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Online ad spend predicted to overtake print by 2015, as online video and social media advertising grow by 30%

Online ad spend predicted to overtake print by 2015, as online video and social media advertising grow by 30% | SupersonicAds | Scoop.it
The ZenithOptimedia Global Advertising Forecast is predicting that global advertising expenditure will grow by 3.9 per cent in 2013, with...
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Costs Mount for Mobile-Game Launches

Costs Mount for Mobile-Game Launches | SupersonicAds | Scoop.it
Game-app makers, who once relied mostly on word-of-mouth, have been forced to ratchet up the cost and fanfare of their marketing campaigns, and even to borrow from Hollywood's playbook.
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The Value of Social, Mobile, & Gaming Technologies for Improving Adherence Survey

We are beginning to see the launch of social media campaigns and mobile apps designed to support patients by increasing disease awareness and improving medication adherence.
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Mobile technology: The amazing impact on our lives | ZDNet

Mobile technology: The amazing impact on our lives | ZDNet | SupersonicAds | Scoop.it
When we think of mobile technology we usually think of processors, apps, and gadgets. That's fun to do, but it's more important we stop and think how profoundly it impacts our lives.
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MallWeGo Is A Social Shopping And Gaming Platform To Make Buying Stuff More Fun

MallWeGo Is A Social Shopping And Gaming Platform To Make Buying Stuff More Fun | SupersonicAds | Scoop.it
MallWeGo is a New York-based startup launching at the Disrupt NY 2013 Startup Alley today with a social, gaming shopping experience for web and mobile.
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