Surviving Social Chaos
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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
Curated by donhornsby
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How Influencers Create Content

How Influencers Create Content | Surviving Social Chaos | Scoop.it
The concept of influencer marketing is nothing new but now it's shifting from celebrity influencers into a new phase of digital influencers.
donhornsby's insight:
(From the article): The result? Scaled, targeted audience reach across the social web and beyond, featuring exceptional, authentic, branded content that is forever licensed to you and your brand. Take a look and see how the influencer content can continue to work hard all over the internet. Now that you understand how influencers create content, continue onward and start reaching out to those you think will work for your audience.
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massimo facchinetti's curator insight, April 1, 2016 8:44 AM
(From the article): The result? Scaled, targeted audience reach across the social web and beyond, featuring exceptional, authentic, branded content that is forever licensed to you and your brand. Take a look and see how the influencer content can continue to work hard all over the internet. Now that you understand how influencers create content, continue onward and start reaching out to those you think will work for your audience.
Mike Allen's curator insight, April 2, 2016 9:10 AM
(From the article): The result? Scaled, targeted audience reach across the social web and beyond, featuring exceptional, authentic, branded content that is forever licensed to you and your brand. Take a look and see how the influencer content can continue to work hard all over the internet. Now that you understand how influencers create content, continue onward and start reaching out to those you think will work for your audience.
Rescooped by donhornsby from Better know and better use Social Media today (facebook, twitter...)
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Social Influencers: Digital Marketing’s Most Overlooked Resource

Social Influencers:  Digital Marketing’s Most Overlooked Resource | Surviving Social Chaos | Scoop.it

It is hard to believe that in a digital world where people are so connected, it still seems to be completely difficult for businesses to use that to their advantage to more efficiently maximize their ROI. Companies continue to spend on banner ads instead of on the people who can really make a difference in the way people purchase.

 

This infographic should help researchers and advertisers see what great potential there is in the power of social media and general online influence. Bloggers, tweeters, and Facebook champions really can be wise investments; read more at the article link.


Via Lauren Moss, Mau
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Retro Social Media's curator insight, May 15, 2013 1:13 PM

Great read..

Athena Catedral's curator insight, May 16, 2013 5:58 AM

It's about time to leverage social influencers and how they impact purchasing decisions & even brand advocacy

gillkelley's curator insight, May 31, 2013 4:09 AM

Some useful stats here!