Surviving Social Chaos
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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
Curated by donhornsby
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Is Your Social Media Content as Popular as You Think?

Is Your Social Media Content as Popular as You Think? | Surviving Social Chaos | Scoop.it
The easiest metrics to gather may be the most deceptive. Never confuse social media distribution with content effectiveness – Content Marketing Institute
donhornsby's insight:
(From the article): Social shares and view numbers are similar to email open rates or search rankings; they reflect your ability to distribute your content, but not whether the content itself achieved its purpose. Upworthy measures content engagement as “attention minutes,” and has even released sample code for marketers to adapt and integrate into their own platforms. 

Meanwhile, Medium’s key metric is the similar “total time reading,” or TTR, derived from a number of data points including scroll positions. These are measures related to the activity of reading the content and paying attention, not sharing. Medium and Upworthy care less about whether you shared their content and more about whether you read it! We should take Twitter’s cue to become less reliant on engagement metrics such as share counts. Let’s stop hiding behind numbers that we know are flawed, inaccurate, inconsistent, open to abuse, and ultimately meaningless in assessing the quality or effectiveness of our content and social media activities. Let’s all agree to stop taking these various social media metrics out of context, attempting to assess one thing by measuring another. Of course, we must keep sharing, but we should never confuse social media distribution with content effectiveness.
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How to Get Started on the Most Popular Social Media Networks

How to Get Started on the Most Popular Social Media Networks | Surviving Social Chaos | Scoop.it
Are you starting a new social media presence?Do you know what to share on each platform? In this article, you’ll discover tips to guide your posting on six social media networks.
Via Brian Yanish - MarketingHits.com
donhornsby's insight:
(From the article): Imagine walking into three different environments: your office, the local mall, and happy hour with your friends. What would the conversations be like, what would you wear, and what would your mindset be? Chances are each situation would be unique. Similarly, the conversation, style, and mindset you use for each social platform should be different.
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Andrea J Ross's curator insight, March 15, 2016 5:12 PM
This article does an amazing job of outlining the different purposes, uses, and skills to utilize on each different popular social media site. These details are incredibly important to outline, because each social media platform requires a different way of presenting yourself and your company.

It's not enough to simply make an account for your business on each platform. A social media marketer must really understand the etiquette of each site. As the article states in its conclusion, you would never talk, act, and dress the same way at a shopping mall, at happy hour, and at an office meeting. Similarly, each social media platform calls for a different way of presenting oneself.

I especially love the fact that this article outlines the population's motivation for each social media platform. If a social media marketer can understand why the audience is on a certain platform, then they can better cater to them. For example, people go to Twitter to engage in conversations or to look for relevant news. The article goes on to explain to utilize this function by adding hashtags to your post so that it will be grouped with similar conversations.

The simplification of navigating social media platforms done by this article is amazing and I feel that this article alone could prepare anyone to present their company well on social media.
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Your Brand Needs a Point of View, But Do You?

Your Brand Needs a Point of View, But Do You? | Surviving Social Chaos | Scoop.it
Every brand needs a point of view. Every marketer needs one too. Here’s some inspiration from those who are doing it well – Content Marketing Institute
donhornsby's insight:

(From the article): If you’re aiming for meaningful and enjoyable work, a POV can help you filter out opportunities that don’t fit your needs, hone in on roles that fit, and make you more interesting to employers. (And employers, if you are looking to hire someone, there are many positives to looking for someone who has a POV.)

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How to Find Amazing Content for Your Social Media Calendar (And Save Yourself Hours of Work)

How to Find Amazing Content for Your Social Media Calendar (And Save Yourself Hours of Work) | Surviving Social Chaos | Scoop.it

A social media calendar is an excellent way to keep on top of this. But staring at a blank calendar can feel daunting: How do you find great content to share? How can you keep your feeds engaging?

 

In this post, we’ll help you to identify some great ways to curate content and create an engaging social media calendar for your business.

donhornsby's insight:

FANTASTIC article explaining how to discover great content online.

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Why Your 2015 Goals Should Be To Blog Daily & Be Social

Why Your 2015 Goals Should Be To Blog Daily & Be Social | Surviving Social Chaos | Scoop.it
Last year Jason and I proposed to blog daily for 2014. We made it our goal. We didn't quite hit 365 blogs posts, but we did post over 200 which I'm very proud about. But beyond being proud the results we're getting because of it is what really counts. Our business has grown (thank you for being a part of it) and we've seen our traffic soar in the past year. A huge part of this growth is due to the fact that we've been blogging very regularly and been social every day. In 2015 we'll do the same and try to blog even more.
donhornsby's insight:

What social media goals are you setting for 2015?

 

(From the article):  Social media helps your blog get found and helps you drive even more traffic than the blog could do on it's own. Of course for it to truly work you need to have a blog. Without a blog you will be sharing other people's content, which of course is good, but you won't be driving the traffic to your site, you'll be driving it to someone else's.


Social media also helps you build relationships. The stronger those online relationships are, the more likely that person will click on the links you share and even share your blog posts themselves. See how that works. :)

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Digital CitizenShip: Social Media AND Privacy

Digital CitizenShip: Social Media AND Privacy | Surviving Social Chaos | Scoop.it

Social Media is about sharing, right!? That’s WHAT it is mostly, BUT there are the HIDDEN commercial intents which MOST people don’t see (OUR Privacy is sold and OUR friends one too…) and there isALSO OUR responsibility about it WHEN WE share, WE will discuss in detail here…

First of ALL, there isn’t ANYTHING for FREE in this world, even the death costs the life and a lot of money for the funerals ;)

SO… Let us analyse WHY WE get Social Media and other services on the internet for “FREE“. BTW: there isn’t anything for FREE, WE pay with OUR information which the companies are gathering!


Via Gust MEES
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Carlos Rodrigues Cadre's curator insight, November 28, 2014 9:55 AM

adicionar a sua visão ...

Pyush Pandey's curator insight, November 29, 2014 1:47 AM

Is #Social#Media frog-marching on paths of an Orwellian Future!

Ness Crouch's curator insight, September 21, 2015 7:04 AM

This is a very good infographic that can help teach about digital citizenship and online safety. 

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How to Use Twitter Analytics to Find Important Data

How to Use Twitter Analytics to Find Important Data | Surviving Social Chaos | Scoop.it
Are you looking for new ways to measure success on Twitter? Get access to Twitter Analytics and find the data you need to track your campaign success.

Via Beth Kanter
donhornsby's insight:

Like Facebook and LinkedIn, Twitter’s analytics feature is designed to be used by the company’s potential paying customers. In other words, only accounts with Advertiser status can access Twitter analytics data.

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Beth Kanter's curator insight, August 4, 2014 10:28 PM

Do you use Twitter’s built-in analytics tool?

Are you looking for new ways to measure success on Twitter?

Twitter’s Analytics tool is the social network’s best-kept secret and gives you access to data that other third-party services can’t.

In this article I’ll show you how to get access to Twitter Analytics and find the data you need to track your campaign success.

Norman Reiss's curator insight, August 8, 2014 9:54 AM

Have you used this tool yet?

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15 Twitter Facts and Figures for 2014 You Need to Know - Jeffbullas's Blog

15 Twitter Facts and Figures for 2014 You Need to Know - Jeffbullas's Blog | Surviving Social Chaos | Scoop.it

The microblogging giant has come a long way since co-founder Jack Dorsey's first tweet. Here are some Twitter facts and figures worth checking out.

 

Twitter went public in November 2013. The much ballyhooed IPO was a big hit as TWTR opened at $26.00 and closed at $44.90 in its first day of trading. Today Twitter trades at $44.60 despite a net loss of $34 million in its most recent quarterly report.

 

While Twitter has become an incredible brand, it must find a way to show profitability in the future. We don’t want the little blue bird to fly away....


Via Jeff Domansky, massimo facchinetti, Mau
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Ali Anani's curator insight, April 24, 2014 12:52 AM

Tweet and engage

Taffy Souphab's curator insight, April 24, 2014 2:21 PM

Infographics make everything so much easier 

Sylvie Bédard's curator insight, May 5, 2014 3:25 PM

Twitter en une image. J'aime bien!

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Why Every Teacher Should Join Twitter

Why Every Teacher Should Join Twitter | Surviving Social Chaos | Scoop.it
Why Every Teacher Should Join Twitter

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Beware Twitter "password check" sites - there are fakes, and there are fake fakes!

Beware Twitter "password check" sites - there are fakes, and there are fake fakes! | Surviving Social Chaos | Scoop.it
After a widely publicised hack or data breach, you'll often find "password check" sites springing up.

Some of them are legitimate, but other password check sites are as bogus as they sound on th...

 

Short, sweet, and clear.

 

- Don't click login links in emails.

 

- Check the address bar.

 

- And watch out for the HTTPS (secure HTTP) padlock in the address bar whenever you are entering PII of any sort, from passwords to account numbers.

 


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Gust MEES's curator insight, April 24, 2013 8:22 AM

 

Short, sweet, and clear.

 

- Don't click login links in emails.

 

- Check the address bar.

 

- And watch out for the HTTPS (secure HTTP) padlock in the address bar whenever you are entering PII of any sort, from passwords to account numbers.

 

Learn more:

 

https://gustmees.wordpress.com/2012/11/05/naivety-in-the-digital-age/

 

https://gustmees.wordpress.com/2012/11/29/cyber-hygiene-ict-hygiene-for-population-education-and-business/

 

https://gustmeesen.wordpress.com/2012/03/16/beginners-it-security-guide/

 

 

Gust MEES's curator insight, April 24, 2013 8:30 AM

 

Short, sweet, and clear.

 

- Don't click login links in emails.

 

- Check the address bar.

 

- And watch out for the HTTPS (secure HTTP) padlock in the address bar whenever you are entering PII of any sort, from passwords to account numbers.

 

Learn more:

 

https://gustmees.wordpress.com/2012/11/05/naivety-in-the-digital-age/

 

https://gustmees.wordpress.com/2012/11/29/cyber-hygiene-ict-hygiene-for-population-education-and-business/

 

https://gustmeesen.wordpress.com/2012/03/16/beginners-it-security-guide/

 

 

Gust MEES's curator insight, April 24, 2013 8:30 AM

 

Short, sweet, and clear.

 

- Don't click login links in emails.

 

- Check the address bar.

 

- And watch out for the HTTPS (secure HTTP) padlock in the address bar whenever you are entering PII of any sort, from passwords to account numbers.

 

Learn more:

 

https://gustmees.wordpress.com/2012/11/05/naivety-in-the-digital-age/

 

https://gustmees.wordpress.com/2012/11/29/cyber-hygiene-ict-hygiene-for-population-education-and-business/

 

https://gustmeesen.wordpress.com/2012/03/16/beginners-it-security-guide/

 

 

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8 Twitter Best Practices

8 Twitter Best Practices | Surviving Social Chaos | Scoop.it
Of all the popular social media channels, I’d say that Twitter is probably the most intimidating. But once you learn its unique language of tweets, hashtags, and handles, Twitter opens up a world of opportunities to promote your cause or business.

Via Manuel Thomas, Kalani Kirk Hausman, Malhar Barai, Mike Ellsworth
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Lauran Star's curator insight, February 26, 2013 10:35 PM

8 Twitter Best Practices.

DPG plc's curator insight, February 27, 2013 4:01 AM

it is intimidating but the most rewarding

Mike Ellsworth's comment, March 5, 2013 10:07 AM
Thanks for the reScoop, Benjami!
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Twitter Attacked: Quarter-Million Accounts May Be Compromised

Twitter Attacked: Quarter-Million Accounts May Be Compromised | Surviving Social Chaos | Scoop.it

Twitter issued a blog post late Friday announcing a possible security breach and live attack that may have given hackers access to 250,000 users' information. 


Via Barb Jemmott
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Barb Jemmott's curator insight, February 1, 2013 8:48 PM

This post shows a sample of email communications from Twitter to users who may have been compromised by this attack. As a Twitter user you may find this information helpful.

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Top 5 Social Media Fails of 2012 | Business 2 Community

Top 5 Social Media Fails of 2012 | Business 2 Community | Surviving Social Chaos | Scoop.it
Brands love social media for marketing and business development because it allows them to expose themselves to global audiences and hopefully, have a promotion (Top 5 Social Media Fails of 2012 http://t.co/VqdAwgtc)...

Via Suzanne Axt, CMM, CTSM
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Suzanne Axt, CMM, CTSM's curator insight, December 27, 2012 11:59 AM

Some Great Insights on Using Social Media the Right (or Wrong) Way...

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2 Lies Business Tell Themselves About Twitter

2 Lies Business Tell Themselves About Twitter | Surviving Social Chaos | Scoop.it

If you're not having success on Twitter, there's a good chance you're falling for these 2 Twitter lies most people have fallen for.


donhornsby's insight:
A great look at the use of Twitter...

(From the article): If your Twitter strategy is the same as your Facebook strategy, you’re not using Twitter effectively. Create a separate strategy for Twitter that includes tweeting often and proactively engaging. Consistently work that strategy. If you then find out Twitter is still not working for you, then focus your attention on other social networks. Though, I am confident that for the vast majority of businesses out there, Twitter can be effective.
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The Best Advice to Follow for Social Media Content Success

The Best Advice to Follow for Social Media Content Success | Surviving Social Chaos | Scoop.it
Struggling to socialize your content efficiently and effectively? Gather some social media tips from our Twitter chats – Content Marketing Institute
donhornsby's insight:
(From the article): How can we tell if our social media efforts are effective?

The issue: It’s easy to see a bunch of “likes,” shares, comments, and compliments on your posts and think you’ve got this whole social media thing under control. But while signs and sentiments like these may be encouraging, they won’t help you understand what’s working and what isn’t, let alone satisfy your CMO and stakeholders that your social efforts are paying off.

 

Advice you can trust: Like everything in marketing, true social media success needs to be evaluated in terms of the tangible value it provides for your business – something the participants in our first Twitter chat on social media ROI remind us:


[We] have to prioritize what we can measure and map to our business objectives. – Scott Lum


I’m being told lately “If we can’t measure it, we’re not doing it.” So, #measureeverything. – Heather Vaughn

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Twitter Launches ‘First View,’ Guaranteeing Prime Ad Real Estate on Timelines

Twitter Launches ‘First View,’ Guaranteeing Prime Ad Real Estate on Timelines | Surviving Social Chaos | Scoop.it
This is a great way for Twitter to monetize its most valuable asset, the timeline, and make sure that ads get seen.
donhornsby's insight:

(From the article): Twitter announced this new ad product in a blog post:

First View helps marketers achieve significant audience reach with exclusive ownership of Twitter’s most valuable advertising real estate for a 24-hour period. When users first visit the Twitter app or log in to twitter.com, the top ad slot in the timelines will be a Promoted Video from that brand. Now, marketers can tell a powerful visual story across the Twitter audience.

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The REAL Reasons You Need Twitter For Business

The REAL Reasons You Need Twitter For Business | Surviving Social Chaos | Scoop.it

So why should YOU invest in Twitter? Here’s my REAL reasons and the benefits of twitter for business.


Via Jeff Domansky
donhornsby's insight:

(From the article): Drive trafficAnother major reason for investing in Twitter is that is can drive MAJOR traffic to your website.Twitter is typically the #1 social traffic source for our clients, and it doesn’t take an enormous amount of effort.Yes, you must consistently create new native content to share on Twitter, and yes, you must be sure to promote yourself clearly, but Twitter will streamline that traffic without issue.Its not like Facebook who continues to become more and more possessive about keeping its users ON Facebook. Twitter isn’t jealous and doesn’t overwhelm us with ads – it allows businesses to easily push followers through to a website.And with its recent 2015 updates of video and photos, its even easier to drive traffic wherever you want it to go.

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Jeff Domansky's curator insight, December 21, 2015 12:00 AM

Anna Hendrix shares the benefits of Twitter for business.

Marco Favero's curator insight, December 21, 2015 4:23 AM

aggiungere la vostra comprensione ...

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15 Twitter tips to make you follow-worthy - Daily Genius

15 Twitter tips to make you follow-worthy - Daily Genius | Surviving Social Chaos | Scoop.it
Would you want to follow your own Twitter account? If you were someone else – a random Internet user for example – and you came across your Twitter account, would that account be follow-worthy? Would you want to keep up with what this account tweets and perhaps even retweet or *gasp* direct message the person […]

Via Tom D'Amico (@TDOttawa) , Roger Francis
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Becky Roehrs's curator insight, December 9, 2014 5:05 PM

Excellent advice, especially "learn from others". I often just go to my Twitter feed and read whatever pops up that sounds interesting..

Darcy Bevelacqua's curator insight, December 10, 2014 10:56 AM

Great info graph to help you get your Twitter account in order. Worth a quick read. 

Jeanine Askew's curator insight, December 10, 2014 12:16 PM

Key Takeaway: Being Twitter worthy takes more effort than you would expect. 

 

This article suggest that if you tweet everyday about a variety of subjects you have a chance of becoming twitter worthy. I find this article interesting considering the 44% of people on twitter who have not even made a single tweet. 

 

Twitter fascinates me. Twitter is the one site on social where you are only allowed to type a limited number of characters. Yet, many people how so much to say on this social media site. It really proves how important your words can be.

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23 (Rather Marvellous) Twitter Best Practices [INFOGRAPHIC]

23 (Rather Marvellous) Twitter Best Practices [INFOGRAPHIC] | Surviving Social Chaos | Scoop.it
23 (Rather Marvellous) Twitter Best Practices [INFOGRAPHIC]

 

Learn more:

 

http://gustmees.wordpress.com/2013/02/20/what-you-should-know-about-twitter-chats/

 

http://gustmees.wordpress.com/2012/06/27/how-to-use-twitter-with-success-for-education-and-more/

 


Via Gust MEES
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Twitter CEO Dick Costolo: Whisper Mode for Public Conversations

Twitter CEO Dick Costolo: Whisper Mode for Public Conversations | Surviving Social Chaos | Scoop.it
Twitter is looking to encourage more private discussions on its service. CEO Dick Costolo would like to have a "whisper mode" that allows users to take pub

 

There are frequently public conversations that you would like to grab hold of and take into whisper mode with a friend and say, hey, this thing has happened. Look what these people are talking about. What do you think about this, with a friend or more than one friend. So being able to move fluidly between that public conversation and the private conversation is something we’ll make simpler.



Via Gust MEES
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Gust MEES's curator insight, April 30, 2014 5:02 PM

There are frequently public conversations that you would like to grab hold of and take into whisper mode with a friend and say, hey, this thing has happened. Look what these people are talking about. What do you think about this, with a friend or more than one friend. So being able to move fluidly between that public conversation and the private conversation is something we’ll make simpler.

.


Michelle Gilstrap's curator insight, May 1, 2014 11:52 AM

This sounds like having a Facebook private chat. Might be very popular. Direct message was designed for this, but that became like spam, let's hope this doesn't as well.

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Guide to Using Twitter in Your Teaching Practice

Guide to Using Twitter in Your Teaching Practice | Surviving Social Chaos | Scoop.it
Are you interested in using Twitter or other social media as a teaching tool? Our culture has transformed significantly where online distribution of ide

Via Gust MEES
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Alex Rada's curator insight, October 2, 2013 2:47 PM

I agree

Alfredo Corell's curator insight, October 3, 2013 5:34 PM

Some great resources for your school community to help jump into using social media, specifically Twitter, as a learning tool.

María Asunción Martínez Mayoral's curator insight, October 7, 2013 8:58 AM

Con diversos enlaces a otras guías, tutoriales y sugerencias sobre el uso de Twitter en docencia. Muy interesante.

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Twitter Cheat Sheet For Better Tweeting

Twitter Cheat Sheet For Better Tweeting | Surviving Social Chaos | Scoop.it
LinchpinSEO, with the help of data by Buddy Media, has compiled a Twitter Tweet Cheat Sheet for companies to help them with increasing engagement on T

 

Cool Twitter stats for better tweeting.

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10 Steps for Educators New to Twitter...

10 Steps for Educators New to Twitter... | Surviving Social Chaos | Scoop.it

Educators from all around the world are beginning to use Twitter as a valuable piece in their professional growth toolbox.

 

As professional development continues to evolve and transform, we will need new ways to encourage teachers to embrace new opportunities. Here is a "How to Twitter Guide" to share with new and veteran teachers. Enjoy!


Via Gust MEES
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Twitter hacked, at least 250,000 users affected: what you can do to protect yourself

Twitter hacked, at least 250,000 users affected: what you can do to protect yourself | Surviving Social Chaos | Scoop.it
Twitter is the latest web property to admit that intruders seem to have been wandering around its network for some time.

Paul Ducklin investigates and offers some advice on what to do next...

Via Gust MEES
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Gust MEES's curator insight, February 1, 2013 8:51 PM

                           ===> BEWARE the MALWARE!!! <===

Gust MEES's curator insight, February 1, 2013 8:55 PM

                       ===> BEWARE of the MALWARE!!! <===

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Should You Use Twitter? This Flowchart Has The Answer

Should You Use Twitter? This Flowchart Has The Answer | Surviving Social Chaos | Scoop.it
We're all already using Twitter it seems. But should we? This flowchart answers the big question: should you use Twitter?

Via Gust MEES
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Gust MEES's curator insight, January 14, 2013 1:02 PM

Great Infographic, FlowChart...

 

Ed Bonhaus's curator insight, January 14, 2013 1:43 PM

After following this flow chart, I've discovered that I should continue using Twitter.

Randi Thompson's curator insight, January 14, 2013 1:47 PM

What you want to know about Twitter.