Strategy News & Innovation
17 views | +0 today
Follow
Strategy News & Innovation
Reports, case studies and anything that can help people feel & work better in the world of marketing
Your new post is loading...
Your new post is loading...
Scooped by Louise Engelbertsen
Scoop.it!

The coming era of ‘on-demand’ marketing | McKinsey & Company

The coming era of ‘on-demand’ marketing | McKinsey & Company | Strategy News & Innovation | Scoop.it
Emerging technologies are poised to personalize the consumer experience radically—in real time and almost everywhere. It’s not too early to prepare. A McKinsey Quarterly article.
more...
No comment yet.
Scooped by Louise Engelbertsen
Scoop.it!

Introducing Gen C - The YouTube Generation – Think Insights – Google

Introducing Gen C - The YouTube Generation – Think Insights – Google | Strategy News & Innovation | Scoop.it
Gen C is a powerful new force in consumer culture, a mindset defined by creation, curation, connection, and community. 80% of Gen C is made up of millennials, YouTube’s core (though by no means only) audience.
more...
No comment yet.
Scooped by Louise Engelbertsen
Scoop.it!

Macro trends don't matter so much

Macro trends don't matter so much | Strategy News & Innovation | Scoop.it
How many people will be using the internet in 2016?
Are woman more likely than men to choose the brand of potato chip the family buys?
What percentage of the world's population will speak Spanish in a decade?
more...
No comment yet.
Scooped by Louise Engelbertsen
Scoop.it!

Simplexity Management: A Case Study of J.C. Penney | Dynamics

Simplexity Management: A Case Study of J.C. Penney | Dynamics | Strategy News & Innovation | Scoop.it
Simplexity Management: A Case Study of J.C. Penney Please refer to the “Complex Enterprise White Paper” for an explanation of each “P,” the dynamic interplay among them and the strategic challenges in optimal execution ...
more...
No comment yet.
Scooped by Louise Engelbertsen
Scoop.it!

Mobile Search Moments Study – Think Insights – Google

Mobile Search Moments Study – Think Insights – Google | Strategy News & Innovation | Scoop.it
As consumers increasingly turn to their mobile phones, it is critical for businesses to understand the range of “mobile conversions” that can occur.
more...
No comment yet.
Scooped by Louise Engelbertsen
Scoop.it!

Top Online Marketing News March 8, 2013

Top Online Marketing News March 8, 2013 | Strategy News & Innovation | Scoop.it
This week in top online marketing news, Facebook unveils and begins rolling out the redesigned Newsfeed, Google comes under attack by the EIA and more.
more...
No comment yet.
Scooped by Louise Engelbertsen
Scoop.it!

SoMoLo Marketing: Nike Case Study | Social Media Today

SoMoLo Marketing: Nike Case Study | Social Media Today | Strategy News & Innovation | Scoop.it
Nike Marketing Case Study. Nike marketing strategy embraces and executes SoMoLo effectively. Previously Nike has primarily used a strategy that could best be described as hero worship.
more...
No comment yet.