STRONG IDEAS
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ADIDAS NEO SNAPCHAT #MYNEOLABEL

2017' Cannes Lions Mobile Bronze,Design Bronze

Adidas is inviting consumers to enter a design contest for its Adidas Neo sneakers label via Snapchat, with the chance to turn their designs into real outfits. Budding designers are invited to sign up to Snapchat, then create and edit their own footwear and fashion designs on the platform, using a doodle tool on a photo of a model wearing a white outfit and shoes. Four winners will be flown to the Adidas HQ Germany to have their designs turned into real items. 

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Eco Alarm

Banco de Bosques Foundation, an environmental NGO, wants to wake people up to issue of deforestation and replant the forests of Argentina, meter by meter. We created an app that wakes you up to the sound of protected forests, played on Spotify. At the same time, it gathers royalties to help save endangered forests and protect species without generating costs or efforts for the user. We decided to increase the user experience through the creation of a 3D interactive site showcasing the Earth and the ecosystems with a Low-Poly aesthetic. Users can see the help that the endangered ecosystems are receiving in real time, around the world.
To help nature, first we need to listen to it.
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The Never-Ending Forest App I Faber Castell

The Never Ending Forest is an app that works like a game. Using Augmented Reality, it shows Ecopencils Faber-Castell transforming into animals when kids point the camera of their phones to a different colour of pencil. Twelve different animals were released, matching with the twelve colours of the new Faber-Castell Ecopencil case.The app also allows kids to take pictures with the animals they unlock, to collect them, to get information about animals and also to colour and customize their own version, seeing them coming to life using Augmented Reality too. 
Since Ecopencils are made from reforested wood, the app introduced kids to the idea of reforestation and the importance of using an Ecopencil Faber-Castell to preserve trees and also to preserve animals that live in the forest. The app worked like a game, using augmented reality to transform pencils into animals, every time kids pointed their phone cameras to a pencil. The final go was to stimulate kids imagination and also their notion of environmental preservation.
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A Tale Of Two Cities

The Hindu Newspaper in India wanted to awaken every citizen, who is also a potential reader of the Newspaper, by demonstrating the two sides of the city of Bangalore like never before. One blessed by mother nature with a thousand lakes and evergreen gardens. The other cursed and torn apart by the woes of human density in a concrete jungle. And the lines are blurred between the two cities gridlocked by traffic jams, garbage dumps, potholes, pollution, vanishing lakes and worse. JWT created the unique mobile code that was cracked for two different videos to run parallel at the same time on one interactive video platform, viewed by simply switching the orientation of your mobile phone screen, from landscape to portrait or vice versa, inviting every citizen to see the change or share and be the change that you want to see in your city. The more the interactive mobile video was shared, the cleaner the view became on which city every citizen wanted to live in. A newspaper had delivered an important wake up call to every hand held device that "Real Change is in your hands.
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Aid To Cart

Execution We spoke to some of the main e-commerce sites and asked them to duplicate the photographs of their products, using the same photo, but with some food in it. Therefore, all of the online shoppers could choose to either click on the "ADD TO CART" or "AID TO CART" button and donate a small amount of money which later would become food. Outcome With just a bit of Photoshop, we achieved to increase the amount of online donations higher than ever in the history of the Food Bank; 118% higher than last year's trimester and over 40 tons of food were delivered to 32,691 children suffering from malnutrition. Strategy We had to increase a 35% of the Food Bank´s online donations during the first trimester of 2015 and lower the rate of children struck by hunger. Also, we had to reach out to people who were not aware of the work done by the fundraiser and who had never visited their website before. We thought of an action that would not redirect people to the Food Bank’s site, but to turn the e-commerce portals into an extension of it and to show that what they were actually donating was food and not money.

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“What Lives Inside”

Inside Films’ is the longest-running branded content series and has continually adopted new genres and social activations ranging from thriller (Inside), romance (Beauty Inside), science fiction (Power Inside) and now fantasy. This year’s social component involved director Robert Stromberg inviting the public to collaborate with him to complete the film by submitting character sketches and drawings for potential inclusion in the story. Submissions were accepted on www.WhatLivesInside.com and the winning drawings were handpicked by Stromberg and appear in the film. When the film premieres, viewers will have the chance to see which submissions were chosen to appear in the final version of the film.
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BASE "PhoneAddress"

BASE "PhoneAddress" DDB Brussels

BASE launched Phone Address, a mobile innovation that turns your phone into an actual address. The technology allows that whenever you move, your address moves with you. The app makes it possible to get things delivered wherever you are. Two interacting apps establish a dynamic connection between consumers and delivery services. Phone Address eliminates the need to stay at home, waiting for e-commerce or and food deliveries. It opens up the opportunity to deliver at various specific places. Phone Address is the next chapter in e-commerce and will lead to to a whole new way of life. This technology is so fresh we could not disclose any results at this moment. Head over to results.phoneaddress.be to see the first results. More partnerships are being set up in Belgium and beyond. Mobile provider and challenger on the Belgian market: BASE, asked us to strengthen their challenger image. They do not have the communication budgets of their bigger competitors. They wanted to change the conversation from being the biggest to being the most relevant for their clients. The briefing was clear: improve Belgians’ lives and while doing so, make BASE Belgium’s most relevant provider. BASE wanted to make Belgians' lives truly mobile. Everybody with a smartphone can order from just about everywhere. Deliveries however, could only take place at a predetermined location.

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The new Audi A4 puts pedestrians in the spotlight

Audi took its adaptive headlights, put them on a billboard, and followed unsuspecting people around Belgium one dark October evening. Neat idea. Although some of the people look more frightened to have that light on them than they would if they were walking in the dark.
Incidentally, I can always tell when an Audi with those kinds of lights is coming toward me on the street because I have to avert my eyes. At first I assumed the driver was using high beams, but no, they are just blinding other drivers with their crazy bright headlights.

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Şekerbank "Tweet Village"

Some farmers in Turkey still have to abandon their lands and migrate to cities because of poverty or environmental issues such as desertification. Sekerbank launched a campaign — supported by loans and incentives — to encourage farmers to remain in their villages. The video was highly popular, and the #pleasedontleave hashtag shared more than 32 million times. In one particular village, there was no Internet connection, meaning the farmers couldn’t see the messages. So Concept, the agency behind the campaign, reproduced thousands of Tweets offline and turned the area into Tweet Village. A very well-executed campaign that generated a great buzz. Farmers were touched. They decided to stay. Happily ever after.

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WWF's Endangered Emoji

Wieden + Kennedy London recently had an idea for how to use emojis to help endangered animals. So, the agency approached the WWF with a proposal. The result is the #EndangeredEmoji campaign, which launches just in time for Endangered Species Day.

The key insight was that 17 animal emojis that people use every day actually depict endangered species. The WWF today tweeted out an image of the 17 animals, and asked people to join the campaign by retweeting the post.

Those joining the campaign agree to donate 0.10 euros (about 11 cents) every time they use any of the 17 emojis in a future tweet.

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The Banner Ad That Makes You Love Banner Ads - Post-it

Post it introduces the useful and fun retargeting banners.

The banners that keep following you on every page by showing the product you clicked on earlier can be used in a pleasant way.Now you can put your reminders on a post it note and it will keep reminding you on your adventure trough the internet.
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IKEA PS - Ikea Built A Real Website Inside Instagram

IKEA wanted to push its rather odd PS 2014 collection in Russia. And Instinct thought Instagram was the best platform to do so, because it was still “cool” and because it allowed just the right interaction with followers. But they still needed to find a way to push the whole of the collection and keep it easy for users to navigate from product to product. So they built a website inside Instagram.
If you visit the Instagram account Ikea_PS_2014 from your smartphone, you will come across a “website” consisting of 12 images.

The account acts as an interactive catalog, divided into Benches, Tables, Storage, Light, Textiles, and Ideas. Each image is filled with tags which link to the corresponding “content” of the “website”. So by clicking through to view any of these images, you will be able to link to separate pages with more information on each product, all similarly arranged to resemble catalog pages.

It seems like a very cool idea. Even if this campaign will not impact sales directly because of Instagram limitations (no web links), it will no doubt bring a lot of awareness for the brand and the specific collection.

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Hope.ly - BBDO New York

The American Red Cross has teamed up with URL link shortener Bit.ly for the creation of a fundraising campaign that benefits from the success of other people’s content.
Instead of condensing links to bit.ly, the new tool will see links shortened to become a Hope.ly link.
When a Hope.ly link is clicked on, a banner-type ad will appear, reading “Someone wonderful shared this page — to help people in need through the American Red Cross,” and encouraging donating online.

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Cheapflights – Drag Drop Go

Nowadays people travel to experience sports, arts and music live. According to recent UK report, 45% of live music audiences were music tourists and there were 9.5 million music tourists in the UK alone. To target these people, we put Cheapflights payoff ‘Smart Search. Made Simple’ to the test by introducing a web banner that worked as an easy tool to search flights simply by dragging the image of the articles the user is reading into the banner to get the right ticket. Engagement rate: 145% higher than the benchmark for other digital campaigns. 92% clicked through.
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RESPONSIBLY, THE BEER - MCCANN MILAN FOR UBREW

UBREW, a small craft brewery from London, cleverly fights competition by naming their new low alcohol beer “Responsibly." The best part about the new beer is the way is taking advantage of the much-advertised message “Drink Responsibly."
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spuble - creating real life speech bubbles

This short film is about an idea that helped to bring my amazing Nan, Bett back into the conversation after 10 years of living in silence. Bett and Bob met after being pen friends during the Second World War and after falling in love have now been married for 70 years.
Over the years, they have given so much to their family, always being there whenever needed and offering endless cups of tea! Communicating with Bett has become increasingly difficult due to the fact she lost her hearing. Unfortunately this means the flowing conversations everyone used to have with her are a thing of the past.
Until now…
Spuble was designed to create real life speech bubbles instantly. The interface was designed in a way that even Bob (who’s 96 years old) can easily use it. 

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CANON GIG APP

Smartphones are useless at concerts. The lens is too wide you can’t zoom and the stage becomes a messy blur of light. The Canon Gig App is an app that connects your smartphone to a Canon DLSR camera from where you can take perfectly lit high-res photos. In Canon’s pursuit to take on the competition from mobile photography we want to place Canon in situations where we can demonstrate the advantages of high quality photography through visual and emotional experiences. The Canon Gig App is a product demonstration that puts the high-quality DSLR experience right in the hands of every user.

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Melanoma Likes Me

Melanoma Likes Me, a digital advertising campaign from Melanoma Patients Australia, has won the Grand Prix for Good at Spikes Asia, alongside Gold for Direct, Media, and Promo & Activation. An online persona was created for Melanoma, making it possible for the skin cancer Instagram account and Twitter account to like, follow and comment on the social media activity of young Australians spending time in the sun. A unique algorithm found and responded to popular hashtags and geo-located images. It sent millions of tailored messages, straight to our hard-to-reach audience; right when it could make the most difference. By clicking on the profile they could check for melanomas and learn about prevention.

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BackMeApp by Always

Always, the feminine protection brand that empowers girls to be unstoppable, decided to rewrite the rules in women’s protection, creating a tool for the ultimate self-confidence. BackMeApp, the new app that connects you with a friend, to protect you on your way home. By just synchronizing smartphones, your “guardian angel” will be ready to act for you.
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Generous Store

Danish chocolate brand Anthon Berg opened a pop-up chocolate shop for one day only, where people had to pay with the promise of a good deed instead of cash or a credit card. To inspire people to see the positive effects of being generous, “The Generous Store” in Copenhagen ‘priced’ its boxes of chocolates with over 30 different good deeds including ‘Serve breakfast in bed to your loved one’ and ‘Help clean your friend’s house.’ Customers made generous promises towards a friend or loved one on Facebook using the in-store iPads to ensure they followed through with their payment. Agency Robert/Boisen & Like-minded came up with the project, which had people queuing up for one and a half hours in order to make their promises and “purchase” their chocolates.
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EMOJI ORDERING - DOMINO'S

Domino's generated a lot of excitement among pizza eaters when, with the help of some mysterious pizza emoji, it announced the introduction of Tweet ordering, which basically allowed its customers to do just that: order a pie through Twitter.
Now, with the help or Crispin Porter & Bogusky, it's innovating the ordering process once again by allowing its patrons to order through text message -- with that same pizza emoji. Customers need to opt in to the service by adding their mobile numbers to their Pizza Profiles on dominos.com. Once they do, they'll be able to re-order their pre-programmed "Easy Order" by texting a pizza emoji or the words "Easy Order" to DPIZZA
The text-emoji ordering is just the latest in the fast feeder's AnyWare services that offer customers innovative ways to get Domino's pies to their homes -- really quickly.

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Toyota - Más que un auto

How much do you love your car? In the Hispanic community, there’s a tendency for automobile owners to value their wheels so much they see them as members of the family — an insight that’s led to arguably one of Toyota’s most personal marketing moves to date.

Last fall, to celebrate its tenth year as the most-loved auto brand among the Hispanic community, the brand launched the “Ms Que un Auto” campaign, created by its Hispanic agency Conill. The heart of the effort was not a TV spot or print ad but a small, symbolic badge that Toyota owners could place on their cars bearing the unique names of their automobiles.

The campaign invites visitors to go to masqueunauto.com, where they can input the names and order badges, which they receive in the mail in about a week.

Fans have been thanking Toyota, posting their emblazoned cars and sharing their car love stories on social media. In doing so, they've also evolved the campaign -- Conill will be producing some of those real car tales to share as part of the next phase of the campaign.

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▶ Hearing Hands - Touching Ad By Samsung

To promote their video call center for people with hearing problems, Samsung Turkey came up with a heartwarming stunt and caught it all on camera to create this wonderful ad. Titled “Hearing Hands”, the spot shows a day in the life of Muharrem, a regular, likeable fellow who has a hearing loss. As he goes about his daily rotuine, Muharrem is pleasantly surprised to see strangers around him using sign language to communicate with him and make his day easier. When he finds out why and how, the reactions are priceless.

Because a world without barriers is everyone’s dream. Good job, Samsung. The agency is Leo Burnett, Istanbul.

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Build your own Mercedes-Benz on Instagram

To celebrate the launch of their new 2015 GLA, Mercedes with Razorfish, created the @GLA_build_your_own program on Instagram. A set of interactive Instagram profiles that enable you to build your own customised SUV.

Using the tagging feature and taking creativity to the next level, the “builder” lets you customise your GLA in 4 steps. The 4 customisation steps you are taken through are: Colour, Wheels, Roof and Grille.

Here it is: “You have successfully built your own GLA250 4MATIC on Instagram”.  Now all you have to do is take the pic to your local Mercedes-Benz dealer and have $39,305 to buy the car.

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▶ Hammerhead: Smart. Simple. Bike Navigation

Hammerhead is a smart tool that guides you to the safest and most enjoyable bike routes. Get the information that you need through the corner of your eye, and keep your eyes safely on the road. It simply works. Discover the world around you on the bike. Create great routes and share them with the community. Compete in real time. Enjoy the ride.

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