Retail innovation
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Retail innovation
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Giro del mondo in 9 negozi innovativi

Giro del mondo in 9 negozi innovativi | Retail innovation | Scoop.it
J Crew Man
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nove negozi il cui business molto semplice e ben dichiarato si accosta a delle attività in shop che fungono da driver per rinforzare l'immagine e la mission dello shop

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iBeacon e le strategie Digital-In-Store per creare nuovi Customer-Journey in negozio

iBeacon e le strategie Digital-In-Store per creare nuovi Customer-Journey in negozio | Retail innovation | Scoop.it
Come porto e comunico con i clienti in negozio grazie al Digital? iBeacon, wi-FI Imei, NFCU e tutte le strategie di canalizzazione.
Ismaele Marzano's insight:

iBeacon, sistema che riconosce quando sei nello shop, sarà la nuova sfida per i retail e per le aziende:tra customer jurney e privacy.

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Facebook commerce: ha senso o no? 4 case history per capirne di più -

Facebook commerce: ha senso o no? 4 case history per capirne di più - | Retail innovation | Scoop.it
Questione annosa, quella dell’e-commerce su Facebook – altresì noto come F-commerce o social-commerce, mentre da molti è semplicemente definito “una … Continua a leggere →
Ismaele Marzano's insight:

Social commerce: casi di successo per chi vuole approcciare alla vendita su facebook. I big brand sono già all'opera.

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5 Coming Crises In The Retail Market -

5 Coming Crises In The Retail Market - | Retail innovation | Scoop.it
So, here is our short-list of crises that are likely keeping you up at night and with each, some thoughts on things you might do now to help you sleep a lot more soundly.
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Time for yoga? I'll pop down to Tesco: Supermarket to introduce classes alongside gyms and cookery lessons in stores revamp

Britain’s biggest retailer is trying to replicate the atmosphere of town centres of the past with new-look stores
Stores will have mix of independent traders with own character and appeal, alongside Tesco's own brand goods
Ismaele Marzano's insight:

Yoga classes, coffee shops, artisan bakeries and gyms – Tesco is trying to turn its supermarkets into the sort of place families might visit for a day out.

Its bosses fear customers have effectively rejected the chain’s Extra hypermarkets as vast, soulless warehouses.

In response, revamped stores will have the supermarket equivalent of village halls: community spaces for customers to use free of charge for activities such as yoga, baby gym and cookery classes.

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Creating a Mobile Strategy: Reach Your Audience On the Go | Social Media Today

Reach your audience on the go. If you haven’t created a mobile site yet your customers can only view your website probably when sitting down at their computer. What do I mean?
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Amazon apre il 3D Printing Store - Wired

Amazon apre il 3D Printing Store - Wired | Retail innovation | Scoop.it
Il nuovo 3D Printing Store di Amazon renderà da oggi possibile la personalizzazione di oltre 200 prodotti.
Ismaele Marzano's insight:

amazon si posiziona come il retailer più innovativo, dai droni al primo negozio dis tampa 3d

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Social Media Pop-Up Stalls : Pop Up Pinterest Store

Pop Up Pinterest Store - When Kotex teamed up with Tel Aviv marketing agency Smoyz recently, they created the world’s first pop-up Pinterest store. The innovative ide...
Ismaele Marzano's insight:

il primo po up di pinterest dove pinnando il box segreto che più ti ispira tramite la frase scritta sul pack hai l'opportunità di vincere...

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Brian&Barry. Apre il maxi negozio - department store di 12 piani dedicato a moda, gioielli, food, design e bellezza

Brian&Barry. Apre il maxi negozio - department store di 12 piani dedicato a moda, gioielli, food, design e bellezza | Retail innovation | Scoop.it
L'indirizzo da non perdere? Via Durini 28 a due passi da Piazza San Babila a Milano
Ismaele Marzano's insight:

12 piani di shopping tutti nuovi a Milano: ha aperto il negozio (ma forse sarebbe meglio dire department store) Brian&Barry posizionato nella centralissima via Durini al numero 28, a due passi da Piazza San Babila. Un fashion store di oltre 6mila metri quadrati dedicati alla moda, ai gioielli (tanti), al food, al design, alla bellezza. 

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Time for yoga? I'll pop down to Tesco: Supermarket to introduce classes alongside gyms and cookery lessons in stores revamp

Time for yoga? I'll pop down to Tesco: Supermarket to introduce classes alongside gyms and cookery lessons in stores revamp | Retail innovation | Scoop.it
Yoga classes, coffee shops, artisan bakeries and gyms – Tesco is trying to turn its supermarkets into the sort of place families might visit for a day out.

Its bosses fear customers have effectively rejected the chain’s Extra hypermarkets as vast, soulless warehouses.

In response, revamped stores will have the supermarket equivalent of village halls: community spaces for customers to use free of charge for activities such as yoga, baby gym and cookery classes.
Ismaele Marzano's insight:

Yoga classes, coffee shops, artisan bakeries and gyms – Tesco is trying to turn its supermarkets into the sort of place families might visit for a day out.

Its bosses fear customers have effectively rejected the chain’s Extra hypermarkets as vast, soulless warehouses.

In response, revamped stores will have the supermarket equivalent of village halls: community spaces for customers to use free of charge for activities such as yoga, baby gym and cookery classes.

 

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No comment yet.
Scooped by Ismaele Marzano
Scoop.it!

Time for yoga? I'll pop down to Tesco: Supermarket to introduce classes alongside gyms and cookery lessons in stores revamp

Britain’s biggest retailer is trying to replicate the atmosphere of town centres of the past with new-look stores
Stores will have mix of independent traders with own character and appeal, alongside Tesco's own brand goods
Ismaele Marzano's insight:

Yoga classes, coffee shops, artisan bakeries and gyms – Tesco is trying to turn its supermarkets into the sort of place families might visit for a day out.

Its bosses fear customers have effectively rejected the chain’s Extra hypermarkets as vast, soulless warehouses.

In response, revamped stores will have the supermarket equivalent of village halls: community spaces for customers to use free of charge for activities such as yoga, baby gym and cookery classes.

more...
No comment yet.