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Why We Can't Do Keyword Research Like It's 2010 - Whiteboard Friday

Why We Can't Do Keyword Research Like It's 2010 - Whiteboard Friday | Marketing | Scoop.it
From selection to the actual research, keywords simply aren't the same beast they were five years ago. In today's Whiteboard Friday, Rand shows you how to do keyword research in 2015, ensuring you don't harm your site with obsolete tactics.
Tessera Consultancy's insight:

It's all about content, but don't just take our word for it!

Why We Can't Do Keyword Research Like It's 2010

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Fielding a Winning Content Team – Think with Google

Fielding a Winning Content Team – Think with Google | Marketing | Scoop.it
Kim Larson, head of Google BrandLab, believes creating content calls for both new thinking and new structures—in marketing departments. Larson, who helps more than 100 global brands each year develop digital strategies, explains how the first step in creating great content is building a winning team structure.
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