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Brand Strategies That Kick Ass and Rise Above The Noise
Curated by DavidBrier
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R.O.I. Return On Ingenuity — The Most Costly Mistake

http://www.RisingAboveTheNoise.com This is about Entrepreneurs, Rebels, Game Changers and Innovators. In other words, those who get things DONE. After 6 mont...
DavidBrier's insight:

After 6 months of diligent work, we have a new message, a brand new video, that is another collaboration between myself and the brilliant motion graphics artist Saar Oz.

 

This new video really is the follow-up to the What is Branding and the Exceeding Expectations: What Smart Brands Know  videos.

 

There were so many challenges we encountered to ever successfully complete this (for reasons too numerous to explain).

 

What’s funny (in retrospect) is the obstacles we ran into were the exact ones this video covers. What matters more is that it got done.

Return On Ingenuity: The Entrepreneur’s Right

This title has two meanings:

 

1) The entrepreneur has a right, a right to self-correct, to monitor their progress, and the ability to persevere against any and all odds to come out a winner.

 

2) The entrepreneur is right. How? Why? As per the Random House Unabridged Dictionary, the word entrepreneur is defined as “a person who organizes and manages any enterprise, especially a business, usually with considerable initiative and risk.”

 

Some might read that definition and think, “Oh that’s challenging.”

Others will read that definition and think, “That’s the only time I feel alive, the only time I feel vital, worthwhile, part of something meaningful. That it’s the only time that’s really worth living.”

 

Either way, the entrepreneurial spirit is right, in its interest and eagerness to affect change, to improve life as it is.

Here's the FULL STORY! http://www.risingabovethenoise.com/entrepreneur-success-and-youtube/

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Anatomy of a Shark: "A Daymond Is A Girl's Best Friend"

Anatomy of a Shark: "A Daymond Is A Girl's Best Friend" | Successful Brands | Scoop.it
Daymond John, Shark Tank star and retail brand mogul speaks with brand expert David Brier about brand meaning, relevance and taking chances.
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How Do You Sell Something That's Not There? - BRAND IDENTITY, REBRANDING AND PACKAGE DESIGN

How Do You Sell Something That's Not There? - BRAND IDENTITY, REBRANDING AND PACKAGE DESIGN | Successful Brands | Scoop.it

Apple uses this tactic all the time. So do hybrid cars. The food industry uses it all the time to invent new categories and reinvigorate tired ones. Can your brand benefit from this overlooked strategy?

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The 3 Things Tina Fey Taught Us About Package Design

The 3 Things Tina Fey Taught Us About Package Design | Successful Brands | Scoop.it
Tina Fey is a woman of many talents. Comedian. Actress. Writer. SNL alumna. New York Times Best-selling author. But package designer?
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Shark Tank's Action Figure Fantasy

Shark Tank's Action Figure Fantasy | Successful Brands | Scoop.it
As seen on Fast Company: Want to have a brand as powerful as the five stars of the hit TV show Shark Tank? Click here to start your ascent.
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Without The Right Message, Twitter Is No Better For Your Brand Than A Fax Machine

Without The Right Message, Twitter Is No Better For Your Brand Than A Fax Machine | Successful Brands | Scoop.it
Social media rant time: If you have nothing more than empty, self-serving drivel to share, social media only opens the door to telling more of the world, faster than ever before, how shallow you and your brand really are.
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What Your Brand Can Learn From Neil Gaiman

What Your Brand Can Learn From Neil Gaiman | Successful Brands | Scoop.it
Author Neil Gaiman recently spoke to a group of college graduates about how to become authentic, make it as a professional, and create their own rules for success. Applying these ideas to your brand will make all the difference.
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Top 10 Designs from NY Now Summer '15 - Design & Trend

Top 10 Designs from NY Now Summer '15 - Design & Trend | Successful Brands | Scoop.it
Our editor shares her favorite new products from the NY Now Summer 2015 tradeshow. Check out her Top 10 selections ranging from textiles to tech accessories from designers across the United States.
DavidBrier's insight:

Very enthusiastic over what happens in my native New York City.

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WHAT ARE HUMAN RIGHTS? Video - Human Rights Definition : Youth For Human Rights Video

WHAT ARE HUMAN RIGHTS? Video - Human Rights Definition : Youth For Human Rights Video | Successful Brands | Scoop.it

You brand to humans. Good to know what their rights are: How Human Rights Are Defined, As Fundamental Rights For Protection From Harm, Help Us Get Along And Live In Peace.

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7 Habits of Highly Creative Minds

7 Habits of Highly Creative Minds | Successful Brands | Scoop.it
Creativity is the result of how you think. Practicing the habits of creative thinking allows you to break the barrier ...
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Shark Tank Stars Speak Out

Shark Tank Stars Speak Out | Successful Brands | Scoop.it

Brand identity expert David Brier wrote about the Sharks throwing all caution to the wind. Daymond John loved it as did Kevin O'Leary. Daymond even wrote and tweeted, “BEST article EVER written….”

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How Do Brands Stand Out in Today's Noisy Climate?

How Do Brands Stand Out in Today's Noisy Climate? | Successful Brands | Scoop.it

Brand identity expert and Fast Company blogger David Brier helps companies cut through the crap, eliminate the B.S. and stand out, rather than blend in. Working with business owners, CEOs, startups and entrepreneurs, his award-winning solutions are sought after the world over. Get an inside look here what the buzz is about.

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How Good Design Is Like Underwear

How Good Design Is Like Underwear | Successful Brands | Scoop.it
From social media to user experience, brands need support--but nothing too constricting.
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The Shark Tank Formula: 4 Steps To Owning A Room--And Making A Killing

The Shark Tank Formula: 4 Steps To Owning A Room--And Making A Killing | Successful Brands | Scoop.it
How five filthy-rich entrepreneurs caught the attention of business owners everywhere to become a Friday night ritual that rivals the best business schools.
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