Surviving Social Chaos
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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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How to Build Community on Facebook  

How to Build Community on Facebook   | Surviving Social Chaos | Scoop.it
Is your Facebook page reach declining? Discover how to build and promote a community on Facebook to let you engage with your target audience.
donhornsby's insight:
Community is important for two reasons: It boosts your position in your industry and elevates you to an authority in your niche. A community also creates a group of loyal fans who will buy from you time and time again, and shout about your business from the rooftops without you having to prompt them.
 
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The 7 C’s of a Successful Social Media Strategy

The 7 C’s of a Successful Social Media Strategy | Surviving Social Chaos | Scoop.it
Finding out where your community interacts on social media is the first step of a successful social media strategy.

 

A lot of people and companies decide, after using social media for a while, that they need a strategy. Of course, that approach is like putting the cart before the horse. To ensure success, think about your social media strategy in the context of the seven C’s.

 

1. Community

 

Like all good communication, it is best to start by determining your target audience. Where do they spend time online? What social media channels do they use? Before your social media efforts can take shape, you should listen and learn about your community.

 

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Via Dick Cheuk
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