Surviving Social Chaos
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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
Curated by donhornsby
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7 Mind Blowing Pinterest Infographics

7 Mind Blowing Pinterest Infographics | Surviving Social Chaos | Scoop.it
  Pinterest’s phenomenal growth has lead to the publication of hundreds of infographics about it. You can find an infographic on almost any topic. You have ones on what the social network is a...

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Social Media in Politics: Part of the Reason Why Politicians are “Out of Touch”

Social Media in Politics: Part of the Reason Why Politicians are “Out of Touch” | Surviving Social Chaos | Scoop.it
The approval rating for Congress is near an all-time low hovering around 13 percent. Just to put that in perspective that means that cockroaches and traffic jams are more popular than our elected o...

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10 Best Practices for Better Social Media Writing

10 Best Practices for Better Social Media Writing | Surviving Social Chaos | Scoop.it
Writing for social media may sound simple, but it’s actually much more complex than posting on your personal social profiles on a Saturday afternoon. Just one simple mistake can sometimes cause significant damages to an organization’s reputation.

Via Gust MEES
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Gust MEES's curator insight, April 2, 2013 6:18 AM

 

Great list, a MUST read!!!

 

ThePinkSalmon's comment, April 2, 2013 6:25 AM
Creating valuable and well-written content is essential when the matter comes to Social Media. Thanks for sharing Gust!
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LinkedIn, Twitter Rival Facebook for Marketing Dominance - Fox Business

LinkedIn, Twitter Rival Facebook for Marketing Dominance - Fox Business | Surviving Social Chaos | Scoop.it
LinkedIn, Twitter Rival Facebook for Marketing Dominance
Fox Business
However, LinkedIn and Twitter saw the biggest perceived gains in effectiveness among small business owners.

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The World as 100 People [INFOGRAPHIC]

The World as 100 People [INFOGRAPHIC] | Surviving Social Chaos | Scoop.it

Via Alessandro Rea, John van den Brink
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Tina Stock's curator insight, March 27, 2013 10:15 AM

Beautiful simplicity

Martin Gysler's comment, March 27, 2013 11:20 AM
Interesting!
Robin Martin's comment, March 30, 2013 10:32 AM
Such an awesome and simple infographic!
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Break Out of the Leadership Comfort Zone

Break Out of the Leadership Comfort Zone | Surviving Social Chaos | Scoop.it
Stuck in a rut, leaders are challenged to inspire their team to new levels of success. Here are six actions to take today to break out of the leadership comfort zone.
donhornsby's insight:

(From the article): Risk can be a scary word when we’re deeply entrenched in the comfort of the status quo.  As a leader, why should you foster innovation if you and your organization are successful today?  There are 100 companies right behind you and ready to undercut you on price for similar products and services.  Clients eyes glaze over after a while when the only differentiator is price.  Break out of the comfort zone and start with doing something different, not just making incremental improvements to today’s processes and products.

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donhornsby's curator insight, March 27, 2013 5:54 AM

(From the article): Risk can be a scary word when we’re deeply entrenched in the comfort of the status quo.  As a leader, why should you foster innovation if you and your organization are successful today?  There are 100 companies right behind you and ready to undercut you on price for similar products and services.  Clients eyes glaze over after a while when the only differentiator is price.  Break out of the comfort zone and start with doing something different, not just making incremental improvements to today’s processes and products.

David Hain's curator insight, March 27, 2013 6:55 AM

No gain without pain - trite but true!

John Michel's curator insight, March 27, 2013 7:24 AM

Good news! You don’t need to be radical and move to the other side of the world to break out of your leadership comfort zone and move beyond the status quo.

//////////

John Michel, experienced leader, humanitarian, visioneer, and renown status quo buster, is the author of the ground breaking book, Mediocre Me: How Saying No to the Status Quo will Propel you from Ordinary to Extraordinary. Check out his blog at www.MediocreMe.com or drop him a note at johnmichel@MediocreMe.com


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13 Reasons Why Using Social Media for Business is Non-Negotiable!

13 Reasons Why Using Social Media for Business is Non-Negotiable! | Surviving Social Chaos | Scoop.it

 13 Reasons Why Using Social Media For Business is Non Negotiable! Is there ever a time when having a social media presence is an option?


Via Dr. Susan Bainbridge, Craig Deakin, Rim Riahi, David Hain
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Rim Riahi's curator insight, March 27, 2013 2:06 AM

 13 Reasons Why Using Social Media For Business is Non Negotiable!Is there ever a time when having a social media Image presence is an option?

Robin Martin's comment, March 30, 2013 10:21 AM
Absolutely true! This should NOT be an option...this should be included in any business plan. The trick is to sell this to "the boss" or those in charge of marketing. Let's keep pushing it!
Alison D. Gilbert's curator insight, April 6, 2013 5:41 PM

Agree. It's all about social media, verbally and visually.

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How to Write Interesting Content for a “Boring” Topic

How to Write Interesting Content for a “Boring” Topic | Surviving Social Chaos | Scoop.it
If you're lamenting how "boring" the niche you're writing in is, take heart ... I'm here to tell that you can make it interesting to the right audience.
donhornsby's insight:

There are no boring topics, only boring content creators

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How to Run an Effective Social Media Program - Businessweek

How to Run an Effective Social Media Program - Businessweek | Surviving Social Chaos | Scoop.it
How to Run an Effective Social Media Program
Businessweek
Consulting firm Vivaldi Partners recently published a ranking (PDF) identifying companies adept at using social media to generate consumer awareness and trigger purchases.

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Everything You Need to Know About the New Pinterest

Everything You Need to Know About the New Pinterest | Surviving Social Chaos | Scoop.it
For a full review of Pinterest's recent changes, take a peek at this handy infographic.

Via Kelly Lieberman
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Amélie ADAM's curator insight, March 21, 2013 12:56 PM

Dans les choses interessantes à noter : 

 

Disparitions :

- plus de hashtags (you can put a # signe in fornt of terms ut it doesn't make them searchable or linkable)

- plus de liens dans les commentaires des photos

- plus la possiblité de lier twitter et pinterest

- description de profil est passé de 200 à 160 caractères max

- plus de boutons "like" sur les boards

 

Ajout : 

- un outil de web analytics (attention il faut vérifier en amont votre site auprès de pinterest, votre profil doit devenir corporate, il faut choisir le type de business (public figure, media, brand..)

 

Ce que l'on va découvrir via l'outil de web analytics : 

- combien de pins proviennent du site

- popularité des pins provenant de notre site

- actualité des pins provenant de notre site

- nb unique de repinner d'image provenant de notre site

- nb de fois que ces images ont été vues

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26 Ways to Use Visuals in Your Social Media Marketing

26 Ways to Use Visuals in Your Social Media Marketing | Surviving Social Chaos | Scoop.it
Visual Social Media Marketing: learn how to share more visual content and create a visual conversation with your audience.
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Sam Russell's curator insight, March 20, 2013 11:20 PM

Marketing through social media is a great way to get consumers attention. This article discusses ways in which brands can market their business through social networks as everyone now days uses this strategy to communicate. Consumers prefer brands that have a certain relevance to them, therefore attracting more customers through different marketing medias is a great way to get them engaged. All this is relevant to integrated marketing communications.

Chris Mays's comment, March 21, 2013 7:52 AM
Some very good tips here on how to enhance and utilise social media sites for marketing. Nowadays, social media sites are excellent advertising mediums as they appeal to a wide range of people and exposure is great. This is a sort of road-map about how to enhance your advertisements so they appeal more to consumers. Tips like adding and optimising visuals and using text to grab your customer's attention in an exciting way. Some great insight here!
Deelan Patel's comment, March 21, 2013 4:41 PM
there are some really great and interesting tips to grab the attention of your consumer. Both of you guys are right in terms of social media, it is a massive source and had such a large influence on marketers and they way they react and implement new ideas to grab and capture potential customers
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Triberr Changes its Setting for Blog Feeds

Triberr Changes its Setting for Blog Feeds | Surviving Social Chaos | Scoop.it
If you are not familiar with Triberr, you should be. Triberr calls itself a Blog Amplification Platform.  Another way to look at Triberr is as a syndication site for your blog. In other words, each...

 


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How to Access Your Pinterest Analytics | Sprout Social

How to Access Your Pinterest Analytics | Sprout Social | Surviving Social Chaos | Scoop.it

Pinterest has finally launched an analytics tool, making it easier for you to collect metrics around the way consumers interact with pins originating from your website. Pinterest Web Analytics will provide you with information about how many people have pinned from your site, how many people have seen those pins, and how many people visited your site from Pinterest.

 

With this tool, you’ll be able to determine if the information and content you’re sharing on your website or blog is resonating with an audience (and if so, which audience) as well as what’s not working. But before you can get started, there are a couple of steps you must take to prepare your website and Pinterest account. Below, you’ll find more details about Pinterest Web Analytics and what you must do to get there....


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Jeff Domansky's curator insight, March 16, 2013 3:27 PM

Marketers and PR people are loving the sound of this tool.

Alison D. Gilbert's curator insight, April 6, 2013 7:15 PM

Analytics for every application is the latest thing for 2013. If you don't know what your audience wants, you don't know what to give them.

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6 Methods For Efficient Social Media Marketing

6 Methods For Efficient Social Media Marketing | Surviving Social Chaos | Scoop.it

There are only so many hours in the day for you to get tasks done. On top of your normal work, you also have to go to meetings, schedule work, network and ensure that your online channels are up to date and that there’s a strategy in place.

 

However, while there was a time where we struggled to make time for digital marketing, it’s now a case where we perhaps put too much time into it. Being active online is great to see, but it shouldn’t come at the expense of your other tasks. All that time dwelling on what to post, figuring out what content people will like and how it ties into your business are things that mightn’t seem significant, but quickly add up over time.

 

If you don’t have a proper handle on it, you can end up being constantly busy, but not being productive. If this sounds like something you experience regularly, here’s what you can do to reverse the trend.

 

Create A Schedule And Stick To It

It’s a simple idea but it’s amazing how few actually bother to put one together.

 

Prepare In Advance

That said, there’s nothing wrong with preparing content in advance as there are always ideas, posts and images that aren’t time sensitive.

 

Break Down And Delegate

Not all businesses can afford the luxury of a community manager so if you have a small team, why not break up duties between each other?

 

Cross-Posting

So long as you don’t resort to automating the process, which can work against you since it shows you didn’t put time into it, then you can post the same image/video on another account.

 

Less Is More

If you’re tweeting and posting regularly, that’s great. However, if it’s a case that each post is getting low levels of engagement, you may want to reconsider your content strategy.


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5 Tools to Research the Demographics of Your Twitter Followers

5 Tools to Research the Demographics of Your Twitter Followers | Surviving Social Chaos | Scoop.it

Many of us find ourselves with a bit of a problem. We have plenty of followers on our Twitter accounts, and yet we are getting next to no retweets, mentions or overall benefits from those followers.

 

Because of that, many people think that the whole Twitter marketing thing is all hype. After all, they seem to be doing everything right but they have nothing to show for it except for a lot of wasted time, and more aggravation than it was worth.

 

Of course, interaction is not easy to build. Many people give up earlier than achieving it. One of the first steps to take: Learn more about your followers.

For those who are experiencing the same problem as I described above, below are some great apps that will let you get the proper stats to start engaging your followers in a real and dynamic way.


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New Tool: Pingage Helps You Test it Before You Pin It on Pinterest - SocialTimes

New Tool: Pingage Helps You Test it Before You Pin It on Pinterest - SocialTimes | Surviving Social Chaos | Scoop.it
Experimenting to find out what works on Pinterest is at the core of this pay-for-performance tool. Pingage uses an algorithm to determine the best time to post and will also A/B test the content that will pack the most punch for each pin.

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Cendrine Marrouat - cendrinemarrouat.com's curator insight, March 28, 2013 10:54 AM

A new tool for Pinterest aficionados. 

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What is Pinterest Marketing? Why is it Important?

What is Pinterest Marketing? Why is it Important? | Surviving Social Chaos | Scoop.it

If you dont have Pinterest marketing in your online marketing strategy,you are missing some thing big as Pinterest is third most used social media site that is rapidly taking over the online marketing scene.

 

Importance of Pinterest in Marketing

Pinterest has been fast growing and has new signups happening every day. Many people are joining and viewing Pinterest and that is why it is important to include it in your business’ marketing strategy. The large database attracted by Pinterest will assure a ready market for all your products and services.Pinterest ranks highly in the search engine listings because it receives high traffic in viewing; much higher than Google Plus and LinkedIn. If all these social media sites alone have such large percentages of signups, then you can imagine how beneficial and important Pinterest will be to your business once you employ it in your marketing strategy.Pinterest will help you draw so much traffic in viewers to your site. Pinterest differs from all these other social media sites in that, each time you pin an item to a pin board, it will link back to your site automatically. So any time someone clicks on your item on their pin board, it redirects them to your site immediately. Your business will therefore benefit greatly from the use of Pinterest.Pinterest has a way of rapidly increasing your site’s viewership because it allows people from other common social media sites and blog spots to view your items. This is basically more than triple the number of viewers you get from other social media sites working alone. Its partnership with these sites and blogs is to your advantage.


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Is Facebook Facing the Winds of Change?

Is Facebook Facing the Winds of Change? | Surviving Social Chaos | Scoop.it

Despite the many headlines you’ve likely come across regarding its impending downfall, Facebook does indeed remain the world’s most popular social network, with over one billion active users engaging with the site daily. But although Facebook’s grip on the number one spot in the social networking universe remains firm, the social media landscape is definitely shifting. 


Via Mau
donhornsby's insight:

(From the article): So obviously the sky’s not falling over Facebook just yet and reports of its imminent death have been greatly exaggerated. But . . . with influential the younger demographic and brands both potentially at a crossroads with the network, the voices questioning whether or not Facebook can maintain its dominance over the social media sphere are likely to get louder before they get quieter.

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Social influencers: Digital marketing's most overlooked and misused resource [infographic]

Social influencers: Digital marketing's most overlooked and misused resource [infographic] | Surviving Social Chaos | Scoop.it
Digital marketing budgets are rising, yet many companies aren't taking advantage of the edge social influencers have on the market. Who or what is a social influencer and what can you do to connect...

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Robin Martin's comment, March 30, 2013 10:19 AM
In my opinion, this should be a "no-brainer" to businesses and marketers...but I've seen first-hand that "selling" social media, influence marketing, etc. can be like pulling teeth! I hear ya!
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Better Leadership Through Social Media

Better Leadership Through  Social Media | Surviving Social Chaos | Scoop.it
Executives should look at specific social media as a personal toolbox for improving their practice of leadership.

Via ThinDifference, donhornsby
donhornsby's insight:

The article has some great ideas to implement as leaders on social media.

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ThinDifference's curator insight, March 22, 2013 9:34 AM

Simple answer is "yes" but this article highlights some great ideas to use.

donhornsby's curator insight, March 22, 2013 10:17 AM

(From the article): The solution is to stop looking at social media as another platform you have to learn—yet another responsibility—and start seeing it for what it can be instead: a personal toolbox for improving your practice of leadership.

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How Are Credit Card Companies Using Social Media? [INFOGRAPHIC]

How Are Credit Card Companies Using Social Media? [INFOGRAPHIC] | Surviving Social Chaos | Scoop.it

Did you know that American Express card members who connect their Amex cards to their Twitter accounts benefit from a range of special offers, including rewards and discounts on products and services?

Social media has revolutionised many businesses, and credit card companies have taken notice. And with some $50 billion in credit card debt on the table in 2012 alone, it’s no wonder many card providers have been amping up their social marketing strategies.


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Can Facebook Graph Search Make You Money? [Infographic] - SocialTimes

Can Facebook Graph Search Make You Money? [Infographic] - SocialTimes | Surviving Social Chaos | Scoop.it

Brace yourselves: Facebook’s personalized search engine, Graph Search, is coming to a wall near you.

 

In this infographic, you’ll learn how the tool evolved out of Facebook’s relationship with Bing, how the search function will benefit small business owners, and what you should be doing on your page right now to get ready.

 

Infographic courtesy of Neomammalian Studios and Advantage Capital Funds.


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Scoop.it : The Best Online Curator For Your Topics

Scoop.it : The Best Online Curator For Your Topics | Surviving Social Chaos | Scoop.it

Blog post at Social Media Marketing : If you didn't know, Scoop.it is an online curating site where you can collect links from your favorite topics or niche under one roof...

 

Follow other Bloggers on Scoop.it

We all want to follow someone for guidance. Scoop.it gives you the chance to do that as well. Well, currently I only follow one person on scoop.it, and that is none other than Ms. Ileane Smith of BasicBlogTips.com. I have to admit that I haven’t been very active on scoop.it but slowly I’m getting there.


Read more at http://bloggersmakemoney.com/scoop-it-the-best-online-curator-for-your-topics/#Eba6XYS8y4Bk0xWE.99


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Ileane Smith's curator insight, March 20, 2013 1:17 PM

Great to see someone [else] who gets it when it comes to Scoop.it!

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How List.ly Can Blow Up Blog Traffic | Social Media Today

How List.ly Can Blow Up Blog Traffic | Social Media Today | Surviving Social Chaos | Scoop.it

There are a lot of different tools to help with content creation, drive traffic, and keep your website up to date, but there's one tool that can help you do all three at the same time: List.ly.


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Why We Mourn Google Reader - And Why It Matters | read/write

Why We Mourn Google Reader - And Why It Matters | read/write | Surviving Social Chaos | Scoop.it

By John Paul Titlow

 

"The shutdown of Google Reader has sparked outrage among a passionate minority. Here's why we're so upset.

 

"When people use a Web-based service so heavily for so many years, they take its presence for granted. Of course Google Reader is there. When we open a new tab and tell our browsers to go there, the interface will load and there will be new things to read. It doesn't even cross our minds (even if it should) that Reader will one day disappear. We don't think about the contents of these browser tabs from a CEO's perspective. We're just users. Over time, the places we go on the Internet almost start to feel as much a part of our environment as our physical surroundings. 

 

"That's why, when faced with the prospect of such a service going away, people freak out. For those who rely on it the most, especially for professional purposes, the feeling is especially unsettling."


Via Jim Lerman
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Jim Lerman's curator insight, March 17, 2013 1:08 AM

I share Titlow's frustration...this move by Google strikes me as particularly insensitive. There are tens of thousands, if not hundreds of thousands, of people who rely on this service. As a percentage of it's overall budget, Reader probably amounts to very little. Yet, to many people, myself included, this feels like an insult. It really does shake my confidence in Google's reliability.

If you agree, please be encouraged to express yourself, either to Google directly or publicly.