Surviving Social Chaos
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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
Curated by donhornsby
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How to Create Ridiculously Good Content

How to Create Ridiculously Good Content | Surviving Social Chaos | Scoop.it
In this episode of the Duct Tape Marketing Podcast, John interviews Ann Handley, Chief Content Officer for MarketingProfs. 
donhornsby's insight:
In Duct Tape Selling, I suggested that writing may be the master skill for anyone that needs to communicate an idea. Even if you don’t write for a living, but developing a writing practice you will become a better salesperson, speaker, thinker, and communicator. Everybody Writes is jammed packed with ideas, stories, and great advice as well as simple practical tips that every writer can use to improve their written communication. I love the last section of the book that breaks down how to write better landing pages, video scripts, emails and on and on – very practical stuff that everybody writes!
 
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Rescooped by donhornsby from Growing To Be A Better Communicator
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How to Use the 'Rule of Three' to Create Engaging Content - Copyblogger

How to Use the 'Rule of Three' to Create Engaging Content - Copyblogger | Surviving Social Chaos | Scoop.it
It’s no accident that the number three is pervasive throughout some of our greatest stories, fairy tales, and myths.

Via Bobby Dillard
donhornsby's insight:
This combination of pattern and brevity results in memorable content, and that’s why the Rule of Three will make you a more engaging writer.
 
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Rescooped by donhornsby from 21st_Century Good: Social and Content
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10 Common Blog Writing Mistakes (Infographic)

10 Common Blog Writing Mistakes (Infographic) | Surviving Social Chaos | Scoop.it
Ever wondered what the most common grammar mistakes are that bloggers make? Run-on sentences, punctuation, or maybe use of wrong tenses? This infographic highlights common blog post writing errors and blogging facts.

Via Lauren Moss, Jack Varnell
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Phillip Newsome's curator insight, September 26, 2014 10:11 AM

 92% of companies that attributed the  acquisition of just 1 customer from blog activity posted multiple times per day.  Stay focused on your customers and hire a competent writer to handle this activity.

Christopher Lopez's curator insight, October 7, 2014 12:38 AM

Blogging is very essential to attract customers. It should be flawless.

Helen Stark's curator insight, October 7, 2014 10:17 AM

Cool infographic that will be useful for any blogger.

Rescooped by donhornsby from AdLit
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Ways blog writing is unique

Ways blog writing is unique | Surviving Social Chaos | Scoop.it

Throw the rules out the door. It's time to blog! And that takes some new writing skills.

 

There are many great writers who have unsuccessful blogs. Here’s why. They may be great writers, but they are not great bloggers. There’s a big difference.  

 

Here are eight ways that blog writing differs from how you might write in school or at work.


Via Lynnette Van Dyke
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4 Strategies To Become A Better Writer

4 Strategies To Become A Better Writer | Surviving Social Chaos | Scoop.it
donhornsby's insight:
Good writing can take your business to the next level. Whether you plan to outsource writing or do it yourself, it helps to be a good writer. That way, you can properly judge the writing and whether or not it’s quality enough for your audience. Follow these 4 strategies and your writing will naturally improve over time.
 
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10 Common Blog Writing Mistakes (Infographic)

10 Common Blog Writing Mistakes (Infographic) | Surviving Social Chaos | Scoop.it
Ever wondered what the most common grammar mistakes are that bloggers make? Run-on sentences, punctuation, or maybe use of wrong tenses? This infographic highlights common blog post writing errors and blogging facts.

Via Lauren Moss
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Phillip Newsome's curator insight, September 26, 2014 10:11 AM

 92% of companies that attributed the  acquisition of just 1 customer from blog activity posted multiple times per day.  Stay focused on your customers and hire a competent writer to handle this activity.

Christopher Lopez's curator insight, October 7, 2014 12:38 AM

Blogging is very essential to attract customers. It should be flawless.

Helen Stark's curator insight, October 7, 2014 10:17 AM

Cool infographic that will be useful for any blogger.

Rescooped by donhornsby from Growing To Be A Better Communicator
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7 Simple Edits That Make Your Writing 100% More Powerful

7 Simple Edits That Make Your Writing 100% More Powerful | Surviving Social Chaos | Scoop.it
Ever wonder why your writing lacks the impact of your writing heroes? Find out the simple secret they don't want you to know.

Via Penelope, Bobby Dillard
donhornsby's insight:

(From the article): Fortunately, editing isn’t rocket science. If you have someone to show you how.

 

So let’s break down the rules that’ll help you transform your unremarkable draft into a perfectly polished post.

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Penelope's curator insight, July 2, 2014 9:07 PM

 

If you want to be a full-time author or blogger, always strive to perfect your craft. There's always room for improvement.

 

This article is full of those numbered lists we love so much. Read, pick a number, implement, and give your writing an instant facelift!

 

Forget the fillers! Dump wimpy words! Trim the flab! are a few.

 

What's your favorite?

 

 ***This review was written by Penelope Silvers for her curated content on "Writing Rightly"***

 

Link to the original article: http://boostblogtraffic.com/editing-tips/

Jacques Goyette's curator insight, July 16, 2014 6:02 PM

Very useful secrets !

Rescooped by donhornsby from AtDotCom Social media
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Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day

Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day | Surviving Social Chaos | Scoop.it

The classic sales funnel has long been used to describe website development strategy.

 

However, the deployment of content marketing in a sales funnel with a campaign focus is a relatively new concept to many.

 

It’s not as simple as writing lots of blog posts every day and distributing them on social channels.

 

In fact, the goal of strategic content marketing should be to identify, qualify, segment, score and, ultimately, close leads in an accelerated and predictable fashion.

 

In order to strategically deploy content marketing it requires the right software, a defined sales funnel and a campaign structure.

 

Read more: http://bit.ly/MjFpfA


Via Martin Gysler, Martin Sturmer, John van den Brink
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Martin (Marty) Smith's comment, April 29, 2013 7:27 PM
Segments are usually FINANCIAL measures such as VIPs or "multi-buyers". Segments is one way to quantify groups within your marketing. Personas are another. Personas identify archetypes and group characteristics (instead of financial segments). Personas help develop creative segments make sure you make money.
Ken Morrison's comment, April 29, 2013 8:12 PM
Hi Marty. I temporarily forgot that our comments showed up on your wall as well. Yes, I was endorsing you to a business student because your posts can add fresh insight in many of her buisness courses. Thanks Marty for all of your great scoops and true curation.
Martin (Marty) Smith's comment, April 29, 2013 8:13 PM
LOL, no worries Ken and next time I get to go hiking too :). Marty