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Online degrees offer a better return on investment but little chance of getting rich

Online degrees offer a better return on investment but little chance of getting rich | Stratlist | Scoop.it
Everyone’s skeptical about the value of college degrees these days. But the debate has mostly centered on the value of brick-and-mortar campuses.
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The Real Power of Enterprise Social Media Platforms

The Real Power of Enterprise Social Media Platforms | Stratlist | Scoop.it
An unusual — and unusually rich — funding opportunity inspired researchers at MIT and several other top-tier research institutions to improvise a comprehensive multi-media proposal on a tight deadline.
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How to Build a Great Personal Brand

How to Build a Great Personal Brand | Stratlist | Scoop.it
These days, your personal brand is as important as your resume. But defining--and communicating--your brand can be tricky.
Today, having a “personal brand” is virtually analogous to having resume--it’s essential, particularly for entrepreneurs.
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Here is Why Business Model Innovation is Powerful - Innovation for Growth

Here is Why Business Model Innovation is Powerful - Innovation for Growth | Stratlist | Scoop.it
About 20% of firms based their pricing on real data from their customers. This is mind-boggling - and it present a huge opportunity. Business model innovation is challenging, but that's why it provides such a great opportunity.

Via Don Dea
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Don Dea's curator insight, July 28, 2013 2:43 AM

And just over 20% based their price on data gathered from their own customers.

At a minimum then, 70% of firms put no strategic thought at all into how they set prices, which, arguably, is one of the most important metrics in your business

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Atul Gawande: How Do Good Ideas Spread?

Atul Gawande: How Do Good Ideas Spread? | Stratlist | Scoop.it
In the era of the iPhone, Facebook, and Twitter, we want frictionless, “turnkey” solutions to the major difficulties of the world. We prefer instructional videos to teachers, drones to troops, incentives to institutions.

Via Marylene Delbourg-Delphis
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Rowan Norrie's curator insight, July 29, 2013 4:41 AM

REcognised unmet need, communication and the personal touch - keys to dissemination of good ideas.

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CEOs Are to Blame for Short CMO Tenures

CEOs Are to Blame for Short CMO Tenures | Stratlist | Scoop.it
About once a week it seems, we are reminded that CMO tenure is unusually short. I have heard figures ranging from 23 months to 45 months.
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Betting That 'Made in America' Will Sell

Betting That 'Made in America' Will Sell | Stratlist | Scoop.it
An entrepreneur comes out of retirement to try a new tack: sell only American-made tools and sell them online. Will it work?
Mark Kahn is a man with a personal history in industrial products distribution.
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Six Common Print Marketing Myths Debunked

Six Common Print Marketing Myths Debunked | Stratlist | Scoop.it

Marketing Strategy - Inaccurate myths surround the print industry, leaving many with the wrong impression. That misinformation can lead to missed opportunities and a weaker marketing presence for your brand.


Via Kamal Bennani
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Zeroing in on the Competition: 3 Ways to Use Google Trends for Competitive Intelligence

Zeroing in on the Competition: 3 Ways to Use Google Trends for Competitive Intelligence | Stratlist | Scoop.it

Are you interested in which competitor in your industry is searched for the most? How about where you competitors’ clients are located? Perhaps you want to know if their latest campaign generated significant amounts of traffic? Look no further than Google Trends.

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Estefanía Aguilar's curator insight, July 25, 2013 4:37 AM

lots of ideas to apply

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Why Practice Doesn't Always Make Perfect

Why Practice Doesn't Always Make Perfect | Stratlist | Scoop.it
That 10,000-hour rule? Don't get your hopes up. Recent research shows hard work alone doesn't guarantee success.
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"What would Google do" with market research? - Marketing

"What would Google do" with market research? - Marketing | Stratlist | Scoop.it
"What would Google do" with market research?
Marketing
I walked into McDonald's and could smell Type 2 diabetes in the air") or #WaitroseReasons ("I shop at Waitrose because I detest being surrounded by poor people").
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The Single Strategy That Can Raise Your Profits By 10 Percent - Forbes

The Single Strategy That Can Raise Your Profits By 10 Percent - Forbes | Stratlist | Scoop.it
The Single Strategy That Can Raise Your Profits By 10 Percent Forbes Those who are exporting successfully probably won't want to give their strategies away, but you'll have many opportunities to observe them in the marketplace as you run your own...
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Is Apple Moving Into Digital Health?

Is Apple Moving Into Digital Health? | Stratlist | Scoop.it
In a space crowded with start-ups, it appears the technology giant's entry into the health tech market is only a matter of time.
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To Make Innovation Stick, Try Trying

To Make Innovation Stick, Try Trying | Stratlist | Scoop.it
There Isn't an App for That

Why do some innovations flourish while others flounder?
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A bright spot in Detroit's bankruptcy

A bright spot in Detroit's bankruptcy | Stratlist | Scoop.it
While some are comparing Detroit with other recent muni bankruptcies, the truth is it has much bigger problems than other troubled cities. It's not necessarily bad news.
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CEO mocks Steve Cohen in bizarre full-page Wall Street Journal ad

CEO mocks Steve Cohen in bizarre full-page Wall Street Journal ad | Stratlist | Scoop.it
This ad ran on page A8 of the Wall Street Journal today: The background is that Patrick Byrne, chief executive of Overstock.com, is among the most vocal critics of naked short selling, which some investors, including SAC...
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The Missing Piece of Your Social Media Marketing Strategy | Social Media Today

The Missing Piece of Your Social Media Marketing Strategy | Social Media Today | Stratlist | Scoop.it

Even if you’ve spent countless hours and dedicated resources to developing a thorough social media marketing strategy, you may find that you have overlooked some small, yet critical elements that could end up handicapping your efforts. For this reason, it’s always a good idea to get a second set of eyes to look over your internet marketing strategy, particularly a social media agency (heck, even having a friend look over it may dig up some missing elements).Mashable recently shared some of the most common elements missing from a social media marketing strategy. Check out some of these oversights below to see if your strategy needs some tweaking:...


Via Jeff Domansky
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Is Your Organization Ready for Total Digitization?

Is Your Organization Ready for Total Digitization? | Stratlist | Scoop.it
What do the following items have in common: credit cards and streaming or recorded music, robots for production, CAD systems, telephone networks, digital games, computers in products like cars and vacuum cleaners, sensors, and video consoles used...
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Big Data's Promise : Messy, Like Us

Big Data's Promise : Messy, Like Us | Stratlist | Scoop.it
The hard side of business--cost, speed, inventory turns, supply chains, capital efficiency--consists of things you can measure with precision.
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Here’s why people with Gmail’s new inbox are reading fewer marketing emails

Here’s why people with Gmail’s new inbox are reading fewer marketing emails | Stratlist | Scoop.it
When Google launched a new inbox design last month, some speculated that it was about to make email-based advertising a lot harder. And it’s looking like those worries weren’t unfounded.
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5 Steps for Creating Superhero Slides

5 Steps for Creating Superhero Slides | Stratlist | Scoop.it

Ever wonder how your favorite slide decks are created and presented so flawlessly? Check out these tips to become a master at creating and delivering the story behind your next presentation!


Via Kamal Bennani
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The most expensive city in the world to be a foreigner is not what you think

The most expensive city in the world to be a foreigner is not what you think | Stratlist | Scoop.it
The most expensive city in the world for expatriates to live and work isn’t any of the usual suspects. It’s not London, it’s not Tokyo, and it isn’t Hong Kong.
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Your Personal Brand Matters

Your Personal Brand Matters | Stratlist | Scoop.it
If you don't control your messaging--someone else will. That goes for both your business, and your personal brand.
Editor's note: This article first appeared on Mark Suster's blog.
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What's Keeping Your Company from Monitoring Competitors Effectively?

What's Keeping Your Company from Monitoring Competitors Effectively? | Stratlist | Scoop.it

 It’s possible your company could be monitoring competitors, analyzing the market, and gathering market research differently. Getting on a competitive analysis tool can eliminate ineffective and outdated competitive intelligence and market research tasks. But how exactly will this kind of competitive analysis tool make knowledge workers more productive? And how can decision makers use it to compete more effectively?

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CEOs no longer have the luxury to focus on the next 100 years

CEOs no longer have the luxury to focus on the next 100 years | Stratlist | Scoop.it
It’s a perennial debate among strategy observers: how far out should a leader be thinking about the strategic direction of a firm?
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