about the link between human population growth and the species extinction crisis.


Via Garry Rogers
PIRatE Lab's insight:

Awesome!

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30 vintage ads for brands you still eat

30 vintage ads for brands you still eat | Sustainability Science | Scoop.it

Don't be surprised if some of these well-known brands gracing your grocery list were staples for your grandparents or great-grandparents, too.

PIRatE Lab's insight:

How we describe the products that are important to us has always fascinating to me.  We can all do a much better job of pitching and selling products that are more sustainable.  Check out these old adds for food products from yesteryear.

 

I found the ads implying ladies can't golf and Coke being the key to workplace productivity to be the best of the lot.

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