Surviving Social Chaos
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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
Curated by donhornsby
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How to Use SEO to Promote Your Website

How to Use SEO to Promote Your Website | Surviving Social Chaos | Scoop.it
SEO promotion doesn’t have one single all-purpose algorithm of success. In this article, you’ll find 11 stages of SEO promotion that no webmaster can miss.

Via janlgordon, Ricard Lloria, Daniel Watson
donhornsby's insight:
Just like everything else in the world, SEO promotion doesn’t have one single all-purpose algorithm of success. This algorithm may vary depending on a country where you are promoting, a specificity of the promoted site and others. But there is still something every SEO should include in any promotion strategy. In this article, you’ll find 11 stages of SEO promotion that no webmaster can miss.
 
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janlgordon's curator insight, May 22, 2017 4:27 PM

I selected this article from Curatti written by Eleonora Zolotaryova because it shows you how to boost your website with 11 SEO techniques.

 

An effective SEO strategy is not a one-size fits all approach.

 

Promote Your Website with These 11 SEO Steps

 

You can take your visibility in search to a new level with the right strategies. I agree that it's not just one algorithm that will make this successful.

 

Zolotaryova provides 11 strategies you can use to improve your SEO marketing and website.

 

Here's what caught my attention:

 

  • Conduct a thorough analysis of the competition first then focus on your website's position in SERP as well as the structure and backlinks. Take a look also at the demand and SERPs data.

 

  • If you would like your website to appear at the top of the search results then you need to review the expanded structure. Every group of keywords should have its own optimized landing page.

 

  • Poor website ranking can result from a lack of inner Page Rank for landing pages. Landing pages must have cross-linking between them in order to be seen.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/JeTY30bWO52

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Daniel Watson's curator insight, May 24, 2017 10:10 PM

 

A great looking website is just the first step towards having a lead generating machine operating 24 hours a day for your business. A critical component to the success of any website, is the ease by which your customers can find it, and this requires the use of Search Engine Optimisation (SEO)  tactics to promote the site in search engines. Anyone responsible for the SEO work on your site, will benefit from reading this article, which outlines 11 key steps to be followed to get your site ranking highly in search engines.

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Should You Look For Inspiration on Competitor Websites?

Should You Look For Inspiration on Competitor Websites? | Surviving Social Chaos | Scoop.it
Ask your web design partner about current trends, standards, platforms and budget-friendly options before setting your design in stone.
donhornsby's insight:
(From the article): When you only look at competitor websites, you can become too locked into a single market or industry. You start getting focused on what you've seen, and not what can be accomplished. Sometimes, the best brainstorming comes from taking a look at completely different design inspirations that have nothing to do with your business at all. Once you start looking for new angles, visuals and features that could make a good fit for your business model, the possibilities open up. Inspiration can come from anywhere, not just inside your own industry. So, when thinking about all the things your website could become, don’t be afraid to open up your search to entirely new and different business types.
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ismokuhanen's curator insight, April 1, 2016 2:38 PM
(From the article): When you only look at competitor websites, you can become too locked into a single market or industry. You start getting focused on what you've seen, and not what can be accomplished. Sometimes, the best brainstorming comes from taking a look at completely different design inspirations that have nothing to do with your business at all. Once you start looking for new angles, visuals and features that could make a good fit for your business model, the possibilities open up. Inspiration can come from anywhere, not just inside your own industry. So, when thinking about all the things your website could become, don’t be afraid to open up your search to entirely new and different business types.
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The About Us Page in a Social World - Tell Your Story

The About Us Page in a Social World - Tell Your Story | Surviving Social Chaos | Scoop.it
Since my column about the Power of the About Us page (remember 2006 when MySpace was really popular) was written, not a week goes by that I don’t receive a comment about it.

Via Dr. Karen Dietz
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Dr. Karen Dietz's curator insight, December 27, 2012 1:31 PM

Hey folks -- if there is just one small thing you can do to prep for more business in 2013, it's upgrading your About Page on your website.


I really like the point the author, Bryan Eisenberg, makes -- "'About Us' is often the most neglected page on any website; if the page exists at all. It can put a human face on an otherwise technical, dry, and impersonal website. Properly written, it can provide some serious buying resolve to certain customer segments."


To help you get your story skills revved up to tackle this project, Eisenberg asks several really awesome questions at the end of the article. I know these will get those wheels turning in your brain.


And don't forget to give yourself time for several iterations. I just updated my year-old LinkedIn profile. My focus was on integrating several different aspects of my career and this time, it just came flowing out as a narrative that I now really like.


But trust me -- it took time to ask and answer to myself the same kind of questions posed in this article.


Am I done? No way. I realize I can change and update my About Me narrative as I need to. That is the beauty of storytelling -- our stories shift and change as we do. Our work as storytellers -- particularly in business -- is to remain authentic, engaging, and uplifting.


So what story(ies) are you going to be sharing in 2013 to grow your business?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Alessio Manca's comment, December 27, 2012 1:34 PM
You Poet! :)
Dr. Karen Dietz's comment, December 27, 2012 3:24 PM
LOL -- yes, at heart! Enjoy the day :)
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Beat the Competition with an SEO Audit

Beat the Competition with an SEO Audit | Surviving Social Chaos | Scoop.it
An SEO audit is an essential part of any SEO strategy. Only by identifying where you are now, can you truly determine the best path forward

Via janlgordon, Chuck Bartok
donhornsby's insight:
Excellent suggestions 
 
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janlgordon's curator insight, May 1, 2017 7:45 PM

I selected this article from Curatti written by Joan Selby because it shows you how to boost your website traffic through an SEO audit.

 

You can rank higher than the competition with the right website optimization.

 

Improve Your Website with an SEO Audit

 

You can take your SEO strategy to a new level with the right audit techniques. I agree that by paying attention to this data you can fix errors in your website and be more successful with your visibility online.

 

Selby provides unique strategies you can use to improve your reach.

 

Here's what caught my attention:

 

  • Become a master of Google Analytics. Pay attention to the number of daily visitors, where the traffic is coming from, which pages get the most traffic, and time spent on pages.

 

  • Include Bing Webmaster Tools in your analytics. Bing offers SEO reports, keyword research, and a link explorer to discover where the competition is getting their backlinks.

 

  • Make sure your website is secure with an SSL Certificate. This will improve both your reputation and ranking in search.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/P2fF30bldZo

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Chuck Bartok's curator insight, May 2, 2017 11:07 AM
Goor suggestions
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10 Reasons Why People Don’t Trust Your Website

10 Reasons Why People Don’t Trust Your Website | Surviving Social Chaos | Scoop.it
Let’s face it, most of us are skeptical when we visit a business website for the first time. We inherently distrust information on the Internet – unless it comes from trusted sources. It’s just the way it is. This is…
donhornsby's insight:
Great information!

(From the article): You don’t Participate in Social Media

Being able to maintain an active presence on social media is essential. This means that you are engaging with the fans and followers who like or share your content. Social media is considered a two-way street and if you don’t participate in the conversation, then it can cause customers to lose trust in what you do and offer. They may even begin to believe you don’t care about their input or feedback.
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steve batchelder's curator insight, March 30, 2016 1:45 AM
Great information!
 
(From the article): You don’t Participate in Social Media
 
Being able to maintain an active presence on social media is essential. This means that you are engaging with the fans and followers who like or share your content. Social media is considered a two-way street and if you don’t participate in the conversation, then it can cause customers to lose trust in what you do and offer. They may even begin to believe you don’t care about their input or feedback.