Surviving Social Chaos
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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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Got Milk? Not Anymore! US Milk Industry Adopts New Protein-Touting Marketing Strategy

Got Milk? Not Anymore! US Milk Industry Adopts New Protein-Touting Marketing Strategy | Surviving Social Chaos | Scoop.it

Say bye-bye to your favorite milk mustache-wearing celebrities: the U.S. milk industry is adopting a newadvertising campaign and leaving the “Got Milk” tagline to rest. The new campaign will feature the tagline “Milk Life” and will emphasize milk as a protein-filled source of energy perfect for jumpstarting your day, according to Ad Age.

 

Drinking-milk sales declined by about 1% in 2013 according to Euromonitor International, and cereal sales have stalled. Consumers are no longer taking the time to eat a bowl of cerealbefore work in the morning. Instead they are taking yogurt and nutrition bars to go or ordering breakfast sandwiches from restaurants. Other companies producing dairy milk competitors are gaining ground in the milk market, too. Soy and almond milk producer Silk, for example, saw a 9.4% increase in sales in the year preceding January 26, according to the market research group IRI.


Via Brian Yanish - MarketingHits.com
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10 Must Have WP Plugins 2014 #infographic

10 Must Have WP Plugins 2014 #infographic | Surviving Social Chaos | Scoop.it

WordPress is not an outer space alien, it’s only a nice CMS platform, that’s why the site optimization is a useful necessity. 


Via Brian Yanish - MarketingHits.com
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Nine0Media's curator insight, February 24, 2014 1:33 PM

Great resource here and highly recommended from #Nine0Media #Wordpress #WebDesign 

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How to Develop a Leadership Philosophy?

How to Develop a Leadership Philosophy? | Surviving Social Chaos | Scoop.it
How to develop a leadership philosophy? Take time to define your theory, attitude, principles, and expected behaviors, all core to a leadership philosophy.

Via AlGonzalezinfo
donhornsby's insight:

Some parts of a leadership philosophy are intuitive to who we are. Thinking through what type of leader we want to be and how we want to lead will make us a better leader. More importantly, in those difficult times, having a leadership philosophy will keep us centered in moving forward as well as within the right boundaries when temptations arise. - See more at: http://www.thindifference.com/2014/02/19/develop-leadership-philosophy/#sthash.n2icLv4z.dpuf

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AlGonzalezinfo's curator insight, February 22, 2014 6:22 PM

This is a relevant and useful post.  The behavior section is where we are truly tested.  I see myself and so many other struggle under pressure and this is a great tool to ensure we are living up to our values.  


From the post:


Behavior:

I expect to _________________________ in _________________________

situations.


Behavior is where your leadership philosophy gets tested. Behavior determines whether your leadership philosophy is just a bunch of lofty words to be used in team meetings or visible in your everyday actions. Identify what you expect your behavior to be, given your theories, attitude, and principles. Think through success and failure. Think through achievements and tough challenges.


For example:

  • I expect to respond rather than react in challenging situations.
  • I expect to focus on the process to understand and change in challenging situations.

- See more at: http://www.thindifference.com/2014/02/19/develop-leadership-philosophy/#sthash.uZutaQ6j.dpuf

donhornsby's curator insight, February 22, 2014 10:50 PM

Some parts of a leadership philosophy are intuitive to who we are. Thinking through what type of leader we want to be and how we want to lead will make us a better leader. More importantly, in those difficult times, having a leadership philosophy will keep us centered in moving forward as well as within the right boundaries when temptations arise. 

Don Cloud's curator insight, March 2, 2014 9:34 AM

A useful guide to developing your own leadership philosphy and put it into practice.  I recommend going one step further.  Instead of just studying admirable/great leaders, also study bad leaders.  It's critical as a leader to do the right things, but often times it's equally important to know what *not* to do.  We can learn from the leadership failure of others and avoid those pitfalls.

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10 simplified content marketing ideas to generate real results

10 simplified content marketing ideas to generate real results | Surviving Social Chaos | Scoop.it
Here are 10 easy-to-follow ideas that can immediately make your content more readable, getting you results right away.

Via Marti Konstant, Brian Yanish - MarketingHits.com
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Here are 10 easy-to-follow ideas that can immediately make your content more readable, getting you results right away

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Marti Konstant's curator insight, February 12, 2014 3:04 PM

The best tip here is learning to ask for the share. That is something that is so counterintuitive to me. It should be obvious, right? Not always.

 

The other great reminders are benefit statement in the headline and the power of list and how-to posts. I've been tracking my own behavior, and I will almost always click on a list post.

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Social Media Visibility

Social Media Visibility | Surviving Social Chaos | Scoop.it
Mining your infinite online follower audience is a low-cost way to propel your small-business brand into the global digital world. Establishing your brand with

Via AceConcierge, Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, February 12, 2014 9:36 AM

A business needs to understand that joining a social media network like Facebook or Twitter and building a community is an investment in relationships with their current and potential customers. 


Using a free service like about.me can help spread the word where your business can be found online. 


Yu Qiu's curator insight, February 12, 2014 10:16 AM

What is the intention of customers to follow a brand's Facebook webpage?

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10 Social Media Technology Predictions 2014

10 Social Media Technology Predictions 2014 | Surviving Social Chaos | Scoop.it
10 Social Media Technology Predictions 2014. heavy focus on social and content marketing

 


Via Florinel Nicolai Deciu
donhornsby's insight:

(From the article): Hash tracking will be a tool to watch. This used to be just a way to search on Twitter, now it’s a way to search globally. If you’re not using hashtags in all of your social posts, you are missing out on a lot of traffic.

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Tips for Creating Engaging and Informative Content

Tips for Creating Engaging and Informative Content | Surviving Social Chaos | Scoop.it

You hear it everywhere – content is king. It’s what people consume and share, and it’s what helps a business get found online.


Via Daniel Watson
donhornsby's insight:

From the  article: A recent study by BusinessBolts.com found that 74 percent of small businesses plan on increasing the amount of content they produce this year.

 

Yet coming up with engaging and informative content for clients and customers is not always easy. Whether you are looking to develop articles for your newsletter or posts for your blog — or even just thinking of things to share on Facebook, Twitter, or Pinterest — coming up with good ideas can be challenging. And inevitably, the harder you try to think of great content, the harder it gets. Proverbial writer’s block sets in. And stays. Awhile.

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Daniel Watson's curator insight, January 23, 2014 6:50 PM


The content beast is a hungry animal, and business owners trying to keep up with feeding this beast, often struggle to maintain the pace.


The chief culprit behind this struggle, is the old writers block, something that is easily overcome with a little knowledge and expert guidance.


This excellent article, provides four tips for overcoming the common obstacles to producing engaging and informative content for your customers or clients, and it also includes 10 tips to help create content that doesn't come across as poorly disguised sales pitches.

Jibra'el Jb's curator insight, January 26, 2014 10:23 PM

my classmate's step-aunt makes $72 /hour on the computer . She has been without work for eight months but last month her check was $21514 just working on the computer for a few hours. pop over here..

www.yujobs.com

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8 Ways to Get More Google+ Page Followers

8 Ways to Get More Google+ Page Followers | Surviving Social Chaos | Scoop.it
Let's face it, Google+ is not going to go away like Google Buzz or MySpace. More and more users are becoming familiar with Google+ and using it every day to connect and communicate.

Via Chuck Bartok
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Chuck Bartok's curator insight, January 24, 2014 8:26 AM

Good Direction here. Simple and clear

Martin (Marty) Smith's curator insight, January 24, 2014 9:18 AM

Not only is G+ not going away in many cases it represents the most disruptive tool out there. Facebook and Twitter are usually red oceans of competitive furor. G+ on the other hand is often a blue ocean waiting to be used. 

WHY? Because G+ has a learning curve and it came out at a time when everyone had just about had enough. These days you can never "have enough" (lol) so use these 8 ways to get more G+ followers to your branded pages for the win.  


My GPlus
https://plus.google.com/+MartinWSmith/posts 

One of my branded Pages for CrowdFunde
https://plus.google.com/b/108889653680917133080/+Crowdfunde_GPlus/posts  

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Five Ways To Use Twitter’s Favorite Button

Five Ways To Use Twitter’s Favorite Button | Surviving Social Chaos | Scoop.it

If all you do on Twitter is send tweets and retweet, you’re missing out on a significant – and very useful – aspect of the network: favoriting.

 

The favorite button is not Twitter’s most popular feature, and it doesn’t get as much press as retweeting. But it’s growing in popularity, as more users figure out ways to make favorites work for them.


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Brian Yanish - MarketingHits.com's curator insight, January 11, 2014 5:44 PM

How do you use the Favorite button?

Angie Mc's curator insight, January 16, 2014 4:49 PM

I love the ★Favorited feature! In addition to those mentioned, I use it to let people know I have read their tweet in my @Connect line. It is especially helpful if a conversation has run its course and needs no further Reply.

Mala Sarat Chandra's curator insight, January 17, 2014 12:20 PM

.#UWSMC #INFX567

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What If Facebook Isn't Right For Your Company? - Business 2 Community

What If Facebook Isn't Right For Your Company? - Business 2 Community | Surviving Social Chaos | Scoop.it

When you hear someone talking about social media your first thought is more than likely, Facebook. Facebook is one of the most used platforms of social media. Naturally, you would think that your business NEEDS to have a Facebook page, because that is where a majority of the people are. WRONG! Facebook may not necessarily be the right path for you.

 


Via Mau
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Get Your Social Accounts Ready For The New Year

Get Your Social Accounts Ready For The New Year | Surviving Social Chaos | Scoop.it
As we look forward to 2014 it’s a good time to think about how you’ve spent your time on social media. Which sites really had a good return on your investment in time and energy? Which ones had the best engagement with your fans and followers?

Via Brian Yanish - MarketingHits.com
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26 estadísticas sobre Pinterest que te pueden interesar (infografía)

26 estadísticas sobre Pinterest que te pueden interesar (infografía) | Surviving Social Chaos | Scoop.it
La comida triunfa en la red social; los rostros humanos no tanto: solo un 20% de las imágenes que en ella se ‘repinean’ incluyen la cara de una persona.
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Content For SEO: A Visualization of Modern Search Ranking Factors [Infographic]

Content For SEO: A Visualization of Modern Search Ranking Factors [Infographic] | Surviving Social Chaos | Scoop.it

'The nuts and bolts that make up search engine optimization all hold the frame together, and that frame is content.

 

However, it’s much bigger than that.Without those nuts and bolts, such as inbound links, social signals, microformats, and citations, the content itself is nothing more than a pile sheet metal that can’t do anything.

 

As we continue to explore the ways that content can help with SEO, it’s important to note that even the infographic below by Fat is only one side of the content equation'.

 

Read More At: http://automotiveseo.org/visualization-modern-search-ranking-factors/


Via Antonino Militello, Gerrit Bes
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munozbosch's curator insight, December 31, 2013 4:37 AM

Muy buena explicación sobre como se gestiona el contenido para SEO

Chris Murray's curator insight, January 2, 2014 11:05 PM

Great infographic on Content....

MaaS Pros UK's curator insight, January 15, 2014 5:59 AM

 A website is an online identity for your business. The content of your website must have the power to draw the attention of millions of Internet users worldwide. High quality and unique content is what an effective website must have.

http://www.maasprosfranchising.com/uk/content-writing/

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SEO analytics just got easier on Google+ with Pages Dashboards

SEO analytics just got easier on Google+ with Pages Dashboards | Surviving Social Chaos | Scoop.it
Google has just made staying on top of key performance metrics a little bit easier.

Via Rob Metras
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Rob Metras's curator insight, February 22, 2014 7:51 AM

Just a little sweetener

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LinkedIn Opens Blogging Platform to All

LinkedIn Opens Blogging Platform to All | Surviving Social Chaos | Scoop.it
Social media news and new developments making social media marketing easier. (LinkedIn publishing, Facebook ad billing, Klout scheduling, Pinterest gifs.)
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The Impact Of Social Media In The Travel Marketing Industry - Part Two

The Impact Of Social Media In The Travel Marketing Industry - Part Two | Surviving Social Chaos | Scoop.it
About two weeks ago I scribed a piece entitled The Impact Of Social Media In The Travel Marketing Industry.

Via Alan Horton
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LinkedIn is 50 Million Strong in Asia, and Counting!

LinkedIn is 50 Million Strong in Asia, and Counting! | Surviving Social Chaos | Scoop.it
I’m delighted to announce that we just crossed the 50 million member mark in the Asia Pacific region! As we celebrate this milestone, I am humbled by the success of our members who are using LinkedIn to build their professional
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Taking the Headache Out of Social Media: Tools to Help You Plan and Share Great Content

Taking the Headache Out of Social Media: Tools to Help You Plan and Share Great Content | Surviving Social Chaos | Scoop.it
Without a steady stream of content to share on your social media platforms, the opportunity to connect and inspire your audience is gone.

Via Brian Yanish - MarketingHits.com, John van den Brink
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Jeanet Bathoorn's curator insight, February 11, 2014 3:14 AM

Altijd handig, een overzicht van tools.

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9 Ways Social Media Marketing Will Change in 2014

9 Ways Social Media Marketing Will Change in 2014 | Surviving Social Chaos | Scoop.it
We asked nine successful entrepreneurs how they are planning on altering their social media marketing strategies in the next six months.
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Time To Wake Up To Content Marketing And Start Blogging!

Time To Wake Up To Content Marketing And Start Blogging! | Surviving Social Chaos | Scoop.it
There is no better way to add relevant content to your website on a regular basis than to utilize a blog. (Want to generate 67% more leads per month? Time To Wake Up And Start Blogging!

Via Janet Fouts
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Janet Fouts's curator insight, January 23, 2014 9:17 PM

um. Duuuuh? Of course it's not for everybody...For example sheep...#justsayin

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30+ Statistics How Social Media Influence Purchasing Decisions [INFOGRAPHIC]

30+ Statistics How Social Media Influence Purchasing Decisions [INFOGRAPHIC] | Surviving Social Chaos | Scoop.it
Shortly after we share our foody selfies on Pinterest, we'll be browsing our Facebook and Twitter feed fill to the brim with shopping coupons and discounts.

Via Brian Yanish - MarketingHits.com
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Social Media Marketing: Do It Or Die!

Like it or not – you’ve got to get up to speed on social media marketing or you will be left in the dust by the competition. Those who do it best have transformed…
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How to Turn Your LinkedIn Profile into a Career Video - Business 2 Community

How to Turn Your LinkedIn Profile into a Career Video - Business 2 Community | Surviving Social Chaos | Scoop.it

The good news: recruiters use LinkedIn to find candidates for jobs. The bad news: there are 260 million LinkedIn profiles out there, making it rather difficult to stand out.

Here’s a solution: new tool Resu-ME transforms your LinkedIn profile into a compelling career video complete with a voice-over and a handy infographic – in just a few clicks. You then get a unique URL to share on social networks.

Just like tools like Vizify and BrandYourself do cool things with Twitter and your online presence in general, Resu-ME are using the API straight from your LinkedIn profile (which you have to authorise).


Read more at http://www.business2community.com/linkedin/turn-linkedin-profile-career-video-0725665#u6ZKBJWYwRMS6Vyr.99

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8 Pro Tips for Evernote Power Users

8 Pro Tips for Evernote Power Users | Surviving Social Chaos | Scoop.it
Looking to get even more out of Evernote? Check out our tips for power users to ramp up your productivity.

Via John Evans, Mark Giufre, Bobby Dillard
donhornsby's insight:

I am just getting into using Evernote on a regular basis. This is an excellent article with useful suggestions on how to use this powerful tool. I 'm learning that I am just scratching the surface.  

Do you use Evernote?   Any suggestions on how you use it effectively? 

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Julieta Franchini Neves's comment, August 21, 2013 11:56 AM
Gracias!
Andrea Walker's comment, August 21, 2013 10:45 PM
I agree Sherri!
Andrea Walker's comment, August 21, 2013 10:45 PM
I agree Sherri!
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Social Media Mixology: Which Networks to Use Together

Social Media Mixology: Which Networks to Use Together | Surviving Social Chaos | Scoop.it

Via The Digital Rocking Chair, Louise Robinson-Lay
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Louise Robinson-Lay's curator insight, December 31, 2013 9:44 PM

some networks work together better than others. This post helps to clear the tangle.

Brad Tollefson's curator insight, January 1, 2014 11:25 PM

What's your mix?

Brad Tollefson's curator insight, January 1, 2014 11:29 PM

What's your mix?