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Rescooped by Zoë Miranda from Content Marketing and Curation for Small Business
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You Don’t Have to Be Seth Godin to Consistently Publish Excellent Content

You Don’t Have to Be Seth Godin to Consistently Publish Excellent Content | Stuff... | Scoop.it

Via Peg Corwin
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Peg Corwin's curator insight, April 19, 2015 10:53 AM

Learn how to "Build An 'Always On' Content Plan With Automatic Processes (AP)."

Rescooped by Zoë Miranda from Content Curation World
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Want Visibility? Tell Your Readers To Go Away (by showing them where cool things are)!

Want Visibility? Tell Your Readers To Go Away (by showing them where cool things are)! | Stuff... | Scoop.it

Via Robin Good
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Robin Good's curator insight, April 30, 2015 6:24 AM



"If you can be a guide, a clearinghouse, a trusted place from where to learn, appreciate and understand more, there is no amount of outbound links that is going to counter the magnetic force you will express to those who are interested in what you are pointing to."


This is why the fear every company has about content curation -  talking about *others* in the same field - has not only no reason to exist, but it is also downright counterproductive as soon as others start using it.


Content curation is a venue to make sense of existing information to facilitate access, discovery, comparison, understanding, both on the side of who curates as well as on the one of those who benefit from it.


Part of my inspiration in becoming so passionate and interested in content curation, has been ignited by a post that appeared in 2004, on Robert Scoble's popular tech blog. 

In it, I read: "It's the new marketing... Instead of being desperate and saying "look at me look at me" you tell your readers to get lost.

Go someplace else.


What's the philosophy?


Those sites will take you to the coolest stuff on the Internet. And by doing that, Engadget and Gizmodo have BECOME the coolest places on the Internet. Just like Craig's List, Google, eBay."


Takeaway: The more valuable resources, info and tools you share with your audience/community the more trustworthy and reputable you will appear in their hearts and eyes. 

"Send your visitors away" is a simple but valuable content marketing advice and it is at the heart of what a good content curator does. Finding and sharing great resources that would have otherwise gone unnoticed. 

 


Read more:

http://www.masternewmedia.org/news/2004/11/03/want_some_attention_tell_your.htm 


Robert Scoble original post: http://radio-weblogs.com/0001011/2004/10/31.html#a8544 


See also this slide deck I did in 2007: http://www.slideshare.net/RobinGood/be-your-own-boss 
(check slides 21-22) 


Image credit: Showing direction by Shutterstock






Ken Dickens's curator insight, April 30, 2015 12:14 PM
Great explanation of why a Content Curation strategy is one of the best ways to build brand preference. We call this a "Give to Get" strategy. It builds relationships and trust. -Ken www.2080nonprofits.org
Dr. Helen Teague's curator insight, May 1, 2015 9:20 AM

From Robin Goode's scoop note: "

"If you can be a guide, a clearinghouse, a trusted place from where to learn, appreciate and understand more, there is no amount of outbound links that is going to counter the magnetic force you will express to those who are interested in what you are pointing to."


This is why the fear every company has about content curation -  talking about *others* in the same field - has not only no reason to exist, but it is also downright counterproductive as soon as others start using it.


Content curation is a venue to make sense of existing information to facilitate access, discovery, comparison, understanding, both on the side of who curates as well as on the one of those who benefit from it.


Part of my inspiration in becoming so passionate and interested in content curation, has been ignited by a post that appeared in 2004, on Robert Scoble's popular tech blog. 

In it, I read: "It's the new marketing... Instead of being desperate and saying "look at me look at me" you tell your readers to get lost.

Go someplace else.


What's the philosophy?

 

Those sites will take you to the coolest stuff on the Internet. And by doing that, Engadget and Gizmodo have BECOME the coolest places on the Internet. Just like Craig's List, Google, eBay."

 
Takeaway: The more valuable resources, info and tools you share with your audience/community the more trustworthy and reputable you will appear in their hearts and eyes. 

"Send your visitors away" is a simple but valuable content marketing advice and it is at the heart of what a good content curator does. Finding and sharing great resources that would have otherwise gone unnoticed. "

 


Read more:

http://www.masternewmedia.org/news/2004/11/03/want_some_attention_tell_your.htm ;

 

Robert Scoble original post: http://radio-weblogs.com/0001011/2004/10/31.html#a8544 ;

 

See also this slide deck I did in 2007: http://www.slideshare.net/RobinGood/be-your-own-boss ;
(check slides 21-22) 

 

Image credit: Showing direction by Shutterstock



Rescooped by Zoë Miranda from Content Curation World
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Curate, Organize and Archive Your Favorite Bookmarks On The Fly with Unmark

Curate, Organize and Archive Your Favorite Bookmarks On The Fly with Unmark | Stuff... | Scoop.it

Via Robin Good
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Mike Power's curator insight, July 7, 2014 5:33 AM

Looks very nice. Clean and simple design. But I can't see myself using it rather than Diigo. For any serious bookmarker out there Diigo Pro is just so much more capable and feature rich. It's new "Focused Research" feature is very useful. But nice try from Unmark and I'm sure for many people it will be just the ticket. 

Jamie Ruppert's curator insight, July 8, 2014 1:13 PM

Curate, Organize and Archive Your Favorite Bookmarks On The Fly with Unmark

Rescooped by Zoë Miranda from Latest Social Media News
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5 Keys to Creating a B2B Blog That Builds Traffic and Generates Leads

5 Keys to Creating a B2B Blog That Builds Traffic and Generates Leads | Stuff... | Scoop.it
Are you struggling to find the right combination of things to unlock the power of a successful blog that builds traffic and generates leads?

Let’s pretend your business is planning a website redesi

Via Steven Healey, Gerrit Bes
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Rescooped by Zoë Miranda from Public Relations & Social Marketing Insight
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Why Women Are The Real Power Behind Social Media

Why Women Are The Real Power Behind  Social Media | Stuff... | Scoop.it

We had fun checking social media demographics surveys from different credible sources like Pew Research Center and Burst Media and we were able to pluck out some distinct patterns that suggest women are taking over social media and we’ve turned the data into a nice infographic.

 

The infographic shows that women not only use social media more often than men, but they use these sites in more ways.  More women also use the top social media sites and they dominate the visual-type social websites, which are the fastest growing social networks today. No site establishes women’s dominance in social media more than  Pinterest, where 33% of U.S. women online access Pinterest (for men it’s only 8%).

 

But more tellingly is how women lead the trend of accessing social media via mobile. Forty-six percent of women use their smartphones to check their social account versus 43% for men. Likewise, 32% of women use a tablet versus 20% of men for the same reason. Now juxtapose that to the Business Insider report saying 60% of social media time is spent on smartphones and tablets, and you’ll realize women will be setting the pace towards social mobiles....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 9, 2014 9:52 AM

When it comes to social media, men are definitely from Mars. Helpful insight for social marketing pros.

Rescooped by Zoë Miranda from Content Curation World
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The Best Online Video Content Curated Into 30' Thematic Programs: Pluto.TV

The Best Online Video Content Curated Into 30' Thematic Programs: Pluto.TV | Stuff... | Scoop.it
Watch the best videos for free, 24/7, on any device. From music to sports, kids, skate, surf, comedy and more—it's out of this world.

Via Robin Good
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Stephen Dale's curator insight, April 4, 2014 5:27 AM

A great example of curated video.

Christian Faisy's curator insight, April 22, 2014 1:08 AM

Chaine web magique, vous sélectionnez simplement le type de contenu que vous souhaitez voir puis vous regardez en direct le meilleur des contenus TV disponibles, sous forme d'une grille de programmes

Josette Williams's curator insight, May 3, 2014 3:31 PM

Video curation tool from any device 24/7. Thanks Robin Good for sharing this post.