Surviving Social Chaos
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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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How To Effectively Use The Top 4 Social Networks

How To Effectively Use The Top 4 Social Networks | Surviving Social Chaos | Scoop.it

Do you have what it takes to effectively use the top 4 social networks? It's not as hard as you might think. Here are some tips and tricks worth knowing about!


Via Maria Margarida Correia, Mau
donhornsby's insight:

This handy infographic takes a look at who is using which social networks and for what. Think of it as a handy guide to which social network is best for doing what and when. Keep reading to learn more.

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The Limits of Facebook's Search Tool

The Limits of Facebook's Search Tool | Surviving Social Chaos | Scoop.it
Facebook rolled out a new search tool on Monday to its United States users. So far, its usefulness is constrained by the data people have shared as well as how the technology analyzes that information, but Facebook has high hopes for its development.

Via Tim Spencer
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5 Reasons You Are Not Making Money from Pinterest | Socially Sorted

5 Reasons You Are Not Making Money from Pinterest | Socially Sorted | Surviving Social Chaos | Scoop.it
If you have a web presence then you have the potential to make Money from Pinterest - whether you are active on Pinterest or not. Just avoid these 5 mistakes!

Via Kelly Lieberman
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YouTube Confirms Renewed VEVO Deal, Takes Stake In Company

YouTube Confirms Renewed VEVO Deal, Takes Stake In Company | Surviving Social Chaos | Scoop.it
YouTube confirmed that it has renewed its deal with music video distributor VEVO. Not only does the deal allow YouTube to keep VEVO’s video on its site, but it also requires Google to invest in VEVO.

Via Yvan Boudillet
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Just Say NO To These Common SEO Mistakes

Just Say NO To These Common SEO Mistakes | Surviving Social Chaos | Scoop.it

Via Martin (Marty) Smith
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Martin (Marty) Smith's comment, July 10, 2013 9:15 AM
Like Stephanie's postage stamp analogy. Some social tools such as @Scoopit can become creation tools too (not just delivery vehicles). Scoop.it is a hybrid both postage stamp, letter and curated letter (from other sources). Why it rocks SEO and is fun to use. Also the fastest feedback loop on the web :). M
Esther Turón Perez 's comment, July 18, 2013 4:18 AM
Very good!
Stephanie Katcher's comment, July 18, 2013 11:33 AM
Thanks Martin! You're right about Scoop.it's role. Now I need to dig up the mindmap I have for key players.
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Twitter Traffic: How to Double Your Traffic to Your Content

Twitter Traffic: How to Double Your Traffic to Your Content | Surviving Social Chaos | Scoop.it
Do you use Twitter for business? Are you wondering how to use Twitter to increase traffic to your blog? To learn how to use Twitter to grow your business, I interview Kim Garst for this episode of the Social Media Marketing podcast.

Via Frank J. Kenny
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How To Improve SEO with Link Building and Social Media

How To Improve SEO with Link Building and Social Media | Surviving Social Chaos | Scoop.it

If you were under the impression that building links on social media would be quick, automated and easy, now is the time to shed the illusion. This is a time-consuming, painstaking process.

 

We all expected that computers would make our jobs easier and faster through automation. Now the time we saved must be spent on relationship building. It does pay off in the end.

 

Successful link building requires a clear understanding of Google’s criteria for a high PageRank.

 

Sites are rewarded for good, original content and what Google views as “natural” link development.

 

Find out more: http://www.business2community.com/digital-marketing/how-to-improve-seo-with-link-building-and-social-media-0516064


Via Antonino Militello
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Deeksha Sulakhe's curator insight, June 11, 2013 2:55 AM

That's a great strategy of link building. I am into that work in bringing up the link building and it really needs a lot of patience. I am doing it for a page : http://www.peoplelink.in

Forumactif's curator insight, June 12, 2013 5:12 AM

Très bon article.

SocialEvolutionism's curator insight, June 30, 2013 11:04 AM

Also check Rands post - 4 ways to social media to earn links http://bit.ly/10sOpdX

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Social SEO for Small Businesses | Social Media Today

Social SEO for Small Businesses | Social Media Today | Surviving Social Chaos | Scoop.it
Image Let’s start with what is SEO?SEO stands for Search Engine Optimization.

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Create Your Personal Brand: 8 Steps

Create Your Personal Brand: 8 Steps | Surviving Social Chaos | Scoop.it
Take control of your online presence to create a memorable personal brand.

Via Anne Egros
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Dennis T OConnor's curator insight, June 6, 2013 12:17 AM

Excellent advice on how to manage your online brand.

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4 Ways Content Curation Can Help your Business

4 Ways Content Curation Can Help your Business | Surviving Social Chaos | Scoop.it
I've become a big fan of content curation in the last year or two. It's one way that site or business owners can build a community around their brands as well a

Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, May 31, 2013 1:04 AM

I agree, curating content can do a number of things for a business or individual. eg. 1. Helps YOU the keep up to date on trends and new information on your related topics.  2. With proper link placement it will add value and traffic to your website - Give your visitors a reason to come back. 3. Can generate new income for your business.

Calvin Wong's curator insight, May 31, 2013 9:06 AM

Interesting thoughts on Content Curation

Víctor V. Valera Jiménez's curator insight, June 2, 2013 8:53 PM

Buen artículo de John Boitnott en el que nos da 4 maneras en las que la Curación de Contenidos pueden ayudar a nosotros mismos o a nuestros negocios: para tener monitorizados y al día los temas que nos interesen (ya sea de manera personal o para mostrar a nuestros clientes), para poder compartir y ampliar a nuestra red de contactos nuestros contenidos preferidos en nuestras redes sociales, a convertirnos o a nuestra empresa en expertos y líderes en su sector y a conocer y ampliar una comunidad con intereses comunes.

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The Minimalist's Guide To Social Media Metrics

The Minimalist's Guide To Social Media Metrics | Surviving Social Chaos | Scoop.it
The buzz around startup culture lately is all about “minimum viable product.” It’s the idea of creating a product as quickly as possible — in its most minimum viable form — so you can then make it better by adapting it to what your customers really...

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Level343's curator insight, May 22, 2013 11:05 PM

So, whether you’re still struggling to measure social media effectiveness or simply want to declutter your measurement efforts, here’s your minimalist guide to social media metrics.

 

Define Your Goals

The bedrock of minimalist social media metrics is knowing what you are, what you do, and what you want.

 

In other words, you have to start by working out how social media fits into your brand’s overall business goals and objectives. Is social media the introduction, the deal-closer or something else altogether?

Help Traduzioni 's curator insight, May 24, 2013 5:58 AM

Do you have troubles with social media metrics? Here is a guide...

 

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How To Become A Social Media Marketer [INFOGRAPHIC] - AllTwitter

How To Become A Social Media Marketer [INFOGRAPHIC] - AllTwitter | Surviving Social Chaos | Scoop.it

Who wants to be a social media marketer?

Heck, who doesn’t? All that wealth, influence and respect. And did I mention the women? Trust me, if there’s one thing that impresses a supermodel, it’s telling her all about the amazing cost per engagement rates on your latest Twitter ad campaign. It’s like virtual bling.

In all seriousness, social media marketing does require a specific set of skills, despite what the naysayers might propose. Moreover, with billions of users across scores of social networks (okay, only about half a dozen of them really matter), there’s an awful lot at stake, and a veritable smorgasbord of opportunity.

Check the infographic below for an overview on what it takes to become a social media marketing specialist.

 

How To Become A Social Media Marketer [INFOGRAPHIC]

Via Mau
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Triple Your Facebook Likes in Two Weeks : @ProBlogger

Triple Your Facebook Likes in Two Weeks : @ProBlogger | Surviving Social Chaos | Scoop.it
This guest post is by Samuel of Internet Dreams. Would you like some more cake after having a first slice? ...

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How To Become A Content Marketing Machine

How To Become A Content Marketing Machine | Surviving Social Chaos | Scoop.it

One of the most important aspects of your personal branding strategy is creating high-quality content to show your expertise and build your online authority. Why do you need to produce original content for personal branding? Research has shown that 61% of consumers feel better about a brand that creates original content, and 90% of these consumers find a brand’s content to be useful. Even more staggering, studies have shown that brands who blog get 67% more leads a month.


Via Brian Yanish - MarketingHits.com
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Stephanie Katcher's curator insight, July 19, 2013 11:31 AM

Too many people have been disillusioned trying to accommodate SEO+Social Marketing formulas. Formulas based off of reactionary results of an every changing digital ecosystem influenced by proprietary algorithms…What works today won't automatically work tomorrow. It's called evolution folks! 

 

The one truth reinforced by this evolution--Quality content really does matter; your audience is made up of CONSUMERS, be mindful of that, give them something worthy of coming back for.  Knowing your market is knowing you have to invest in the relationship with your audience. Accepting that it's a genuine relationship means you are going to have to invest in maintaining that relationship and communicate effectively. 

 

The digital ecosystem is flourishing with new life, evolving everyday. Treat it as an organic enttity. Know your role and study your surroundings. Then you can create your own organic logic that's capable of evolving daily within the digital ecosystem and yielding you the results you desire. 

 

#content #creation #SEO #digitalecosystem

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Facebook Isn't Your Website [VIDEO]

Facebook Isn't Your Website [VIDEO] | Surviving Social Chaos | Scoop.it
You need a website. Facebook may not be around forever. You heard it here first.
donhornsby's insight:

(From the article): Social media is obviously a place you want to be, otherwise I probably wouldn’t be talking to you right now. But you need to be there to listen to your audience and find out what they want to know and how you can help. That’s how you get them to learn more about you and take calls to action where you have complete control: your website.

 

You need your own URL, website, email list, analytics, all of it. A place that you have complete control over what is being displayed so that your audience can’t get shiny object syndrome and bail on the experience you’re trying to guide them through.

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15 Jaw-Dropping Social Media Marketing Statistics Every Marketer Should Know [INFOGRAPHIC]

15 Jaw-Dropping Social Media Marketing Statistics Every Marketer Should Know [INFOGRAPHIC] | Surviving Social Chaos | Scoop.it

Fascinating and jaw-dropping social media statistics for marketers (China's E-commerce market grew to $190 billion in 2012 driven by mobile users and social media and 68% of Facebook users access the site through mobile. 

 

Source: http://www.hashmeta.com/blog/15-jaw-dropping-social-media-marketing-statistics-every-marketer-should-know/


Via Jonha Richman, Gerrit Bes, Mike Barnes
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Jim Green's curator insight, September 2, 2013 12:00 PM

The majority of the CEOs said that social media will be the most important technology channel used by companies to engage with their customers within three to five years. 

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10 Steps to Your First 1000 Fans on Facebook - Business 2 Community

10 Steps to Your First 1000 Fans on Facebook - Business 2 Community | Surviving Social Chaos | Scoop.it

So you’ve been told to create a Facebook business page right? Apparently having a page will put your business on the map, you’ll drive loads of leads to your website, blog, offers and make a ton of sales! Along the way you’ll also build your credibility, reach and influence and perhaps become a celebrity CEO or a well known public figure (if that floats your boat!) Well, all this is actually true! It can all happen and more, there is a “but” though and it’s a BIG one!


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12 Ways for Brands to Engage on Social Media (And Actually Get Noticed)

12 Ways for Brands to Engage on Social Media (And Actually Get Noticed) | Surviving Social Chaos | Scoop.it
Engagement is the name of the game when it comes to social media. We all want fans who care and share. But if you want them to share, you must give
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A helpful overview of how brands can encouragement engagement by using social media.

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The Digital Marketing Trio Of 2013 [Infographic]

The Digital Marketing Trio Of 2013 [Infographic] | Surviving Social Chaos | Scoop.it

Digital marketing has become one of the most focused on streams of marketing in the last few years. Three of the biggest digital marketing issues include social network marketing, mobile, SMS marketing, and content marketing. Here’s a brief look at each:

Social Network Marketing

As a marketing, you can rely on social media to connect, engage, and build relationships with current and potential customers.

Mobile / SMS Marketing

Mobile marketing is a term that covers several different methods of marketing through mobile devices. Mobile marketing can take several different shapes but one of the most popular is SMS marketing.

Content Marketing

Content marketing is the development of interesting and helpful materials to engage customers and clients. Examples of content can be blogs, infographics, online tools, YouTube videos etc.

 

This infographic displays some eye-opening statistics about these 3 digital marketing streams and might get you thinking more about including these streams into your marketing mix.


Via Lauren Moss, Brian Yanish - MarketingHits.com
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Ennio Martignago's curator insight, August 29, 2013 3:01 AM

Sociale, Mobile e… Contenuti (!!!). Il terzetto di punta dell'anno in corso (e ml'olio solo di questo)

THOMAS Gwenaëlle's curator insight, August 29, 2013 3:12 AM

Le marketing digital on aime ça 

Ubleam's curator insight, August 29, 2013 3:47 AM

So do you use the smart logo : http://pinterest.com/ubleam/

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5 Ways You Can Use Pinterest To Get Your Dream Job

5 Ways You Can Use Pinterest To Get Your Dream Job | Surviving Social Chaos | Scoop.it
Pinterest can be a great job search tool. Pinterest resume & Pinterest portfolios are valuable social media for employers and employees alike.

Via Kelly Lieberman, Mau
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3 S’s of Successful Content Marketing [Infographic + Marty Note]

3 S’s of Successful Content Marketing [Infographic + Marty Note] | Surviving Social Chaos | Scoop.it

Content's Many Audiences
When you create content you need to think about who will be its eventual consumer. Do you know who and why your content will be consumed by? Not ever and not nearly.

What you do know is you need some content for search engine spiders, the only one guaranteed to read every word on your pages (lol). You also need short attention span and mobile theater. Think of a smart phone as a game console and you wouldn't be too far wrong.

Finally you need content that springs legs and walks around the world. My advice is to NOT plan for consumption as much as general content characteristics. Search engines love LONG form content. Users love graphics and short attention span theater.

Mobile users want instant gratification and to easily file for later. Rich snippets work great on mobile, will leave search engines wondering what the heck you are up to and may or may not go viral.

Do you need all three kinds of content: long form, rich snippets and games for mobile and viral content? Sure, and DO make sure you create all three, but don't limit where you publish.

Always test everything everywhere. If you have a rich snippet go viral then write a blog post and create some more weight for SEO and to promote viral. If you have long form go viral cut it up and tweet it.

Don't get MARRIED to the idea that X content goes into Y channel. Be flexible, test everything and COPE (Create Once and Publish Everywhere).


Via Martin (Marty) Smith
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Social Media Calendar: A How To Approach | Business 2 Community

Social Media Calendar: A How To Approach | Business 2 Community | Surviving Social Chaos | Scoop.it

It’s clear that like all things in marketing you need to determine your objectives. Only then can you evaluate and assess if your Social Media efforts are performing well. Once you have determined your objectives, the most critical aspect of developing a community is creating a calendar that will provide you with clear and concise directions and strategy on writing of posts.


Via Mau
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With Rich Pins, Pinterest Begins Working Better With Brands - Search Engine Watch

With Rich Pins, Pinterest Begins Working Better With Brands - Search Engine Watch | Surviving Social Chaos | Scoop.it
Digital Trends
With Rich Pins, Pinterest Begins Working Better With Brands
Search Engine Watch
Pinterest has received its first significant update with how pinned images appear on the website.

Via Manlio Mannozzi, Gerrit Bes
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How to Get More Engagement On Your Facebook Page

How to Get More Engagement On Your Facebook Page | Surviving Social Chaos | Scoop.it
Many brands and organizations have a big problem on Facebook - getting engagement on their posts. Here are some quick tips to help.
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Why Blogging Matters? #infographic #contentmarketing #blogging

Why Blogging Matters? #infographic #contentmarketing #blogging | Surviving Social Chaos | Scoop.it

Whether you have created a website because you own a small business, you want to support one of your hobbies, or you are becoming interested in affiliate marketing, there is one thing that you need that is content. One of the easiest ways you can add content to your webpage is through the addition of a blog. This infographic explains why blogging matters?


Via Brian Yanish - MarketingHits.com
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Esther Turón Perez 's comment, June 25, 2013 3:28 PM
Thanks too for Ally, Help Traduzioni,Malek,Michelle,Bart and MCatherine. Cheers!
Sandrine Muir-B.'s curator insight, June 26, 2013 9:14 AM

Still, many see blogs as very time consuming and don't know where to start. I think its worth the effort and you should start sooner than later! Thanks for the great infographics!

John Thomas's curator insight, February 12, 2014 2:16 PM

Why Blogging Matters? #infographic #contentmarketing #blogg