Surviving Social Chaos
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Who Owns Your Digital Content? Hint: Not You

Who Owns Your Digital Content? Hint: Not You | Surviving Social Chaos | Scoop.it
Most of us don't bother reading legal terms before accepting them. But did you know that don't own all the digital content you bought on Amazon or iTunes?

 

Well, the natural answer is of course “Me. I bought it.”. Wrong, Apple’s and Amazon’s terms of service only grant you “nontransferable” rights to use content on up to five devices. And while this does not really affect you during your lifetime it gets tricky the moment you are pushing up the daisies. As you don’t own the content in your account you cannot give it away, either. In an analog world it was your spouse or your children who came into the joy of your rare LP or book collection. Not so in the digital age.

 

===> Your heirs won’t get access to the songs, albums, movies or books in your library. <===

 


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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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3 Social Media Tools to Boost Your Event Marketing 

3 Social Media Tools to Boost Your Event Marketing  | Surviving Social Chaos | Scoop.it

Savvy event planners know they have to stay on top of social media, but which tools are worth the time and energy to invest in? Which ones are worth the effort and truly the MUST HAVES for any event planner? This video is brought to you by EventMB,  the number one blog for event professionals.


Via IMEX, Suzanne Axt, CMM, CTSM
donhornsby's insight:
Event planners want their events to be successful. Building lots of buzz, amplifying attendee engagement, and creating a fear of missing out for people who aren’t even there can be big drivers for social media communication. But there are so many channels, gizmos, and gadgets to choose from. Which ones are worth the effort and truly the MUST HAVES for any event planner? Before you start feeling overwhelmed, we’ve got the answer for you! Check out these 3 Social Media Tools to Boost Your Event Marketing.
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Why Nobody is Finding Your Content

Why Nobody is Finding Your Content | Surviving Social Chaos | Scoop.it
In this episode, John Jantsch and founder of Backlinko, Brian Dean, discuss the steps you need to apply to every piece of content to get found online.
donhornsby's insight:
Why nobody is finding your content - and what you can do about it! 
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carpetcleaninginRichmondVA's curator insight, November 29, 6:16 AM

banner ad design is the best technique to attract the user to the website.

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3 Ways to Measure Your YouTube Performance

3 Ways to Measure Your YouTube Performance | Surviving Social Chaos | Scoop.it
Discover how to measure the performance and impact of your YouTube video content.
donhornsby's insight:
Analyzing YouTube metrics might seem overwhelming at first, but it’s crucial to assessing your channel’s performance. Find out more about viewers, how they discovered your videos, whether they liked your content or got bored, and more to help you improve your future videos.
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Social Media Optimisation is a Key Traffic Driver 

Social Media Optimisation is a Key Traffic Driver  | Surviving Social Chaos | Scoop.it

Discover why Social Media Optimisation has evolved into a key traffic driver for business websites.


Via Daniel Watson
donhornsby's insight:
ocial Media Optimisation is one of the key strategies in successful internet marketing, and it can deliver great outcomes, when effectively implemented and then managed well.
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Daniel Watson's curator insight, September 27, 10:09 PM

 

Social Media Optimisation has evolved into one of the key methodologies for driving traffic to a business website. If your business is not utilising the power of social media to drive more traffic to your website, it is probably time, that you revisited your lead generation strategy. This article (from our topic sponsor), outlines the benefits available from being able to influence a wide audience, and provides an insight into what is involved in social media optimisation.

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How to Create a Social Media Marketing Strategy From Scratch

How to Create a Social Media Marketing Strategy From Scratch | Surviving Social Chaos | Scoop.it
Here's a blueprint for a successful social media marketing plan.

Via Roger Francis
donhornsby's insight:
Coming up with a social media marketing plan is a great step toward diving in to social. If social media looks thrilling and overwhelming all at once, start with a plan. Once you see the blueprint in front of you, it’s a little easier to see what lies ahead.
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CCI VAL D'OISE's curator insight, September 30, 1:49 PM
Coming up with a social media marketing plan is a great step toward diving in to social. If social media looks thrilling and overwhelming all at once, start with a plan. Once you see the blueprint in front of you, it’s a little easier to see what lies ahead.
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The Ideal Cover Photo Size for Each of the Major Social Media Platforms

The Ideal Cover Photo Size for Each of the Major Social Media Platforms | Surviving Social Chaos | Scoop.it
Your cover photo is likely the first thing people see when they visit your social media profile. Here's all the ideal cover photo size for your reference.
donhornsby's insight:
Some social media platforms display cover photos slightly different on the desktop and on mobile. But in general, here are the ideal cover photo sizes for the platforms with a cover photo.
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The Ultimate Guide to Hashtags

The Ultimate Guide to Hashtags | Surviving Social Chaos | Scoop.it

Since its first use in 2007, the hashtag has spread from Twitter to almost all major social media networks, including Facebook, Instagram, Google+, YouTube, and even Pinterest to some extent. With hashtags pervasive everywhere, we wanted to take a look again at how your brand can use hashtags with success, on any social media platform.


 


Via Brian Yanish - MarketingHits.com
donhornsby's insight:
With hashtags pervasive everywhere, we wanted to take a look again at how your brand can use hashtags with success, on any social media platform.
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7 of the Most Effective Ways to Market Yourself Successfully

7 of the Most Effective Ways to Market Yourself Successfully | Surviving Social Chaos | Scoop.it
Who you are is the message to the world. What message are you sending?
donhornsby's insight:
Who you are is the message to the world. What message are you sending?
 
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Marc Kneepkens's curator insight, August 17, 1:08 PM

Get yourself out in the world. Market the message.

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Why Your Facebook and Instagram Page Might Get Deleted (And How to Prevent It) 

Why Your Facebook and Instagram Page Might Get Deleted (And How to Prevent It)  | Surviving Social Chaos | Scoop.it
donhornsby's insight:
Facebook and Instagram, unless it is an egregious violation, will not delete your account without first warning you, usually multiple times. If they do delete your account, they will provide an opportunity to appeal and often, even if you were in violation of the TOS, they’ll reinstate your account, with a final stern warning. However, I suggest you avoid any possibilities of your account having any issues by simply reading and following the TOS. Sure, it might mean you have to stop doing a few of your favorite go-to tricks, but, as is the case in life, you’re better off doing the right thing. The right thing is to follow the Terms of Service.
 
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Why Content Marketing is the Most Successful Marketing Tool

Why Content Marketing is the Most Successful Marketing Tool | Surviving Social Chaos | Scoop.it
Content marketing has huge potential for businesses and is currently being practiced by many companies. If you are wondering what the ultimate benefits are for your company, read why content marketing is the most successful marketing tool on SavvySME

Via Daniel Watson
donhornsby's insight:
There are many ways that content marketing can benefit a company if used correctly, and it is looking like that it will continue to be a popular form of marketing for a very long time. Many companies have already noticed the importance of different types of content marketing along with their success rate, which only proves that you should jump on board too.
 
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Daniel Watson's curator insight, August 16, 7:15 AM

 

Unless you have been hiding under a rock, you will be well aware of the rapidly growing success of content marketing, in attracting qualified leads to business websites. What you may not know, is how widespread the use of content marketing has become, and how cost effective it is versus outbound marketing endeavours. This article includes a great infographic, which provides the evidence you may need, to convince you to embrace content marketing and cost effectively grow your business.

Helen Parker's curator insight, August 17, 6:00 AM

Why Content Marketing is the Most Successful Marketing Tool

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5 Ways to Increase Engagement on Instagram

5 Ways to Increase Engagement on Instagram | Surviving Social Chaos | Scoop.it
Instagram's latest feature, the image carousel, opens up a world of possibilities for digital marketers.
donhornsby's insight:
Instagram’s latest feature, the image carousel, opens up a world of possibilities for digital marketers.
 
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Why Startups Shouldn’t Chase Media Buzz

Why Startups Shouldn’t Chase Media Buzz | Surviving Social Chaos | Scoop.it
They should focus on running their businesses.
donhornsby's insight:
While every company needs a media strategy to create awareness and demonstrate traction, it’s only one piece of the puzzle. Media activity should complement and keep pace with the rest of a company’s growth, or it risks creating an image that reality can’t live up to. Successful companies tell their story effectively, but they also have a substantive story to tell.
 
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5 Instagram Tools You Should Try Today - >>KennyJahng.com

5 Instagram Tools You Should Try Today - >>KennyJahng.com | Surviving Social Chaos | Scoop.it

By now you should know that Instagram is here for good. It isn’t just for teenyboppers. And in fact, it has amazing potential to reach and cultivate new audiences. To get the most out of Instagram, you’ll want to explore the world of third-party tools out there that help make your content stand out. 

 
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To get the most out of Instagram, you’ll want to explore the world of third-party tools out there that help make your content stand out.
 
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How to Use Four Recurring Hashtag Trends for More Effective Tweets

How to Use Four Recurring Hashtag Trends for More Effective Tweets | Surviving Social Chaos | Scoop.it

Perhaps one of the most useful features of Twitter analytics is the ability to view recurring-trends data: You can access valuable stats on tweet volume for commonly used hashtags; you can then use those hashtags to amplify your brand's presence on Twitter.

donhornsby's insight:
Weekly hashtags, such as #WednesdayWisdom and #SundayScaries, have become standard and are something people look forward to each week. Here's a deeper look at four of Twitter's top recurring weekly hashtags along with tips on how your brand can tap into these conversations.
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carpetcleaninginRichmondVA's curator insight, November 29, 6:15 AM

banner ad design is the best technique to attract the user to the website.

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3 Facebook Automated Rules You Should Be Running

3 Facebook Automated Rules You Should Be Running | Surviving Social Chaos | Scoop.it
Earlier this year, Facebook released Automated Rules, allowing advertisers to automatically update or notify of changes within your Facebook Ad Campaigns. When setup properly, these automated rules can let Facebook Ads managers be more efficient in monitoring multiple campaigns. Anything that can save you time and effort is great, right? Let’s examine a handful of simple rules you can create to make your life easier.
donhornsby's insight:
These three, simple, campaign rules can be set up within minutes for your campaigns and can save you time, energy and a lot of ‘campaign anxiety’ – allowing you to focus more on growing your campaigns, fine tuning your the targeting to your audiences and A/B testing more creative.
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How to Make Your Content More Relevant in Search: 3 Lessons From Big Data

How to Make Your Content More Relevant in Search: 3 Lessons From Big Data | Surviving Social Chaos | Scoop.it
Google doesn’t talk. But Searchmetrics’ Marcus Tober does and he’s sharing the three things to improve your SEO visibility – Content Marketing Institute
donhornsby's insight:
You probably already knew that you could improve your site’s SEO visibility by doing the things Marcus recommends: Develop a content niche, get rid of ROT, and update the remaining content to address people’s intentions. Sometimes, what you need isn’t the advice but the motivation. If that’s your situation, Marcus’s numbers may give you just the motivation you need. What kind of big data is your team analyzing? What are you learning from your numbers?
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Now I have a business page on Facebook, how can I delete my personal profile?

Now I have a business page on Facebook, how can I delete my personal profile? | Surviving Social Chaos | Scoop.it
Jenny opened a Facebook account and has progressed from a personal profile to a business page. Now she’d like to delete her personal profile …
Via Brian Yanish - MarketingHits.com
donhornsby's insight:
A nice overview of this question. 
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nicoleta susanu's curator insight, September 29, 8:57 AM

"it is against Facebook’s terms of service to set up a personal account using a business name, or to use a personal account for business. If you do this, Facebook can and often will delete your account. Since Facebook knows who you are, it may not be easy to create a new one."

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3 Tips to Help Promote Your Brand on Facebook

3 Tips to Help Promote Your Brand on Facebook | Surviving Social Chaos | Scoop.it
Facebook is a must for almost all digital marketing strategies. Here are some key tips on how to boost your Facebook marketing efforts.
donhornsby's insight:
With more than 2 billion monthly active users, Facebook is the network to promote your brand and connect with your target audience. You see, many consumers are leveraging this platform to engage with their favorite brands and discover new ones - in fact, one-third of Millenials say they actually prefer to communicate with brands via social, as opposed to over the phone or in person. As such, it’s important to maintain an active presence to appeal to modern consumer habits. Yet with so many brands competing for attention in the News Feed, how can you separate your brand from the sea of content being shared daily? In what ways can you better promote your business on Facebook to foster engagement, expand your reach, and gain new followers? Here are three simple, yet effective tactics to help boost your Facebook presence.
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Twitter to Test Doubling Tweet Length to 280 Characters | #ICT #SocialMedia

Twitter to Test Doubling Tweet Length to 280 Characters | #ICT #SocialMedia | Surviving Social Chaos | Scoop.it
SAN FRANCISCO — Twitter’s defining attribute has long been its brevity: 140 characters in a post and no more.

That is now set to change. Twitter said on Tuesday that it would test extending the text limit of a post on its service to 280 characters. (In effect, that would double the length of the first two sentences of this paragraph; those sentences, for the record, add up to 140 characters.)

Twitter said the goal was to eliminate what it views as constraints that keep people from tweeting more frequently. One significant barrier, according to Twitter’s internal research, has been the stringent limit on character count.

“When people don’t have to cram their thoughts into 140 characters and actually have some to spare, we see more people tweeting,” Twitter said in a blog post.

It is a significant moment for the 11-year-old Twitter, which has been trying to figure out how to change the social media service without alienating the people who have embraced its short format.

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/social-media-and-its-influence/?&tag=Twitter

 


Via Gust MEES
donhornsby's insight:
The idea of extending the length of Twitter posts has been contentious internally, batted around among product groups that are trying to find ways to persuade people to use the service more frequently. At 328 million users, Twitter has been criticized for its inability to attract more people. Investors have grown nervous, as that slowing of user growth has affected the company’s revenue.
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Gust MEES's curator insight, September 26, 5:14 PM
SAN FRANCISCO — Twitter’s defining attribute has long been its brevity: 140 characters in a post and no more.

That is now set to change. Twitter said on Tuesday that it would test extending the text limit of a post on its service to 280 characters. (In effect, that would double the length of the first two sentences of this paragraph; those sentences, for the record, add up to 140 characters.)

Twitter said the goal was to eliminate what it views as constraints that keep people from tweeting more frequently. One significant barrier, according to Twitter’s internal research, has been the stringent limit on character count.

“When people don’t have to cram their thoughts into 140 characters and actually have some to spare, we see more people tweeting,” Twitter said in a blog post.

It is a significant moment for the 11-year-old Twitter, which has been trying to figure out how to change the social media service without alienating the people who have embraced its short format.

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/social-media-and-its-influence/?&tag=Twitter

 

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How to Grow Your Facebook Following: A 6-Step Plan

How to Grow Your Facebook Following: A 6-Step Plan | Surviving Social Chaos | Scoop.it
Learn to grow a specialized audience on Facebook by including interests that are related to your products in your ad targeting.

Via Peg Corwin, massimo facchinetti, Jeff Domansky
donhornsby's insight:
Looking for new ways to grow your Facebook audience? Have you considered targeting prospects by interests that are related to your product? In this article, you’ll discover how to grow a specialized audience on Facebook in six steps.
 
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سما كلين's comment, August 17, 3:36 PM
http://www.samaclean.com/2016/12/blog-post_41.html
Noémie Maljean's curator insight, August 18, 4:19 AM
Lorsque l'on veut augmenter les vues sur sa page Facebook, cet article peu être intéressant. On y passe en revue les outils de Facebook à utiliser et comment les utiliser. 
CCI VAL D'OISE's curator insight, August 19, 11:19 AM

Practical tips to help you grow your Facebook followers.

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How to Create Ridiculously Good Content

How to Create Ridiculously Good Content | Surviving Social Chaos | Scoop.it
In this episode of the Duct Tape Marketing Podcast, John interviews Ann Handley, Chief Content Officer for MarketingProfs. 
donhornsby's insight:
In Duct Tape Selling, I suggested that writing may be the master skill for anyone that needs to communicate an idea. Even if you don’t write for a living, but developing a writing practice you will become a better salesperson, speaker, thinker, and communicator. Everybody Writes is jammed packed with ideas, stories, and great advice as well as simple practical tips that every writer can use to improve their written communication. I love the last section of the book that breaks down how to write better landing pages, video scripts, emails and on and on – very practical stuff that everybody writes!
 
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Rescooped by donhornsby from Digital Delights - Images & Design
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How to Make an Infographic in 5 Steps

How to Make an Infographic in 5 Steps | Surviving Social Chaos | Scoop.it
How to make an infographic in 5 steps. Getting started guide on how we create our infographics

Via Ana Cristina Pratas
donhornsby's insight:
It’s all about readability. In the age of newspapers, editors used to tell their writers to stick to a grade 5-7 readability level when writing articles. Keep the charts simple, guys.
 
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CCI VAL D'OISE's curator insight, August 16, 3:16 PM
It’s all about readability. In the age of newspapers, editors used to tell their writers to stick to a grade 5-7 readability level when writing articles. Keep the charts simple, guys.
 
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What Makes A Social Media Campaign Innovative?

What Makes A Social Media Campaign Innovative? | Surviving Social Chaos | Scoop.it

How can you inspire more innovation in your own social media campaigns?

 

Via Brian Yanish - MarketingHits.com
donhornsby's insight:
How can you inspire more innovation in your own social media campaigns? It’s tough, if not impossible, to force creativity to happen, but you can use these strategies to come up with more innovative thoughts and ideas:
 
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How to Build a Social Media Marketing Funnel for Bloggers  

How to Build a Social Media Marketing Funnel for Bloggers   | Surviving Social Chaos | Scoop.it
Are you using your blog for business? Discover how to use blog posts to create social media content at every stage of your marketing funnel.
donhornsby's insight:
Are you using your blog for business? Wondering how to combine blog posts with social media content to move people through the sales cycle? In this article, you’ll discover how to use blog posts to create social media content at every stage of your marketing funnel.
 
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Is Your Brand Building a Social Media Community?  

Is Your Brand Building a Social Media Community?   | Surviving Social Chaos | Scoop.it
A strong and sustainable social media community begins with strategic planning and a qualified team to help execute on a vision.
donhornsby's insight:
Regardless of the reasons why your company desires a presence on social media, just remember that Rome wasn’t built in a day. Neither should your social media community. The strength of any community begins with strategic planning and a qualified team to help execute on a vision. Maybe all your leadership needs is some direction for your existing marketing and sales teams. It’s possible your company could use a strategic social media audit to help navigate its competitive landscape. In many cases, your company might need additional creative resources to help create branded content and manage that content effectively on its social channels. Whatever the reason, we would be more than happy to help your organization build its social media community and capture the many benefits that social media provides.
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