Integrated Marketing Communications (IMC)
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Rescooped by Ivy Ng from Info Junkie
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Sales Promotion Objectives - Kicking Brand Habits

Sales Promotion Objectives - Kicking Brand Habits | Integrated Marketing Communications (IMC) | Scoop.it
The objective of sales promotion is to change behavior. Stimulating consumer behavior by getting people to kick their brand habits is not easy. It often t

Via Monique Neeley
Ivy Ng's insight:

Sales promotions encourages immediate purchases because creates awareness amongst consumer immediately and stimulates trial to create brand habits. E.g. receiving a free sample of food, if you enjoyed the product you are more likely to purchase the full-sized product.

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Nikky SIngh's curator insight, May 6, 2014 2:28 AM

going into next week this is an important aspect in IMC as the article shows us how stimulating consumer behaviour is a must in marketing and this is done through high involvement sales promotion. the article talks about brands usual habits when it comes to promoting and the main points that should be focused are create immediate awareness ,stimulate trial ,increase purchase action - stimulate behavior and mission control.- your marketing strategy.

 
Kavish Lal's curator insight, May 15, 2014 4:54 AM

 

The article is about creating awareness to change consumer behaviour and stimulating trials to create brand habits in order to increase purchase behaviour. In relation to sales promotions as an IMC tool, this article shows how stimulating consumer behaviour through sales promotions is an important tool for creating brand awareness. Sales promotions influence consumer perceptions about a brand as well as their behaviour to reinforce brand image, enhance consumer brand involvement and in turn further develop IMC efforts in building brand equity

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How Content Transforms Salespeople [Infographic]

How Content Transforms Salespeople [Infographic] | Integrated Marketing Communications (IMC) | Scoop.it

Via Ben Martin
Ivy Ng's insight:

Personal selling is all about the content and relating it to the consumers needs by addressing their concerns and questions about the product and current sales transaction. This infographic shows how there are different ways in how a salesperson be connected with content and increase sales.

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Rescooped by Ivy Ng from Technology in Business Today
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Why Technology is a Driving Force in the Future of Advertising

Why Technology is a Driving Force in the Future of Advertising | Integrated Marketing Communications (IMC) | Scoop.it
Technology in Advertising is creating new opportunities
New Technologies are creating opportunities for
advertisers to find new ways to expand brand and costumer interaction.

This infographic lis

Via TechinBiz
Ivy Ng's insight:

Technology is changing ways in how advertisers communicate their message to consumers of brands. In terms of co-creation and bringing together consumers wants and ideas into how they can communicate the brands message with the consumers in mind and focus of the message but relate back to the brand's purpose.

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Rescooped by Ivy Ng from CIM Academy Digital Marketing
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INFOGRAPHIC: Google, Facebook, Twitter And The Evolution Of Digital Advertising ~ Sociable360.com | Useful Social Media, Blogging, SEO & Marketing Resources.

INFOGRAPHIC: Google, Facebook, Twitter And The Evolution Of Digital Advertising ~ Sociable360.com | Useful Social Media, Blogging, SEO & Marketing Resources. | Integrated Marketing Communications (IMC) | Scoop.it

Google, Facebook, Twitter And The Evolution Of Digital Advertising


Via CIM Academy
Ivy Ng's insight:

Advertising has changed from the normal and traditional mediums of newspaper, flyers and billboards etc. There is still that type of medium still used for advertising but now everything has started to incorporate digital into there media channels to target and promote their message to consumers who are engaged with technology and that this incorporates social media, online, television and smartphones. This encourages co-creation between consumer and the brand to have a closer relationship with the brand and to feel apart of something that the brand created. An example would be like Coca Cola with their Share A Coke or Oreo's create your own cookie.

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Why Colors are Important for Brands | Social Media Today

Why Colors are Important for Brands | Social Media Today | Integrated Marketing Communications (IMC) | Scoop.it
Building brand identity is key for business in todays’ thriving market. Trends come and fade away, products emerge some of them and they last for decades but many sparks away instantaneously. What important is brand identity.

Via Susan Andrews
Ivy Ng's insight:

The featured image in this article provides a simple illustration into how brand, brand identity and logo co-relate together. But also with brand identity is how it appears in the consumers eye by the products and services they provide. But a logo relates to it as well cause it represents the brand as a visual aspect. An example would be Apple with the use of the apple icon and McDonalds with the golden arches.

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The Science of Emotion in Marketing: How We Decide What to Share and Whom to Trust

The Science of Emotion in Marketing: How We Decide What to Share and Whom to Trust | Integrated Marketing Communications (IMC) | Scoop.it
To understand emotion in marketing, we have to understand the four emotions. Here's how happiness, sadness, fear and anger motivate us to action.

Via Vanda Cristina Raimundo
Ivy Ng's insight:

Emotions are related to social marketing because it can affect on the way they communicate to their friends and family about their experience with the product or brand.

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Tesco Homeplus Virtual Subway Store in South Korea

Consumer Insight + Innovative Technology + Brilliant Idea = Great Concept


Via Johannes Erlach
Ivy Ng's insight:

This company successful used a consumer insight to successful create something that is useful and helpful to the consumers of South Korea. Which allowed them to save time and energy to do the stuff they want to do. This idea is a creative way in marketing and advertising and incorporating technology today to help consumers needs.

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Rescooped by Ivy Ng from IoT
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Infographic: The Internet of Things Explained

Infographic: The Internet of Things Explained | Integrated Marketing Communications (IMC) | Scoop.it
Infographic: The Internet of Things Explained - IntoMobile http://t.co/2wE2zeJc6e #IoT

Via Enrico Bazan
Ivy Ng's insight:

Internet of Things, I think it is the next thing for marketers and advertisers to take advantage of because there could be new and exciting ways to advertise or promote their product to consumers.

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Rescooped by Ivy Ng from Current Online Marketing Trends
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14 Digital And Social Media Marketing Trends For 2014 - Mediabistro

14 Digital And Social Media Marketing Trends For 2014 - Mediabistro | Integrated Marketing Communications (IMC) | Scoop.it
... of all business strategies. This infographic from TwinEngine proposes 14 online and social media marketing trends for 2014. 14 Digital And Social Media Marketing Trends For 2014 [INFOGRAPHIC]. (Source: TwinEngine.) ...

Via Sameera Khan
Ivy Ng's insight:

Social media has been a huge impact in todays advertising and markteting towards the consumers. It allows one on one interaction via the internet. This inforgraphic mentions trends to be seen this year for social media.

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Rescooped by Ivy Ng from Marketing Communication Engagement and Integration
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IMC Savvy

IMC Savvy | Integrated Marketing Communications (IMC) | Scoop.it
Everything related to integrated marketing communications that matters to me, with some news and...

Via Michelle Merritt, MS
Ivy Ng's insight:

A blog that refers to IMC and anything related to this topic. Very informative

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Using Direct Marketing to Build Brand Values by Millward Brown - WPP

Using Direct Marketing to Build Brand Values by Millward Brown - WPP | Integrated Marketing Communications (IMC) | Scoop.it
While the primary purpose of direct marketing is the achievement of an immediate and specific response (such as trial, purchase, or inquiry), large-scale direct marketing can have other positive effects as well.
Ivy Ng's insight:

This article basically gives an overview of how direct marketing can benefit a brand when it is done right!!. When effective can bring positive results like boost awareness (highly visible), motivate call to action and builds on brand image. Their is one negative side to doing direct marketing is that it can be annoying to consumer when it's happening everyday as it degrades the brand image which effects their sales negatively by declining.

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Rescooped by Ivy Ng from The Social Surround
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10 Buyer Psychology Nuggets Every Social Seller Should Know

10 Buyer Psychology Nuggets Every Social Seller Should Know | Integrated Marketing Communications (IMC) | Scoop.it
In social selling, prospect knowledge is power.  We can never know enough about our potential buyers, especially the specific reasons they buy (and don’t buy) from us. With powerful knowledge in mind, here are 10 buyer psychology nuggets every social seller

Via Ben Martin
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Rescooped by Ivy Ng from Leo Rockets Design
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Always 4Ever Alone - Creative advertising:

Always 4Ever Alone - Creative advertising: | Integrated Marketing Communications (IMC) | Scoop.it
Creative advertising: “ ” (Creative advertising: http://t.co/aa6BCcKc...)...

Via Ivo L Lima
Ivy Ng's insight:

Creativity in Advertising, takes any medium used for advertising and having an original idea but seeing it an a different way and angle to come up with a unique and effective advertising.

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Hyungjin Shin's curator insight, April 23, 2014 5:11 AM

When the communication target has finalized, the person in charge of this communication has to make a core message effectively. Effective message is significant as it makes people to concentrate from evoke intriguing and can lead consumers to buying behavior. Thus, it is important to create a message that can stamp on people’s memory.

In this picture, we can know that Dove is trying to communicate benefits of Dove shampoo by using famous cartoon character.

In other words, I can say Remote Association Thinking (RAM) has well applied. Because, people’s attention or response can be elicited from eye-catching cartoon character; and most importantly, target audience can easily find match or association between Dove shampoo and the character.

Kavish Lal's curator insight, May 14, 2014 11:52 PM

Creativity in advertising involves transforming strategic thinking into ideas that are able to communicate messages to the target consumer market effectively, as shown on the various print material, creativity can be used as a solution to a communication problem. For example, the Simpsons character Marge, is known
to have frizzy hair. In some episodes she is shown to try to transform her hair into a much more appealing look. In relation to creative advertising, Dove shampoo has used Marge Simpson character so others find the same issue with unruly hair relevant and meaningful to their own lives. It also creates differentiation by linking two well known brands "The Simpsons"and Dove, thereby stimulating consumer attitudes and feelings towards the product.

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The End of Advertising is the Beginning of Content Co-Creation

The End of Advertising is the Beginning of Content Co-Creation | Integrated Marketing Communications (IMC) | Scoop.it
In 2009, Nike’s Simon Pestridge said: “We don’t do advertising anymore. We just do cool stuff.” Of course, these words sound more far-reaching than they actually are, and Nike’s marketing activitie...
Ivy Ng's insight:

Advertising now is becoming more and more immersed in the use of digital to broadcast their message and brand to consumers in the market. To establish this is by co-creation, where you get consumers to collaborate with the brand to communicate and produce an advertisement or product that has the consumer's need in mind and what they want from the brand.

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Brand Equity Basics - Part 1: What Is Brand Equity?

Brand Equity Basics - Part 1: What Is Brand Equity? | Integrated Marketing Communications (IMC) | Scoop.it
Learn the comprehensive definition of brand equity that considers value, organizational effects and consumers in the mix.

Via Donna
Ivy Ng's insight:

Kevin Keller defined brand equity as "differential effect of brand knowledge on consumer response to the active presence of the brand in the market". Which basically means whether the consumer knows the brand identity and if it effects their feelings or actions towards the product or service provided by the brand. An example would be consumers see Apple as a luxury and innovative brand. There are a few factors that contribute to brand equity, they are brand knowledge, brand performance, brand awareness, brand image, brand resonance, brand attitude and brand personality.

 

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How To Solve Your Biggest Marketing Problems With Gamification - Forbes

How To Solve Your Biggest Marketing Problems With Gamification - Forbes | Integrated Marketing Communications (IMC) | Scoop.it
Forbes
How To Solve Your Biggest Marketing Problems With Gamification
Forbes
Gamification is in many ways the next step in the evolution as it is the application of basic game theory and mechanics in contexts outside of games.
Ivy Ng's insight:

The use of Gamification allows consumers to be engaged with brand and be more involved by allowing to interact with the activity or game the brand is promoting. Makes it more memorable. An example of this would be Samsung for their S4 launch having people linked with Samsung by FB. Show them on a waiting line and have them spread the word to allow them to move up the line more or another example is when they showed there feature of the eye sensor, who could keep their eyes on the screen without getting distracted who stayed for the full (100%) won a S4 for free. These are some of the examples on how brands engaged their audience with the brand.

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» [Infographic] Understanding Insight – Apparel & Footwear Industry

» [Infographic] Understanding Insight – Apparel & Footwear Industry | Integrated Marketing Communications (IMC) | Scoop.it
Insight is the most abused term in the industry today. It is now high time for us to understand this term that we live by. This is important for you regardless
Ivy Ng's insight:

An insight is a deeper reason into why consumers do what they do now. An unexpected observations of findings about consumer behaviour. It has two parts to it, which are that one it is unexpected and second the organization must be able to use it profitability.

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The Life Cycle of Social Media - Digital Information World

The Life Cycle of Social Media - Digital Information World | Integrated Marketing Communications (IMC) | Scoop.it
Is it too late? Will our company be left out? Is social media the next big thing? Should our...

Via Thomas Faltin
Ivy Ng's insight:

The infographic provides information on the social media life cycle and how a brand or business goes about in using social media to interact with the consumer and how they can successfully do this.

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The future of content marketing

The future of content marketing | Integrated Marketing Communications (IMC) | Scoop.it
Eighty-two percent of B2B marketers plan to spend more money on content marketing in 2014. Here's what they will likely be spending it on. (RT @sharedvue: 82% of B2B marketers will spend more on content marketing in 2014.
Ivy Ng's insight:
This infographic shows an easy interpretation of how marketing is currently and how marketers have many options in marketing their brand to the consumer and which are successful ways, which are through social media.
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Integrated Marketing Communications (IMC)

Storyboard and direction: Sebastian Lipperheide.
Ivy Ng's insight:

A very brief short clip, explaining what IMC is.

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