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The Difference between Sustainable and Green Energy

The Difference between Sustainable and Green Energy | sustainability |
Sustainability has been on the minds of every individual and business for a long time now. Due to the damage we are caus…
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The Importance of Education for a Better Society

The Importance of Education for a Better Society | sustainability |
Education has been one of the most important aspects of the human society from the beginning of time. We can see traces …
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Eco-friendly Tips for a Greener and Brighter Future

Eco-friendly Tips for a Greener and Brighter Future | sustainability |
While we are all moving towards globalisation, development and economic growth, we are also moving away from natural res…
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Eco-Friendly ways to Promote your Products in the Market

Businesses are constantly looking for ways to be ahead of competition and reach out to customers in a way that will affect their emotional side.

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Businesses are constantly looking for ways to be ahead of competition and reach out to customers in a way that will affect their emotional side. In today’s times where ecological sustainability has become the need of the hour, many businesses are effectively practicing eco-friendly promotional ways to sell their products. This helps in maintaining the overall balance of the environment and projects the corporate in a good light as well. If you are a company that believes in corporate sustainability, you are automatically one step ahead of competition and thus, customers will definitely want to choose you over them.


Here are a few tips to promote your business using eco-friendly methods:


Green Giveaways – Everyone loves to get something free. Whether you are hosting a trade show, conference or rewarding your loyal customers, you can choose to share a biodegradable pen, a solar-powered calculator or a biodegradable mug.


Think about utility while choosing the gift. It need not be expensive, it should just be eco-friendly and you must print your company information on the gift to serve as a reminder as well.Thank you is a Golden Word–If a customer has appreciated your products or found your blog information helpful, you might want to send a special thank you note to make them feel privileged.


You can show how much their business is valued by your company by sending a recycled thank you card. On the back of the card, you can print tips to participate in ecological sustainability and save paper as well.



This will be a nice gesture and customers will remember you the next time they want to purchase your products.Add purpose to your Networking – if you are hosting trade shows or conferences, keep the use of paper to the minimum. While handing out business cards, instead of opting for the regular ones, you can select green business cards with seeds wherein the customers can plant the seeds for a better environment.


This is a great way to strike a conversation and it can immediately boost your sales as well. You can also hand out eco-friendly promotional products to anyone who signs up for online newsletter at your stand.Use the Festive Season to your Advantage – Festivals are a great time to bond with your customers and remind them of your services. You can send organic cookies to your customers with a recycled paper thank you note that wishes them greetings for the festival and spreads joy to their family. Remember your Customers on their Special Occasions – Make it a point to note the birthday and anniversaries of your loyal customers. You can surprise them by sending out eco-friendly cards, e-mail greetings and a great green gift that they can use.


This will go a long way in making you their favourite brand. It will also serve as a great corporate sustainability program for your company.

For promoting your business in today’s competitive world, eco-friendly promotional products are a great and valuable tool that ensures excellent results.

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Tips to Teach Sustainability to the Next Generation

This one saying brings a lot of light into the subject of sustainability and why it is extremely important to pay careful attention to sustainability meaning in our everyday lives. 

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This one saying brings a lot of light into the subject of sustainability and why it is extremely important to pay careful attention to sustainability meaning in our everyday lives. Teaching and comprehending the subject can be quite difficult. Many times, it is taught today and forgotten tomorrow. This happens especially in classrooms where children and young adults are taught the necessity of following a sustainable lifestyle. Normally, sustainability is defined and explained in a classroom with the same kind of materials used over the years. Children are not taught the fundamentals of ecological sustainability which can cause them to forget all the lessons you are teaching.


Why we must Target Children for Sustainability Knowledge Transfer

Children have an open mind and are truly ready for change. They are the next generation that will actually suffer or benefit from the sustainability measures that are initiated. It is our responsibility to teach children the best practices for ecological sustainability in order to make their lives easier in the future. Plus, children are also great motivators for their parents. If children are convinced about sustainable practices in everyday lives, they will ensure that it is implemented in their homes.

Tips to Successfully Teach Sustainability

Start from the Fundamentals and Build up Slowly – Children will not grasp the lessons if they are not well-aware of the basics about sustainability. This can be a difficult topic for even adults to understand so it must be taught by taking the right steps from the beginning.


Demonstrate the Pros and Cons – Give children the space to think about the social, economic and ecological impact of their actions. Once they understand the basic sustainability meaning, they will be able to play significant roles as bridges for sustainability


Give and Take Examples – This is the best way to teach sustainability to children. Give examples of people or initiatives that have helped in ecological sustainability and ask children to share any examples that they might know about the changes in the environment.


Encourage Open Discussions – By participating in an open discussion, children learn a lot more than just textbook knowledge. It gives their mind the time and space to think and they can come up with some really good questions. These questions will help the entire class understand the concept and clear their doubts about sustainability.


Ask for Ideas – The best way to involve children in learning is to make them the source of knowledge. Ask them to think of ideas to participate in sustainability. Whether it involves using less water, avoiding plastic or using solar energy wherever possible, these small and unique ideas from children will ensure that they lead a sustainable lifestyle.

Above everything else, it is important to teach sustainability through actions. Ensure that you encourage implementation of everything that you teach so that children can become leaders and followers of sustainability in the future. By inculcating the right ideas to the next generation, one can help make the world a better place.


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Ways in which Business Leaders can Act upon Climate Change

Ways in which Business Leaders can Act upon Climate Change | sustainability |

Unlike before, it is no longer taboo to talk about climate change within the corporate sector. While the development sector and other corporations are helping the world adapt to this change, the path is a long and challenging one.


The world is becoming more and more aware about the long term dangers of climate change. Small and large companies are no longer ignoring the issue and are looking for ways to make a difference and show their support. Considering that India along with china is among the world’s largest countries and greenhouse gas emitters, here is what you can do to help change things –


Taking a Stance

 Like already mentioned, it is no longer a taboo to talk about climate change within the business world. A number of Indian corporations are starting to take the lead by greatly emphasizing on sustainable development through massive nationwide operations. These businesses are regularly discussing the risks of climate change and how their businesses can help positive sustainability development examples for smaller or less aware corporations. By taking a stance, you business is doing more than just creating stories for good PR. Being more environment conscious is making more business today than ever.


Practicing what you Preach

With increasing levels of awareness among consumers, they too want to see the organizations they advocate to do more than just talk about sustainability and other related issues. By this, they mean that you need to now walk the talk. Now more than ever, your stakeholders are digging deeper to check whether there is any true action that is backing up claims made by your corporations. Each and every company, regardless of its financial strength or size can find effective ways to become more sustainable and responsible. For instance, technology startups must find ways to manufacturing products that are more efficient. Businesses and design offices and construct buildings that are conducive to energy savings, and retailers can focus on selling products that are sustainable and locally made. Something as miniscule as encouraging customers to use reusable shopping bags can also take your endeavor to become responsible a long way.


Thinking Out Of the Box and Long Term

At the end of the day to be able to effectively fight climate change, business leaders will have to completely alter the way their approach their business strategies. While many small businesses are already taking the leap and focusing on newer business models such as “sharing economy” which encouraging sustainable consumptions among customers; others are finding ways to invest in renewable energy systems. Even though they may take more than a few years to pay themselves, the long-term environmental impact is dramatically reduced.


That said the first step to making a change is to accept that there is a problem. Still, a surprisingly large number of old businesses are in denial about the impact of their irresponsible practices on the eco-system on the whole. With some awareness and comprehensive education, your business can soon start contributing to adaptation of climate change for its stakeholders. 

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Ways to Make your Business more Socially Responsible

More and more businesses are appreciating the idea that social responsibility is the foundation of a good business. However, there are still a number of old mindsets and practices that make it all the more challenging for business to cut the umbilical cord with old, irresponsible ways of doing business.

If you are a business leader as motivated to make the move, here are a few ways in which you can make your business more responsible –


Re-Imagining Responsibility

For starters, find ways to move your effort to become a responsible business away from the purview of a single officer or department to an entire business, all of its work and work force. It is no longer relevant for businesses to focus on responsibility only while making some decisions while allowing bigger issues to be ignored. The most success sustainability development examples involve business where all stakeholders were able to develop a responsible ethic.


Re-Imagining Effectiveness

Most businesses work on developing sustainable practices only for areas they think matter. For instance, fair trade that offers excellent image and outcome. However, many certified fair trade businesses are not really viable and do not create economic sustainability for local communities. Here, they conveniently avoid labor practices that are unfair and the need to foster good ecological practices, for instance.


Re-Imagining Success

Shift your business from measuring efforts to measuring effects. A responsible business will no longer take into account activities or practices as a measurement for success. Sustainable businesses tend to work on how actions and decisions influence the lives of the stakeholders.


Re-imagining Giving

It is less about what the business does after the profits are made but how they make the profit in the first place. Instead of focusing of donation of time and resources, it is also important that your business focuses on facilitating supply chain sustainability, waste-conscious business practices among other things.

Re-imagining Impact

Focus on increasing benefits as against decreasing harm. Be more aware of the contributions you make to your communities, customers’ lives, ecosystems, and the role of the investors in pervasive responsibility.


Re-Imagining the Corporation

Make it a point to integrate responsibility into the business and assessing it by functional benefits that are achieved within the system in which your company is a part of. Instead of fragmentation, work towards inculcating a sense of responsibility into how work is done by everyone in your business.


Make it a point to inculcate a culture where every individual within the value network takes ownership of the business like a CEO would. Each individual in the organization should feel responsible for the overall success of the business including the everyday decisions and actions that are taken. Foster engagement and purpose within the organization.


Build your talent instead of purchasing it. Developing potential is a lot easier and profitable and seeking and hiring new people. By realizing the true potential of your existing workforce, implementing a sustainable culture becomes easy for small businesses the world over.

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Why you Should be Considering Adopting Green Building Standards

Why you Should be Considering Adopting Green Building Standards | sustainability |

An increasing number of architects, builders and clients are agreeing that building sustainable structures is becoming more of a necessity than just a fashion statement. According to some estimations, residential and commercial buildings account for as much as 50% of the world’s energy and material consumption, 1/6th of water use and 1/4th of all the wood that is harvested.

With the reduction in cost of sustainable materials and products, adopting green technology for construction proves to be a lot more cost-effective in the long run. In fact increasingly, people can no longer afford not to build green.


Here are a few reasons why you should be considering adopting green building standards –


• Lower Building Costs:


Adopting green construction technologies help save money right from the day you start construction. This is true for homes as well as office buildings and factories. Studies suggest that the initial design investment of only 2% will deliver savings that is larger than 10 times the initial investment on a conservative lifespan of 20 years for the structure.


• Enhanced Productivity:


Other studies also indicate that green structures offer a healthier environment for its occupants. It was found that green office buildings experienced 40% less absenteeism and 10% increase in net revenue per employee. Employee retention was also higher in such offices.


• Higher Market Value:


Both residential and commercial buildings are able to retain a high resale value if they come with green design elements. The value of these properties comes in the form of its utilities and maintenance costs which are known to be lower than that of non-green buildings. Occupancy levels are also constantly higher and vacancy rates low.


• Health of the Occupants:


Homes and offices over the decades are plagued with what is known as the “sick building syndrome”. In green constructions however, occupants are able to enjoy healthy ventilation systems and the use of non-toxic materials for buildings.


• Improved Opportunity for Retailers:


A survey showed that sales in retail stores that were lighted with skylights as against electricity went up by 40%. Not only are such retailers lowering cost of electricity but also presenting themselves as an environmentally conscious business. All these factors prove that choosing to go green with your construction can in fact help you make money.


• Lowering Demands of Utility in Green Constructions

Reduced demands on gas, water and electricity means that the infrastructure of these buildings is able to sustain more with less. In addition to lower costs, energy-efficient net zero buildings often feed electricity back to the utility grid resulting in no energy costs by the year end.

Overall, occupants working or residing in such buildings are able to enjoy a much better quality of life. How much, for instance, would you be willing to pay to gain a day that is less stressful as against a day where you do everything you can to avoid catching the flu? Adding up all the above mentioned benefits of green architecture and sustainable design, it is evident that these buildings facilitate enhanced lifestyles that can shared by all society.

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India Inc to spend R14,000 crore towards CSR in 2014-15: Jaitley

India Inc to spend R14,000 crore towards CSR in 2014-15: Jaitley | sustainability |
The minister later gave India Social Entrepreneur of the Year 2014 award to Hanumappa Sudarshan of Karuna Trust.

Via InfoBlaze
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Doing Good can be Good for your Business

Doing Good can be Good for your Business | sustainability |

Since most brands are forced to rely on one-way communication models, their message tends to focus mainly on the sales channel as against the community. While social media may have contributed significantly to change this, the overall appearance of your brand continues to matter.

Allowing the softer sides of your business shine through corporate responsibility related efforts can significantly help boost your brand marketing initiatives. Remember that your customers can eventually grow into becoming your greatest sales people. Making sure that they understand what you are doing comprehensively with your CSR efforts is critical to the growth of your brand.


Here are a few things to consider for optimizing your CSR initiative for business growth –


Leading from the Top

When developing your corporate sustainability and responsibility program, you need to have a long-term vision and commitment that starts right from the executive level. Having the C-level involved is also an effective way to improve your brand positioning overall and provide your supporters are chance to promote and engage with the activities you undertake without any apprehensions or doubts.


Listening, Learning and Implementing

If you truly wish to be active in the CSR game, it is important for your brand to constantly monitor and listen to the needs of the communities you are catering to. Determine the most effective approach to address the social issues. This could be anything between offering help to the homeless, getting involved with food banks, helping build homes or supporting academics by donating resources, time or money. All these activities help give your brand a human touch while strengthening the company at the same time. Simply searching for the hashtag #CSR or #Sustainability on social media will help you discover some great examples on how you can integrate social responsibility into your strategy.


Bringing in Innovation

The most innovative CSR projects are able to leverage social media to motivate followers to also participate, while they promote their own brand’s initiatives. A number of companies are optimizing social tools to encourage users and employees to share random acts of kindness and integrating their existing activities into the campaigns.


Communicating your Strategy

Once you have your strategy in place, it is equally important that you talk about what you are doing with it. When your audience hears about you acts of kindness they are more likely to be interested in taking part in your offerings. In addition to social medial channels, use your blogs and other inbound channels such as employee meetings, press briefs and other tools to maximize coverage and bring attention to your efforts.

Finally, make sure your CSR efforts aren’t going to waste. Companies spend more time than necessary on their sales channels. As unavoidable as it may seem in today’s economy, it is equally important for your brand to consider allocating internal resources to your ongoing CSR initiatives. You may also want to consider hiring key individuals that help properly develop and grow a strategy for your company’s CSR objectives. 

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Sustainable Healthcare and Education the path to Sustainable development

Sustainable Healthcare and Education the path to Sustainable development | sustainability |

India, one of the developing nations of the world is a country of diverse cultures, languages and strata of people. The progress for India from the time of Green Revolution till present has been manifold. But does the growth of a country judged only by its G.D.P rate? Or a country can be said to be superpower by the sophisticated armories it withholds. The problem we as a nation are facing arises when we turn our eyes away from is sustainability in healthcare needs and education. The rich is getting richer, while the poor is going to his bed empty stomach.


The Need for Sustainable healthcare:

Sustainable healthcare is a concept which involves 3 components;

Restoration of the already deteriorating healthcare of the populationManagement and effective implementation of the healthcare policiesOptimization to maintain a balance between the human and the non-human environment. 

A major population of India still doesn't have proper sanitation facilities; the rate at which the maternal mortality rate is growing should be a serious concern which is hampering the growth of our nation. India being an agricultural country still after 67 years of independence has reports of people facing malnutrition. There is a dire need for bringing sustainability for the healthcare provisions if India needs to present a holistic picture for the world.


The Need for Sustainable Education:

Education is a stepping stone for a child to achieve and fulfill his dreams. Through education a child comes to know about what is happening in the world or in other words, education connects a slum dwelling child to the happenings around his country. The progression of nation depends on the people who inhabit the nation and development can come only when the common man of that nation succeeds. The success of the common man is directly related to the education of its children. So I can conclude that the Development of the country can be assessed by the sustainability of the education system.


Sustainable Education focuses on the following:


Visualize your dream and trying to achieve themQuestioning the current belief systemsEmpowering the peopleGoing hand in hand 

Realizing the potential:

Sustainability for the healthcare and education can be achieved by the following ways:


Promotion of health and education schemes proposed by the government and their proper implementation.Development of anganwadi’s at the rural level that can generate employment for the females and at the same time provide vocational training and guide them onto the path of success.Instill the value of education and generate equal opportunities thus diminishing the gender discrimination.Promoting the development of proper sanitation facilities in the rural section of the society and generating awareness for the same.Promoting distribution of grains within the nation and mid-day meal schemes for reducing the prevalence of malnutrition. 

Together we can and together we will. It’s not just the government’s responsibility of keeping the check on these issues. We as individuals can play major roles to bring about a change and then truly we all can say; India Shining. 

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Importance of sustainability program in India

Importance of sustainability program in India | sustainability |
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India is a country endowed with abundance of natural resources; however there is still dearth of severe effort in accomplishing a sustainability program which would lead to self-reliance. Self-sufficiency is a way of life which enables an economy to endure on its own, relying on its available natural resources and human capital by making a complete ecology to attain sustainability.


Corporate social responsibility role

Albeit, sustainability practices are not to new India, but the country needs more precise approach and collaboration among each unit of the society in order to attain greater good. Intensifying a breed of socially responsible corporate is the vital approach and solution to the problem.

Corporate social responsibility (CSR) defines measures of corporate towards improvement of society through voluntary involvement in environmental and social development to lessen issues arising from its operations, product or other services.A general point of view towards CSR is that companies must involve themselves in augmenting social as well as environmental conditions of the place they belong. This is because corporations are greater consumers of energy and other natural resources. 

Role of Government

There is a responsive effort from the government in regards to make corporate socially responsible in the country. The government has imposed corporate to spend certain percentage of their turnovers after tax towards attaining grater goals in the society such as health, education, environmental and infrastructure conversation. However, passing mandate is not just sufficient. Corporate must show their sincere efforts in sustainable development of the country. It rather requires overall encouragement through government’s supportive policies. Both government and corporation must look towards forming a platform of collaboration through which the goal of ecological development in India is to be attained.


Corporate strategies for Environment sustainability

Corporate strategy for sustainable environment is fundamentally designed by a corporate to offer a broader view of being the best corporate citizen. The sustainability program focuses on the firms aim to boost and replenish the environment for the betterment of society. Furthermore, the corporate sector operates in the excellent way to connect both its consumers and society. A company’s sustainability report is classified into various sections to cover significant areas affecting the whole businesses. Environmental sustainable development over the years has grown gradually in the vital sector of the businesses. Presently, environment sustainability is considered as the key sector of a business’s sustainability report.

The vital reason behind this specific strategy is the increasing economy of India that lays extreme pressure on the environment as well as significant natural resources such as energy resources, water and lots more.


These days, most companies offer committed sustainable environmental programs to prove its concern and responsibilities towards the environment. The environmental programs highlight on the specific specialized application of clean technology, pollution control measures and other actions without affecting the corporate business. Furthermore, assisting others in enhancing the quality of life assures every company as a highly socially responsible and good corporate citizen. Corporate sectors through specialized environmental programs are taking measures for environmental sustainability as well as for the improvement of the society. 

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How to achieve environmental sustainability?

How to achieve environmental sustainability? | sustainability |

The process that involves making decisions and then actions in regard to protecting the environment and to sustain human life is environmental sustainability. People are now realizing the impact of businesses on the environment. It is important to take decisions that can reduce the negative impact on the environment. It is not only the waste that is producing the harmful effects on the environment, but it is to take decisions in businesses that will lead to environmental sustainability in the future.


Sustainability in the environment is an important issue to consider. It is very important to have a sustainable environment. Many government departments are also showing keen interest in this regard. Businesses can make the biggest contribution in making a significant difference by following a green business idea.


Some of the harmful effects of the businesses on the environment are:


• Rainforest damage
• Over-fishing of oceans and lakes
• Polluting the environment through fossil fuel burn
• Damaging agricultural lands by using modern techniques


This is also true that most of the businesses have not shown any concern in regard to the negative impact, they can have on the environment. Many organizations are responsible for polluting the environment and getting involved in the practices that can cause harm to the environment. Many organizations are following the practices that are not sustainable without thinking that asustainable environment is a must for every country.


Reduce negative effects on the business


Now, there are many businesses that are involved in reducing the negative impacts and motivating to have a positive influence on the environment. They are completely diverted to following the environmental sustainability. This has forced the companies and organizations to make short term gains and look forward to the long term effects they can have on the environment. The actions by the organization should be analyzed in order to check if that action is having any bad or negative effect on the environmental sustainability. The negative implications can be long term and they are not easy to fix. So it is better to make the analysis well enough to keep the environment safe. The government of a country can get involved in the environmental sustainability actions. The major potential in regard to environmental sustainability is to be taken by the businesses and by the government itself. The businesses involved in this also has the edge to compete in order to attract potential customers. The consumers are now aware of the effects of the environment on the businesses and they always keep themselves well aware about this.


Environmental sustainability does not have any bad or negative effect on the profit in the business. And in the long term, it is always possible that it will improve the profitability by reducing unwanted expenses. If the companies do not effectively get involved in the sustainable environment, then it is very difficult for that company to make profit in the long term. Every action needs to be analyzed in regard to sustainable environment, properly before it is implemented and executed bythe organization.

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The Importance of Healthcare in the Corporate Sector

The Importance of Healthcare in the Corporate Sector | sustainability |
With businessmen travelling all across the globe for work purposes, their lives are getting busier and hectic by the day…
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Creative and Effective Ideas for Sustainability in your Business

Creative and Effective Ideas for Sustainability in your Business | sustainability |
No matter what stage your business is in, it is important to determine the sustainability of the business in terms of mo…
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An Insight into Quality Education in India

The education system of India has been one of the oldest systems in the world. Even before numbers and alphabets were invented, the gurus and sages used their knowledge and orally transferred it to their students or shishyas.

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The education system of India has been one of the oldest systems in the world. Even before numbers and alphabets were invented, the gurus and sages used their knowledge and orally transferred it to their students or shishyas. The information was often transformed in various ways like fairy tales, physical activities, group tasks, etc.


The education system was so pure and highly regarded that students often considered their gurus greater than their parents. The teacher-student bond was considered extremely sacred and students often offered their teachers love and respect at all times.


The Change in the Education Landscape

With the rise of modern times and globalisation, the education system has completely transformed. Education is becoming easily accessible to the city dwellers and the government is taking steps to provide basic education to even the remote locations of the country.



By imparting education to every child, we will soon move towards a bright and innovative future, led by the future generation of our country. In an attempt to provide free education to children up to 14 years of age, the government has initiated various plans and policies like

SarvaShikshaAbhyaan (SSA).



The government has also banned child labour to ensure that children spend their time in studying rather than working and providing for their families. It’s not just the government, but even individuals, youth, professionals, corporations and professors in the country are coming forward to extend their help in making India a well-educated country.


The Reforms for Change

Apart from the SSA, there are other initiatives that are targeting the objective of quality education Indiain their strategies. The ‘Each One Teach One’ program encourages youth of our country to come forward and provide education to the less fortunate people in India. The Teach India initiative also extends a great deal of support to the underprivileged children. It ensures that it conducts educate faculty programs as well so that the faculty teaching children is well-equipped to impart education without any barriers. The right to education is a basic and fundamental right for every individual in our country and the government is taking all the necessary steps to improvise the educations system in India.


Education that Transforms the Conventional Classrooms

With the advent of technology, it is becoming easier to reach out to students in remote locations as well. Today, online education is serving as a great platform to change the education scenario in India. Once we manage to educate facultyto take up online classes, we can make it a lot easier for students across the country to attain quality education. Distance education courses, Open University systems, special educational reforms for women are all steps that are leading us towards an educated nation.

While everyone is contributing towards improving the education system, there are still many hurdles and challenges in the way like finances and accessibility. With corporations and large businesses coming forward to support the educational reforms, this problem too sees a viable solution in the future. 

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The Integration of Economic Development with Sustainable Conservation

With climate change and future environmental problems becoming a major cause of concern, many large corporations are heading towards a sustainable development for their business as well as the ecology. 

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With climate change and future environmental problems becoming a major cause of concern, many large corporations are heading towards a sustainable development for their business as well as the ecology. No one can deny the importance of a well-balanced environment and social aspect. The need of the hour is to embrace environmental sustainability in order to create a balance between protecting our natural system and ensuring economic development.

Benefits of Environmental Sustainability to Customers and Businesses

Each group has a different impact when they participate in sustainable economic development. For consumers, this can help in reducing the negative impact on the environment, and help develop a better future for the society. It will also enhance the overall quality of public health and make people well aware of the serious issues we are facing in our environment.

For businesses, if they can successfully integrate development with conservation, they can go a long way in making their business efficient. It will help them to fulfil statutory obligations and will also prove effective in recognising the various health risks can be a potential threat to their employees. By participating in sustainable development, companies can also be a step ahead of competition and earn the much required edge in today’s competitive markets.

The Power of Energy

By using efficient energy sources, businesses can go a long way in ensuring their economic development while conserving natural resources. Some of the ways in which sustainable economic development can be assured include:

Using Solar Energy – Since sun is a sustainable energy source, if we concentrate our power requirements towards the sun, we can get a lot of benefits in terms of energy as well as save the environment. When we use solar energy, we help in solving the problem of rapid depletion of energy that is generated from fossil fuels like coal and natural gas.Saving Energy – if every employee at work makes it a point to turn off lights and fans when not in use, the company can save on a lot of energy, power bills and conserve electricity as well. By reducing energy consumption, companies can also solve the problem of carbon emissions.

Risk vs. Returns in Efficient Energy Usage

Though the initial set up cost of efficient energy use might be high, over time, the returns are definitely worth the investment.Large systems are cost effective in the long run (starting with minimum 3kW capacity)A 3 kW system generates 2,500 kilowatt hours of electricity per year and it cuts down enormous amounts of polluted gas that are released in the atmosphere.India being a country where we receive sunlight throughout the year in an uninterrupted way, it is a great place to encourage businesses to use this renewable source of energy for their corporations

Environmental sustainability is the most effective base for a sustainable development. It is important to follow the concept of sustainability to meet present needs without compromising on the need of our coming generations. This can only be possible when large corporations integrate conservation with development. 

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Eco-friendly Ways To Promote Your Products In The Market

In today�s times where ecological sustainability has become the need of the hour, many businesses are effectively practicing eco-friendly promotional ways to sell their products.
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Going Green to Improve your Bottom Line

Going Green to Improve your Bottom Line | sustainability |

Much unlike common notions, your organization needn’t switch its business model to help contribute to the environment. Even implementing the simple most steps can have big impact on your sustainability program on the while.


Taking Baby Steps to Sustainability

By making small adjustments in the way you function, you can soon transform you establishment in a green company and find ways to boost your bottom line at the same time. While most companies are required to adhere to a number of environmental standards by law, green businesses are those that go out of the way to implement sustainability management strategies beyond what is already required. By becoming a green business, the company is able to highlight where it impacts the ecosystem the most and what steps it has been taking to change this.


There are a number of other benefits associated with your company going green. Integrating efficiency and streamlined operations also help save significant money, reduce cost of utilities, waste management, etc. Here are some small ways in which you can not only help your environment but also save money for your business –

Going Paperless

Consider forwarding emails instead of printing them. Small measures like using both sides of the paper to make copies and using single spacing as against double can have a significant impact on the environment overall. Many companies today insist that prints are double sided unless specifically ordered otherwise. By decreasing the use of copy paper by 35% within a single year, organizations are able to facilitate significant savings in paper cost.


Investing in Green office Products

Cleaning products that are eco-friendly, items that are made out recycled products and light bulbs with energy saving capabilities are simple examples of things to integrate into your office shopping list. Energy saving light bulbs for instance utilize about 75% less energy than traditional ones and also last about 10 times longer. Furthermore, recycled paper is often 10 to 20% cheaper than regular paper.


Energy Conserving Measures

It has been estimated that by taking simple measures, businesses can cut down cost of utilities by 10 to 30% a year without compromising employee comfort, quality and service. Regular maintenance of HVAC systems, and installing windows and lighting that are energy efficient are excellent ways to facilitate this.


Starting a Composting Program

Businesses such as restaurants and hotels can save significant money and reduce garbage generation by signing up with a food composting program. Instead of throwing away food that is left over, it can be given away to existing composting solution providers.

That said, it is also not uncommon for business to tap into the marketing power that they receive by adopting green habits in the way the organization is run. Touting your status to potential clients and customers is an excellent way to draw in an increasingly conscious set of stakeholders. While looking at ways to boost your bottom line, consider tapping into trends that have global reach to create a positive impression for your business that eventually translates into profitability. 

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Common Misconceptions about Sustainability in Business

Common Misconceptions about Sustainability in Business | sustainability |

While making your small business green seems to be all the fad these days, even the hottest trends in the business can make the truth seem cloud. Here are a few common misconceptions that entrepreneurs need to debunk with regards to sustainability in business –


• Going Green can be Expensive


The biggest misconception about green building especially, is that it is a lot more expensive than traditional forms of construction. In reality, while the cost may seem a little more in the beginning, the return on investment is a lot faster. Furthermore, these new methods are also extremely healthy and durable.


For instance, a number of construction houses create buildings out of steel structural insulated panels. This creates building envelops that prove to be a lot more energy efficient keeping its occupants cool inside when it is hot outside and the other way round during the winters. By working with the right materials, owners are able to facilitate significant savings and create safer and healthier workplaces.


• You Need to Go Green because your Customers Expect it

While going green is an excellent way to identify your organization as a responsible business. However, perceptions do not always match with reality. While consumers want to buy from green companies, but only if the cost of the offering is close to that of conventional business. While people like to be perceived as environmentally conscious shoppers, in reality they are more price conscious. They are only willing to pay a little more if there is a benefit.

Another common challenge faced by businesses is that consumers don’t trust all eco-friendly claims. If the business claims it is green but is unable to prove it, it becomes a marketing and PR nightmare.


• Going Green can be Daunting


When one first hears about going green, most entrepreneurs tend to get intimidated since they immediately start thinking about exorbitant solar panel installation bills and other major capital investments. However, the truth is that any kind of business can start enjoying the benefits of being a green company by conducting an energy audit. By adding enhanced insulation, and replacing older light bulbs with newer and more energy efficient ones can facilitate immediate cost savings.

Furthermore, make it a point to reassess the kind of equipment your office is using. You can achieve big results with small change. Many businesses are choosing to invest in office equipment that immediately shuts down after being put to use for a set period of time.


• Saving or Making Money are the Only Reasons to Go Green

Business owners tend to ignore that the advantages of adopting sustainable practices is beyond just the bottom line. Especially when you are looking at attracting young talent, you will notice that more and more people want to work with green and conscious businesses.

Builders, architects and consultants that work with new businesses recognize the need for green and energy efficient building and business practices. A sustainable approach at work can significantly influence productivity levels and retention rates in your business.

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How to Make your SME more Environmentally Sustainable

How to Make your SME more Environmentally Sustainable | sustainability |

How your business works towards making its processes more environmentally sustainable is a leading question in the minds of all stakeholders. May it be customers, investors, vendors or even employees, all want to be associated with businesses that represent integration and credibility towards prioritizing environmental sustainability.

Here are simple ways in which your business too can jump onto the sustainability bandwagon-


• Reducing Costs of Meeting


Whenever possible, make a phone call instead of organizing a meeting. Consider sending out emails as against physical mails and conduct virtual meetings to save resources and costs of making business trips.


• Minimizing Use of materials


Instead of printing files, find ways to archive information on your computer. Advertise on your website as against printing too many brochures. Give recipients an option to opt for emails as against physical mail for your promotional material.


• Waste Reduction


A classic sustainability development example in smaller businesses involve inculcating a resource saving and waste reduction habit all the way to your entry level employees. Make it a habit to re-use old envelops, encourage the staff to use their own mugs and refill your cartridges as against replace them. You will also be able to find a whole lot of usable recycled stationary at your vendor’s. If there is anything you feel you cannot reuse, recycle it. Set up recycle bins where you staff can make use of them. Many businesses hold regular book, DVD and clothing swap days encouraging employees to inculcate sustainable habits even outside of work.


• Turn it Off


Switch off the lights, the ventilation units, computers, printers and other appliances at the power point when not in use. Not only will your equipment last your longer, but your power bills will also be significantly reduced.

• Outsourcing Technology

The advent of cloud computing services allows businesses to significant reduce their server needs. Virtual office services allow businesses to reduce requirements of office space as well as save on use of energy.


• Temperature Control


If the weather permits, turn down the air-conditioner. Lowering the temperature by just a single degree when it is hot outside can increase your energy consumption by 10%. Reduce this by further using cut out switches to reduce standby power usage. Install automated light sensors and when purchasing vehicles for your company, opt for hybrids. In your office kitchen or pantry, find ways to train the staff in reducing water consumption. Make it a point to repair leaky taps as soon as possible and reduce the setting for the hot water temperatures.


Finally, it is important that you business makes green decisions right from the start. Get your business some green credentials by creating a sustainable supply policy and guidelines and send out your checklist to all your vendors asking them about how their product or service rates in this regard. Ask your printers to use recycled paper, replace your non functioning equipment with energy efficient substitutes and look into your books of accounts and assess where monies are being spent without reason. With a practical and conscious approach, you will soon be able to adopt a holistically green work ethic for your business.

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How to Write a Great CSR Report

How to Write a Great CSR Report | sustainability |

Before venturing into the ‘how’s’ of creating an effective corporate social responsibility report, it is important for businesses to understand the objective behind this exercise. There are two main reasons behind why developing a well written CSR report becomes important –


• To benchmark the current operations of your business, its impact of society and the environment in general. This helps gain perspective on how and where you can improve


• To highlight to your stakeholders that the company is making justified investments towards community and environment stewardship.

Here are a few things that a good CSR report must consist of –


• Focus on Future Objectives rather than Past Success Stories


The entire point of a CSR report should be to understand the highlight how your business was conducted in the past so that the company can design a better future. While sharing success about your environmental education or any other strategy is a good thing, do not make the dire mistake of dwelling only on the past and ignoring the future goals. A report that does not consist of goals for the coming year is as good a boat with no compass. If you expect people to jump aboard your company, they will also want to know where your ship is going.

Make sure the goals you set are measurable. For instance, 30% reduction in green house gases, 25% more spends in education initiatives, etc.


• Discussing your Issues:

Regardless of how responsible you have been about your business, there is always something you can do to work towards facilitating more sustainability in your business processes. However, most companies deter from openly talking about their efforts when people already know that the manufacturing process adopted leads to significant environmental devastation. This question is going to be a leading one for almost all businesses that consume significant natural resources and produces more waste than it can ever recover. It is especially important for such companies to address these issues on priority.


• Avoid a PR Nightmare at All Costs:


It is always recommended that your report focuses on sustainable business practices and responsible workplace conditions as against philanthropy. CSR is more about how a business makes its profits than what they do with the profits. While philanthropy should definitely be a part of your strategy, if your company only focuses its CSR efforts on the donations it made and ignores its child labor practices, you are digging yourself a grave.


• Acquire Third Party Credibility:


Nothing works better for creating credibility, transparency and integrity for your business than 3rd party reporting and certifications. Many industries offer reporting tools that are designed specifically for that business segment.


Finally, make it a point to share statistics and stories within your report. Give your stakeholders a baseline metrics against which they can assess the success of your current and future CSR initiatives. A report that is heavy on stories and light of statistics will come across as more of a PR initiative than a genuine effort to deliver measurable results.

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Learn more about corporate philanthropy

We might have come across the term corporate philanthropy, but most of us do not know about it much in detail. Here is the information about it.


What is corporate philanthropy?

It the term referred to companies or corporate that has been is perusing the charitable donations of their resources and profits to any nonprofit organizations. In most of the cases, this type of philanthropy would involve donations of cash and in some cases, it can also be the facilities or the time dedicated volunteering time offered by the employees of a company. These donations are commonly handled by the organization or company directly or can also be by the foundations that the company has created for the same purpose.


More knowledge about corporate philanthropy and corporate responsibility

As a corporate citizen, it the role of every company of a country to take the corporate responsibility and render support and help the country to develop in economical or development aspects. As per the survey results drawn from the interview with philanthropy executives, the report signifies that enhancing management practices of various giving programs by corporate and offers actionable practices and best quick tips for all practitioners.

Some of the highlights related to corporate responsibility of a company include:

Enhanced interest towards philanthropy on global scale: more than 42% of respondents from corporate sector have been reported to be with the presence in international philanthropy. About 46% are with developing plans to refine and enhance their involvement on global scale.Significance of initiatives from employees: according to the reports, there is more than 90% volunteer programs by  giving departments and about 48% encouraged volunteerism via paid time off provided by the company to help them engage in any type of volunteer projects from their personal front or creating events that are coordinated voluntarily.Important emphasis on restructuring and strategy:  the giving departments of about 68% are revised with structure and strategy related to philanthropy significantly.  Between the year 2001 till 2004 there are has been several developments taken forward in response to the strategies.Changing standpoint in regards to publicizing giving:  PR is used for about 71% by the giving departments as strategy with communications. About 35% has been considered with leveraged advertising or marketing to enhance the awareness and about 26% is issued upon annual reports of corporate responsibility or community relations.Reputation of signature companies: the giving departments for about 55% have been engaged with one or the other signature companies. Some of them would be associated with one while some would be associated with more than one Signature Company. Signature initiatives would be defined comprising central focus towards philanthropy by the company. All those companies that are not yet associated with any of the signature companies would be under planning to launch the similar type of programs in near future.


It is of prime importance for corporate companies to indulge itself in any of the philanthropy programs or support its employees to take part in such programs to help them attain the right of responsibility on corporate sector towards philanthropy. 

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Learn in-depth about ecological sustainability

Learn in-depth about ecological sustainability | sustainability |

The population of the world is increasing at a higher rate when compared to the rate it was 50 years ago.  As per the survey, during the year 1820 the entire world population was around one billion but now it’s less when compared to the population of just one nation, China. With the increase in population the requirement of natural resources would also increase at the same pace. If the same rate continues then the day is not far in which we would only be able to find natural resources in library. The rate at which people are using natural resources and producing waste from it is completely unsustainable. The earth will be helpless to maintain this imbalance very soon. Hence an action towards the ecological sustainability has to be taken as it’s the right time for it.


What is ecological sustainability?

Sustainability is nothing but promoting the concept of equality among the people today and the people of future generation. The sole idea behind sustainability is to maintain balance among the economic, social and ecological needs. We need to take measures so that our requirements would not shred negative impact for future generation.

The ecological sustainability is nothing but the ability of biosphere to support the people of current generation and not hindering the needs of future generation from it. It signifies that if we make use of our natural resources in an efficient and in wise manner for short term then we would be able to preserve it for a longer term.  It completely relies upon the aspect that people have the efficiency to exhaust the natural resources completely and the end results would be nothing but contaminated water and soil that is infertile for future generations. The picture would be similar like what has been shown in few sci-fi movies.

The sole concept of having eco-sustainability is to preserve our natural resource by using in limited manner only as per the needs and preserving it for all generation of future. It is a concept that can be achieved by only if we people stop wasting our natural resources and start concerning about our future generation. If measures are taken wisely and everyone follows it then there would not come a day where natural resources are drained out completely and anything that is left is contaminated to the core.


What are the measures for conversation?

Conservation is the prime idea behind every other measure that is taken under eco-sustainability. It means that, usage of renewable resources must be taken at higher rates than the use of non renewable resources as the renewable resources have the ability to replenish themselves and can be used again. Preservation would signify that all nonrenewable resources must be left untouched. Considering that all non-renewable resources are drained and nothing left would give the idea to make use of renewable resources at the fullest. It would also bring up some new innovations that will use the everlasting renewable resources to carry out the entire task that are being performed today.

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How to attain sustainability in a business?

How to attain sustainability in a business? | sustainability |

A business needs to be sustainable in order to have maximum profit. A sustainable business is the one that have very minimal effect on the overall environment. A business is sustainable if it follows all the principles into all the sections of the business. Sustainability of a business can also be judged by the type of products or services it is delivering.


It is never too late or too early to think about the sustainability in business or any organization. The organization can follow certain steps in order to main the sustainabilityin an organization.


• Create smart integrated public policies for an organization
• Make a responsible consumption for an organization
• Must have an organizational structure in an organization
• Adapt sustainability in organization’s culture
• Follow proper directions for a business strategy
• Prepare the organizations to adapt to changes


Contribution to business


Sustainability in an organization contributes a lot to businesses. It contributes a lot in long and short term plans. Most of the businesses are following integrating sustainability in almost all the processes of an organization. External communication followed by the mission and values in an organization are the key areas. Sustainability in business is very similar to a company’s agenda. A strong foundation is necessary in any organization. An organization should always be clear about the objectives and goals that need to be followed in the coming years.

Communication of sustainable goals in an organization

It is not easy to build sustainability in an organization. The sustainability of an organization is directly related to the responsibility of a single department or single employee in an organization. Communication has always been a challenge in an organization. Everyone in the company embraces the objectives of a company, regardless of their role in an organization.


Embedding sustainability in the corporate culture


Long term investments in a company are very important when it comes to the sustainability of any organization or business. The sustainability strategies should never lose their strength with the change of the organization’s CEO or any other higher authority. New strategies should always sustain in an organization and this is not a simple and easy to do task. It needs to have proper planning in all the areas of the business and it should also be noted the effects of those in an organization. Growing the business is the top most priority of any organization. The companies that follow certain rules and strategies in an organization are always considered as the smart companies. Social challenges in the society can have direct impact on the business and the sustainability in a business can make the effect of social challenges to come below. Driving innovation in a business is very important.


A streamlined reporting method need to be followed by the organization in order to attain sustainability in a business. Many companies have been suffering from the inability to introduce sustainability in an organization. It is very hard to sustain changes and improvements in the services and products. Sustainability in a business is a must for every organization.

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