Streamhub: Media Analytics Daily
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Streamhub: Media Analytics Daily
Streamhub is the real-time analytics service to optimise multi-screen content performance for the media industry. We make managing 'big data' easy for you.
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TV in a bad ‘spot’: Fragmented audience is threatening ad sales

TV in a bad ‘spot’: Fragmented audience is threatening ad sales | Streamhub: Media Analytics Daily | Scoop.it
Must-watch TV is looking more like must-wait TV. The rapid rise of time-shifted viewing — driven by DVRs, video-on-demand options and mobile devices — decimated TV ratings in the first...
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Orange TV reaches 6 million

Orange TV reaches 6 million | Streamhub: Media Analytics Daily | Scoop.it
France Telecom’s Orange TV service is now available to over 6 million households, ten years after its debut as MaLigne TV. As of March 31, 2013, 6,043,000 customers received the service over IPTV o...
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PSY's "Gentleman" Video Surpasses 100 Million Views on YouTube - E! Online

PSY's "Gentleman" Video Surpasses 100 Million Views on YouTube - E! Online | Streamhub: Media Analytics Daily | Scoop.it
E! Online
PSY's "Gentleman" Video Surpasses 100 Million Views on YouTube
E!
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Top Video Trends & Opportunities: Mobile, Socia...

Top Video Trends & Opportunities: Mobile, Socia... | Streamhub: Media Analytics Daily | Scoop.it
Video is a powerful way to reach audiences both for publishers and advertisers. Marketers already know people are watching online video more than ever. A new Adobe Digital benchmark report reveals what, when, and how people are watching.
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Twitter is Changing the Way We Talk About TV, But Is It Also Changing the Way TV Is Made?

Twitter is Changing the Way We Talk About TV, But Is It Also Changing the Way TV Is Made? | Streamhub: Media Analytics Daily | Scoop.it
The first Saturday at the Austin-based conference started with two panels about how the people who make and promote television monitor and interact with their viewers via Twitter and other social media outlets.
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How Social Media Impacts TV and Film Ratings

How Social Media Impacts TV and Film Ratings | Streamhub: Media Analytics Daily | Scoop.it
Kay M. Madati spoke about the effect of social on entertainment at Mashable's Media Summit.
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UK Online Ad Spend : Latest 2013 statistics released - Smart Insights Digital Marketing Advice

UK Online Ad Spend : Latest 2013 statistics released - Smart Insights Digital Marketing Advice | Streamhub: Media Analytics Daily | Scoop.it
Mobile and video formats show largest growth in expenditure Value: Recommended link: UK online advertising spend research - IAB The IAB and PwC pub. Marketing topic(s):Internet ad analytics. Advice by Dave Chaffey.
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Online Video Ads = Greater Engagement

Online Video Ads = Greater Engagement | Streamhub: Media Analytics Daily | Scoop.it
Interactive overlays, dismissible pre-roll offer greater engagement.
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Cloud-based TV Service revenue to reach $700m by 2017

Cloud-based TV Service revenue to reach $700m by 2017 | Streamhub: Media Analytics Daily | Scoop.it
Cloud-based TV service revenues will increase from nearly $120 million in 2013 to more than three-quarters of a billion dollars by 2017, according to Multimedia Research Group. Garnering the lion's...
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Use Video Marketing for Sales and ROI Boost | Social Media Today | digital marketing strategy

Use Video Marketing for Sales and ROI Boost | Social Media Today | digital marketing strategy | Streamhub: Media Analytics Daily | Scoop.it
Videos have the ability to connect with prospects in a way you can’t through text, e-mail, or even a phone call. This is especially significant because in sales, you’re selling yourself: the product comes after you’ve established a connection.
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Marketing Analytics – Measuring Purview of Business Management!!

Marketing Analytics – Measuring Purview of Business Management!! | Streamhub: Media Analytics Daily | Scoop.it
Big Data has introduced analytics in major part of decision making process to enhance the measurement the purview of business management, creating new milestones for business professionals.
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Study: 3% increase in Facebook ‘Likes’ correlates with 1% bump in TV ratings - Lost Remote

Study: 3% increase in Facebook ‘Likes’ correlates with 1% bump in TV ratings - Lost Remote | Streamhub: Media Analytics Daily | Scoop.it
Study: 3% increase in Facebook ‘Likes’ correlates with 1% bump in TV ratings (Study: 3% increase in Facebook ‘Likes’ correlates with 1% bump in TV ratings - Lost Remote http://t.co/Yh64zhMyOz)...
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12 Convincing Reasons Why Online Video Marketing is Worthwhile

12 Convincing Reasons Why Online Video Marketing is Worthwhile | Streamhub: Media Analytics Daily | Scoop.it
If you’re having trouble convincing your business partners, marketing team, clients, or even yourself that online video marketing is worthwhile, then read on.
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5 Online Video Trends You Need to Know About - OnlineVideo.net

5 Online Video Trends You Need to Know About - OnlineVideo.net | Streamhub: Media Analytics Daily | Scoop.it
OnlineVideo.net
5 Online Video Trends You Need to Know About
OnlineVideo.net
The online video world is evolving rapidly, and we're only now at the start of it.
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MediaCom: Big Data Is Essential to the Success of Connected TV - Streaming Media Magazine

MediaCom: Big Data Is Essential to the Success of Connected TV - Streaming Media Magazine | Streamhub: Media Analytics Daily | Scoop.it
Streaming video is entering the home through a variety of connected devices. Advertisers are following, relying on big data to reach the right targets.
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Online Video Has a Completion Rate of Almost 50%

From: ClickZ - James Dohnert | Tuesday, 09 April 2013 00:00. Online video offers an over 47 percent completion rate, according to a recent study by Celtra. The study found that 80 percent of online video is less than one minute long.
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Why I’m done watching TV on TV

Why I’m done watching TV on TV | Streamhub: Media Analytics Daily | Scoop.it
When I watch TV on TV, it’s almost always by accident. I mean to turn on the computer to watch Hulu or HBO Go, or the Xbox to watch Netflix or Amazon. But a fluke in our programmable remote will sometimes turn on the TV instead.
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Social media drives increase in TV programme engagement says study | News | Research

Social media drives increase in TV programme engagement says study | News | Research | Streamhub: Media Analytics Daily | Scoop.it
AUSTRALIA — Interaction with social media while watching TV drives a 9% increase in programme engagement according to research released today.
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Whoever said Twitter + TV is dying, think again. Audience activation, social TV strategy & #DoggingTales

Whoever said Twitter + TV is dying, think again. Audience activation, social TV strategy & #DoggingTales | Streamhub: Media Analytics Daily | Scoop.it
Dan Biddle recommends 'programming Twitter as you programme your channel' for broadcasters. By Stuart Dredge

Via Gary Hayes
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Gary Hayes's curator insight, April 9, 2013 7:37 AM

Mobile has been an important part of the Twitter activity around TV shows. Biddle noted that 60% of Twitter's 200m active users access the service by mobile, but that this percentage stands at 80% in the UK.

"40% of tweets in the UK during peak-time television hours are about television. Twitter is the room that we're watching television in," said Biddle, who cited chief executive Dick Costolo's previous claims thatTwitter is a reinvention of the town square.

"If you imagine that town square, when you're watching television, Twitter has rolled up the biggest sofa you can imagine, and everyone is sitting on it together."

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Study: Connected-TV Owners Are Regular App Users | Home Media Magazine

Study: Connected-TV Owners Are Regular App Users | Home Media Magazine | Streamhub: Media Analytics Daily | Scoop.it
Four out of five connected-TV owners use applications on a regular basis, with 43% using apps to watch video, and 45% using apps to play games, according to a new report.
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Twitter drives TV ratings, says boss of UKTV | The Wall Blog

Twitter drives TV ratings, says boss of UKTV | The Wall Blog | Streamhub: Media Analytics Daily | Scoop.it
Twitter has driven UKTV's ratings, according to Darren Childs, the broadcaster's chief executive, speaking as part of a panel that discussed the complementary (RT @wellbelove: Second screen Twitter drives TV ratings, says boss of UKTV
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Marketing Analytics – Measuring Purview of Business Management!!

Marketing Analytics – Measuring Purview of Business Management!! | Streamhub: Media Analytics Daily | Scoop.it
Big Data has introduced analytics in major part of decision making process to enhance the measurement the purview of business management, creating new milestones for business professionals.
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