Strategy-Influence
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Strategy-Influence
Persuasive communication and Information environments
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Marc Faber Warns "The Endgame Is A Total Collapse - But From A Higher Diving Board Now" | Zero Hedge

With rumors this evening of the White House calling around for support for Yellen, Marc Faber's comments today during a Bloomberg TV interview are even more prescient.  Fearing that Janet Yellen "would make Bernanke look like a hawk," Faber...

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Hal's curator insight, September 19, 2013 4:25 PM

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Financial Awareness

Financial Awareness | Strategy-Influence | Scoop.it
Cg,'s insight:

Financial Awareness and Survival

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Censura de Twitter decepciona a red caracterizada por libertad de expresión

Censura de Twitter decepciona a red caracterizada por libertad de expresión | Strategy-Influence | Scoop.it

La decisión de censurar contenidos en ciertos países provocó miles de reacciones en el propio seno de la red social, donde el tema "@censúrameesta, Twitter" era uno de los más comentados.


Via Pepe Crespo, Jose H. Flores
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Are entrepreneurs born or made? - Dec. 9, 2009

Are entrepreneurs born or made? - Dec. 9, 2009 | Strategy-Influence | Scoop.it
Are entrepreneurs born or made? Scientists and academics battle out the nature-vs-nurture debate.
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GOEBBELS' PRINCIPLES OF PROPAGANDA

Based upon Goebbels' Principles of Propaganda by Leonard W. Doob, published in Public Opinion and Propaganda; A Book of Readings edited for The Society for the Psychological Study of Social Issues.

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Share, el servicio de almacenamiento online, gratuito e ilimitado de BitTorrent

Share, el servicio de almacenamiento online, gratuito e ilimitado de BitTorrent | Strategy-Influence | Scoop.it
BiTorrent ha presentado un servicio de almacenamiento en la nube de manera gratuita e ilimitada...

Via L. García Aretio, Pepe Crespo, Jose H. Flores
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How social media amplifies competitive advantage

Is the traditional idea of competition obsolete?

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Social Sites' Role In Reaching Key Influencers Grows

The study of more than 1,000 digital influencers confirmed that Twitter and Facebook presences are essential to online journalists—as well as those writers, bloggers, editors, academics, PR and communicators professionals and consultants who create online content but do not identify themselves as journalists.

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Research in Learning Technology

Research in Learning Technology | Strategy-Influence | Scoop.it

All back volumes 1993-2011 are now available!


Via Juan Jesús Baño Egea
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Demystifying Social Business @armano

Demystifying Social Business @armano | Strategy-Influence | Scoop.it

If you Google the phrase “social business” you’ll get a variety of results returned.

“People don’t do business with companies. People do business with people. Here is why―and how—to become a Social Business.”


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What Was the Real Magic Behind Steve Jobs' Marketing--and Can Apple Maintain It? - Forbes

What Was the Real Magic Behind Steve Jobs' Marketing--and Can Apple Maintain It? - Forbes | Strategy-Influence | Scoop.it
While Steve Jobs' genius went well beyond smart marketing, there's no doubt that was a major factor in Apple's success over the years. But what exactly did he do right that very few other technology companies have?

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Modelos teóricos en el uso de las nuevas tecnologías

MODELOS TEÓRICOS EN EL USO DE LAS NUEVAS TECNOLOGÍAS Primera Parte: Constructivismo, enfoque sociocultural y constructivismo social...

Via Juan Jesús Baño Egea
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La Influencia Que No Se Puede Medir

La Influencia Que No Se Puede Medir | Strategy-Influence | Scoop.it
Hay cientos de mecanismos que intentan medir la influencia de las personas en redes sociales a través de sus comentarios en Twitter, Facebook y más. Pero, ¿qué pasa con aquellos aspectos que nada puede medir?

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The campaign to fight action on climate change is backed by $1 billion a year in covert donations

The campaign to fight action on climate change is backed by $1 billion a year in covert donations | Strategy-Influence | Scoop.it
A secretive network of conservative billionaires is pouring money into the "climate change counter movement" (RT @Salon: Exposed: A secretive network of conservative billionaires funding anti-climate change propaganda
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Capital: The Real Reason Women Get Less of It

Capital: The Real Reason Women Get Less of It | Strategy-Influence | Scoop.it
Women-owned businesses start life with a third less capital than companies owned by men. Some female entrepreneurs say it's the owner's fault.
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11 Ways to Get Smarter & Stay Current in a World of Social Information Overload @leeodden

11 Ways to Get Smarter & Stay Current in a World of Social Information Overload  @leeodden | Strategy-Influence | Scoop.it
Online Marketing is all about information. And people.

 

Making connections that solve marketing problems in today’s environment of social and technological innovation can be challenging.

 

Like many readers of this blog, a big part of what I do as an Internet Marketer centers around being able to consume large amounts of information or better, the right information, synthesizing it and using insights to help others make sense of the challenges and opportunities they face with marketing on the web.

 

Simply finding and sharing news ala basic ”curation” is a cheap commodity.

 

Value comes from identifying bigger picture patterns and synthesizing that information into practical business advice. I like what Christian Adams said in a G+ thread, “When you have information overload across multiple channels you start to pick up on common threads and trending topics”.

 

This is the essence of curation that creates value and there’s no substitute for human filtering.


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Train Your Brain to Focus

Train Your Brain to Focus | Strategy-Influence | Scoop.it
Next time you are sitting in a meeting, take a look around. The odds are high that you will see your colleagues checking screens, texting, and emailing while someone is talking or making a presentation.
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Las 10 Estrategias de Manipulación Mediática - Noam Chomsky

Las 10 Estrategias de Manipulación Mediática - Noam Chomsky

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Los Fraudes De Facebook Sucéden En 3 Etapas [Infográfico].

Los Fraudes De Facebook Sucéden En 3 Etapas [Infográfico]. | Strategy-Influence | Scoop.it

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It’s Time to Evolve the Social Media Mindset @SocialSteve

It’s Time to Evolve the Social Media Mindset @SocialSteve | Strategy-Influence | Scoop.it
Is it time to end the conversation about "social media marketing" forever and take a more holistic view of strategy?

Stop concentrating on a social media strategy as the end game.

Leaders need to have a holistic marketing methodology (strategy, plan and promotion, operations, and tracking) that MUST include all digital elements:


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Cash in on Content and Social Media Marketing in 2012 - Forbes

Cash in on Content and Social Media Marketing in 2012 - Forbes | Strategy-Influence | Scoop.it

Learn 5 key steps to use content marketing and social media marketing to effectively build your personal or business brand in 2012 and reach your goals.


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Paying for Friends: The Role of Social Media Advertising @mmonsen7

Paying for Friends: The Role of Social Media Advertising @mmonsen7 | Strategy-Influence | Scoop.it
Facebook, LinkedIn, Reddit, Twitter, and recently StumbleUpon have all jumped on the paid advertising bandwagon, but these popular social networks all have very different functions and very different audiences.

Which should you use if you want lots of traffic to new content? What about leads? Loyal customers? Buzz? Here’s your basic guide to buying friends!


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How to Be a Social Media Power Influencer (And Why!) - @haydn1701 @Forbes

How to Be a Social Media Power Influencer (And Why!) - @haydn1701  @Forbes | Strategy-Influence | Scoop.it
Last week, in writing about the top social media influencers I was struck by the sheer scale of connectivity that leading influencers create for themselves.

Chris Brogan for example has an astonishing 122,000 identifiable followers on Twitter (up from 115,000 last week) and strong followings on LinkedIn, Facebook, and Google + where he has almost 67,000 followers. 60,000 people subscribe to Mari Smith’s public updates on Facebook, along with approximately 77,000 identifiable people who follow her on Twitter.


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Delete Your Klout Profile Now! | Social Media Today

Delete Your Klout Profile Now! | Social Media Today | Strategy-Influence | Scoop.it

Lots of angist over Klout.  Are you a fan or do you agree with Miller that Klout is nothing but evil and you should just delete your account right away?  I do agree that Klout doesn't provide a lot of value, but in their defence I started using Klout this week and it showed me my social media "type".  I didn't like what they said and I decided I needed to be more interactive.  And so I became more interactive and my type changed.  The score, well it's just a number and personally I would never Tweet it as they seem to want you to do.  That's just weird IMHO.


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